In recent years, the number of female entrepreneurs has grown significantly, although they are still fewer in number than men. They face questions like "Will you be able to balance work and children?" or "Do you have the emotional strength to handle the pressure?", reflecting persistent gender stereotypes in the business world. However, these entrepreneurs are overcoming challenges with confidence, resilience, and mutual support, with women in prominent positions helping others who are starting their businesses.
According to a recent study by the Latin American Venture Capital Association (LAVCA), risk investments in startups with at least one woman in a leadership position nearly doubled in Latin America between 2019 and 2022, reaching $5.8 billion (R$ 30.6 billion). The percentage of investors supporting these startups is still low, but has increased from 16% in 2019 to 31% in 2022.
Cultural challenges and gender stereotypes
Investors often perceive female entrepreneurs as less capable of managing risks, resulting in a lower willingness to invest in their businesses. Furthermore, many of them ask different questions for men and women, focusing more on risks for women and growth potential for men. Businesswomen often need to prove their competence and skill more than their male colleagues. This constant need for validation can distance them from influential positions and reduce their network of relationships. The reduced female presence in venture capital funds also hinders the creation of a more inclusive and understanding environment for them. However, seeing women in leadership positions in these funds can bring a more sensitive perspective and encourage others to undertake.
Balancing professional, personal, and family responsibilities is a significant challenge for businesswomen. Cultural expectations regarding domestic responsibilities still weigh more on women, limiting the time and energy they can dedicate to their own ventures. The need to balance work and personal life can be seen as a disadvantage by the market, which values total dedication. To overcome these barriers, it is essential to seek support and develop effective time management strategies.
Overcoming barriers and success strategies
Overcoming obstacles requires dedication, study, and constant proof of competence. Entrepreneurs should strive to demonstrate their skills and achieve tangible results. Furthermore, it is important not to give up in the face of difficulties. The market is vast and there are many opportunities for innovative products and services. If the business demonstrates scalability and a good return rate, it will certainly attract the attention of investors.
In a predominantly male investment environment, projecting confidence and security in one's own business is essential. Women should be bold in projecting their company's figures and demonstrate their skills convincingly. Typically feminine characteristics, such as the ability to perceive market needs and lead teams, are extremely valuable in the innovation environment.
Promoting inclusion
Fostering a more inclusive environment and promoting a diversified and innovative business ecosystem requires the implementation of various attitudes and practices. Offering regular training on unconscious biases, ensuring a welcoming workplace, and engaging leadership in cultural change are essential steps. By adopting a multifaceted approach, it is possible to create a space that supports the success of women entrepreneurs.
