Brazilian e-commerce continues to grow in an impressive way. In 2024, the revenue was R$200 billion, according to ABCOMM (Brazilian Association of Electronic Commerce).This year, only during Consumer Week, the sector generated a remarkable R$8.3 billion, according to Neotrust Confi's survey. This data highlights the importance for companies and merchants to adopt effective communication strategies on messaging apps such as WhatsApp, Direct, and Messenger to boost sales.
In the current digital landscape, communication tools are extremely important for sellers, providing a direct and personalized connection with customers. However, according to Gustavo Ferreira, a business and marketing strategic consultant, "many still do not take full advantage of these platforms, becoming mere 'order passersby' instead of cultivating real connections with their consumers." Gustavo Ferreira highlights that mastering persuasive communication is crucial, not only for business but in various spheres of life.
With over 147 million Brazilians using WhatsApp, representing more than 96% of the country's internet users, and a total of 2.4 billion global users exchanging over 100 billion messages daily, standing out becomes a challenge and an opportunity to capture a larger share of this market.
How to stand out and close deals
To transform WhatsApp or another messaging platform into an effective sales tool, it is essential to go beyond simple transactions and adopt strategies that create value and connection:
- Specific questionsIdentifying the customer's real need is essential. Well-crafted questions make the client feel heard and understood, facilitating the creation of a genuine connection.
- Long-term valueNot all customers are ready to buy immediately. Keeping the conversation active and periodically sending relevant content keeps the client engaged and interested.
- Personal saleCustomers buy from people, not companies. Building a relationship of trust is crucial to turning a conversation into a sale.
3 strategies to increase your sales
Gustavo Ferreira suggests three main strategies to optimize your interactions on WhatsApp and close more deals
- Replicable messaging processDeveloping a standard of successful messages for different customer profiles ensures consistency and efficiency in service.
- Customer focusBefore selling, it is essential to understand the customer's needs and offer appropriate solutions. Identifying and responding to objections is where the true sale happens.
- Telling storiesPersonal or satisfied customer stories help build trust and connection, inspiring the customer to act.
The secret to crafting messages that close deals is identifying gaps in the client's life and positioning your solution as the path to the desired transformation.
With these strategies, it is possible not only to stand out among the competition but also to turn interactions into lasting and profitable relationships.
