Havan and businessman Luciano Hang have won a significant legal victory in Santa Catarina against online scams. In an unprecedented decision, the court ordered Meta Platforms, responsible for Instagram, to block all fraudulent paid advertisements that use the name, image, and brand of Havan and Luciano Hang, especially those that use artificial intelligence, also known as Deep Fake. The social network has 48 hours to comply with the order.
This decision is a landmark in protecting the rights of the retailer and the business owner, who have long been harmed by digital scams. The judge in the case compared the situation to a television station broadcasting a false advertisement, where someone promotes a Havan product without any proof of legal authorization.
The owner of Havan, Luciano Hang, celebrates the sentence. “We have been fighting, day after day, against these internet criminals. But, unfortunately, we end up trying to bail water with a sieve. This victory will not only protect my image and that of Havan, but also that of our customers, preventing them from being deceived by online scams and avoiding financial losses.”
Havan's lawyer, Murilo Varasquim, from Leal & Varasquim Advogados, highlighted that, with this decision, Facebook and Instagram will no longer be able to display paid advertisements involving Havan and Luciano Hang, unless officially authorized by the company. If Meta fails to comply with the ruling, the fine could reach R$ 20 million.
