Entrepreneurship means adapting to a market, and before starting, it's important to have knowledge of the chosen segment and basic notions of how to operate the business. According to data from Serasa Experian, the first and largest Datatech company in Brazil, 62% of entrepreneurs already possessed some knowledge about their business before starting. For Fritz Paixão, CEO and founder of CleanNew, a network specializing in upholstery cleaning and maintenance, having know-how can be decisive at this stage, and it goes beyond theoretical knowledge. “Regardless of the segment, persistence and consistency lead to success. Being successful depends on a series of factors, and the most important is not to limit yourself,” he comments.
With a story of overcoming challenges and reinvention, this entrepreneur from Bahia transformed his R$3,500 investment into an internationally expanding franchise network that projects revenues of R$45 million by 2025. With over 600,000 followers on social media, the businessman shares important entrepreneurial lessons that led him to success.
According to the entrepreneur, one of the keys to business success is identifying opportunities, especially amidst crises. Therefore, he listed some advice for those seeking to become entrepreneurs. These are:
Segment Definition - What may be an obstacle for many, can be seen as a springboard for others. An example is the cleaning market, which saw continued demand for specialized services in the post-pandemic period. "This is looking beyond what is seen at the moment, it is seeing the crisis as a laboratory of opportunities, because many promising businesses are born in difficult times," he says.
Being aware of the fluctuations inherent in any business – Another fundamental point for having a thriving business is persistence and adaptation. The economy and the market are not linear, so it's essential to understand that the venture will also have its moments of uncertainty. “Sometimes we think that problems want to destroy us, but in reality, they don't. They want to show us the path we should follow to achieve what we are dreaming of; the ups and downs are part of it, like the beating of our heart. Life was made to have movement, so we must get used to this up and down movement,” comments the businessman.
Strengthening online presence – investing in digital is also a major differentiator and a determining factor for the expansion of a business. Digital platforms allow you to connect with a larger audience without the need for significant capital. Today, there are several free tools available for companies and professionals that, when used well, make it possible to reach more people organically. “Digital marketing, when done authentically, has the ability to establish genuine relationships with the public, creating identification through real stories and emotional connections. This not only boosts sales but also strengthens loyalty, increases credibility, and positions the brand as a reference in its segment,” he explains. Furthermore, being on social media allows for transparent and rapid communication, resulting in greater trust with the public. “It’s interesting to show this so that everyone can see that it’s possible to have a dream and pursue it,” Fritz adds.
