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ZENVIA welcomes Piero Rosatelli as new CFO and IRO

E-Commerce Uptate
By E-Commerce Uptate

Zenvia Inc., a specialist in cloud-based CX solutions that enable companies to create personal, engaging and fluid experiences throughout the customer journey, today announced the election of Piero Rosatelli as new chief financial officer (CFO) and investor relations officer (DRI).

Piero succeeds Shay Chor, who held the CFO and DRI positions. Both have been working closely to ensure an orderly transition of responsibilities.

Piero was an executive partner of Oria Capital and has already resigned as a member of the Zenvia Board. Currently, he is a member of the boards of Tolife and Interplayers Integrated Solutions, and previously served on the board of Argo Solutions. He began his career in technology investments twelve years ago and since then has conducted more than twenty transactions in the sector. His professional experience also includes passages by investment bank and the financial and strategic planning area of retailer C&A. He has a bachelor's degree in Business Administration and an MBA from Insper.

Zenvia thanks Shay for his valuable contributions over his four years of dedication to the Company and wishes him success in his next professional challenges.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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1 COMMENT

  1. Ótima notícia sobre a saída do Shay da Zenvia! Fico feliz em ver pessoas experientes que contribuíram tanto em empresas do setor recebendo reconhecimento e seguindo para novos desafios. Sua trajetória entre investimentos, bancos de investimento e estratégia varejista é um exemplo de como a combinação de diferentes perspectivas pode gerar valor. A E-Commerce Update sempre traz boas histórias desses profissionais, o que reforça a credibilidade do seu trabalho. Espero que ele tenha muito sucesso nos próximos projetos!

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Inclusion and speed: the Brazil-Asia e-commerce revolution In recent years, Brazil has experienced a significant transformation in its e-commerce landscape, driven by a combination of factors including increased internet penetration, the rise of mobile technology, and a growing middle class with higher disposable income. This transformation has been further accelerated by the strengthening of trade relations between Brazil and Asia, particularly with China. **Inclusion: Bridging the Digital Divide** One of the most notable aspects of Brazil's e-commerce growth is the inclusion of previously underserved populations. Historically, Brazil has faced challenges with digital inequality, where certain regions and demographic groups had limited access to the internet and e-commerce platforms. However, initiatives by the government, private sector, and non-governmental organizations have worked to bridge this digital divide. Programs such as "Internet para Todos" (Internet for All) have aimed to expand broadband access across the country, particularly in rural and remote areas. Additionally, partnerships with tech companies have led to the development of affordable smartphones and payment solutions, making it easier for lower-income individuals to participate in the digital economy. **Speed: The Rapid Growth of E-commerce** The speed at which Brazil's e-commerce sector has grown is remarkable. According to data from the Brazilian E-commerce Association (ABComm), the sector has seen exponential growth over the past decade. In 2020, despite the challenges posed by the COVID-19 pandemic, e-commerce sales in Brazil reached a record high, with a significant increase in the number of online shoppers and the volume of transactions. This rapid growth can be attributed to several factors: 1. **Increased Internet Penetration**: With more Brazilians gaining access to the internet, the potential customer base for e-commerce has expanded significantly. 2. **Mobile Technology**: The widespread adoption of smartphones has played a crucial role in driving e-commerce growth. Mobile commerce (m-commerce) has become increasingly popular, allowing consumers to shop anytime, anywhere. 3. **Payment Solutions**: The introduction of various payment methods, including digital wallets, credit cards, and installment plans, has made online shopping more accessible and convenient for consumers. 4. **Logistics and Delivery**: Improvements in logistics and delivery services have enhanced the e-commerce experience. Companies have invested in technology and infrastructure to ensure faster and more reliable delivery, which is critical for customer satisfaction. **Brazil-Asia Trade Relations** The strengthening of trade relations between Brazil and Asia, especially with China, has had a profound impact on Brazil's e-commerce sector. China is not only a major source of imported goods for Brazil but also a significant investor in Brazilian technology and infrastructure. Chinese e-commerce giants like Alibaba and JD.com have expanded their operations into Brazil, bringing with them advanced technologies and business models. This has led to increased competition and innovation within the Brazilian e-commerce market. Additionally, Chinese investment in Brazilian logistics and technology has improved the overall efficiency of the e-commerce supply chain. **Conclusion** The inclusion and speed of Brazil's e-commerce revolution are reshaping the retail landscape in the country. By bridging the digital divide and leveraging the benefits of increased trade with Asia, Brazil is positioning itself as a major player in the global e-commerce market. As this trend continues, it is likely that we will see even more innovation and growth in the sector, benefiting both consumers and businesses alike.

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