Havan and businessman Luciano Hang achieved an important victory in the Santa Catarina courts against online scams. In an unprecedented decision, the Court ordered Meta Platforms, responsible for Instagram, to block all fraudulent paid advertisements that use the name, image, and brand of Havan and Luciano Hang, especially those that utilize artificial intelligence, also known as Deep Fake. The social network has 48 hours to comply with the order.
This decision is a milestone in protecting the rights of retailers and entrepreneurs, who have long been harmed by digital scams. The judge in the case compared the situation to a television broadcaster airing false advertising, where someone promotes a Havan product without any legal authorization.
Havan owner Luciano Hang celebrates the sentence. We have been fighting, day after day, against these internet criminals. But, unfortunately, we are just spinning our wheels. This victory will not only protect my image and that of Havan, but also our customers, preventing them from being scammed online and avoiding financial losses.
Havan's lawyer, Murilo Varasquim, from Leal & Varasquim Advogados, emphasized that, with this decision, Facebook and Instagram will no longer be able to display paid ads involving Havan and Luciano Hang unless they are officially authorized by the company. If Meta fails to comply with the order, the fine could reach R$ 20 million.
