A study conducted by Nuvei, a Canadian fintech payment solutions company, indicates that Brazilian e-commerce is expected to reach US$ 585.6 billion in sales by 2027, a 70% increase compared to the results achieved in 2024.
The prospects are positive and show that the market has great growth potential. Sure, this also means that it is possible to improve what has already been done. After all, one of the main goals among online store managers is to increase the sales conversion rate percentage.
It is essential to identify which factors act as obstacles to this increase in conversion. There are several cases where the problem arises from basic factors, such as difficulty navigating the online store, usability issues, and others. Once these stages are completed, there are aspects related to the consumer's purchasing behavior. For these cases, there are solutions that can assist automatically.
By adding new technologies to the operation of the online store, in addition to saving time, the store owner also achieves greater effectiveness and assertiveness in communication, without failing to give his own identity and personality to the messages sent to customers at the most diverse moments of purchase – or of giving up on the acquisition of the desired products.
These marketing automation tools need to be used strategically. A situation where technology application is effective involves recovering that customer who fills their virtual cart but, for some reason, does not complete the purchase. In these situations, a good strategy is to adopt an abandoned cart recovery tool, which allows you to contact the customer via a previously registered email, sending a reminder of the items already selected and even encouraging the purchase completion with a discount coupon, free shipping, or another special offer.
In the case of the customer who did not even add items to their shopping cart, the recommendation is to use tools that automatically identify and monitor the browsing flow of online store consumers. These solutions identify the item of interest and initiate a marketing automation journey, through which products are suggested to that customer via email, SMS, WhatsApp, and other channels.
Other interesting results can be achieved with the use of tools that generate triggers for purchases and technologies that enable the repurchase of recurring use products. The first presents customized content to the consumer, based on their previous interests. The second, in turn, estimates the average time for the consumption of each product, based on the time interval between purchases of the same item by a series of customers, in addition to algorithms.
The fact is that having a platform that automates the online store's marketing can help e-commerce increase sales volume by up to 50%. In other words, this is an investment that effectively delivers results and makes a difference when it comes to boosting sales regardless of the time of year. Therefore, evaluate these options and, if possible, implement them into the digital retail routine. This can bring significant gains and make a total difference in the performance your e-commerce will achieve during this year.
