Emakethe egcwele izethembiso ezijwayelekile kanye namakhasi aphindaphindwayo, ukwakheka kwamasu kuzitholele njengenye yezahlukanisi eziyinhloko zokuguqulwa kokwethulwa kwedijithali. Ukuhlolwa okwenziwe yi-ClickMax kwembula ukuthi izinguquko ezibonakalayo emakhasini okuthengisa zithinta ngokuqondile isinqumo sokuthenga, kwezinye izimo ngaphezu kwekhophi ehehayo ngokwayo.
Ngokwenhlolovo kaMcKinsey, u-71% wabathengi ulindele ukuzizwisa komuntu siqu futhi bakhungathekiswe ukuxhumana okuvamile. Lokhu kuziphatha kubonakala ekwakhiweni: amakhasi anikeza ukucaca okubonakalayo, ukulandelana okuchazwe kahle, nezinto ezisebenzisanayo zenyusa izinga lokuchofoza ngokufika ku-30%, ngokuya ngedatha ehlaziywe u-Thiago Finch, umsunguli we-Holding Bilhon. "Ukuhlolwa kwe-A / B kubonisa ukuthi i-aesthetics ayiyona nje imininingwane. Ezingxenyeni ezithile, zithwala isisindo esingaphezu kombhalo okhohlisayo. Abathengi banquma ukuthi bathembele noma cha ngemizuzwana, futhi okubonakalayo kuyisithiyo sokuqala sokukholisa, "uyachaza.
Ucwaningo olwenziwa yi-Nielsen Norman Group, umholi womhlaba jikelele ekusetshenzisweni kwedijithali, lubonisa ukuthi abasebenzisi, ngokwesilinganiso, bathatha ama-millisecond angu-50 ukwenza umbono wokuqala wewebhusayithi. Lo mbono wokuqala, osuselwe cishe ngokuphelele ezicini ezibukwayo, uthonya ngokuqondile ukwethembana nokuzimisela ukuqhubeka nokuphequlula. Ku-e-commerce, le ngxenye yesikhathi ingaba umehluko phakathi kokuwina ikhasimende noma ukulahlekelwa indali.
Ngaphezu kwalokho, ucwaningo lwe-Adobe luveze ukuthi abathengi abangama-38% bayishiya ngokushesha iwebhusayithi uma ukwakheka kubhekwa njengokungakhangi noma kudida. Endaweni yokwethulwa kwedijithali, lapho abathengi benquma ukuthi bathenge noma cha ngokuchofoza okumbalwa nje, lesi sibalo sigcizelela ukubaluleka kokuklama njengento ebalulekile ekuguquleni. "Abantu abahluleli nje umkhiqizo, kodwa konke okuhlangenwe nakho. Idizayini engahlelekile idlulisa ubungane, kuyilapho ikhasi elicacile, elakhiwe kahle lenza ukuzethemba," kuphawula uFinch.
Lo mkhuba ulandela lokho okubizwa ngokuthi "ukunaka umnotho." Ngokocwaningo olwenziwe yinkundla yakwa-Prezi, isikhathi esijwayelekile sokunaka komsebenzisi ezinkundleni zokuxhumana singaphansi kwemizuzwana emithathu. Ngalesi sikhathi, isakhiwo esibonakalayo sekhasi singanquma ukuthi isivakashi siyaqhubeka yini nokuphequlula noma siyalishiya isayithi. "Ungathola okunikezwayo okungcono kakhulu emakethe, kodwa uma isakhiwo zidida noma sikhathaza, ukuchofoza ngeke kwenzeke," kuxwayisa u-Finch.
Idizayini yesu, kulo mongo, idlulela ngalé kobuhle: ihlanganisa ukuhlolwa kokusebenziseka okuqhubekayo, ukuzivumelanisa nezisetshenziswa ezihlukene, nokuhlanganiswa nohambo lwefaneli oluzenzakalelayo. Umbiko weGrand View Research ukhombisa ukuthi imakethe yezentengiso yomhlaba wonke kulindeleke ukuthi ikhule ngo-12.8% ngonyaka kuze kube ngu-2030, iqinisa isidingo sokuhlangenwe nakho okubonakalayo okuthuthukisiwe ngaphakathi kwalokhu kugeleza komsebenzi wedijithali.
U-Finch uveza ukuthi, ekwethulweni kwakamuva, ama-tweaks amancane edizayini aholele enzuzweni enkulu yemali engenayo. "Kokunye ukuhlola, ukushintsha nje ukubekwa kwenkinobho yokuthenga kwenyuse izinga lokuguqulwa ngo-18%. Lokhu kubonisa ukuthi ukuklama kuyisayensi esetshenzisiwe, hhayi i-fluff," usho kanje.
Eminyakeni ezayo, ochwepheshe baveza ukuthi inhlanganisela yobuhlakani bokwenziwa, ukwenza uhambo kube ngokwakho, nomklamo oguquguqukayo kuzochaza kabusha indlela imikhiqizo yedijithali ethulwa ngayo emphakathini. "Ikusasa lokuthengisa ku-inthanethi alibonakali futhi lithulile, nokho libonakala liphezulu. Ikhasimende alizizwa sengathi liyaqondiswa, kodwa liyaqondiswa. Lokhu kuyinkimbinkimbi kutholakala emininingwaneni yokuklama kanye nobuhlakani obusetshenziswa ngemuva kwezigcawu, "kuphetha u-Finch.
Bheka imihlahlandlela emi-5 yokuklama kwekhasi lokuthengisa lamasu, ngokusho kukaThiago Finch:
- Sula ukulandelana okubonakalayo
. Hlela izihloko, imibhalo engezansi, nezinkinobho zesenzo ukuze amehlo ezivakashi ahlole ikhasi ngokwemvelo. Ngokusho kweqembu le-Nielsen Norman, abasebenzisi banquma ukuthi bahlale kuwebhusayithi ngaphansi kwama-millisecond angama-50. - Izinkinobho Ezivelele Zokubizela Esenzweni
Beka ama-CTA (ukubiza esenzweni) ezindaweni ezibonakala kakhulu, ezinemibala ehlukene nemishwana eqondile. Ukuhlolwa kwe-A/B okuhlaziywe nguThiago Finch kubonise ukuthi ukushintsha nje indawo yenkinobho kwenyuse ukuguqulwa ngo-18%. - Isakhiwo Esiphendulayo:
Ngaphezu kuka-60% wokuthenga ku-inthanethi e-Brazil manje kwenzeka ngeselula, ngokusho kwe-Ebit|Nielsen. Ukuqinisekisa ukuthi ikhasi lilayisha ngokushesha futhi lizivumelanisa nezikrini ezincane kubalulekile. - Okuncane okuningi.
Gwema ulwazi oluningi nezinto ezibonakalayo. Ucwaningo lwe-Adobe lubonisa ukuthi abasebenzisi abangu-38% bashiya amakhasi adidayo noma angakhangi. Idizayini ehlanzekile idlulisela ubungcweti futhi yakha ukwethembana. - Ubufakazi bomphakathi buyabonakala:
Faka phakathi ubufakazi bangempela, ukubuyekezwa, noma izimpawu zokuphepha. Idatha ye-BrightLocal ibonisa ukuthi i-87% yabathengi ifunde izibuyekezo ngaphambi kokuthenga, okuqinisa ukwethembeka nokunciphisa ukuphikisa.
