Dermaclub, the loyalty program of the L'Oréal Group, announces an unprecedented partnership with iFood and exclusive benefits on the purchase of dermocosmetics.

The Dermaclub, the rewards club for brands under L'Oréal Group's Dermatological Beauty division in Brazil, has just announced an unprecedented partnership with iFood. Starting July 14th, nationwide, registered Dermaclub consumers will automatically accumulate points when purchasing products from the brands La Roche-Posay, Vichy, CeraVe, and SkinCeuticals at partner stores within the iFood app.

This innovation marks another step by L'Oréal Group to integrate the skincare universe with the convenience of digital shopping. To enjoy the benefits, simply follow three easy steps: consumers must register for free with Dermaclub, activate the club before purchasing participating brands' products on the iFood app, and automatically accumulate points with every order.

All consumers participating in the program will be able to exchange accumulated points for new skincare items from the same brands during the campaign period. Additionally, the campaign offers exclusive benefits for a limited time (until July 31st). See the highlights below:

• Open registrations at Dermaclub: redeem any product worth up to 2,000 points – Until July 31st, limited to 1 per CPF (tax ID);
• Any purchase: allows redemption of any product worth up to 6,000 points – Until July 31st, limited to 1 per CPF;

By expanding Dermaclub's presence to a platform already part of millions of people's daily routines, this initiative reinforces L'Oréal Group's commitment to providing accessible solutions aligned with Brazilian consumers' habits.

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Instagram: @dermaclub