Turning the game: how to make the crisis your greatest ally

Undertaking means adapting to a market and, before starting, it is important to have knowledge of the chosen segment and basics of how to operate the business. According to data from Serasa Experian, the first and largest Datatech in Brazil, 62% of entrepreneurs already had some knowledge about their business before undertaking.For Fritz Passion, CEO and founder of CleanNew, network of hygiene and conservation of upholstery,ter know-how it can be decisive at this moment and this goes beyond theoretical knowledge. “Independently of the segment, persistence and constancy lead to success. Being successful depends on a number of factors and the most important thing is not to limit yourself”, he comments.

With a history of overcoming and reinvention, the Bahian entrepreneur transformed his investment of R$3.500 into a network of franchises in international expansion that foresees to earn R$45 million in 2025. With more than 600 thousand followers on social networks, the entrepreneur brings important lessons of entrepreneurship that led him to success.

For the entrepreneur, one of the steps to the success of a business is to identify opportunities, especially in the midst of crises. Therefore, he listed some advice for those seeking to undertake. They are:

Segment-definition What for many can be an obstacle, for others can be seen as a springboard. An example is the cleaning market, which saw in the post-pandemic period the continuity of demand for specialized services. “This is to look beyond what is seen at the moment, is to see the crisis as a laboratory of opportunities, because many promising businesses are born in difficult times”, he says. 

To be aware of the oscillations of every business- Another fundamental point to have a prosperous business is persistence and adaptation. Economy and market are not linear, so it is fundamental to understand that the enterprise will also have its moments of uncertainty “S Sometimes we think that problems want to destroy us, but, in fact, not. They want to show us the path we must follow to conquer what we are dreaming, the ups and downs are part, as the pulse of our heart. Life was made to have movement, so we must get used to this movement of fall and rise”, comments the businessman.

Strengthening online presence- investment in digital is also a great differential and determining factor for the expansion of a venture. Digital platforms allow you to connect with a larger audience without the need for large capital. Today, there are several free tools available to companies and professionals, which, when well used, make it possible to reach more people in an organic way. “O digital marketing, when done with authenticity, has the ability to establish genuine relationships with the public, creating identification through real stories and emotional connections. This not only boosts sales, but also strengthens loyalty, increases credibility and positions the brand as a reference in its segment”, explains.