LinkedIn is today the biggest megaphone for industrial leadership. Imagine a director who, in addition to focusing on signing reports and participating in meetings, is on LinkedIn explaining how his factory reduced waste by 40% with sustainable technologies. Or a CEO of the metallurgical sector sharing insights on organizational innovation after testing new management models. In the age of influence, this attitude is no exception. It is a requirement.
Currently, digital transformation is the air that the industry breathes. And, in this scenario, a leader who does not communicate loses ground and, most importantly, fails to do business. Because, in a market where purpose and innovation are the new fuels of competitiveness, staying silent is to risk becoming irrelevant. But what does this have to do with LinkedIn?
According to data from the platform itself, it already exceeds 75 million users in Brazil, with a highlight on the growth of Generation Z, which values real connections with accessible, innovative leaders who position themselves consistently. This applies not only to the HR manager or the marketing team, but to the role of senior leadership.
After all, when the leader is silent, the market speaks for him. The lack of active leadership on the platform opens space for competitors to be remembered. Lack of positioning may suggest outdatedness, detachment, or even a lack of business vision. Industrial leaders who remain in digital anonymity fail to inspire their teams, attract talent, and establish strategic partnerships with other leaders. Worse still, they cease to be a reference in their own market. How to charge for innovation and leadership from employees when the leadership remains invisible?
On the other hand, when a leader uses LinkedIn strategically, they build reputation, reinforce culture, and accelerate transformation. He inspires by example, humanizes his personal brand, and becomes an active spokesperson for innovation inside and outside the company. Being present on social media is not about self-promotion, but about making visible what is already being done, but which, without a narrative, goes unnoticed.
When we talk about innovation, we often look at processes, products, and technologies. But the greatest innovation begins with the leadership's stance. An industrial leader who positions themselves, shares their story, and assumes their public role as an ambassador. It paves a new path for your organization, influencing clients, suppliers, talents, and the industry itself. He ceases to be just another manager to become a reference.
Behind the scenes of major innovative brands, a silent role has been gaining prominence: the Chief Storytelling Officer, a professional responsible for narrating, with clarity and purpose, the executive's journey, both internally and externally. But the most important point is that every leader can and should adopt this mindset. Especially in B2B, where communicating strategically is still an underutilized competitive advantage.
In 2025, digital silence will not be neutral. It will be read as disconnection, disinterest, or delay. The industrial leadership that wants to attract, influence, and transform needs to show up. And appear with purpose. Because those who do not tell their own story risk being forgotten by others.
