The Decola Garota program, a partnership between Amazon Brasil and Rede Mulher Empreendedora (RME), announced Jessica Thome (Inovabee), Gislaine Silva (Mel & Mar) and Marina Cunha (Nina Soul) as the winners of the fifth edition of the acceleration program. Focusing on the qualification of women with formalized businesses (CNPJ) who sell physical products, the free online initiative helps in the expansion of e-commerce, especially through the online marketplace.Amazon.com.br, boosting female entrepreneurship in Brazil.
The ceremony, held on Friday (16), marked the end of a cycle that trained 150 women since September 2025. Participants had access to a complete track of content in time management, communication, customer relations, brand registration, catalog creation and use of Amazon logistics.
"Decola Garota represents our ongoing commitment to female entrepreneurship in Brazil. Seeing 150 empowered women and three winners who exemplify excellence and determination shows us that we are on the right path. We will continue to offer the tools and support necessary for entrepreneurs across the country to scale their businesses inE-Commerce”, says Virginia Pavin, Marketplace director at Amazon Brazil.
In addition to training, 50 entrepreneurs with active stores inAmazon.com.brwere selected for collective mentoring conducted by experts from Amazon and RME. Among them, 20 businesses that met the program criteria received financial resources and post-project mentoring for ongoing support. The three outstanding finalists, who demonstrated great climbing potential, were awarded cash prizes to invest in their businesses.
Meet the winners of the 5th edition of the Decola Garota program:
- 1st Place:Jessica Thome, owner of Inovabee, who will receive R$10 thousand
"Participating in RME and Amazon's Decola Garota was a watershed moment for me as an entrepreneur and for Inovabee as a business. I receive the first place award with great gratitude and with the certainty that we have a lot to grow on the platform, this is just the beginning of our story."
- 2nd Place:Gislaine Jesus Silva, owner of Mel & Mar Fantasia Infantil, who will receive R$6 thousand
"Having this recognition by the Decola Garota Project represents much more than an award, it is proof that women, even when faced with great challenges, can reach the podium and turn their dreams into reality. As a solo mother of twins, I know how much entrepreneurship in Brazil requires courage, emotional strength and daily resilience and being among the Top 3 made me feel proud, strengthened and even more responsible for inspiring other women. I want other mothers, especially solo mothers, to understand that it is possible to undertake, grow and be recognized, even starting with few resources.”
- 3rd Place:Marina Calixto Cunha, owner of Nina Soul, who will receive R$3,000
"Decola Garota reduced my learning curve and transformed a complex platform into something possible. It helped me create processes for the marketplace and will also help me build working capital. Furthermore, it promoted community building, which is a watchword in my company and creation. After all, we women only have ourselves and that's a hell of a thing."
With the fifth edition of the program, Amazon and RME reaffirm their commitment to strengthening female entrepreneurship, promoting access to the digital market, income generation and economic inclusion throughout Brazil.
"Decola Garota was born from the conviction that access is what transforms. When women entrepreneurs have knowledge, tools and connection with the market, they gain power of choice and economic autonomy. This partnership with Amazon broadens horizons and shows that e-commerce can, and should, be a viable path of growth for businesses led by women throughout Brazil", says Ana Fontes, founder of Rede Mulher Empreendedora.
