StartArticlesESG: mobile subscription is the most sustainable option for your...

ESG: mobile subscription is the most sustainable option for your company

Cell phone subscriptions offer numerous advantages for companies, regardless of the sector. In addition to reducing operational costs and ease of management, this model becomes a much more sustainable choice for the business, as it extends the lifespan of smartphones and helps decrease improper disposal of electronic devices.

According to the UN report, 62 million tons of electronic waste were discarded in 2022 — more than 7.7 kg per person on Earth — and less than a quarter of it was recycled. At this rate, the forecast is that this volume will increase by 33% by 2030, which could further worsen environmental problems related to electronic waste.

Circular economy

The subscription model promotes the circular economy by facilitating the recycling and renewal of devices, extending their lifespan and reducing the need to manufacture new phones. The service includes integrated logistics for collection and recycling, ensuring that smartphones are returned and reused after the renewal process.

By choosing this service, companies directly contribute to reducing the improper disposal of used equipment, which can have a significant impact when it comes to ESG (Environmental, Social, and Governance) goals, especially ecological issues. In the social aspect, it ensures equal access to advanced technologies and improves working conditions by providing appropriate equipment for employees. In terms of governance, it allows for more effective control of costs and the lifecycle of phones, contributing to more conscious and ethical financial management. Thus, choosing the subscription reinforces the company's commitment to sustainability and corporate responsibility.

Cost reduction and scalability

Operationally, the subscription model offers significant savings on initial costs by eliminating expenses related to purchasing cell phones. In this way, the company has a predictable monthly cost that includes maintenance and update services, ensuring that the phones are always up-to-date and in perfect condition.

Another advantage is that the plans are flexible, allowing companies to quickly increase or decrease the number of devices according to demand, without compromising investments or dealing with obsolescence. Also, this scalability ensures that employees have access to more modern technologies tailored to their needs.

Favorable scenario

Despite the challenges related to the lack of knowledge about proper disposal and collection logistics, the future of corporate cell phone subscription plans is promising. As organizations become more aware of their ecological impacts and seek more efficient operational and financial solutions, this model will emerge as an increasingly advantageous and responsible choice.

Stephanie Peart
Stephanie Peart
Stephanie Peart is Head of Leapfone, a startup that pioneered the concept of Phone as a Service and the offering of new smartphones on a subscription basis.
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