Nakuba abaningi besabona i-Black Friday njengosuku olulodwa lwezaphulelo, abathengisi abalungiselelwe kakhulu sebeyazi ukuthi sekuyisizini yokuthengisa yangempela - futhi labo abangayi phambili ijika bayalahlekelwa. Ngokusho kwe-Ecommerce na Prática , iwebhusayithi egxile emfundweni ye-e-commerce, ukwehla okuqinile komcimbi kwandisa ukuncintisana futhi kudinga ukuhlela kwamasu okuningi okuvela kubanikazi bamabhizinisi.
"I-Black Friday ibe yimpumelelo eBrazil iminyaka embalwa manje. Ngakho-ke, sesivele sazi ukuthi abathengisi abahlela kusengaphambili banethuba elingcono kakhulu lokuthengisa okuningi kuyo yonke inyanga kaNovemba, hhayi nje ngosuku lomcimbi. Kalula nje, i-Black Friday ayikona mayelana nokwenza ngcono, kodwa mayelana nokuhlela okungaguquki nokusebenza ngamaphutha ambalwa ngangokunokwenzeka, "kusho u-Fábio Ludárécommerce, uchwepheshe we-Pábio Ludácommerce.
Ngokusekelwe kulokhu, isikole, kanye no-Fabio, sihlanganise amasu athile osomabhizinisi ukuze balungiselele i-Black Friday 2025:
1. Hlela amaphromoshini akho kusenesikhathi: I-Black Friday idethi ebaluleke kakhulu ekhalendeni lezokuthengisa: yinyanga yonke yamathuba. "Namuhla, i-Black Friday ayikhawulelwe osukwini olulodwa. Abathengisi badinga ukudala ishejuli yokuphromotha futhi basebenzise imikhankaso yesikhathi eside yokugcina abathengi bematasa futhi bakhulise amanani okuguqulwa," kusho uLudke.
2. Ukuqinisekisa ukubikezelwa ku-inventory kanye ne-logistics: Ukwanda kwesidingo kudinga ukulungiswa okwengeziwe ekuphathweni komkhiqizo nokulethwa. Ukuhlela abahlinzeki, ukubuyekeza izinkontileka, nokubikezela ukupakisha kugwema izinkinga ngomzuzu wokugcina. "Abathengisi abaningi balahlekelwa ukuthengisa ngenxa yokushoda kwenhlangano yokusungula noma ukubambezeleka kwempahla. Phakathi nezikhathi zokufunwa okukhulu, ukulindela leli phuzu kunikeza ukuvikeleka kubathengi futhi kuqinisa isithunzi somkhiqizo."
3. Imikhankaso yokumaketha eqondiswe kwisakhiwo: Ukuxhumana kubalulekile ukuze uphumelele ngalesi sikhathi. Ukutshala imali emikhankasweni yomuntu siqu eqondaniswe nezethameli ozihlosile kusiza ukukhulisa imiphumela. "Akwanele ukunikeza isaphulelo; udinga ukuxhumana ngenani. Umkhankaso owenziwe kahle, ngolimi olucacile noluqondisiwe, ukwandisa ukwethembeka futhi uhlukanise isitolo sakho emncintiswaneni, "kugcizelela uFabio.
4. Qinisa ubudlelwano nabahlinzeki: NgoLwesihlanu Olumnyama, ukubikezelwa kokunikezwa kubaluleke njengokuhlela kokuthengisa. Xoxisana ngezinsuku zokugcina kusengaphambili futhi uqondanise yonke into nabahlinzeki bakho. "Ukulindela izingxoxo nokwakha ubambiswano oluqinile kuqinisekisa ukuvikeleka okukhulu ukuze kugcinwe i-inventory kanye nokusebenzela amakhasimende ngokuphumelelayo."
5. Chaza izinqubomgomo ezicacile zokuheha nokugcina amakhasimende: Ngaphezu kwezaphulelo, abathengi bafuna ukwethenjwa. Ukwenza ukushintshana, ukubuyisela, nezindlela zokukhokha zicace kuyinzuzo yokuncintisana. "Lapho amakhasimende eqonda kahle ukuthi yini okufanele ayilindele mayelana nemigomo neziqinisekiso, azizwa eqiniseka ngokwengeziwe ngokuthenga. Sebenzisa lokhu kucaca ukuze uzuze ngamasu ahlanganisa sonke isikhathi," kusho uchwepheshe.
Okokugcina, u-Fabio Ludke ugcizelela ukuthi ukulungiselela kufanele kudlulele ngale kwemisebenzi yokukhangisa. "I-Black Friday isikhathi esihle kakhulu sokuqinisa ubudlelwano namakhasimende akhona. Ukwakha isisekelo samakhasimende, ukusebenzelana kabusha namakhasimende akhona, nokudala okuhlangenwe nakho okwakha ukwethembana amasu aletha imiphumela futhi alondoloze ukukhula kwesikhathi eside."
