Ukuze kuxhunywe abalandeli abazobuka le festivali besekhaya noma abafuna ukuyizwa kusenesikhathi, i-iFood yethula umkhiqizo wayo osemthethweni othi "iFood É Tudo Pra Mim no The Town." Lesi yisigaba esikhethekile sohlelo lokusebenza esihlanganisa ndawonye Isitolo esisemthethweni , ye-Market Square , edizayinwe ngu -Henrique Fogaça , kanye nohlu lwemikhiqizo evela kwabanye abaxhasi. Ingxenye ebonisa imikhiqizo ye-The Town izotholakala kusukela ngo-August 26 kuya ku-September 3; I-Market Square kusukela ngoNovemba 1st kuya ku-14; futhi izigaba ezisele zizotholakala kusukela ngo-Agasti 26 kuya kuNovemba 14.
Kungokokuqala ngqa abalandeli bezokwazi ukuthenga imikhiqizo Esitolo Esisemthethweni Sedolobha —evame ukuthengiswa kuphela phakathi nomcimbi—ngokuqondile ngohlelo lokusebenza, bezuza kukho konke ukunethezeka okuhlinzekwa yi-iFood. Izinto ezitholakalayo zihlanganisa amabhodlela, amalanyard, izikibha, namakepisi, alungele labo abafuna ukulungisela ifestivali noma labo abancamela ukuzwa amandla omcimbi ngaphandle kokushiya ikhaya. Isitolo sitholakala kumakhasimende asedolobheni laseSão Paulo.
I-Market Square, inkundla yokudla yefestivali, ephethwe umpheki u-Henrique Fogaça futhi eqhutshwa u-Cão Véio, nayo inenguqulo yedijithali kuhlelo lokusebenza lwe-iFood. Ngesitolo esikhethekile, abathengi abavela kwezinye izifunda banga-oda izitsha ze-Cão Véio futhi bajabulele umkhosi ekhaya. Imenyu iyatholakala ezindaweni ezimbozwe izindawo zaseCão Véio eSão Paulo (Vila Madalena, Tatuapé, naseVila Mariana), eCuritiba, eSorocaba, naseGoiânia.
"Kungokokuqala ngathi ukunikeza abalandeli befestivali ithuba lokuthenga izinto ezisemthethweni, njengezikibha nezigqoko, ngokuqondile ngohlelo lokusebenza. Lesi isandiso sesiphakamiso senani se-iFood sokuletha okuhlangenwe nakho okudlula ukudla, ukuletha i-DNA yethu yokusha nobuchwepheshe ekuphileni kwabantu kwansuku zonke nokuxhumanisa amandla omkhosi nomhlaba wokunethezeka nobuchwepheshe," kusho umqondisi we-iFood we-IFood, u-Felipe Meretti
Ukwengeza, kuzoba nesigaba esikhethekile esibonisa imikhiqizo yegrosa evela kwabanye abaxhasi be-The Town 2025, okuhlanganisa noSeara, Eisenbahn, Diageo, Mondelez, Bauducco, kanye noBob's. Ngokubambisana no-Seara, ngo-September 3 ngo-1 ntambama, kuzoba nokusakaza bukhoma kuhlelo lokusebenza olubonisa imikhiqizo enemibandela yokuthenga ekhethekile, esebenza kuphela phakathi nokusakaza. Lesi sigaba sihlanganisa ubambiswano lwemboni ne-iFood Ads, ukukhangisa kwenkampani kanye nebhizinisi eliqondile, elihlose ukuxhuma abathengi nemikhiqizo.
iFood at The Town
I-iFood iyisevisi esemthethweni yokulethwa kweThe Town 2025 futhi ilungiselela okuhlangenwe nakho okuthuthukile kwezobuchwepheshe nokukhumbulekayo kubantu abangaphezu kuka-500,000 okulindeleke ukuba bathamele le festiveli. Kuzoba namadokodo amabili okusebenzisana: elinye eliqukethe i-"Baile do iFood" (i-iFood Ball), indawo yokudansa enama-DJ afana ne-MU540 no-DJ Tília, kanti elinye, idokodo elithi "SP Square", elizoba nezitezi ezimbili. Isitezi esiphansi sizoba nesitolo sokudlela esihlanganisa no-Bob, futhi esitezi sokuqala sizoba nenkundla yemidlalo nenselelo ethembisa ubumnandi obuningi nezipho, okuhlanganisa nokufinyelela endaweni ye-VIP.
Le nkampani isiphinde yaxhasa ngokubambisana i-Market Square, inkundla yokudla yomcimbi, kulokhu iphethwe ngumpheki u-Henrique Fogaça. Ukwengeza, ngokubambisana nabaxhasi abafana noBob kanye noSeara, ukudla kwamahhala kuzosatshalaliswa emgodini omkhulu wesiteji kulabo abaphambili.
Kulolu shicilelo, ukuba khona komkhiqizo kuzohlanganisa umculo, ubuchwepheshe, kanye nezigaba ezahlukahlukene zohlelo lokusebenza, okuqinisa ukuzibophezela kwe-iFood ekubeni khona ezikhathini ezibalulekile zokuphila kwabantu nokudala ukuxhumana kweqiniso nabantu baseBrazil, kusetshenziswa ubuchwepheshe kanye nokusha okukhona ku-DNA yenkampani.
