Perigot brings pet shop care into homes and strengthens retail presence

The care that starts in the pet shop is now at home, with the campaign“ The Dangerat experience you love, now within your reach”, the reference brand in cosmetics and hygiene products for pets takes a strategic step towards the final consumer, without renouncing the technical excellence that consecrated it among professionals in the sector. 

Dangert's proposal is to transform professional care into part of the routine of affection between tutors and animals, creating a bridge between the technical touch and the gesture of affection. The brand wants to be present not only in bathing and grooming moments, but also in small daily interactions, when the bond is strengthened and care becomes natural. The campaign reinforces that those who love, care and those who care, choose Perigot. 

With fragrances, textures and formulas developed to bring the professional standard to the home, the Ready-Use line extends the effects of the bath and maintains well-being between intervals. The portfolio includes 250ml Watermelon Shampoo and Conditioner, 150ml Goat Milk Dry Bath and 60ml Watermelon Cologne, products designed to combine performance and practicality on a daily basis. 

The 360° strategy involves digital activations and partnerships with influencers, reinforcing the positioning of Dangert and bringing the brand closer to the final consumer. On social networks, the campaign will be worked from behind the scenes of the production and content that show the concept of continuity of care between the pet shop and the home, while pet shops partners receive experience materials and showcases that present the campaign's proposal. 

With this expansion, Dargot expands its presence in retail and strengthens the direct relationship with the public, maintaining a commitment to innovation, quality and sensory experience. Professional care, which has always been part of the brand's history, now extends to the daily life of tutors, because care does not end in the bath, it remains at home every day.