With a lot of determination and planning, it is possible to increase profit even in times of crisis. Despite the political and economic scenario in Brazil, combined with the post-pandemic period, the Brazilian entrepreneur shows resilience. According to the Business Map Bulletin, in 2022, the country set a record for business openings, including microenterprises and individual microentrepreneurs. In the first four months of the year, 1.3 million new companies were born.
For those who work in e-commerce, sales have fallen this year, after theboomdoing online during social isolation and the closure of physical locations. Research by the Brazilian Association of Electronic Commerce (ABComm) indicates a 5% growth in the first half of 2022, when more than 6% was expected for online sales.
In this scenario, those operating in the sector need to invest in strategies aimed at expanding beyond online sales. In search of a broader audience, aiming to address demands across various platforms. It is important to expand the possibilities by combining e-commerce with the option of physical stores, kiosks in shopping malls, andmarketplaces.
The units that sell in person offer the opportunity to evaluate the product, check the material, and have contact with the item before making the investment. Stimulation of various senses, such as touch, smell, hearing, sight, and even taste, can make a difference in the shopping experience. Personal contact is more welcoming and enhances the reliability of a business. Talking to the seller is a factor that impacts a customer's purchase journey, which is why physical stores have this advantage.
When the store is on the street, it is possible to offer a more personalized experience, focusing on the product and the customer. But the kiosks in shopping malls and shopping centers also offer the same benefits and earn points on the practicality side, since the consumer can resolve other pending matters in the same environment.
THEmarketplace, in turn, is a business model that revolutionized online retail, connecting different retailers to customers. According to a survey by Ebit Nielsen, these collaborative environments already account for 78% of Brazil's e-commerce. Furthermore, this sales method is one of the consumers' favorites.
According to research by the French company Mirakl, 86% of Brazilians identify themarketplaces as the most satisfying way to shop online. Another opportunity for the entrepreneur to gain strength and go beyond traditional e-commerce – combining the most diverse possibilities for their business.
