A study conducted by Nuvei, a Canadian fintech for payment solutions, points out that Brazilian e-commerce is expected to reach the mark of US$ 585,6 billion in sales in 2027, a 70% increase compared to the result obtained in 2024
The outlook is positive and shows that the market has great growth potential. Of course, this also means that it is possible to improve what is already being done. After all, one of the main searches among online store managers focuses on increasing the percentage of the sales conversion rate
It is essential to check which factors act as obstacles to this increase in conversion. There are several cases in which the problem arises from basic factors, as difficulty navigating the online store, issues related to usability and others. Once these stages are completed, there are aspects related to consumer buying behavior. For these cases, there are solutions that can assist in an automated way
When adding new technologies to the online store operation, besides saving time, the retailer also achieves more effectiveness and assertiveness in communication, without failing to give its own identity and personality to the messages forwarded to customers at the most diverse moments of purchase – or the withdrawal from the purchase of the desired products
These marketing automation tools need to be used strategically. A situation in which there is effectiveness in the application of technology involves recovering that customer who fills their virtual cart, but for some reason I didn't complete the purchase. In these situations, a good strategy is to adopt a cart recovery tool, that allows contacting the customer via a previously registered email to remind them of the items already set aside and even encouraging the completion of the purchase with a discount coupon, free shipping or another special action
In the case of the customer who didn't even add items to their shopping cart, the recommendation is to use tools that automatically identify and track the browsing flow of consumers in online stores. These solutions identify what the item of interest was and initiate a marketing automation journey, for which products are suggested to that customer by email, SMS, whatsapp and other means
Other interesting results can be achieved with the use of tools that create triggers for purchases and by technologies that enable the repurchase of frequently used products. The first presents customized content to the consumer, based on your previous interests. The second, in turn, estimate the average time for the consumption of each product, based on the time interval between purchases of the same item by a series of customers, besides algorithms
The fact is that having a platform that automates the marketing of the online store can help e-commerce increase sales volume by up to 50%. That is to say, this is an investment that effectively brings results and makes a difference when it comes to boosting sales regardless of the time of year. That's why, evaluate these options and, if possible, implement them in the digital retail routine. This can bring considerable gains and make a total difference in the performance that your e-commerce will achieve this year
