Artificial intelligence has ceased to be a promise to become a reality and is already profoundly transforming Brazilian logistics. Their impacts are tangible, measured in time savings, cost reduction, and improved customer experience.
Algorithms learn on their own and with impressive speed. They analyze, in real time, variables such as traffic, delivery windows, and urgency level. With this, routes are optimized, human errors are avoided, and deliveries arrive more accurately. What used to depend on manual processes, such as the preparation of logistics proposals, can now be automated. In just a few seconds, prices are adjusted and costs decrease, while efficiency increases.
In the so-called "last mile," artificial intelligence consolidates as a competitive differentiator. Real-time tracking technologies, automatic notifications, and digital service make the journey smoother and more predictable for the customer, who feels more satisfied. Furthermore, with the cross-referencing of historical data, purchasing patterns, and seasonality, AI enables more accurate demand forecasts, contributing to smarter inventories and reduced stockouts.
A practical example comes from a retailer in the Northern region of the country, who integrated a routing platform via API. Previously, four people were responsible for this task for six hours a day. After the adoption of AI, a single person can complete the same work in just 40 minutes. Cities such as Manaus, Boa Vista, Rio Branco, and Porto Velho began to have faster and more coordinated deliveries. The financial impact is also clear: up to a 20% reduction in logistics costs, without compromising and often even improving the customer experience.
Today, smart assistants recalibrate routes in real time, assist field delivery personnel, and automatically respond to consumer inquiries. A transformation that the market not only perceives but also bets heavily on. In 2022, AI application in logistics moved $3 billion globally, with projections to reach $64 billion by 2030. In Brazil, the growth is also significant: the volume is expected to jump to US$ 5.5 billion by 2027. According to McKinsey's estimate, the adoption of artificial intelligence can generate up to $2 billion per year in gains for companies. And, according to the World Economic Forum, 20% of global deliveries will already be automated by 2025.
Despite the advances, it is still not a technologyplug and playThe logistics sector faces challenges such as isolated systems, scattered data, and a culture that often resists change. The integration, cleaning, and strategic use of this data require effort, training, and breaking paradigms. But it is an inevitable movement: those who do not move forward will fall behind.
The future of logistics will be shaped by an ecosystem of AI, Internet of Things, sensors, and robots, promoting greater visibility, speed, safety, and sustainability. And the truth is that this future has already begun. His name is artificial intelligence.
