Indawo Yasekhaya

Indlela I-Financial Intelligence Ebachaza Ngayo Abawinile Ekudayiseni Kwesimanje

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Indlela I-Financial Intelligence Ebachaza Ngayo Abawinile Ekudayiseni Kwesimanje

Esimeni lapho ukuqanjwa kabusha kwezitolo kubonakala kufana namashaneli amasha okuthengisa, ulwazi olujulile, nokumaketha kwedijithali okunolaka, abaphathi abaningi abayinaki injini yangempela esekela ukusebenza: ukuhamba kwemali. Nakuba ukunakwa kugxile esitolo esingaphambili, ngemuva kwezigcawu, ukuphathwa kwezimali okungalungile kungabukela phansi buthule ukusimama nokukhula kwanoma yiliphi ibhizinisi, kusukela kubathengisi abancane kuya kumaketanga amakhulu.

Nsuku zonke, amandla omthengisi asetshenziswa imisebenzi: ukuphatha i-inventory, izisebenzi zokuqeqesha, ukukhonza amakhasimende, futhi, kunjalo, ukuthengisa. Lokhu kuzinikela kubalulekile, kodwa ngokuvamile kuholela ogibeni lokugxila ezinkomba ezimbili kuphela: imali engenayo kanye nebhalansi ye-akhawunti. Inkolelo yokuthi "uma ukuthengisa kuphezulu, ibhizinisi lihle" ivala ukunqamula okuyingozi phakathi kwalokho okuthengiswayo nalokho okungenayo ngempela.

Inkinga ihlanganiswe ubunkimbinkimbi be-ecosystem yezinkokhelo. Ukuthengiswa kwezitolimende, izinkokhelo zesitholi, izinkokhiso zasebhange, nezikhathi ezihlukene zokuqoqa kwenza ukubuyisana kwezezimali kube indida. Isimo siba nzima nakakhulu uma sikhumbula ukuthi, nakuba okutholwayo kungena kurejista yemali ezinsukwini ezingu-30, 60, noma ngisho nezinsuku ezingu-120, izinkokhelo eziya kubahlinzeki ngokuvamile zenziwa kusengaphambili noma ngezikhathi ezifushane kakhulu. Lokhu kungafani kubangela inselelo enkulu ekuphathweni kokugeleza kwemali. Abaningi basathembele kumaspredishithi ayinkimbinkimbi noma izilawuli ezenziwa ngesandla, izinqubo ezithambekele ekubeni namaphutha adala ukusebenza kabusha, ukulahlekelwa kwezimali, futhi, okubaluleke kakhulu, zithiya izinqumo ezishesha, eziqhutshwa idatha.

Amandla okubikezela emakethe eguquguqukayo
Isihluthulelo akukhona nje ukulawula osekwenzekile, kodwa ukulindela ikusasa. Ukuba nokugeleza kwemali okubikezelwayo ezinsukwini ezizayo ezingama-30, 60, noma ezingama-90 yikho okuhlukanisa ukuphathwa okusebenzayo nokuphathwa kwamasu. Ngalokhu kubonakala, izinqumo azisasekelwe kulwazi kodwa kunalokho kudatha ebambekayo.

Cabanga nje ukwazi ukuhlonza okungaba khona ukushoda kwemali emasontweni kusengaphambili. Lokhu kukuvumela ukuthi uxoxisane ngemibandela yesikweletu engcono, uhlele amaphromoshini ukuze usheshise ukungena kwemali engenayo, noma uxoxisane kabusha nezinsuku zokugcina nabahlinzeki. Ngokufanayo, ngezikhathi zesidingo esikhulu, ukubikezela kuqinisekisa ukugomela kokunquma ukuthi kuyisikhathi esifanele yini sokuvula isitolo esisha, ukutshala imali ku-inventory, noma ukwandisa iqembu lakho. Ngamafuphi, ukubikezelwa kokungena kwemali kuyisisekelo senkululeko yokwenza izinqumo.

Ukuzenzakalela njengozakwethu wamasu

Yilapho ubuchwepheshe bukhombisa khona ukuthi bunguzakwethu obalulekile. Amathuluzi wokuzenzakalela nawobuhlakani bezezimali angahlanganisa idatha yokuthengisa, ama-akhawunti akhokhwayo futhi angatholwa, kanye nezitatimende zasebhange zibe umbono owodwa, ohlanganisiwe. Iwebhu eyinkimbinkimbi yezinkokhelo zezitolimende, isici esiyinselele sokudayisa e-Brazilian, iyayeka ukuba umsebenzi oqeda amandla futhi iba inqubo ezenzakalelayo nethembekile.

Lezi zingxenyekazi zisusa umthwalo womsebenzi wokuqinisekisa okwenziwayo ngakunye, kodwa inani lazo lidlulela ngalé kwalokho. Bakhulisa ukubonakala kwebhizinisi, behlisa ukulahlekelwa ezinkokhelweni ezingafanelekile, futhi bakhulule noma iyiphi impahla ebaluleke kakhulu yomphathi: isikhathi. Ngedatha enembile, elula ukutolika, osomabhizinisi bangagxila ekucabangeleni ngamasu ikusasa lenkampani.

Emabhizinisini asasebenza ngezilawuli ezenziwa ngesandla, isinyathelo sokuqala ukushintsha kwemiqondo. Kubalulekile ukuqonda ukuthi i-automation ibalulekile ukuze kuqinisekiswe ukuqiniseka nokusebenza kahle. Nokho, amathuluzi wodwa ngeke enze izimangaliso; isiyalo siyadingeka. Ubuchwepheshe buletha idatha, kodwa kukubaphathi ukuthuthukisa umkhuba wokuhlaziya ukuhamba kwemali nsuku zonke.

Ikusasa labaphathi: kusuka ku-automation kuya ekubikezelweni

Sisekuqaleni kwalolu shintsho. Ubuhlakani bokwenziwa kanye nezibalo zokubikezela sezisetshenziswa ukuze kukhushulwe ukuphathwa kwezimali ezingeni elisha. Maduze, amasistimu ngeke abonise kuphela okuzokwenzeka, kodwa futhi azophakamisa izenzo zokuthuthukisa imiphumela noma ukugwema izinkinga, ngokusekelwe kumlando wokuthengisa wenkampani ngayinye nezindleko. Nokho, ukuze lokhu kwenzeke, idatha ehlelekile nethembekile ibalulekile.

Elinye iphuzu elibalulekile ukufika kwe-Tax Reform, okungase kudinge ukuhlaziywa okujulile okungaphezu kwamandla omthengisi. Kulo mongo, indlela yobungcweti nehlakaniphile ibalulekile ukuze kugcinwe ukusebenza kwenkampani futhi kugwenywe amaphutha nokwehluleka okungabeka engozini impilo yayo yezezimali.

Njengoba ukuthengisa kungena enkathini ephawulwa iziteshi eziningi, ukuhlanganiswa kwedijithali, kanye nezidingo zentela eziyinkimbinkimbi, ubuhlakani bezezimali abasesona isihlukanisi esiqhudelanayo kodwa buyinsika yokuphila. Ukuwina emjikelezweni omusha wokuthengisa kusho, kunanini ngaphambili, ukuhlanganisa ubuchwepheshe, ukubikezela, kanye nokuziphatha. Futhi labo abangakwazi ukuguqula idatha ngokuqhubekayo benze izinqumo bazoba phambili, hhayi ekusebenzeni kuphela kodwa nasekusimameni.

U-Luiz Saouda, i-CTO kanye nomsunguli we-F360

Inesibopho sokuphatha, ukuhlela, kanye nokwesekwa kwezobuchwepheshe nebhizinisi kwamathimba ezobuchwepheshe, kanye nokuzibophezela ngokubambisana komkhiqizo nezindawo zedatha nokusiza ukugcina ukuphepha kwedijithali kwenkampani. Umsebenzi wakhe uqinisekisa ukuthi izixazululo zenkampani zihlangabezana nezidingo zamakhasimende ngendlela efanele nangekhwalithi. Uneziqu ze-bachelor ku-Information Systems azithola e-Eniac University Centre.

I-Lollapalooza 2026: Amathiphu okugwema imikhonyovu lapho uthenga amathikithi akho

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I-Lollapalooza 2026: Amathiphu okugwema imikhonyovu lapho uthenga amathikithi akho

I-Lollapalooza 2026, okungenye yemicimbi yomculo elindelwe kakhulu e-Brazil, isanda kumemezela uhlu lwayo olusemthethweni futhi iqale ukuthengiswa kwamathikithi. Minyaka yonke, izinkulungwane zabalandeli zigijimela ukuvikela amathikithi abo, zenze ukuthengwa kwamathikithi ku-inthanethi kube isikhathi esifunwa kakhulu futhi, ngenxa yalokho, indawo ekahle yezigebengu ze-inthanethi.

Isici esisodwa esikhulisa ubungozi babasebenzisi umkhuba wokulondoloza ulwazi lwasebhange ezinhlelweni zokusebenza zokuthenga amathikithi noma amawebhusayithi. Nakuba lokhu kungasheshisa ukuthengiselana kwesikhathi esizayo, kuphinde kwenze lolu lwazi lube yimpokophelo ebalulekile yezigebengu. Uma enye yalezi zinkundla isengozini, idatha yezisulu idalulwa futhi ingathengiswa ezinkundleni ezingaphansi komhlaba.

Ukudayiswa kwamathikithi ezinkundleni zokuxhumana naseziteshini ezingekho emthethweni nakho kuyingxenye yenkinga. Abakhwabanisi bavame ukuthembisa amathikithi asheshayo ngamanani akhangayo, kodwa lawa ngokuvamile amathikithi omgunyathi. Ezimweni eziningi, umthengi uthola sekwephuze kakhulu ukuthi uqoliwe. Le mikhonyovu ivamise ukubandakanya izinkokhelo ezenziwa ngqo esigebengwini, nge-PIX (Brazilian PIX) noma ikhodi ye-QR, noma ama-akhawunti e-fintech, okushiya isisulu singenayo indlela yokubuyisela imali yaso, ingasaphathwa eyokungena emkhosini.

Ukuntuleka kolwazi lwedijithali kwenza lezi zinsongo zibe yingozi nakakhulu. Ngokusho kocwaningo lwe-Kaspersky , i-14% yabantu baseBrazil abakwazi ukukhomba i-imeyili noma umlayezo womgunyathi, futhi u-27% awukwazi ukubona iwebhusayithi engumgunyathi. Lesi simo siveza ukuthi kulula kangakanani ngezigebengu ukuxhaphaza injabulo yabalandeli ukuze zizuze zona.

"Izigebengu ze-inthanethi zisebenzisa injabulo ebangelwa amafestivali amakhulu ukuze zenze izinhlobo ezihlukahlukene zokukhwabanisa. Isidingo sihlala siphezulu, okubenza babe yizisulu eziphelele zokwebiwa kolwazi. Abafuni nje ukuhlasela ngokuqondile izinkundla zokuthengisa, kodwa futhi badale amakhasi omgunyathi alingisa izingosi ezisemthethweni noma amaphrofayili enkundla yezokuxhumana akhohlisayo ukuze anikeze amadili okuthengisa kabusha. Ngakho-ke, phakathi kwenjabulo yokudayiswa komcimbi, abasebenzisi abaningi bayayinikeza imininingwane ebalulekile. vikela imali kanye nolwazi lomuntu siqu, futhi uhlale uqinisekise ukufaneleka kwamawebhusayithi lapho kuthengwa khona ," kusho u-Fabio Assolini, umqondisi we-Global Research and Analysis Team ye-Kaspersky yaseLatin America.

Inhlanganisela yemfundo yedijithali nezixazululo ze-cybersecurity iba ukuzivikela okungcono kakhulu. Ukuqapha lapho uthenga amathikithi kanye nokusetshenziswa kobuchwepheshe obuklanyelwe ukuvikela ulwazi lomuntu siqu kuvumela abalandeli ukuthi bajabulele ifestivali ngaphandle kokukhathazeka ngokukhwabanisa noma ukulahlekelwa yimali.

Ochwepheshe be-Kaspersky babelana ngala macebiso alandelayo ukuze akusize uvikele amakhadi akho namathikithi alo mbukiso neminye:

  • Ungalondolozi imininingwane yekhadi lakho ezinkundleni zamathikithi. Nakuba kungase kubonakale kusebenza, ukushiya imininingwane yakho ibhalisiwe kungakubeka engozini uma isayithi ligetshengwa. Inketho ephephe kakhulu ukufaka imininingwane yakho ngokuthenga ngakunye. Ukusheshisa inqubo, abaphathi bephasiwedi banikeza enye indlela evikelekile yokulondoloza nokugcwalisa ulwazi ngokuzenzakalelayo.
  • Misa izexwayiso zokusetshenziswa nebhange lakho. Ukuthola izaziso ngokushesha nge-SMS noma i-imeyili kukuvumela ukuthi ugade konke okwenziwa ngekhadi lakho. Ngale ndlela, noma yiziphi izindleko ezingagunyaziwe zingatholwa ngokushesha.
  • Qaphela izinyuso ezingalindelekile. Ama-imeyili, imilayezo yombhalo, noma izingxoxo ze-WhatsApp ezithembisa izaphulelo ezikhethekile ngokuvamile ziyimizamo yomkhonyovu. Ungalokothi unikeze ulwazi lomuntu siqu noma lwasebhange ngaphandle kokuthi uqale ngokuluqinisekisa ngeziteshi ezisemthethweni zefestiveli noma zenkampani yamathikithi.
  • Sebenzisa amakhadi abonakalayo ukuze uthole ukuphepha okwengeziwe futhi ugweme ukukhokha nge-PIX. Lolu hlobo lwekhadi lukhiqiza ikhodi yokuvikela yesikhashana eshintshayo ngomsebenzi ngamunye, okunciphisa kakhulu amathuba ezigebengu ezisebenzisa ulwazi lwakho ukwenza okunye ukukhwabanisa. Gwema ukukhokha nge-PIX, njengoba kunzima kakhulu ukubuyisela imali yakho uma kuwumkhonyovu.
  • Thola ukuvikelwa kwe-cybersecurity. Isixazululo esifana ne- Kaspersky Premium sivikela idatha yakho yomuntu siqu, izinkokhelo ze-inthanethi, nokuxhumeka okungagunyaziwe kwamanye amadivayisi, kanye nokuvikela ubuwena.

Ukulungiselela amasu kuqinisekisa inzuzo yokuncintisana ngezinsuku ezifana neBlack Friday kanye noKhisimusi

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Ukulungiselela amasu kuqinisekisa inzuzo yokuncintisana ngezinsuku ezifana neBlack Friday kanye noKhisimusi

NgoLwesihlanu Olumnyama 2024, abathengisi baseBrazil bathola ukululama okuqinile. Ngokusho kweBrazilian Electronic Commerce Association (ABComm), imali etholwayo yokudayisa ikhule ngo-17.1%, kanti i-e-commerce inyuke ngo-8.9%, ikhiqize ngaphezu kuka-R9 bhiliyoni ngempelasonto yokuthengisa iyodwa. Inhlanganiso le iphinde yabika ukuthi inani lama-oda likhule ngesilinganiso esingaba yi-14%, lafika ku-18.2 million elizweni lonke. UKhisimusi nawo ube nemiphumela encomekayo. I-Cielo Expanded Retail Index (ICVA) iqophe ukwenyuka ngo-5.5% ekuthengisweni kwenxanxathela yezitolo, okudale u-R5.9 billion wamaRandi phakathi nesonto likaDisemba 19-25. Ukuthengisa okunwetshiwe—okuhlanganisa kokubili izitolo ezingokwenyama neziku-inthanethi—kubikwe ukukhula okungu-3.4%, okuqhutshwa imikhakha efana nezitolo ezinkulu (6%), izitolo zezidakamizwa (5.8%), nezimonyo (3.3%). I-E-commerce, ngokusho kwe-Ebit|Nielsen, izuze uKhisimusi oyirekhodi, ehambisa cishe amabhiliyoni angama-R26, ngesilinganiso sethikithi lika-R$526, elimele ukunyuka ngo-17% uma kuqhathaniswa nonyaka odlule.

Ngezinsuku zokuthengisa ezinomthelela omkhulu njengoLwesihlanu Olumnyama noKhisimusi, impumelelo yokuthengisa ayinqunywa ngenhlanhla yodwa, kodwa ngokuhlela okungaguquki. Phakathi nalezi zikhathi, ezingaphandle kwamazinga ajwayelekile ebhizinisi enkampani, ukwazi ukuthi malini futhi kuphi ukutshala kulo lonke uchungechunge lwenani kuba ngumahluko oyinhloko ekuqinisekiseni ukuthengisa ngamanani ancintisanayo, ukuzuza amamajini aphezulu amboza ukutshalwa kwezimali kanye nokwengeza inani elithe xaxa kubanikazi bamasheya. Lesi yisiphakamiso sencwadi ethi " Box da Demanda "(Ibhokisi Lezidingo ), enyatheliswa yi-Aquila Institute futhi eyabhalwa nguRaimundo Godoy, uFernando Moura, noVladimir Soares. Le ncwadi yethula indlela entsha yokuphatha egxile ekulindeleni ikusasa kanye nokukhiqiza inani lebhizinisi. Le ncwadi igcizelela ukuthi ngokusebenza kwamandla okuthengisa okudidiyelwe kanye nokuhlaziywa kwemakethe ngokucophelela, izinkampani zingaqinisekisa ukubikezelwa kwezentengiso okuzosebenza njengesisekelo sayo yonke imisebenzi.

Ngokuka-Fernando Moura, umeluleki wozakwethu kwa-Aquila kanye nombhali-ndawonye we- Box da Demanda , ukubikezela imakethe kuyinselele, kodwa futhi kuyisidingo. "Nakuba imakethe ibonakala ingalindelekile, kungenzeka ukuhlela ulwazi nokubikezela ikusasa usebenzisa idatha enembile. Ekudayiseni, uma inkampani ingakwazi ukubheka ikusasa, akunakwenzeka ukuzivumelanisa nayo. Ukuthengisa kwamasu kubalulekile ekuqondeni ukuziphatha kwabathengi nokulindela ikusasa, kuyilapho ukumaketha okuhlakaniphile, esikhathini esiphakathi, kuqinisekisa izinqumo eziqinile mayelana nomkhiqizo, intengo, "kusho konke ukuqonda kwekhasimende.

Indlela yokwenza ye -Demand Box inikeza umhlahlandlela osebenzayo wezinkampani ukuthi zizihlele ngendlela edidiyelwe futhi zilindele ukuziphatha kwabathengi, zisebenze kahle futhi zenze inzuzo. Ku-Vladimir Soares, umeluleki wozakwethu kwa-Akwila futhi ongumbhali-ndawonye wale ncwadi, ukulungiselela kudlula amasu emakethe: kuyadingeka ukubheka ngaphakathi kwenkampani. "I-Inventory ilawula ukuguquguquka kwanoma yiliphi ibhizinisi. Ngokusekelwe ekubikezelweni kwesidingo, kungenzeka ukukala okokufaka, abasebenzi, kanye nemishini, ukuthuthukisa ukusebenza kahle kokukhiqiza. Ukuhlanganiswa phakathi kokumaketha, ukuthengisa, ukuhlelwa kwempahla, nabahlinzeki kubalulekile ukuqinisekisa ukuthi umkhiqizo uyatholakala lapho ikhasimende liwufuna. Futhi akukho kulokhu okusebenzayo ngaphandle kwendima yomholi, okufanele ahole ngesibonelo, ukugcina ukugxila kweqembu labo kweqiniso futhi kuqinise iqembu labo. inzuzo,” kugcizelela yena.

Incwadi ikhombisa ukuthi ungayilindela kanjani imakethe ngokumaketha kwamasu, ukuhlonza ukwakheka kwangaphakathi kwenkampani ukuhlola amandla ayo okuhlangabezana nesidingo, ukuhlanganisa izindawo ezinjengokumaketha, ukuthengisa, ukuhlinzeka, ukuhanjiswa, nobuchwepheshe, kanye nokulinganisa imiphumela ngezinkomba zokukhiqiza, izindleko, kanye nenzuzo. Ngokusho kwababhali, ukulungiselela kuyinzuzo yangempela yokuncintisana ngamaholide afana noBlack Friday noKhisimusi. Izinkampani ezihlaziya izimo, ezihlanganisa iminyango, futhi zisebenze ngezinkomba ziyakwazi ukuletha lokho abathengi abakufunayo, ngesikhathi, nangekhwalithi elindelekile.

Amathiphu e- Demand Box okulungiselela inkampani yakho izinsuku zamasu:

  • Hlala uphambi kwemakethe: Sebenzisa idatha nomlando wokuthengisa ukuze ubikezele amathrendi futhi uqondise amasu okumaketha namanani entengo.
  • Hlaziya ukwakheka kwangaphakathi: hlola ukuthi inkampani iyakwazi yini ukuhlangabezana nesidingo esikhulayo, kusukela kuhlu lwamagama kuya kubasebenzi benkonzo yamakhasimende.
  • Hlanganisa iminyango: qinisekisa ukuthi ukumaketha, ukuthengisa, ukuhanjiswa, izimpahla, kanye nobuchwepheshe kusebenza ngendlela ehlelekile, kugxilwe ekhasimendeni lokugcina.
  • Gada izinkomba ngesikhathi sangempela: landelela umkhiqizo, izindleko, kanye nenzuzo ngesikhathi sokuphromotha, ulungise ngokushesha lapho kudingeka.
  • Hola ngesibonelo: bandakanya ithimba lakho, nikeza abasebenzi amandla, futhi uhlale ugxile ekuletheni umuzwa ongcono kakhulu wamakhasimende.

Izinkampani ezitshala imali ku-hyperpersonalization sezivele zibona ukwenyuka okungu-10% kuya ku-15% kuyo yonke imali engenayo.

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Izinkampani ezitshala imali ku-hyperpersonalization sezivele zibona ukwenyuka okungu-10% kuya ku-15% kuyo yonke imali engenayo.

Ungase ungakuqapheli, kodwa indlela izinkampani ezixhumana ngayo nawe ishintshile-kakhulu. From "Sawubona, ngingasiza kanjani?" kuya kokuthi "Ingabe konke kuhamba kahle nge-oda lakho layizolo?", isevisi yamakhasimende edijithali eyenzelwe wena isuke ekubeni yinto enhle yaya ekubeni yisici esibalulekile ekusindeni kwezitolo.

NgokukaGartner, ekupheleni kuka-2025, ama-80% akho konke ukusebenzisana phakathi kwemikhiqizo namakhasimende azobe enziwe ngezifiso ngokugcwele. Lokhu kuchaza ukuthi kungani, e-Brazil, u-70% wezitolo eziku-inthanethi sezivele zisebenzisa ubuhlakani bokwenziwa ukuze zilethe uketshezi oluthe xaxa, olunembile, nolwazi lokuthenga lomuntu siqu. Le datha ifakiwe embikweni we-CX Trends 2025, ophinde ugqamise ukuthi lokhu kubaluleke kangakanani: Abathengi abangu-68% baseBrazil bathi bathenga kuphela lapho bazizwa beqondwa khona ngempela.

"Ukwenza okomuntu siqu akuseyona into ehlukanisayo. Kuyimfuneko yamakhasimende. Futhi, ngisho nange-AI, ukuthinta komuntu kusabalulekile," kusho u-Alberto Filho, oyi-CEO ye-Poli Digital, inkampani esebenza ngokuzenzakalelayo kwesiteshi senkonzo yamakhasimende. Kuye, ukuhlanganisa ubuchwepheshe nozwela kuyisihluthulelo sokwethembeka kwamakhasimende: "Ama-Chatbots enza lula imisebenzi elula. Kodwa abantu kuphela abaqonda abantu."

Isu le-Poli Digital, isibonelo, lihlanganisa isevisi exubile, ukuqapha kohambo lwekhasimende okuqhubekayo, nokuphathwa kwesithunzi. Futhi idatha ikhombisa ukuthi lokhu kuyakhokha: ucwaningo lweMcKinsey lukhombisa ukuthi amabhizinisi agxile ekwenzeni izinto ngendlela exakile asevele abona ukunyuka kwemali engenayo ngo-10% kuya ku-15%.

Kodwa akukhona nje ukuxhumana okuhle: kumayelana nokuthengisa okungcono. Ucwaningo olwenziwa yi-Ecglobal lubonisa ukuthi abathengi abangu-86% bathenga ku-inthanethi okungenani kanye ngenyanga, nokuthi u-79% yenani lokunethezeka, kuyilapho u-78% ekhetha izitolo ezinokuhlukahluka okubanzi kokukhethwa kukho. Ngamanye amazwi, isipiliyoni simayelana nokusebenza.

"Amathuluzi afana namagumbi okufaka izinto ezibonakalayo, ukuthengwa kwekhathalogi, kanye nenkokhelo ephakathi nendawo kwenza umehluko. Anciphisa ukungqubuzana futhi andise ukuguqulwa," kuchaza u-Alberto.

Esinye isici esithola ukudonseka izinhlolovo zokwaneliseka ezizenzakalelayo ngama-chatbots. Ithunyelwa ngokushesha ngemva kwesevisi ngamashaneli edijithali, lokhu kuhlanganyela kuvumela ukuhlonzwa kwesikhathi sangempela kwamaphoyinti abalulekile kanye nokulungiswa okusheshayo kokusebenza ngaphandle kokuba nomthelela ekuhambeni kwesevisi. "Le ndlela inikeza okokufaka okubalulekile ekuthathweni kwezinqumo okunembe kakhudlwana ekuthuthukisweni okuqhubekayo kokuhlangenwe nakho kwamakhasimende, ngokusebenza kahle kanye nokulinganisa."

I-CEO ye-Poli ixwayisa ngokuthi izinkampani ezingasinaki lesi sici zisengozini yokulahlekelwa amakhasimende ngaphambi "kosuku lokuqala lokusa." "Esimeni lapho ulwazi lomsebenzisi lunquma ukwethembeka komkhiqizo, yonke indawo yokuthinta—okuhlanganisa nokubingelela kokuqala—kumele ihlelwe ngokucophelela ukuze kukhiqizwe inani elisheshayo."

UJean Laurent Poitou uqokwe njenge-CEO ye-Ipsos

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UJean Laurent Poitou uqokwe njenge-CEO ye-Ipsos

Ibhodi labaqondisi be-Ipsos likuqinisekisile ukuqokwa kuka-Jean-Laurent Poitou njenge-CEO entsha, engena esikhundleni sika-Ben Page, isikhathi sakhe esizophela ngoSepthemba 15.

Ibhodi likholelwa ukuthi imakethe ehlinzekwa yi-Ipsos ibalulekile futhi inamandla. Isidingo esivela ezinkampanini nezikhungo zomphakathi zokuthola, ngokushesha okukhulu, yonke idatha ehlobene nendawo yazo, izimakethe zazo, izimbangi zazo, ukusebenza kwazo, namathuba azo kuhlala kuqinile. Nokho, lesi sidingo siyathuthuka. Amakhasimende e-Ipsos kufanele aqhubeke efinyelela olwazini oluthembekile, olukhiqizwa ngokuvikelekile, nohlaziywe ngokunembile—kodwa ngezikhathi ezimfishane kakhulu, kungakhathaliseki ukuthi luvelaphi kubantu ngokwabo—izakhamuzi, amaklayenti, abathengi—noma amamodeli edijithali. Lawa mamodeli abe nokwenzeka futhi afaneleka ngokwanda kokufakwa kwedatha kwidijithali kanye nokusheshisa kobuchwepheshe bezobunhloli bokwenziwa futhi kufanele kuphathwe ngendlela eqinile ebonisa i-Ipsos.

Ibhodi likholelwa ukuthi i-Ipsos, ngenxa yesilinganiso sayo, ulwazi lwamathimba alo, ukutholakala kwayo kwendawo, ukwehlukahlukana kwezinsizakalo zayo kanye nokwethenjwa okuvamise ukuvezwa amakhasimende ayo, isesimweni esihle sokuhlangabezana nalezi zidingo, ngakho-ke, iphinde yathola indlela yokukhula engaphezu kwaleyo erekhodiwe eminyakeni yakamuva.

Ibhodi liyawuqaphela umsebenzi awenzile uBen Page mayelana nalokhu kusukela aqokwa njengo-CEO we-Ipsos ngoNovemba 15, 2021. Nokho, linqume ukuqoka i-CEO entsha, ngenhloso yokunika i-Ipsos namathimba ayo umfutho odingekayo wokwamukela nokusebenzisa uhlelo lokukhula olungokoqobo noluthembekile.

UJean Laurent Poitou ungunjiniyela futhi uthweswe iziqu e-École Polytechnique. Ujwayelene nobuchwepheshe obusafufusa, ikakhulukazi ubuhlakani bokwenziwa, futhi ikakhulukazi nezindlela ezenza kube lula ukuqaliswa kwazo ezinkampanini. Uchithe iminyaka engaphezu kuka-30 e-Accenture eYurophu, e-United States nase-Asia, lapho abambe khona izikhundla eziphezulu zokuphatha amazwe ngamazwe. Eminyakeni emine edlule, uhole umkhuba we-"Digital and Technology Services" e-Alvarez & Marsal eYurophu, eMpumalanga Ephakathi, nase-Afrika. Kulezi zinkampani ezimbili ezihlinzeka ngemisebenzi yobungcweti, uJean Laurent usekele izinkampani eziningi ekuguquleni idijithali, ukwenza isimanjemanje kwezobuchwepheshe, kanye nezinhlelo zobuhlakani bokwenziwa.

I-Ipsos ihlose futhi izokhombisa ikhono layo lokudlala indima ebonakalayo ekuguquleni imboni yayo, okuyisidingo uma kubhekwa izinselelo izinkampani nezikhungo ezibhekene nazo emhlabeni jikelele. I-Ipsos izoqinisa ubuholi bayo ngokusebenzisa amandla ayo amasha okukhiqiza idatha ngokushesha, ukuhlaziya, nokubika ngaphandle kokulibala.

Ibhodi lifisa ukubonga u-Ben Page ngezimpumelelo zakhe kule minyaka embalwa edlule.

U-Ben Page uthe: “Njengoba sengichithe iminyaka engu-38 e-Ipsos, ngijoyina i-MORI (manje eyi-Ipsos UK) njengomuntu oqeqeshwayo futhi ngemva kwalokho ngichitha iminyaka eminingi njenge-CEO yebhizinisi lase-UK nelase-Ireland futhi, kusukela ngo-2021, i-CEO yomhlaba wonke ye-Ipsos, manje yisikhathi esihle sokunikeza izintambo ngineminyaka engu-60. Ngiziqhenya ngendlela emangalisayo kule minyaka embalwa edlule. izinkampani, ungahamba umhlaba wonke, usebenze nomongameli nondunankulu nezinye zezinkampani ezinkulu emhlabeni, futhi wakhe ubungane obuhlala njalo namakhasimende amaningi kanye nozakwabo.”

Ibhodi liyamamukela uJean Laurent Poitou, liqiniseka ukuthi, kanye nezinkulungwane zochwepheshe abasebenza kwa-Ipsos, uzohola ngempumelelo uguquko. Ubuchwepheshe bakhe besayensi nezobuchwepheshe, isipiliyoni sokuphatha ngamazwe ngamazwe, nolwazi lwemakethe nebhizinisi kuyimpahla ebalulekile ezosiza i-Ipsos ukufeza izifiso zayo.

UJean Laurent Poitou uthe: "Ngijabule futhi ngizimisele ukuholela i-Ipsos esahlukweni esilandelayo sokukhula kwayo, njengoba inkampani isondela eminyakeni engamashumi amahlanu yobuholi obukhethekile bemakethe, ukwanda komhlaba wonke, kanye nokwehlukahlukana kwezinsizakalo ngokuthenga nokusungula izinto ezintsha. Ngizosebenzisa ulwazi lwami ekukhuleni nasekusunguleni izinto eYurophu, e-Asia-Pacific, nasemhlabeni wonke ekuthuthukisweni kwenkampani eholayo. Isithunzi se-Ipsos kumakhasimende ayo, ikhwalithi nokuzibophezela kwamaqembu ayo, kanye nezinhlelo ezikhona ezithuthukisa ubuhlakani bokwenziwa kanye nobuchwepheshe ukuze kuzuze ukuncintisana kuyizisekelo eziqinile esingazakhela kuzo ukuguqula inkampani Sizokwakhela amakhasimende ethu inkampani ehlukanisayo yocwaningo lwemakethe nemibono, eqhutshwa yisayensi, ubuchwepheshe, kanye nenani lokufakelwa, kuyilapho isisekelo sisebenza ngempumelelo.

Isiko lenhlangano elichazwe kahle liwusizo ekukhuleni kwama-SME

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Isiko lenhlangano elichazwe kahle liwusizo ekukhuleni kwama-SME

Phakathi nokufunwa okuqhubekayo kokusebenza kahle nokuhlukanisa, izinkampani ezincane nezincane ezitshala imali ngendlela ecacile nehlelekile yenhlangano zithola imiphumela ebalulekile ekukhiqizeni, ukugcinwa kwamathalente, kanye nokwanda okusimeme. Lokhu ukuhlola kukaSamuel Modesto , umgcinimabhuku, uchwepheshe wentela, kanye nomeluleki webhizinisi, umsunguli we-Grupo SM, i-ecosystem esivele ibe nomthelela ezinkampanini ezingaphezu kuka-450 ezifundazweni ezingu-19 zase-Brazil.

Ucwaningo lwe-Gallup lubonisa ukuthi amaqembu abambe iqhaza kakhulu anenzuzo engu-21% futhi akhiqiza kakhulu ngo-17%. Ngaphandle kwalokhu, bangu-19% kuphela abaphathi abakholelwa ukuthi izinhlangano zabo zinesiko elifanele, ngokocwaningo lweDeloitte. Ku-Modesto, lo mehluko phakathi kwenhloso neqiniso ubangelwa ukuntula ubuholi obusebenzayo ekubumbeni isiko lebhizinisi. "Isiko liyinkomba yalokho okwenziwa ubuholi, obukhuthazayo, kanye nokubekezelela. Kuthonya yonke into kusukela ekuziphatheni kweqembu kuya ezinqumweni zamasu," kusho uModesto.

Ngokusho kwakhe, izinkampani ezihlakulela izindinganiso ezichazwe kahle ezihambisana nokusebenza kwansuku zonke zenza izindawo ezivumela ukukhula. Ummeli ukholelwa ukuthi abasebenzi abahlanganyeli ngamazwi, kodwa ngesibonelo. Uchwepheshe unikeza imininingwane ngezinsika ezintathu eziyisisekelo zokuhlanganisa isiko lenhlangano eliphumelelayo: ukucaca kwamagugu, ubuholi ngesibonelo, nokuxhumana okuqhubekayo. “Akunamsebenzi wokubeka izindinganiso odongeni uma zingavezwa ekuziphatheni kobuholi nendlela yeqembu,” usho kanje. 

Uphinde athi isiko eliqinile alikho ezinkampanini ezinkulu kuphela. "Amabhizinisi anoma yibuphi usayizi angasebenzisa izinqubo zokuphatha eziqinisa imvelo yangaphakathi. Isihluthulelo inhloso," kusho uSamuel.

Ngaphezu kokuthonya isimo sezulu senhlangano, isiko elakhiwe kahle liqhuba ukuqamba okusha. I-Modesto iveza ukuthi inkululeko yokuphakamisa imibono, ukwenza amaphutha, nokufunda ibalulekile ukuze kuvele izixazululo zokudala. "Imvelo lapho abantu bezizwa bephephile ukufaka isandla iba namandla futhi iqine. Lokhu kubalulekile ekukhuleni okuqhubekayo," egcizelela.

Ukwanda okuyimpumelelo okusekelwe esikweni eliqinile akuvamile phakathi kwabaqeqeshi be-SM Group. Kokunye kokwelulekwa kukaModesto, ibhizinisi lomndeni ezindaweni ezingemuva zasePernambuco laqala ukuba nemihlangano yamasonto onke nazo zonke izisebenzi ukuqinisa izindinganiso ezinjengokwenza kahle, umthwalo wemfanelo, nokufunda okuqhubekayo. Umphumela waba ukukhuphuka kokukhiqiza ngama-28% kanye nokwehla okungama-40% kwenzuzo yabasebenzi onyakeni owodwa.

Umeluleki uthi inqubo yokuhlela amasiko iqala ngokwenza imephu izinkolelo nezinqubo zebhizinisi ezikhona, okulandelwa ukuchaza amanani ngokusobala kanye nokuhlanganisa le migomo ekuqeqesheni, amasiko angaphakathi, nezinhlelo zentuthuko. "Amasiko adinga ukufundiswa, aphile, futhi aqiniswe. Ngumgogodla wenkampani," esho ngamafuphi.

Ngo-2025, i-Modesto ibikezela ukuthi izinkampani ezinamasiko aklanywe kahle zizoba nenzuzo enkulu yokuncintisana lapho zibhekene nokuntengantenga komnotho kanye nezinguquko zemakethe. “Akugcini ngokudlala kuphela kodwa nokuqhubeka. Abazaziyo ukuthi bangobani nabo bayazazi ukuthi bafuna ukuya kuphi bahambe neqembu labo kulolo hambo,” kuphetha yena.

Amathiphu ayisithupha okwakha ibhrendi eqinile, evikelekile kusukela ekuqaleni

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Amathiphu ayisithupha okwakha ibhrendi eqinile, evikelekile kusukela ekuqaleni

I-Infer Assessoria , inkampani esebenza ngokukhethekile kumasevisi ezeluleko ezomthetho nezokuxhumana ezinkampanini zobuchwepheshe nezokusungula, igcizelela ukubaluleka kokuhlela kwamasu, ukuvikelwa kwezomthetho, kanye nesakhiwo senhlangano samabhizinisi akhulayo. Kusukela ekudwebeni imephu yemakethe kuya ekwenzeni izinkontileka ezisemthethweni kanye nokwenza kabusha amabhrendi, inkampani iqondisa amabhizinisi ukuthi anganciphisa kanjani ubungozi, avikele amabhrendi awo, futhi alondoloze inzuzo yokuncintisana emikhakheni yobuchwepheshe nokusungula izinto.

Ngokuka- Priscila Ferreira, ummeli webhizinisi kanye nochwepheshe bezobuchwepheshe kanye nokusungula izinto ezintsha nomsunguli we-Infer Assessoria , izinselelo ezibhekene neziqalo zidlulela ngalé kokwethulwa komkhiqizo: "Usomabhizinisi udlulela ngalé kokwethula umkhiqizo noma isevisi. Kubalulekile ukuba nolwazi lwemakethe olujulile, wenze ngokusemthethweni bonke ubudlelwano bezentengiselwano, futhi uqinisekise ukuthi umkhiqizo uvikelekile ngokusemthethweni ukuze kuthuthukiswe ibhizinisi," kusho usomabhizinisi. uthi.

Ngokusekelwe kokuhlangenwe nakho kuka-Infer Assessoria, u-Priscila Ferreira wethula amasu abalulekile ayisithupha okuqalisa, ukunciphisa ubungozi, nokuqinisa umkhiqizo:

1. Qonda ngokujulile imakethe.

Ngaphambi kokwethula noma yimuphi umkhiqizo noma isevisi, osomabhizinisi kufanele bagxile eqinisweni lezethameli eziqondiswe kubo, baqaphe abaqhudelana nabo, namathrendi emephu. Amathuluzi afana nokuhlaziywa kwe-SWOT asiza ukukhomba amandla, ubuthakathaka, amathuba, nezinsongo. Ukuqonda imakethe kunciphisa ubungozi bemikhiqizo engabalulekile futhi kuvumela ukuhlukaniswa okunembe kakhudlwana. Izinkampani ezifana ne-Kodak ne-Blockbuster zehlulekile ukuhambisana nezinguquko zabathengi, zisebenza njengophawu oluyisixwayiso kwabaqalayo abafuna ukusungula izinto ezintsha njalo. I-fintech, isibonelo, ingaqapha imibiko yokusetshenziswa kohlelo lokusebenza lokukhokha futhi igxile ku-niches engagcinwanga kahle, iqinisekise inzuzo yokuncintisana ngaphambi komncintiswano.

2. Vikela umkhiqizo wakho futhi uhambisane nomthetho.

Ukubhalisa igama lakho nelogo ne-National Institute of Industrial Property (INPI) kuyisu elifana nokusungula i-CNAE (i-National Industrial Property Registry) noma ukuthola amalayisense adingekayo nokugunyazwa, okufana nalawo avela kwa-ANVISA (Isikhungo Sikazwelonke Sempahla Yezimboni). Ukubhalisa kuvimbela izinkampani zangaphandle ekusebenziseni noma ukukopisha ubunikazi benkampani yakho. Ngaphezu kwalokho, ukusebenza ngaphakathi komthetho kugwema izinhlawulo nokuvinjelwa. Isibonelo esiyinhloko: I-Disney kwadingeka ilungise ukubhaliswa kwefilimu ethi "Moana" kwamanye amazwe ase-Europe ngenxa yezingxabano zangaphambili, okubonisa ukuthi ukuntuleka kokukhuthala kudala ukubambezeleka nezindleko ezengeziwe.

3. Yakha uphawu lomkhiqizo olungaguquki.

Ukumaketha kufaka imibala, i-typography, i-iconography, futhi, okubaluleke kakhulu, ithoni yezwi lomkhiqizo. Zonke izici kufanele zibonise isiphakamiso senani lomkhiqizo futhi zidlulisele ukwethembeka kusukela ekuqaleni. Imikhiqizo eqashelwa ngombala wayo kuphela, njenge-McDonald's (obomvu), i-Coca-Cola (ebomvu ngokujulile), kanye ne-Nubank (purple), iqinisa ubukhona bayo emiqondweni yabathengi futhi idale ukuxhumana ngokomzwelo. Ukuqala kwemfundo eku-inthanethi, isibonelo, kungathatha ithoni yokwamukela ehlanganiswe nemibala edlulisa ukuvikeleka, kwakha ukwethembeka phakathi kwabasebenzisi abathanda ukufunda bekude.

4. Yenza ngokusemthethweni bonke ubudlelwano bebhizinisi.

Ozakwethu, abatshalizimali, abahlinzeki, nabasebenzi kufanele babe namalungelo achazwe ngokucacile nezibopho ezinkontilekeni, kusukela ezivumelwaneni zozakwethu kuye kuma-NDA. Ngaphezu kwalokho, ukuthobela uMthetho Wokuvikelwa Kwedatha Okujwayelekile (LGPD) kuqinisa ukwethenjwa kwabasebenzisi. Izinkontileka zivimbela izingxabano zesikhathi esizayo, ama-NDA avikela ukwazi , futhi ukwehluleka ukuthobela i-LGPD kungaholela ezinhlawulweni nasekulimaleni kwesithunzi. Uma usungula i-algorithm nozakwethu, kuyanconywa ukuthi usayine ama-NDA kanye nezivumelwano zamalayisense ekhodi, okuchaza ukuthi ubani umnikazi wendawo yobuhlakani.

5. Yakha izinqubo zangaphakathi kanye nesiko lenhlangano.

Ukukhula ngaphandle kwesakhiwo kungaphazamisa ngisho nemibono engcono kakhulu. Ukuba nezinqubo ezicacile zokuthengisa, usekelo, ukuthuthukiswa okushesha, nokuhambisana , kanye namamethrikhi ezezimali, kusiza ukugcina ikhwalithi nesithunzi senkampani. Icala lika-Peixe Urbano libonisa ukuthi ukushoda kokuvumelana nezimo kuholele kanjani ekuqoqweni kwemali, naphezu kokukhula okusheshayo kokuqala. Imibiko evamile ngezinga lokushiswa kanye nezinkomba zokwaneliseka kwamakhasimende (NPS) ivumela ukulungiswa okusheshayo kumodeli yebhizinisi.

6. Hlela amabhrendi kanye nokunwetshwa ngokusekelwa ngokomthetho.

Izinguquko ezibalulekile kubunikazi obubonakalayo noma isu lemakethe zidinga ukubuyekezwa kokubhaliswa kwezimpawu zokuhweba, izivumelwano zebhizinisi, izivumelwano zezinkampani, futhi, uma kudingekile, ukuvikelwa kwamazwe ngamazwe, njenge-Madrid Protocol. Ukwenza kabusha igama ngaphandle kosekelo lwezomthetho kuveza uhlobo lwezingxabano nokukopishwa. Ukwandiswa kwamazwe ngamazwe kudinga ukunakwa kwempahla yendawo kanye nemithetho yokuvikela idatha. Ngaphambi kokwethula uhlelo lokusebenza kwelinye izwe, kubalulekile ukuvumelanisa izigaba zobumfihlo ne-GDPR e-European Union kanye ne-LGPD e-Brazil, ngaphezu kokubhalisa uphawu lokuhweba endaweni ngayinye.

Ukwakha uhlobo oluqinile noluvikelekile ludlulela ngalé kokusungula izinto: kudinga ukuqondanisa phakathi kwamasu emakethe, ukuxhumana okungaguquki, nokuvikelwa kwezomthetho. U-Priscila Ferreira ugcizelela ukuthi "ukuhlela isigaba ngasinye sebhizinisi, kusukela ekwakhiweni komkhiqizo kuya ekwandiseni amazwe ngamazwe, akukhona nje ukuhlakanipha; kuyinzuzo yokuncintisana eqinisekisa ukwethembeka, ukuqina, nokukhula okuqhubekayo ngokuhamba kwesikhathi."

Izinkampani ziziba izicelo zokusulwa kwedatha futhi zibe iziqondiso ze-ANPD 

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Izinkampani ziziba izicelo zokusulwa kwedatha futhi zibe iziqondiso ze-ANPD 

Inani lezinkampani ezihlulekile ukuthobela izicelo zokususa idatha yomuntu siqu lenyuke engxenyeni yokuqala ka-2025, ngokombiko we-National Data Protection Authority (ANPD). 

Inhlolovo ibonisa ukukhuphuka okungama-37% emibikweni yokungathobeli ilungelo elishiwo ku-Athikili 18 yoMthetho Wokuvikelwa Kwedatha Okujwayelekile (LGPD). NgoJulayi, inyanga ephawulwe ngokwanda kokumaketha kwedijithali nemikhankaso yokuthwebula abaphambili emikhakheni efana nezitolo, izinsizakalo zezezimali, nokukhangisa, ingcindezi yokuthobela imithetho yanda nakakhulu.

Ngokuka- Edgard Dolata , ummeli, usomabhizinisi, kanye nochwepheshe we-LGPD, uzakwethu ku-Legal Comply kanye nomfundisi oyisivakashi ezinhlelweni zemfundo ephakeme, ubudedengu kule nqubo bubeka ingozi enkulu yezomthetho nesithunzi. "Ukuziba isihloko sedatha akulona nje iphutha elingokomthetho. Ukulahlekelwa ukwethenjwa kwekhasimende futhi kuvula umnyango wophenyo nokujeziswa okuvela ku-ANPD," usho kanje.

Ngokusho kukaDolata, izinkampani eziningi ziyehluleka ngenxa yokuthi azinazo izinqubo zangaphakathi ezisebenzayo zokuphendula izicelo zokususwa. Ukuntuleka kweziteshi ezicacile zokuxhumana nabathengi, ukusetshenziswa kolwazi lokuxhumana oluthengwe ngaphandle kwemvume, nokuntuleka kokulandeleka kuwo wonke umjikelezo wempilo wedatha kuphakathi kwamaphutha ajwayelekile. "Kuvamile ukuthi izinkampani zithole amasu anolaka kodwa angekho emthethweni, njengokuthumela imikhankaso yokumaketha ye-imeyili engekho emthethweni, ikakhulukazi ngoJulayi, ngesikhathi sokusheshisa ukuthengisa. Inkinga iwukuthi, ngaphezu kokuphula i-LGPD, lokhu kuphazamisa isithombe somkhiqizo, "uyachaza.

Isikhathi sonyaka

I-ANPD igcizelela ukuthi ukwehluleka ukuthobela ukususwa kwedatha kungase kubangele uphenyo lokuphatha kanye nenhlawulo efinyelela ezigidini ezingu-R$50, kuye ngobubi nokuvela kabusha kokwephulwa kwemithetho. Ngokungeziwe ezijezisweni zezezimali, ukuchayeka kwemidiya okungekuhle kanye nokulahlekelwa ukwethembeka kubathengi kwandisa ubungozi ezinkampanini eziphatha idatha yomuntu siqu ngokungajwayelekile.

U-Dolata uphawula ukuthi isizini yasebusika nayo iyaba nomthelela kulesi simo. NgoJulayi, ukwanda kokuthengisa nokukhushulwa kwedijithali kudala umthamo ophezulu wokubhalisa, okwenza izicelo zokusula zivame kakhulu. "Izinkampani zidinga ukulungiselela lezi zikhathi ngezinqubo ezicacile nezizenzakalelayo. Ilungelo lokususwa liyisiqinisekiso esisemthethweni, hhayi inhlonipho," uyagcizelela.

Uchwepheshe uthi ukuthobela i-LGPD kufanele kubonakale njengengxenye yesu elisobala lobudlelwano nabathengi. "Ukuthobela akukhona nje ukugwema izinhlawulo. Kumayelana nokwakha ukwethembana. Amakhasimende anomuzwa wokuthi idatha yawo iyahlonishwa maningi amathuba okuthi aqhubeke nokuthenga kulolo mkhiqizo," ephetha.

Isevisi entsha yokulethwa kwezidingo phakathi kwe-Loggi ne-Uber ifika e-São Paulo

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Isevisi entsha yokulethwa kwezidingo phakathi kwe-Loggi ne-Uber ifika e-São Paulo

I-Uber ne- Loggi , isevisi ehamba phambili yokulethwa e-Brazil, imemezela ukufika kwensizakalo yabo entsha ehlanganisiwe, i-Envio Nacional, e-São Paulo. Ukwethulwa kuzovumela abasebenzisi be-Uber e-São Paulo ukuthi bathumele amaphakheji ezweni lonke, nokuthathwa kanye nokudiliva okusingathwa yi-Loggi, komasipala abangaphezu kuka-5,500 kulo lonke elase-Brazil.

Ngokufika kwelinye lamadolobha amakhulu ezwe, izinkampani zimemezela lesi sigaba esisha sokunwetshwa kwenkonzo, okungase kufinyelele kubasebenzisi abangaphezu kwezigidi eziyi-10. Lo msebenzi ubulokhu uvivinya kusukela ngoJuni eCampinas (SP) naseCuritiba (PR), futhi uhlela ukunwebeka kwamanye amadolobha ezinyangeni ezizayo.

"Ngemuva kwesikhathi esibalulekile sokuhlola, lokhu kwanda kumelela igxathu elibalulekile eliya phambili ekubambisaneni kwethu, okuhlinzeka amakhasimende enye inketho yokwenza lula umuzwa wokuthumela iphakheji yasekhaya. Ngokuhlanganisa ubuchwepheshe be-Uber ekuhambeni kanye nobethu kwezokuthutha, sandisa ububanzi bezinsizakalo zethu, okwenza noma imuphi umuntu noma ibhizinisi ukuthi lizuze emazingeni asheshayo, aphezulu, futhi asebenzayo achaza izixazululo ze-Viggines zokuthunyelwa kwezimpahla," Imali engenayo.

Phakathi kwezinzuzo eziyinhloko zokwethulwa ukusebenziseka kalula nokusebenziseka kokucela ukuthunyelwa kwasekhaya ngaphandle kokushiya ikhaya noma ibhizinisi, konke ngohlelo lokusebenza lwe-Uber, ngokulandelelwa kwayo yonke inqubo, izinsuku zokulethwa ezingabikezelwa, kanye nokuphepha kokuthunyelwa kwebanga elide. Kubasebenzisi nezinkampani zamaklayenti, ukusebenzisa i-Domestic Shipping kusiza ukonga isikhathi sokugxila kulokho okubaluleke ngempela.

"Ngesikhathi sibambisene no-Loggi, sasazi ukuthi imakethe idinga isisombululo esifana ne-Envio Nacional, esingase sikhonze abantu namabhizinisi ezweni lonke kalula futhi sisebenziseka kalula. Ukwandisa le nkonzo enhloko-dolobha enkulu yaseBrazil kumelela isigaba esisha nesibalulekile emsebenzini wethu, njengoba izigidi zabantu manje zikwazi ukufinyelela ukuthunyelwa okusheshayo, okulula, nokusebenza kahle, "kusho uMarco Cruz, uMqondisi we-Uber's Business Development.

Indlela Imikhumbi Kazwelonke Esebenza Ngayo

Ngohlelo lokusebenza lwe-Uber, ungakhetha inketho Kazwelonke Yokuthumela Imikhumbi ukuze uthumele amaphakheji—okuhlanganisa nezinhlobonhlobo zemikhiqizo efana nemfashini, izimonyo, izimpahla zemidlalo, amathoyizi, izincwadi, izinto zikagesi, iziqholo, izesekeli zezilwane ezifuywayo, njll. Izinto zizoqoqwa yi-Loggi, zifake imisebenzi yenkampani kanye nenethiwekhi, bese zisatshalaliswa futhi zilethwe ezweni lonke.

Konke ukuthunyelwa kungalandelelwa ngokuqondile ngohlelo lokusebenza lwe-Uber. Ngaphezu kwalokho, uma abasebenzisi benemibuzo noma bedinga ukusekelwa mayelana ne-oda labo, lapho befinyelela uhambo Lokulethwa Kwekhaya esigabeni esithi "Umsebenzi" sohlelo lokusebenza lwe-Uber, bangathinta u-Lori, isiteshi se-Loggi's Generative Artificial Intelligence ngengxoxo yensizakalo yamakhasimende, ezohlinzeka ngokuqondisa komuntu siqu esimweni ngasinye. Ezimeni ezidinga ukulandelelwa okuqondile, abasebenzisi bazoqondiswa ekusekelweni abantu ukuze kuxoxwe futhi kuxazululwe.

I-Senior Systems imemezela izinguquko eminyangweni yayo yezoKwakha kanye nezokuThutha

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I-Senior Systems imemezela izinguquko eminyangweni yayo yezoKwakha kanye nezokuThutha

I-Senior Sistemas imemezela izinguquko zamasu esakhiweni sayo esiphezulu, iqinisa ukuzibophezela kwayo ekusekeleni ukukhula okusimeme kwezinkampani ezisebenza kuzo kanye nokuqinisa ubuholi bayo emikhakheni ebalulekile yomnotho.

U-Marcelo Xavier ushiya isikhundla sakhe njengoMqondisi Wengxenye Yezokwakha ukuze azinikele kumaphrojekthi wokusiza umphakathi axhumene ne-UN, egxile ngokukhethekile ezinhlelweni ezigxile emndenini. Usomabhizinisi wemvelo nomholi onombono, isiphathimandla sakhe ifa lomthelela kanye nokusungula izinto ezintsha.

"Izenzo zakhe bezilokhu ziqondiswa injongo, futhi isinqumo sakhe sokuqhubeka nokufaka isandla emhlabeni ngokubambisana nokunakekela abantu kungenye indlela yokubonisa ingqikithi yakhe yokuguqula. Ophakeme ubonga kakhulu ngesinyathelo ngasinye salolu hambo oluhlanganyelwe. Sihlala siphefumulelwe indaba yakhe futhi sithemba ukuthi lo msebenzi omusha uzogcwaliswa ngempumelelo, "kusho uHermínio Gastaldi, uMqondisi Omkhulu weMakethe.

"Ukuhola umkhakha Wokwakha kube yinto ecebisayo. Senze inqubekelaphambili ebalulekile, sandisa ubukhona bethu, futhi sasiza ozakwethu ukuthi baguqule uhambo lwabo lwedijithali. Ngihamba nomuzwa wokufeza okuthile nokuziqhenya ngomsebenzi esiwenzile neqembu, "kugcizelela u-Xavier. 

Ukuze amphumelele, uMarcos Malagola ubuyela esigabeni soKwakha, lapho akhe khona umsebenzi wakhe wobungcweti futhi uqongelele iminyaka engaphezu kwe-20 yesipiliyoni. Phambilini, ubesebenza njengoMqondisi weLogistics, kodwa uphinde aqale indima yakhe, eletha ukuqina nobungcweti obukhulu ezinseleleni zengxenye. Inhloso yomqondisi omusha ukuqinisa isikhundla sikaSenior njengomholi wezobuchwepheshe kulo mkhakha kanye nokusekela ukukhula okusimeme kwamaklayenti Okwakha.

"Kuyintokozo ukubuyela ku-Construction, umkhakha engiwazi ngokujulile futhi enginokwazisa okukhulu ngawo. Ukugxila kwami ​​​​kuyoba ekwandiseni i-digitalization yezinkampani zokwakha nezokuthuthuka, ukuthuthukisa ukusebenza kokusebenza, nokusekela amakhasimende ethu ekuthathweni kwezinqumo ngedatha ehambisanayo. Ngishukumiseleka ukuba ngiqhubeke ngiqhubekisela phambili ukuthuthukiswa kwedijithali komkhakha, "kugcizelela uMalagola.

Ngalolu shintsho, umnyango Wezokuthutha uzoholwa u-Alexandre Mancini, uchwepheshe oneminyaka engaphezu kwengu-20 yesipiliyoni emkhakheni wezobuchwepheshe kanye nerekhodi eliqinile kwaSenior. UMancini ubhekana nenselelo yokuqhubeka nomsebenzi osewenziwa, egxile ekusunguleni izinto ezintsha kanye nokuletha inzuzo enkulu ezinkampanini zezokuthutha.

"Ukuthatha i-Logistics kuyinselele engikhuthazayo. Kuyindawo eguquguqukayo, ebalulekile ekuqhudelaneni kwezinkampani, futhi leyo ebhekana nokuthuthuka okusheshayo kwezobuchwepheshe. Umgomo wami uwukuhlanganisa ngokuqhubekayo izixazululo zedijithali ekusebenzeni, ukuqinisekisa ukuhlanganiswa, ukusebenza, kanye nemiphumela ebonakalayo kumakhasimende, "kugcizelela uMancini.  

Ngomnyakazo, igatsha laseSão Paulo lizoba nobuholi obusha: URaisa Delamora uthatha isikhundla sokuba yinhloko , isikhundla esasiphethwe uMancini phambilini.

Lezi zinyathelo ziqinisekisa ukuzibophezela kwaBakhulu ekugcineni ubuholi obuseduze nomkhakha, ukuqinisa ukuzethemba kwabalingani bebhizinisi ekuqhubekeleni phambili kwesu labo lokusungula izinto ezintsha kanye nokukhula okusimeme.

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