C6 Bank is the bank with the best digital journey, according to research

For the second consecutive year, C6 Bank has been elected the Brazilian bank with the best customer journey, according to the 2025 Digital Experience Ranking conducted by the technology company idwall. The award takes into account customer perceptions of banking transactions such as onboarding, investments, Pix, and changes to registration data.  

According to the study, C6 Bank excelled in the speed of account opening (valued by 51.4% of respondents), the practicality of the application, and trust, which are also decisive attributes in customers' choice of financial institution.  

“Banking services have existed for a long time, but technology has truly enabled the transformation of people's experiences in recent years. At C6, we think every day about how to make our customers' financial lives simpler, more fluid, and more accessible,” says Gustavo Torres, Head of Innovation and Human Experience at C6 Bank. “The recognition in the idwall ranking is an important sign that we are on the right track, using innovation not only to simplify daily life but also to break down barriers and securely bring products and services that were once restricted to a few to many more people.”  

The 2025 Digital Experience Ranking The ranking combines objective usability tests in a controlled environment with a quantitative survey of 4,421 users from 21 financial institutions (10 traditional banks and 11 digital banks) across all regions of the country. The study has a confidence index of 95%. For each process, such as onboarding, Pix, and investments, five aspects are analyzed: experience; security; portfolio; customer delight; and accessibility.