There is a segment of the population that believes in the story that starting a business is the easiest way to make money, because it will be yours and you will be the owner, that is, you are your own boss and don't have to put up with others telling you what to do, will be able to make their own decisions and do as they please. In parts, this is true, but if they are not the right decisions, your project may end faster than it started and you will need to take on all the responsibilities
In times of unemployment, many enter this business world not by choice or vocation, but by seeing this possibility as the only way. The report of theGlobal Entrepreneurship Monitor(GEM) from 2019, result of the partnership between the Brazilian Institute of Quality and Productivity and Sebrae, shows that 88,4% of early entrepreneurs stated that they started a business to make a living because jobs are scarce
When a person chooses this path, it is important to know that managing your own business is not the same as being an employee, CLT type, by the way, it's very different. In this last case, the employee is usually required to do things and has their income guaranteed at the end of the month, while those who start their own business have to "go hunt the lion", you cannot wait with your arms crossed for someone to come buy your product or hire your services
In this sense, a tool that helps in business management, they are the OKRs – Objectives and Key Results -, because they encourage constant alignment, anger focus and clarity, and greater engagement of employees. All of these are crucial factors for increasing the likelihood of achieving extraordinary results, it doesn't matter the size of the company or the sector of activity, and also for those who venture into their own business out of necessity
And what you should consider when entering this world? Following what the OKRs determine, here comes the goal. Evaluate the priorities, trace the objectives and plan in detail the necessary actions to achieve them without losing focus. Keep in mind the purpose you want to achieve. Adjustments are always necessary and the OKRs, not only allow that they be made, how they understand that they should occur periodically, like every three months
Finally, and no less important, maintain the engagement of the employees you hire to be part of your team, even if this is done remotely, as happens frequently nowadays, in the face of hybrid work and home office models. It is necessary for everyone to be aligned with the company's strategy and to know exactly what they need to do to contribute to the business results
Nowadays, management by OKRs is increasingly a correct choice in business management, whether by the natural speed with which things change or by the technologies that constantly open new possibilities in all segments, what imposes constant adjustments in strategy plans. The fact is that starting a business can actually be easy, the real difficulty is keeping it alive, healthy and functioning well
What we should know when starting a business
