When Google is mentioned, few people in this world are unaware of this name. After all, although it was initially created to function merely as a search engine, today it is a dominant force in the market, considered one of the most valuable brands in the world. The big question is: what caused this tech giant, in the face of intense global digital advances, not only to survive but to thrive and resist such changes?
Founded by Larry Page and Sergey Brin, the mega-corporation started its steps in 1998 as just a search engine. But if we can use one word to summarize their strategies since their emergence, it is innovation. This is because Google's great success today is due, among many factors, to a continuous innovative culture, with a long-term vision guiding the constant diversification of its strategies, always seeking improvements that align with market and population trends and demands.
If we briefly analyze its history in the market, everything began when Yahoo! integrated Google as the search tool embedded in its portal. From this point on, the use of thesearch engineshot. And, in 2004, after being dismissed from its services, the searches conducted within Google already reached hundreds of millions per day – beginning to occupy the throne that remains to this day.
That was just the first push that kept fueling its growth and recognition. Your team never stopped or stagnated, always going further and expanding its presence to other channels. In 2005, for example, it made its first strategic purchase of the Android system and, in 2006, of YouTube.
Always attentive to the technology sector, she also makes continuous investments in research to improve her state-of-the-art software and hardware, ensuring her competitiveness with other companies that also focus on innovation. In this sense, of course she would not be left out of the AI boom, understanding that the future of search engines would be closely linked to this technology – which contributed to the launch of her own artificial intelligence, Gemini, as well as, more recently, her highly realistic video generation tool.
This mindset favored the fact that, according to the revenue recorded by Alphabet (the current company behind the conglomerate that includes Google), its revenue in the second quarter of this year increased by 14% compared to the same period in 2024. The CEO of Google himself stated that, currently, the platform continues to grow thanks to the applications of the AI Mode tools and AI Overviews, which have been emerging significantly in the global market in recent years.
This means that, even with so many artificial intelligence tools and chats available today to seek information, such as ChatGPT, Microsoft Copilot, and Perplexity, Google continues to stand out as a strong pillar among many options, always adapting to the market and emerging needs, remaining prominent due to its innovative mindset that will never be satisfied with the present.
