Black Friday is approaching and promises to have a significant impact on Brazilian retail, including the stationery segment. According to Confi.Neotrust, e-commerce is expected to reach a revenue of R$ 9.3 billion, representing a 9.1% growth compared to 2023. For companies to truly harness this potential, proactive planning is essential.
Niche brands should implement strategies that emphasize the exclusivity of their offerings. Creating relevant promotions for the target audience and developing special combos or kits for Black Friday can be good strategies. Furthermore, a more targeted and close communication with the customer, using sales triggers that convey urgency and scarcity, can increase the effectiveness of promotional actions.
Customer service is also a major competitive advantage. Therefore, providing quick and accessible support during the event is crucial to ensure a positive experience, resulting in more sales and greater customer satisfaction.
Sales strategies for e-commerce
For online sales, a good inventory planning is necessary. It is important to identify which products stand out, prioritizing those with higher margins and good sales appeal. Another point is the definition of attractive offers and prices, such as significant discounts, benefits on shipping, or freebies for purchases above a certain amount.
In e-commerce, the user experience must be optimized. The first step is to facilitate navigation so that the consumer can shop quickly and intuitively, using strategies such aslanding pagesand simplified checkout. Furthermore, it is essential to ensure that the experience is fullymobile friendly, since many users make purchases via cell phone.
Preparing logistics for the increased demand during Black Friday is crucial to avoid delays and complaints, directly impacting customer loyalty. Last but not least, it is the support through agile assistance on the main contact platforms and an updated FAQ that helps clarify the main questions.
Experience in physical stores
At points of sale, it is important to explore the strengths that offer differentiated experiences compared to the digital environment. Creating a Black Friday themed environment with personalized reception, including special lighting, music, and attractive window displays, can make a difference. Investing in the sales team's training is essential for employees to provide exceptional service, informing customers about the available opportunities.
Still thinking about the customer experience, it is important to keep an organized checkout line and rely on efficient operators. For brands with physical and virtual presence, a good strategy is integration.omnichannel, such as the “in-store pickup” option, which can transform visits to the physical point of sale into more sales and conversions.
