A report from The Ultimate List of Email Marketing Stats for 2022 by Hubspot shows that email marketing generates $42 for every $1 invested. This represents an ROI of 4,200% and the methodology is more alive than ever.
Amid the bombardment of social media and influencers, many companies are rediscovering the power of a well-crafted email campaign. But how is this tool, seen by some as outdated, reemerging and gaining relevance in digital marketing strategies? The answer lies in personalization and the use of artificial intelligence.
With increasingly sophisticated CRM and automation tools, brands can create highly targeted campaigns, improving the customer experience and increasing conversion chances. These features allow companies to use consumer data to send messages at the right time, with more relevant content.
Personalization and the key to success
In a saturated digital landscape, personalization has become the main differentiator for organizations. AI tools are capable of analyzing user behavior and sending tailored messages for each profile. From the subject of the email to the content and offers, everything can be adjusted to attract attention and generate engagement.
For example, by observing a customer's behavior, such as their previous purchases or demonstrated interests, a clothing store can send exclusive promotions, increasing the chances of conversion. This customization not only improves results but also strengthens the relationship with consumers.
The perfect timing
Another crucial factor in the success of email marketing is the timing of the send. With millions of emails being sent every minute, getting the timing right can make all the difference. Digital resources can identify the most likely times for recipients to open and interact with messages.
By analyzing the times when customers typically open their emails or engage in purchasing activities, brands can schedule their campaigns for the “ideal moment.”
Relevant content: a shortcut to engagement
In addition to good timing, the content of the email is of utmost importance. Useful information, exclusive offers, and engaging content capture and hold respondents' attention. Segmentation also allows companies to create targeted projects, offering exactly what each group of customers desires.
The future of email marketing
The truth is that email marketing is far from being outdated. Along with the market, it evolved and, with the help of new technologies, it became a powerful resource.
With a well-planned approach focused on consumer needs, the strategy will continue to be responsible for highlighting companies in the digital environment. The phoenix has returned. Just train her the correct way.
