In recent years, marketplaces have stood out as a fundamental pillar for digital entrepreneurship in Brazil. These sales platforms have become a catalyst for economic and social transformation. A survey conducted by the Brazilian Association of Electronic Commerce (ABComm) in partnership with Shopee reveals data that reinforce this view and demonstrate the profound impact of the app on the lives of millions of Brazilians.
To give an idea, one-third of Brazilian sellers started their online sales journey on the marketplace. The data reflects the accessibility and trust placed by new entrepreneurs in the online channel, which they see as an opportunity to enter and grow in e-commerce.
According to the survey, for 30% of local entrepreneurs on the marketplace, Shopee is the main source of family income. In times of economic uncertainty, having a stable source of income is crucial, and online sales have proven to be an indispensable ally.
The study also indicates that 40% of entrepreneurs expanded their operations after starting to sell on the marketplace. This growth is driven by the ease of use of the tool and the resources offered, allowing small and medium-sized businesses to scale their operations efficiently. An example is Kokeshi Cosméticos, which since 2020 has been using the platform to achieve significant results and expand its customer base nationwide.
Job creation and digital inclusion
It is estimated that marketplaces generate income for millions of Brazilians. Just on Shopee, there are already three million registered Brazilian sellers, and according to the survey, Shopee sellers also create employment opportunities for 1.3 million people in Brazil. In total, 25% of these workers are exclusively dedicated to sales on the platform.
Women in entrepreneurship
According to ABComm, e-commerce has been consolidating as a tool for female entrepreneurship. Women's participation is on the rise in online sales and already accounts for more than 50% of active marketplace sellers in Brazil. Every day, women stand out more in digital transformation, social impact, and commercial performance, further promoting inclusion and female empowerment in entrepreneurship.
Education
According to the survey, more than 40% of the entrepreneurs interviewed have higher education, and 65% sell exclusively online. This data shows the role of education in training entrepreneurs capable of facing the challenges of the digital market. Additionally, 80% of sellers report significant personal achievements after starting to sell on the platform.
Finally, the data presented by ABComm and Shopee demonstrate the positive impact of marketplaces on the Brazilian economy and the lives of their sellers. The channel stands out not only as a sales alternative but also as a transformative agent that provides growth, financial stability, and digital inclusion.
The success story of these entrepreneurs is proof that, with the right tools, it is possible to transform dreams into reality and contribute to the economic and social development of Brazil.
