With a lot of determination and planning, it is possible to increase profit even in times of crisis. Despite the political and economic scenario in Brazil, allied to the post-pandemic, the Brazilian entrepreneur shows resilience. According to the Companies Map Bulletin, in 2022, the country set a record for business openings, with microenterprises and individual microentrepreneurs. In the first four months of the year, 1,3 million new companies were born
For those who work in e-commerce, sales showed a decline this year, after theboomdo online during social isolation and closure of physical locations. A survey by the Brazilian Association of E-Commerce (ABComm) indicates that there was a 5% growth in the first half of 2022, when more than 6% was expected for online sales
In this scenario, those who operate in the segment need to invest in strategies that aim for expansion beyond online sales. In search of a broader audience, that aims to address the demands on various platforms. It is important to expand the possibilities, combining e-commerce with the option of physical stores, kiosks in shopping malls andmarketplaces.
The units that sell in person provide the opportunity to evaluate the product, check the material and have contact with the item before making the investment. The stimulation of various senses, like touch, olfaction, hearing, sight and even taste can make a difference in the shopping experience. Personal contact is more welcoming and enhances the reliability of a business. Talking to the seller is a factor that impacts a customer's buying journey, that's why physical stores have this advantage
When the store is on the street, it is possible to offer a more personalized experience, focused on the product and the customer. But kiosks in shopping malls and commercial centers also offer the same benefits and score points for their practicality, since the consumer can resolve other pending issues in the same environment
THEmarketplace, in turn, it is a business model that revolutionized online retail, connecting different retailers to customers. According to a survey by Ebit Nielsen, these collaborative environments already account for 78% of participation in e-commerce in Brazil. Furthermore, this sales model is one of the consumers' favorites
According to the research by the French company Mirakl, 86% of Brazilians identify themarketplaces as the most satisfying way to shop online. Another opportunity for the entrepreneur to gain strength and go beyond traditional e-commerce – uniting the most diverse possibilities to your business
