Black Friday is approaching and promises to have a significant impact on Brazilian retail, inclusive in the stationery segment. According to the Confi.Neotrust, e-commerce is expected to reach a revenue of R$ 9,3 billion, representing a growth of 9,1% compared to 2023. So that companies can truly harness this potential, advance planning is essential
Niche brands should implement strategies that emphasize the exclusivity of their offerings. Creating relevant promotions for the target audience and developing special combos or kits for Black Friday can be good strategies. Furthermore, a more targeted and closer communication with the client, using sales triggers that convey urgency and scarcity, can increase the effectiveness of promotional actions
Customer service is also a major competitive advantage. That's why, providing quick and accessible support during the event is crucial to ensure a positive experience, resulting in more sales and greater consumer satisfaction
Sales strategies for e-commerce
For online sales, a good inventory planning is necessary. It is important to identify which products stand out, prioritizing those with higher margins and good sales appeal. Another point is the definition of attractive offers and prices, like significant discounts, freight benefits or gifts for purchases over a certain amount
No e-commerce, the user experience must be optimized. The first step is to make navigation easier so that the consumer can purchase quickly and intuitively, using strategies such aslanding pagesand simplified checkout. Furthermore, it is essential to ensure that the experience is fullymobile friendly, given that many users make purchases via mobile phone
Preparing the logistics for the increase in demand during Black Friday is crucial to avoid delays and complaints, directly impacting customer loyalty. Finally, but no less important, it is the service through agile support on the main contact platforms and an updated FAQ that helps clarify the main questions
Experience in physical stores
At the points of sale, it is important to explore the strengths that offer differentiated experiences compared to the digital environment. Create a themed Black Friday environment with a personalized reception, including special lighting, music and attractive displays, can make a difference. Investing in sales team training is essential for employees to provide exceptional service, informing customers about the available opportunities
Still thinking about the customer experience, it is important to keep a checkout line organized and to have efficient operators. For brands with physical and virtual presence, a good strategy is integrationomnichannel, like the "in-store pickup" option, that can turn visits to the physical point of sale into more sales and conversions
