Ikhasi Lasekhaya 9

Ngo-2026, i-HR izohlanganisa ama-algorithms nokuzwela komuntu.

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Ngo-2026, i-HR izohlanganisa ama-algorithms nokuzwela komuntu.

Eminyakeni yamuva nje, i-HR idlulele ngale kokuba yindawo yokusekela futhi izihlanganise njengesizinda samasu phakathi kwezinkampani ezithile eziye zaliqonda iqhaza layo ebhizinisini. Ngo-2026, lokhu kushintsha kulindeleke ukuthi kudlondlobale, lapho abaphathi babantu bethatha indima yokuthatha izinqumo futhi babe nomthelela ngokuqondile emiphumeleni yezinkampani, abaholi abaya ngokuya beqhutshwa idatha, ubuchwepheshe, kanye nombono odidiyelwe wokusebenza kwabantu nenhlangano.

Izinguquko ezenzekayo njengamanje zingafingqwa ngokuthi, kodwa azikhawulelwe, ukuthi i-HR izibeka kanjani ngaphakathi kwenkampani. Ukugxila akusekho kuphela ekuheheni, ekuthuthukiseni, nasekugcineni ithalente, kodwa kunalokho ukuthuthukisa amasistimu alindele ukuziphatha, ukulungisa izinqubo, nokuxhumanisa ukuphathwa kwezinsiza nezinjongo zebhizinisi. Indawo kufanele isuke ekusebenzeni ngokuziphendulela futhi esikhundleni salokho isebenze njenge-radar yamasu, ekwazi ukubikezela izimo, iphakamisa izixazululo, nokulinganisa umthelela wezinqumo ngesikhathi sangempela.

Ubuchwepheshe njengenjini yendlela entsha yokuphatha abantu.

Umbiko othi “Ikusasa Labasebenzi eBrazil,” okhiqizwe uDell, ubonisa ukuthi iminyango yezabasebenzi engaphezu kuka-70% isivele yenza izinqubo ngokuzenzakalelayo futhi u-89% uhlose ukuzisebenzisa ngokuzenzakalelayo esikhathini esizayo esiseduze. Kodwa-ke, ama-25% ezinkampani namanje ayikasebenzisi isoftware ye-HR futhi zingama-42% kuphela ezisebenzise i-AI kunoma iyiphi inqubo.

Lokhu kungenzeka kuphela ngoba ubuchwepheshe buvule imingcele emisha ye-HR. Ubuhlakani bokwenziwa, ngokwesibonelo, sebuvele busetshenziswa njengozakwethu ekukhetheni, ekuhlaziyweni kwedatha, ngisho nokubuyekezwa kokusebenza, okuguqula ukuhlaziya obekukade kuncike ezinqumweni ezisekelwe ebufakazini. Amathuluzi ezibalo zabantu nawo athola amandla, avumela abaholi ukuthi baqonde ukuthi yini ngempela ekhuthaza, egcinayo, futhi ethuthukisa amaqembu abo, ngaphandle kokuthembela kuphela ekwazisweni noma ekuboneni komuntu ngamunye. 

Ubuchwepheshe obunozwela: ibhalansi echaza u-2026

Omunye umkhuba okufanele uqiniswe ukuhlanganiswa phakathi kobuchwepheshe nokuzwela komuntu. Ngokwenhlolovo yakwaDeloitte, u-79% wabaholi bakwa-HR bakholelwa ukuthi uguquko lwedijithali lubalulekile ekusaseni lokuphatha abantu. Nokho, ubuchwepheshe bubodwa abanele; kuyadingeka ukwenza izinqubo zibe ngumuntu. Kulo mongo, abaholi abazogqama ngo-2026 kuzoba yilabo abakwazi ukusebenzisa idatha ukuze baqondise izinqumo, kodwa ngaphandle kokushiya umbono wangempela, futhi ngaleyo ndlela, i-HR yamasu iyaqiniswa njengebhuloho phakathi kokuhluzeka kwengqondo kanye nemizwa.

Amamodeli omsebenzi 

Amamodeli omsebenzi nawo ayangena kule equation. Amafomethi we-Hybrid kanye ne-remote abelokhu ehlanganisa eminyakeni yamuva nje njengamamodeli avumela ukuguquguquka okukhulu. Ngokocwaningo luka-Gartner lwango-2023, cishe u-75% wabaholi bamabhizinisi bahlose ukusebenzisa umsebenzi oyingxube unomphela ezinhlanganweni zabo, ngenxa yokwenyuka kokwaneliseka kwabasebenzi kanye nokunciphisa izindleko zokusebenza. 

Ngaphandle kwezinombolo ezivumayo zomsebenzi oyingxubevange nomsebenzi okude, kubalulekile ukuqaphela ukuthi imodeli ngayinye inezinzuzo nemikhawulo, futhi ukukhetha okuhle kuncike esikhathini nezidingo zamasu zenkampani ngayinye. Nakuba amafomethi aguquguqukayo eletha izinzuzo ezibalulekile, ukusebenza komuntu mathupha kusagqama njengenye yamamodeli asebenza kahle kakhulu emabhizinisini amaningi. Phakathi kwezinzuzo zayo eziyinhloko ukwakha ubudlelwano obusheshayo, ukukhuthazwa kokubambisana okuzenzakalelayo, ukuqinisa isiko lenhlangano, nokufunda okusheshiswayo, ikakhulukazi kochwepheshe ekuqaleni kwemisebenzi yabo.

Isizukulwane Z kanye nengcindezi yamamodeli amasha okuphatha.

Ukufika kweGeneration Z emakethe yemisebenzi nakho kusheshisa izinguquko ezinkampanini. Exhumeke kakhulu, enolwazi, futhi edinga kakhulu ngokwenhloso nempilo enhle, lezi zingcweti zibekela inselele ubuholi bendabuko kanye namamodeli okuphatha futhi zilethe okulindelekile kokuguquguquka kanye nezimfuno zezindawo ezintsha nezobuchwepheshe. Ngokombiko we-People Management Trends Report ka-2025, othuthukiswe yi-GPTW Ecosystem and Great People, iGeneration Z ikhonjwe ngamaphesenti angama-76 abaphendulile njengenselelo enkulu yokuphathwa kwabantu, ngaphambi kakhulu kwe-Baby Boomers (owazalwa phakathi kuka-1945 no-1964), ngama-8%. 

Ngokubona kwami, izinkampani eziningi zilahlekelwe indlela yazo kule mpikiswano. Yize kubalulekile ukuthi abaphathi baxhumane ngolimi olufanayo namaqembu abo, angikholwa ukuthi impendulo isekubumbeni izinhlangano kuphela kulokho iGeneration Z ethi bayakufuna. Kukhona abantu abasha abanamaphrofayili, ijubane, nezindlela zokusebenza ezihluke kakhulu, futhi indima yenkampani iwukuba (futhi inikeze) ukucaca mayelana nezici zabo kanye nesikhalo, kanye nokusekela lokhu ngokungaguquki. 

Futhi lokhu kucaca, ngeshwa, kuyinto iGeneration Z ngokwayo eyazisa kakhulu. Njengoba nje ezinkundleni zokuxhumana, lapho abantu abathatha uhlangothi, bekhombisa ubuqiniso, futhi bengesabi ukuveza imibono yabo kugqame, noma ngabe lokhu kungathandeki ingxenye yababukeli, kwenzeka okufanayo endaweni yezinkampani. Labo abathatha uhlangothi bakha ukwethembana. Labo abahlala "ocingweni," bamane balandele izitayela futhi bagweme ukukhetha okuqaphelayo, balahlekelwa amandla, ukuhambisana, kanye nekhono lokuheha ithalente elifanele. Uma isiko lisobala, umuntu ngamunye angahlola ukuthi leyo ndawo iyahambisana yini nokuthi bayini nokuthi bafunani, kungakhathaliseki ukuthi ungowasiphi isizukulwane.

Isiko likalwa, hhayi nje wamenyezelwa.

Isiko lenhlangano nalo liyayeka ukuba yinkulumo nje bese liyalinganiseka. Amathuluzi okuqapha isimo sezulu, ukuzibandakanya, nokuziphatha kuzovumela abaholi ukuthi baqonde ngokunembile izidingo zangempela zamaqembu abo, benze izindawo eziya ngokuya ziba ngcono ekuthuthukisweni kwabantu nokukhula kweqembu.

Okwake kwancika emibonweni eqondile manje kusekelwa idatha eveza amaphethini, izinselele, namathuba okukhula. Ehlanganiswe nezinkundla ezixhuma inhloso, ukusebenza, kanye nokuphila kahle, lawa mamethrikhi enza isiko libonakale futhi lisebenze. Ngakho, esikhundleni sokwenza okuthile ukuze kugwenywe izinkinga kuphela, izinkampani ziqala ukusebenzisa ulwazi olufanelekayo ukuze ziqinise amabhondi, zithuthukise ithalente, futhi zikhuthaze okuhlangenwe nakho komsebenzi okuhambisanayo nokunempilo.

Esimeni soshintsho olusheshayo kanye nokushoda kwethalente eliqeqeshiwe, indima ye-HR ukuqinisekisa ukuthi inkampani ifunda futhi ijwayelane nezimo ngokushesha kunemakethe. Lokhu kudinga abaholi abakwazi ukuhlola, ukulinganisa, ukuhola, kanye nokuqhubeka nokwenza ngcono izinqubo zabo, njenganoma iyiphi enye indawo yamasu ebhizinisi. Umnyango wakwa-HR owagqama ngo-2026 akusiwo owamukela wonke amathuluzi amasha, kodwa yilowo owazi ukuwasebenzisa ngobuhlakani, ekuhlinzekeni isiko eliphilayo, lomuntu, kanye nokusebenza okuphezulu.

Ekugcineni, ukugxumela phambili okukhulu kwale ndawo kusekushintsheni ekubeni umlamuli kuya ekubeni umgqugquzeli: ukushayela uguquko, ukuqinisa isiko, nokudala indawo lapho ukukhula komuntu ngamunye kanye nokukhula kwebhizinisi kuhambisana. Ngo-2026, ochwepheshe bakwa-HR abazokwenza umehluko kuzoba yilabo abaqonda ukuthi ubuchwepheshe abufaki ubuholi, kodwa ngokuqinisekile bukhulisa ukufinyelela kwabo.

Umuntu oneziqu ze-psychology evela e-PUC-Campinas, one-MBA ekuphathweni kwephrojekthi evela ku-FGV, u-Giovanna Gregori Pinto ungumsunguli we-People Leap futhi ohamba phambili ekuhlelweni kwezindawo ze-HR ekukhuleni kobuchwepheshe bokuqalisa. Ngesipiliyoni seminyaka engamashumi amabili ezinkampanini ezinamasiko asheshayo, wazakhela umsebenzi oqinile kuma-giants afana ne-iFood no-AB InBev (Ambev). Kwa-iFood, njengeNhloko Yabantu - Tech, uhole ekwandiseni ithimba lezobuchwepheshe lisuka kubantu abayi-150 laya ku-1,000 esikhathini esingaphansi kweminyaka emine, lihambisana nokugxuma kusuka kuma-oda anyanga zonke ayizigidi eziyi-10 kuye kwangama-50. Kwa-AB InBev, njengoMqondisi we-Global HR, waliphinda kathathu iqembu ngaphambi kwesikhathi esimisiwe, wakhuphula i-People NPS ngama-670%, wakhuphula ukusebenzelana ngo-21%, futhi wehlisa inzuzo yobuchwepheshe yaba sezingeni eliphansi kakhulu emlandweni wenkampani.

I-OLX iqinisa ukuphepha kwendawo yemakethe yayo nge-SHIELD.

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I-OLX iqinisa ukuphepha kwendawo yemakethe yayo nge-SHIELD.

I-OLX, enye yezinkundla ezinkulu zokuthenga nokudayisa ku-inthanethi e-Brazil, inguzakwethu omusha we-SHIELD, inkundla yezobunhloli bokukhwabanisa egxile ekuhlonzeni idivayisi. Umgomo uwukuqinisa ezokuphepha endaweni yayo yemakethe ngokuthola nokuvimbela umsebenzi womgunyathi ngesikhathi sangempela, ukuze kuqhutshekwe nokuvikela abathengisi nabathengi.

Manje, i-OLX ithembele kubuchwepheshe Bobuhlakani Bedivayisi ye-SHIELD ukuze isuse ama-akhawunti mbumbulu nomsebenzi womgunyathi emsukeni wayo, ivimbele imikhonyovu efana nezikhangiso ezingelona iqiniso nezibuyekezo , ukuntshontshwa kwama-akhawunti, nokukhwabanisa kwamaqili ukuthi kwenziwe abakhwabanisi futhi kubangele ukulahlekelwa kubathengisi nabathengi.

"Ubuchwepheshe be-SHIELD buye basisiza ukuthi sivimbe abakhwabanisi ngokusekelwe kumasiginali atholiwe, siqinisekisa ulwazi olushelelezi kubasebenzisi abasemthethweni. Lobu buhlakani obususelwe edivayisini buvimba ama-akhawunti mbumbulu ngokunemba okungenakuqhathaniswa, buvikela ubumfihlo babasebenzisi, futhi businika ithemba lokukhulisa i-OLX ngokuphepha nangokuqhubekayo," kusho u-Camila Braga, umphathi omkhulu womkhiqizo kwa-Grupo OLX. 

Enhliziyweni yesixazululo yi- SHIELD Device ID , izinga lomhlaba wonke lokuhlonza idivayisi, elinokunemba okungaphezu kuka-99.99%. Ikhomba ngokuqhubekayo amadivayisi ngisho nangemva kokusetha kabusha, ukwenza i-cloning, noma i-spoofing. Kuhlanganiswe nobuhlakani bokukhwabanisa , iseshini ngayinye yedivayisi ihlaziywa ngokuqhubekayo ngesikhathi sangempela ukuze kutholwe amathuluzi anonya njengama-bots nama-emulators.

Ngokusho kwe-SHIELD, esinye sezici ezihlukanisayo zethuluzi layo uma liqhathaniswa namanye emakethe ukuthi alidingi ulwazi oluhlonza umuntu siqu (i-PII) futhi alusekelwe endaweni, into ephakamisa ukukhathazeka okukhulu kobumfihlo, njengoba ukuqoqwa kwedatha okweqile kungaveza ulwazi olubucayi njengokuthi abasebenzisi bahlalaphi noma basebenza kuphi. be ngobuchwepheshe bokuklama , i-OLX ayinazo lezi zinkinga.

"Nge-SHIELD, i-OLX ingakhula ngokuphepha, ivimbele ama-akhawunti omgunyathi nomsebenzi omubi ukuthi ungathinteki abasebenzisi bayo. Siyaziqhenya ngokunikeza isixazululo esivikela abathengi nabathengisi kuyilapho sigcina ubumfihlo nokuthobelana enhliziyweni yesikhulumi, "kwengeza u-Justin Lie, oyi-CEO ye-SHIELD.

I-Brazil inezinga lokukhwabanisa kwedijithali elingaphezu kwesilinganiso sase-Latin America, kwembula i-TransUnion.

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I-Brazil inezinga lokukhwabanisa kwedijithali elingaphezu kwesilinganiso sase-Latin America, kwembula i-TransUnion.

I-Brazil yethule isilinganiso sokukhwabanisa kwedijithali okusolwa ukuthi singu-3.8%¹ engxenyeni yokuqala ka-2025, edlula isilinganiso esingu-2.8% samazwe ase-Latin America ahlaziywe². Ngokombiko wakamuva kakhulu we-Digital Fraud Trends Report ovela kwa-TransUnion, inkampani yomhlaba wonke yolwazi nemininingwane esebenza njengefemu ye-DataTech, izwe liphakathi kwezimakethe ezintathu esifundeni ezinamazinga angaphezu kwesilinganiso e-Latin America, eduze ne-Dominican Republic (8.6%) kanye ne-Nicaragua (2.9%).

Naphezu kwezinga eliphezulu, i-Brazil iqophe ukwehla okukhulu kwephesenti labathengi abathi bebeyizisulu zokukhwabanisa nge-imeyili, ku-inthanethi, ucingo, noma umlayezo wombhalo - ukusuka ku-40% ngenkathi kwenziwa inhlolovo engxenyeni yesibili ka-2024 kuya ku-27% lapho kwenziwa inhlolovo engxenyeni yokuqala ka-2025. Kodwa-ke, u-73% wabathengi baseBrazil engxenyeni yokuqala ye-5 bathi abakwazanga ukukhomba ukuthi abakwazanga yini ukuhlonza abangu-202. imikhonyovu/ukukhwabanisa, ukugqamisa igebe elikhathazayo ekuqwashiseni ngokukhwabanisa.

"Amanani aphezulu okukhwabanisa kwedijithali e-Brazil agqamisa inselelo yamasu kumabhizinisi nakubathengi. Izinkomba zokuqapha azanele; kubalulekile ukuqonda amaphethini okuziphatha asekela lobu bugebengu. Idatha iveza ukuthi abakhwabanisi bavela ngokushesha, baxhaphaze ubuchwepheshe obusha kanye nezinguquko emikhubeni yedijithali. Kulesi simo, ukutshala izimali ezinhlelweni zedijithali kunciphisa ubungozi ezinkingeni zemfundo kanye nokunciphisa ubungozi kuzinhlelo zemfundo yedijithali kuba yizivimbi vikela ulwazi lwamakhasimende, futhi ugcine ukwethenjwa kokwenziwa kwe-inthanethi,” kuchaza u-Wallace Massola, iNhloko ye-Fraud Prevention Solutions e-TransUnion Brazil.

I-Vishing umkhonyovu owenziwa ngocingo, lapho abakhwabanisi bezenza abantu abathembekile noma izinkampani ukuze bakhohlise isisulu futhi bakhiphe imininingwane eyimfihlo, njengemininingwane yasebhange, amaphasiwedi, kanye namadokhumenti omuntu siqu – isaqhubeka iwuhlobo lokukhwabanisa olubikwa kakhulu phakathi kwabantu baseBrazil abathi bebehlosiwe (38%), kodwa imikhonyovu ehilela i-PIX (isistimu yokukhokha esheshayo yase-Brazil enendawo engu-28% entsha yokukhokha ingena endaweni yesibili).

Nakuba i-Brazil inezinga eliphezulu kune-avareji lezinsolo zokukhwabanisa kwedijithali, isimo sase-Latin America sibonisa izimpawu ezinhle. Ngokombiko, izinga lokusolwa kwemizamo yokukhwabanisa kwedijithali lehlile cishe kuwo wonke amazwe aseLatin America.

Kodwa-ke, ngisho nangemizamo yezinkampani, abathengi basalokhu bechayeka ezinhlelweni zokukhwabanisa, kanti u-34% wabaphenduli baseLatin America ababike ukuthi baqondiswe kubo nge-imeyili, ku-inthanethi, izingcingo, nemiyalezo phakathi kukaFebhuwari noMeyi walo nyaka. I-Vishing iyivektha yokuhlasela ebikwe kakhulu emazweni ase-Latin America.

Ukulahlekelwa kwezigidigidi

Ingxenye yesibili ka-2025 yokubuyekezwa kombiko weTransUnion's Top Fraud Trends Report iphinde ikhombise ukuthi abaholi bezinkampani eCanada, Hong Kong, India, Philippines, United Kingdom, nase-U.S. bathi izinkampani zabo zilahlekelwe okulingana no-7.7% wemali engenayo ngenxa yokukhwabanisa ngonyaka odlule, okuwukunyuka okukhulu kusuka ku-6.5% okurekhodiwe kumaphesenti angu-3 wama-equa4 angu-202. impilo yezezimali kanye nesithunzi sezinkampani.

“Ukulahlekelwa komhlaba wonke okubangelwa ukukhwabanisa kwezinkampani kudlula izigidigidi zamaRandi, okungaphazamisi nje kuphela impilo yezezimali yezinkampani kodwa nentuthuko yezomnotho. Izinsiza ezingase ziqondiswe ekusunguleni izinto ezintsha, ucwaningo, nokwanda zigcina sezidliwe yizinhlelo zokukhwabanisa. Ukubonisa ubukhulu balokhu kulahlekelwa komhlaba wonke, inani elilinganisiwe lingaqhathaniswa nomthelela obalulekile wezomnotho waseBrazil cishe ingxenye yesine ye-GDP. ukukhwabanisa emhlabeni,” kugcizelela uMassola.

Phakathi kokukhwabanisa okubikiwe, amaphesenti angu-24 obuholi bezinkampani akhulume ngokusetshenziswa kwemikhonyovu noma ukukhwabanisa okugunyaziwe (okusebenzisa ubunjiniyela bezenhlalakahle) njengembangela evame kakhulu yokulahleka kokukhwabanisa; okungukuthi, uhlelo oluhlose ukukhohlisa umuntu ukuze anikeze idatha ebalulekile, njengokufinyelela ku-akhawunti, imali, noma ulwazi oluyimfihlo.
 

Umthelela ebudlelwaneni babathengi

Cishe uhhafu, noma u-48%, wabathengi bomhlaba wonke abahlolwe yi-TransUnion emhlabeni wonke bathi bebeqondiswe ngama-imeyili, ku-inthanethi, ngezingcingo, noma izinhlelo zokukhwabanisa ngemiyalezo phakathi kukaFebhuwari noMeyi 2025.

Nakuba u-1.8% wazo zonke izinhlobo ezisolwayo zokukhwabanisa kwedijithali ezibikwe kwa-TransUnion emhlabeni wonke engxenyeni yokuqala ka-2025 zazihlobene nemikhonyovu nokukhwabanisa, ukuthathwa kwe-akhawunti (i-ATO) kubone elinye lamazinga okukhula okusheshayo ngokwevolumu (21%) phakathi nengxenye yokuqala ka-2025 uma kuqhathaniswa nesikhathi esifanayo ngo-2024.

Ucwaningo olusha luphinde lubonise ukuthi ama-akhawunti omthengi ahlala eyithagethi ethandwayo yezinsongo zomkhonyovu, okuholela izinhlangano ukuqinisa amasu abo okuphepha kanye nabantu ngabanye ukuthi baqaphe kakhulu ngedatha yabo, ukuhlanganisa isici sesibili sokuqinisekisa njengomkhuba wokuvimbela.

Umbiko uthole ukuthi ukudalwa kwe-akhawunti kuyisinyathelo esithinta kakhulu kulo lonke uhambo lwabathengi emhlabeni jikelele. Kungalesi sikhathi lapho abakhwabanisi basebenzisa khona idatha entshontshiwe ukuze bavule ama-akhawunti emikhakheni ehlukahlukene futhi benze zonke izinhlobo zokukhwabanisa. Engxenyeni yokuqala yalo nyaka kuphela, kuyo yonke imizamo yomhlaba wonke yokudayiswa kwe-akhawunti yedijithali, i-TransUnion ithole ukuthi i-8.3% yayisolisa, imele ukwanda kwe-2.6% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule. Ukugibela kube nenani eliphakeme kakhulu lemisebenzi okusolwa ukuthi inokukhwabanisa kwedijithali emjikelezweni wokuphila wabathengi kuyo yonke imikhakha ehlaziywe engxenyeni yokuqala ka-2025, ngaphandle kwamasevisi ezezimali, umshwalense, kanye nohulumeni, okukhathaza kakhulu ngesikhathi semisebenzi yezezimali. Kule mikhakha, imisebenzi efana nokuthenga, ukuhoxiswa kwemali, kanye nediphozithi ibe nezinga eliphezulu kakhulu lemisebenzi esolisayo.

Ukukhwabanisa kwegeyimu

Umbiko omusha we-TransUnion's Digital Fraud Trends Report wembula ukuthi ingxenye ye-e-sports/video game, ehlanganisa imidlalo ye-inthanethi neselula, ibe namaphesenti aphezulu kakhulu - u-13.5% - okusolwa ukukhwabanisa kwedijithali emhlabeni jikelele engxenyeni yokuqala ka-2025. Le nombolo imele ukukhuphuka okungu-28% kwezinga lezinsolo uma kuqhathaniswa nesikhathi esifanayo nemikhonyovu ebikwa njalo ngama-20. ukukhwabanisa ngamakhasimende kule niche.

Ingxenye egqamayo ocwaningweni imidlalo, njengokubheja kwezemidlalo ku-inthanethi kanye ne-poker. Ngokwenethiwekhi yomhlaba wonke yezobunhloli ye-TransUnion, u-6.8% wemisebenzi yemidlalo yedijithali phakathi kwabathengi base-Brazilian engxenyeni yokuqala ka-2025 yasolwa njengokukhwabanisa, okuwukunyuka ngo-1.3% uma kuqhathaniswa nengxenye yokuqala ka-2024 no-2025. Ukusetshenziswa kabi kwamaphromoshini kwakuwuhlobo oluvame ukubikwa lokuzama ukukhwabanisa emhlabeni wonke.

"Amasu asetshenziswa abakhwabanisi abonisa ukusesha kwezinzuzo ezisheshayo nezisezingeni eliphezulu, ukuxhaphaza izintuba zedijithali kanye nedatha yomuntu siqu esengozini. Lokhu kuziphatha kuqinisa isidingo sezindlela eziqinile zokuvikela ubunikazi kanye nokuqapha okuqhubekayo, ikakhulukazi ezingxenyeni ezifana nokudlala ku-inthanethi, lapho ukukhula okusheshayo kuheha izigebengu emhlabeni wonke, "kusho uMassola.

Indlela yokwenza

Yonke idatha kulo mbiko ihlanganisa imininingwane yobunikazi evela kunethiwekhi yomhlaba wonke yezobunhloli ye-TransUnion, ucwaningo lwebhizinisi olugunyazwe ngokukhethekile e-Canada, Hong Kong, India, Philippines, UK, nase-US, kanye nocwaningo lwabathengi emazweni angu-18 nasezifundeni emhlabeni jikelele. Ucwaningo lwebhizinisi lwenziwe kusukela ngomhla ka-Meyi 29 kuya kuJuni 6, 2025. Ucwaningo lwabathengi lwenziwe kusukela ngomhla ka-5 kuya ku-25 Meyi 2025. Ucwaningo oluphelele lungatholakala kulesi sixhumanisi: [ Isixhumanisi]


[1] I-TransUnion isebenzisa ubuhlakani obuvela ezigidini zemisebenzi evela kumawebhusayithi nezinhlelo zokusebenza ezingaphezu kuka-40,000. Izinga noma iphesenti lemizamo yokukhwabanisa yedijithali esolwayo libonisa leyo amaklayenti e-TransUnion anqume ukuthi ahlangabezana nenye yalezi zimo ezilandelayo: 1) ukwenqatshwa kwesikhathi sangempela ngenxa yezinkomba zomgunyathi, 2) ukwenqatshwa kwesikhathi sangempela ngenxa yokwephulwa kwenqubomgomo yebhizinisi, 3) ukukhwabanisa ngemva kophenyo lwekhasimende, noma 4) inqubomgomo yebhizinisi eqhathaniswa nokwephulwa kwekhasimende ngemva kophenyo lwe-evalu -. Ukuhlaziya kukazwelonke nokwesifunda kuhlole ukuthengiselana lapho umthengi noma umkhohlisi osolwayo wayetholakala ezweni elikhethiwe noma isifunda lapho enza umsebenzi. Izibalo zomhlaba zimelela wonke amazwe emhlabeni, hhayi nje amazwe nezifunda ezikhethiwe.

[2] Idatha ye-Latin America ihlanganisa imininingwane yobunikazi ibe ukukhwabanisa kwedijithali okuvela kunethiwekhi yomhlaba wonke yezobunhloli ye-TransUnion e-Brazil, Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, nasePuerto Rico; kanye nocwaningo lwabathengi e-Brazil, e-Chile, e-Colombia, e-Dominican Republic, nase-Guatemala.

I-Post-Black Friday: Ungakha kanjani ukwethembeka kwekhasimende ngemuva kokukhula kokuthengisa.

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I-Post-Black Friday: Ungakha kanjani ukwethembeka kwekhasimende ngemuva kokukhula kokuthengisa.

Njalo ngonyaka, i-Black Friday iyimpumelelo enkulu yokuthengisa ku-inthanethi. Ukukunikeza umbono wempumelelo yalo nyaka, ngokusho kwedatha evela ku-Confi Neotrust, i-e-commerce yenze cishe amaRandi ayizigidi eziyizinkulungwane ezingama-R4.76. UDisemba, ikakhulukazi ngenxa kaKhisimusi, enye yezinsuku eziqine kakhulu zokuthengisa online, ayihlukile. Ngonyaka odlule kuphela, i-e-commerce ikhiqize u-R26 billion phakathi kukaDisemba 1st no-25th. 

Kodwa ngemva kwenani eliphakeme lokuthenga ku-inthanethi, kuza inselele: indlela yokuvimbela "indiza" yamakhasimende athenga kuphela phakathi nalezi zinyuso ezinkulu futhi anyamalale unyaka wonke? Isikhathi esilandela uLwesihlanu Olumnyama noKhisimuzi sibalulekile ekudayiseni kwedijithali, ngoba phakathi nalesi sikhathi "sokuphumula kwesizini", abathengisi abaningi babona umsebenzi uhamba kancane futhi behluleka ukusizakala ngomfutho owenziwe ekupheleni konyaka ukuze basebenzise amasu futhi bagcine izethameli zabo zisebenza.

Lesi simo sidala, kodwa siye sakhula ngokuthuthuka kwe-e-commerce kanye nokuziphatha okuguquguqukayo okwandayo komthengi wedijithali. "Ukuthengisa kahle kubalulekile, kodwa umehluko wangempela usensizakalweni yangemva kokuthengisa. Kungalesi sikhathi lapho umkhiqizo kufanele usebenzise idatha yokuthenga ukuze unikeze ukuxhumana komuntu siqu, ukunikezwa okuhlobene, nolwazi olungaguquki. Ukuziba lesi sinyathelo kusho ukulahlekelwa ithuba lokwakha ubuhlobo nalabo asebebonise isithakazelo," kuphawula u- Rodrigo Garcia, umqondisi omkhulu we-Petina Soluções ukuqaliswa kwe-marketplacespecializations, a.

Ngalokhu engqondweni, i-executive ibala amasu abathengisi abazowathatha ngalesi sikhathi:

"Ukutshala imali ekukhushulweni nasekuxhumaneni: Ukukhushulwa njalo kanye nokulula ukuqhathanisa amanani phakathi kwezitolo kubangela ukuthi amakhasimende akhethe ngokusekelwe emananini, hhayi ukwethembeka. Ngakho-ke, isevisi yangemuva kokuthengisa iye yaba enye yamaphuzu amasu kakhulu kulabo abafuna imiphumela esimeme, "kwengeza uGarcia.

"Kungalesi sikhathi lapho umkhiqizo udinga ukukhombisa ukuhambisana nokwakha ukwethembana. Ukuthumela okunikezwayo komuntu siqu, ukuhlinzeka ngezinzuzo zokuthenga kabusha, nokugcina inkhulumomphendvulwano esebenzayo yizinyathelo ezenza wonke umehluko," kuchaza u-Garcia.

Ukusebenzisa kanye 'nokusekela' ubuhlakani bedatha:
Ngaphezu kokugcina ukuthintana, kuyadingeka ukuqonda ukuziphatha kwabathengi ngokusekelwe kudatha eqoqwe ngezikhathi zokuthengisa eziphezulu. Ulwazi olumayelana namaphrofayela okuthenga, imvamisa, kanye nenani le-oda elimaphakathi livumela ukukhonjwa kwamathuba okuthenga aphindayo kanye nokwenza kube ngokwakho ukuxhumana. Amabhrendi asebenzisa lobu buhlakani ayakwazi ukunciphisa ukuxokozela kwamakhasimende futhi aqhubeke nokukhulisa imali engenayo.

Thatha ithuba lamadethi esizini

Izinsuku zesizini zihlala zibalulekile ekuthengisweni kwedijithali, kokubili kumathuba okuthengisa kanye nekhono lawo lokugcina abathengi bematasa unyaka wonke. Isikhathi esilandela uLwesihlanu Olumnyama kanye nokusondela kukaKhisimusi ngokuvamile sibona imikhankaso eshubile, njengoba kwenza iCyber ​​​​Monday uqobo. Kodwa ikhalenda alikhawulelwe kule micimbi emikhulu: izikhathi ezifana noSuku Lomama, uSuku Lobaba, Usuku Lwezingane, isizini yokubuyela esikoleni, imicimbi yesifunda, nezinsuku "ezihambisanayo" ezifana no-Okthoba 10, Novemba 11, kanye no-December 12 nazo zizuze amandla ngokuvuselela ukuthenga okuhleliwe nemisebenzi ethile yokuphromotha.

"Imikhiqizo ehlela ikhalenda yabo kusengaphambili iyakwazi ukugcina ukugeleza okuqhubekayo kokuxhumana kanye nezipesheli ezibandakanya ngokuqondile ukuziphatha kwabathengi, ukunciphisa ukuncika ekukhushulweni okukhulu nokuqinisa ibhizinisi eliphindayo," kuchaza uRodrigo.

Ukutshala imali kwimidiya yokudayisa:
Elinye iphuzu elibalulekile ukusetshenziswa kwemidiya yokudayisa, ukukhangisa ngaphakathi ezimakethe ngokwazo, okusiza ukugcina umkhiqizo ubonakala ngisho nangemva kwesikhathi sokuphromotha. Ngokuhlukanisa imikhankaso ngokusekelwe emlandweni wokuphequlula kanye nezintandokazi zezithameli, umthengisi uhlala ebonakala kulabo asebevele babonise isithakazelo, eqinisa isibopho esakhiwe phakathi nemicimbi emikhulu yokuthengisa.

Umuzwa unganquma kakhulu kunentengo.

Njengoba abathengi baba nolwazi oluthe xaxa futhi bekhetha, inkambiso ingeyomncintiswano wokunakwa ozoqina ngonyaka ozayo, okulindelwe ukuthi i-e-commerce yaseBrazil izoqhubeka nokukhula. Ucwaningo olwenziwe yi-Americas Market Intelligence (AMI) lukhombisa ukuthi lo mkhakha kulindeleke ukuthi ukhule ngamaphesenti angama-20 ngonyaka ka-2026, ufinyelele ku-US $ 432 billion, uma kucatshangelwa ukuthengwa nezinkokhelo ezigabeni ezahlukahlukene, ukusuka ekuthengiseni kuye ekusakazeni.

"Intengo iseyinto ekhangayo, kodwa okwakha ukwethembeka isipiliyoni. Imikhiqizo eqondayo lokhu izokwakha ubudlelwano obuhlala njalo nobunempilo nezethameli zabo," kuphetha uRodrigo.

I-Ares Management yethula i-Marq ukuze iqinise ukudidiyelwa kweplathifomu yayo yomhlaba wonke yezokuthutha.

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I-Ares Management yethula i-Marq ukuze iqinise ukudidiyelwa kweplathifomu yayo yomhlaba wonke yezokuthutha.

I-Ares Management Corporation (NYSE: ARES) (“Ares”), umholi womhlaba ekuphathweni kokutshalwa kwezimali okuhlukile, imemezela ukuhlanganiswa kwezinkundla zayo zomhlaba wonke zezindawo ezithengiswayo ngaphansi kohlobo olulodwa: Marq Logistics (“Marq”). Uhlobo olusha luzomela iplathifomu yomhlaba ka-Ares edidiyelwe ngokuqondile, elawula ingqikithi yamamitha-skwele angaphezu kwezigidi ezingama-55 emazweni aseMelika, eYurophu nase-Asia-Pacific.

UMarq uhlanganisa inkundla ehlanganisiwe yezindawo ezithengiswayo eNyakatho Melika naseYurophu, okuhlanganisa i-Ares Industrial Management, nenkundla ye-GLP yomhlaba wonke yezindawo ezithengiswayo ngaphandle kwaseChina, okuhlanganisa ne-GLP Brazil. Lokhu kuhlanganiswa kwenziwa ngokusemthethweni kulandela ukutholwa kuka-Ares kwe-GLP Capital Partners Limited nezinye zezinkampani ezingaphansi kwayo, kwaqedwa ngoMashi 2025.

Nge-Marq, i-Ares ihlanganisa isikali, ubuchwepheshe, kanye nezinsiza zezindlu ezithengiswayo ukuze inikeze izixazululo ezingaguquguquki, ezisezingeni eliphezulu kubaqashi bayo emhlabeni wonke, izibeka njengozakwethu okhethwayo wamakhasimende ayo.

“U-Marq umele isahluko esisha esijabulisayo sebhizinisi le-Ares’ Real Estate, elihlanganisa isikhundla sethu phakathi kwabaholi abathathu abaphezulu bomhlaba kweminye yemikhakha esikholelwa kuyo kakhulu,” kusho uJulie Solomon, oyiNhloko Yendawo Ethengiswayo yase-Ares. "Emnyombweni wayo, i-Marq ihlose ukunikeza inhlanganisela yezinga lomhlaba jikelele kanye nokusebenza kahle kwendawo kubaqashi bethu bezokuthutha, okusekelwe umgomo olula kodwa onamandla: ukuba nguzakwethu wesu lempumelelo yabo," uyanezela.

I-Ares Real Estate ingesinye sezimenenja zezindlu ezithengiswayo ezinkulu nezihluke kakhulu ezihlanganiswe ziqonde phezulu emhlabeni, ezinempahla elinganiselwa ku-$110 billion engaphansi kokuphathwa kusukela ngoSepthemba 30, 2025.

I-AI ithola ukuqashwa okungu-8 kweziyi-10 ngokufanele, ngokocwaningo lwaseBrazil nomcwaningi ovela kwa-MIT.

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I-AI ithola ukuqashwa okungu-8 kweziyi-10 ngokufanele, ngokocwaningo lwaseBrazil nomcwaningi ovela kwa-MIT.

Ezimweni ezingu-79.4%, ubuhlakani bokwenziwa bukhomba ngendlela efanele abantu abafaneleka kakhulu ezikhundleni ezikhangisiwe, ngokocwaningo lwakamuva olwenziwe yi-DigAÍ ngokubambisana nomcwaningi wase-Brazil wase-MIT.

Inhlolovo ihlaziye izingxoxo ezenziwa nge-WhatsApp futhi yaqhathanisa amaphuzu anikezwe i-AI nezinqumo zokugcina zabaphathi. Umphumela waba ukuthi, ezimweni eziyisi-8 kweziyi-10, ihlelwe ngokuthi "ngaphezu kwesilinganiso" ngokuqondile labo makhandidethi ababezovunyelwa kamuva ohlelweni lokukhetha.

Lokhu kunemba kubonisa ikhono le-AI lokuhlola izimpawu zokuziphatha ezivame ukunganakwa abantu abaqasha abantu. NgokukaChristian Pedrosa, umsunguli kanye ne-CEO ye-DigAÍ, inhloso yobuchwepheshe akukhona “ukubamba” umuntu ozongenela ukhetho, kodwa kunalokho ukuhumusha ukusabela okuthi, lapho kuhlaziywa ndawonye, ​​kunikeze ukufunda okuphelele nokunembe kakhudlwana kochwepheshe.

"Lolu hlobo lokuhlaziya lusiza amaqembu akwa-HR ukuthi abone ochwepheshe abanokuvumelana nezimo okukhulu, ukungaguquguquki, kanye nokuthambekela kokubambisana-izimfanelo ezibalulekile, nakuba kunzima ukuzibamba ezinkambisweni ezivamile," usho kanje.

Ngabe kusebenza kanjani ukuqashwa okuxhaswe yi-AI?

Indlela yokusebenza ihlanganisa ubuhlakani bemizwa obuhlanganisiwe, ukuhlaziya ulimi, namamodeli ezibalo akhomba amaphethini okuziphatha. Emsindweni, ngokwesibonelo, amasiginali ephimbo acishe angabonakali ayabonwa, abese ebhekiselwa kwezinye izizindalwazi eziqeqeshiwe ukuze kubonwe izici ezihlobene nokusebenza okuphrofeshinali. 

Empeleni, le sethi yokuhlaziya ivumela i-DigAÍ ukuthi ihlole ukuqondana kwamasiko, ukucaca, nokuhambisana kwezimpendulo, ngisho nasezimeni lapho kunomehluko phakathi kokuqukethwe okushiwo nendlela okushiwo ngayo. Izimpendulo eziphindaphindwe kaningi, iphimbo eliqinile, nokuma kokwenziwa, okuhlale kuqashelwa abaqashi abanolwazi, manje sekubonakala nakakhulu ezinhlelweni ze-AI.

Ngakolunye uhlangothi, ezinkampanini, ubuchwepheshe bumele ithuba lokunciphisa ukuchema, ukuthuthukisa ukuthathwa kwezinqumo, nokuqonda abantu abazongenela ukhetho ngokunembe kakhudlwana, ukwedlula lokho okubizwa ngokuthi "umuzwa wamathumbu" phakathi nenhlolokhono. 

"Ubuchwepheshe bukhulisa lokho esingakubona. Uma siqhathanisa lokho okushiwo ngamaphethini okuziphatha, singaqonda ikhwalithi yokucabanga, ngale kwempendulo, kanye nendlela umuntu ozobhalwa ngayo asekela lokho abakushoyo. Ukuziphendukela kwemvelo okuletha ukucaca kanye nezinqumo ezinobulungiswa, "kuphetha uPedrosa.

Ucwaningo lomhlaba wonke lubonisa ukuthi amakhasimende e-Oracle Database ayashintsha amasu awo ngenxa yezindleko eziphakeme kanye nezinselele zokusekela.

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Ucwaningo lomhlaba wonke lubonisa ukuthi amakhasimende e-Oracle Database ayashintsha amasu awo ngenxa yezindleko eziphakeme kanye nezinselele zokusekela.

U-Rimini Street umhlinzeki womhlaba wonke wokusekelwa kwesoftware yebhizinisi ephela ukuya ekupheleni, imikhiqizo kanye nezinsizakalo, umholi wezixazululo ezintsha ze-ERP ne-Agency AI kanye nokusekelwa okuzimele kwe-Oracle, i-SAP kanye nesofthiwe ye-VMware, umemezele imiphumela yocwaningo 'Database and Support Strategies 2025: The Revolution of Diversification and Decentralization', ucwaningo lomhlaba wonke olwenziwa yi-Orani2 Database kanye ne-Orani2 Database ochwepheshe.

Eminye yemibono esemqoka evela ocwaningweni yile:

  • U-87% uveze ukuthi ukuxazulula izinkinga kancane kuyinkinga.
  • U-69% ubheka inqubo yelayisensi ye-Oracle eyinkimbinkimbi kakhulu.
  • U-63% wabaphenduli ucaphuna izindleko eziphakeme zokusekela njengenkinga enkulu.
  • U-62% wabaphenduli bathi uthintwa yizinkinga zokusebenza kwesizindalwazi nyanga zonke noma kaningi.
  • U-52% wabaphenduli babika ukuthi abekho abantu abanele abaqeqeshiwe bokuphatha izinhlelo ze-AI/ML.
  • U-52% wabaphathi be-Oracle bafuna ukuthi imininingwane yabo yolwazi ihlanganiswe eduze nezinhlaka ezikhona ze-AI/ML.

Amakhasimende e-Oracle Database abhekana nezinselele ngezindleko, ikhwalithi, nokusabela kosekelo.

Iningi lamakhasimende e-Oracle Database ahlolwayo abika ukukhungatheka okuqhubekayo ngesivinini nekhwalithi yosekelo olunikezwa i-Oracle, ngo- 63% esho ukuthi izindleko zosekelo ziphezulu kakhulu . Cishe i-87% yabaphendulile bathi ukuxazulula kancane kuyinkinga enkulu noma kubi kakhulu ezinhlanganweni zabo; abangu-16% kuphela bathi unjiniyela wabo wokuqala wokusekela i-Oracle ufaneleka kakhulu lapho becela usizo, okuqhubeka nokubambezela isikhathi sokuxazulula izinkinga. Abanye baze bathi “ngaso sonke isikhathi badinga ukwenyukela kunjiniyela oqeqeshwe ngokwengeziwe” ukuze bathole izinga lokusekelwa noma ukunakwa abakudingayo.

Ukwemukelwa okukhulayo kosekelo oluzimele njengenye indlela yokunciphisa izindleko nokuzuza izikhathi zokuphendula ezingcono.

Ucwaningo luveza ukuthi izinhlangano eziningi ziphendukela ekusekelweni okuzimele ukuze zehlise ngokushesha izindleko zokusekela futhi zixazulule izinkinga eziphuthumayo nezibucayi. Abangu-25% bathi okwamanje basebenzisa uzakwethu wosekelo, kuyilapho abangu-30% becabangela le nketho, ikakhulukazi ezindaweni ezifana nokuphathwa kwesizindalwazi samafu (37%), ukuthuthwa kwedatha (36%), ukulungiselelwa kokusebenza (34%), nokwenza ikhophi yasenqolobaneni nokuthola kabusha (32%).

"Izinhlangano ezisebenzisa i-Oracle Database zincike ekuzinzeni kwesistimu, isivinini, kanye nobuchwepheshe bokusekela abangathembela kubo," kusho u-Rodney Kenyon, i-Senior VP kanye noMphathi Wezixazululo Zokusekela ku-Rimini Street. “Nge-Rimini Street, ngaphezu kokunciphisa izindleko zokusekela, amakhasimende afana noHyundai azibonela mathupha indlela imodeli yethu yokwesekwa esheshayo exazulula izinkinga ezibucayi ngokushesha, ithuthukisa ukusebenza kahle, futhi iqondise kabusha ithimba ekugxiliseni emisha nasekukhuleni.”

"Imiphumela yocwaningo iqinisa lokho esikubona nsuku zonke eBrazil: izinkampani ezithembele ku-Oracle Database zibhekene nezindleko eziphezulu, ukusekelwa kancane, nobunzima bokuthuthukisa izinhlelo ezibalulekile ezifana ne-AI kanye ne-automation. Njengoba ingxenye enkulu yabaphendulayo ibika ukuxazulula ucingo olunensayo futhi abangaphezu kwesigamu sebevele befuna ukuhlanganiswa okukhulu nezinhlaka ze-AI / ML, kuyacaca ukuthi imodeli yomkhiqizi wendabuko ayigcini ijubane nezidingo ze-MaVP. kaRimini Street eBrazil.

Iningi lamakhasimende e-Oracle Database andisa amasu awo esizindalwazi ngale kwe-Oracle.

Amakhasimende we-Oracle Database afuna enye isizindalwazi sezinhlelo zokusebenza ezintsha noma eziklanywe kabusha ngenxa yezindleko eziphezulu (58%). Iningi (52%) lidinga ukuhlanganiswa nezinhlaka ezidumile ze-AI/ML. Ngenxa yalokho, u-77% wabaphenduli bathi basebenzise izinhlelo zokusebenza ezintsha noma amasethi edatha kusizindalwazi okungezona eze-Oracle ezinyangeni ezingu-36 ezedlule. Kanye ne-Oracle, u-59% usebenzisa i-SQL Server, u-45% usebenzisa i-MySQL, u-40% usebenzisa i-PostgreSQL, futhi u-28% usebenzisa i-Amazon RDS.

"Izinhlangano zigijima ukuze zisebenzise amamodeli okufunda emishini ukushayela ezishintshayo ezihlakaniphile, futhi kungenzeka ukwenza lokho ngaphandle kokuthola izindleko ezingadingekile, ubungozi, noma ukuphazamiseka kwebhizinisi," kusho uRobert Freeman, uMqondisi Omkhulu kanye noMklami Wedatha Oyinhloko ku-Rimini Street. "Uhlu lwethu olubanzi lwezisombululo nezinsizakalo ezenziwe ngokwezifiso ze-Oracle Database zisiza amakhasimende ukuthi akhulise amandla okutshalwa kwedatha kusizindalwazi sawo futhi asheshise ukuqanjwa kwe-AI ngenkululeko enkulu, ukushesha, nokulawula."

Finyelela kunhlolovo 'ye -2025 Database Strategies and Support Survey - The Diversification and Decentralization Revolution '.

Imali engenayo ye-E-commerce ifinyelele ku-R $ 4.76 billion ngo-Black Friday, okukhuphuke ngo-11% uma kuqhathaniswa no-2024.

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Imali engenayo ye-E-commerce ifinyelele ku-R $ 4.76 billion ngo-Black Friday, okukhuphuke ngo-11% uma kuqhathaniswa no-2024.

Imali engenayo ye-E-commerce ngo-Black Friday 2025 ifinyelele ku-R$ 4.76 billion, okuwukunyuka ngo-11.2% uma kuqhathaniswa nonyaka odlule. Lo mphumela udlula isibalo sangonyaka odlule sika-R$ 4.27 billion ngesigamu sebhiliyoni. Ukuhlaziywa kucubungula ukuthengiswa okuqoqiwe kusukela ngo-00:00 kuya ku-23:59 ngoNovemba 28 futhi kuqhathanise nezibalo zangomhla zingama-29 kuNovemba 2024, usuku lweBlack Friday ngonyaka odlule. Idatha ikhishwe ku-Black Friday Hora Hora Platform ye- Confi Neotrust , inkampani yezobunhloli bemakethe eqapha i-e-commerce yase-Brazilian.

Izigaba ezintathu eziphambili ezigqame kakhulu ngo-Black Friday 2025 bekungama-TV (angenayo imali eyizigidi ezingama-R443.2), ama-smartphones (R$ 388.7 million), kanye neziqandisi (R$ 273.2 million). Phakathi kwemikhiqizo enemali engenayo ephezulu, i-Samsung 12,000 BTU air conditioner ihole phambili, ilandelwa yi-128GB iPhone 16 emnyama kanye ne-Samsung 70-inch Crystal Gaming Hub Smart TV.

Imikhiqizo yasekhaya bekungenye into evelele. Ukuthengiswa kweziqandisi, imishini yokuwasha nama-air conditioner sekuhlangene kwadlula ingxenye yebhiliyoni. Isibalo sama-oda aqedwe ngalolo suku sasiphezulu ngo-28%, nama-oda ayizigidi ezingu-8.69 aqediwe uma kuqhathaniswa nezigidi ezingu-6.74 ngonyaka odlule. Isilinganiso senani lamathikithi lehle ngo-12.8%, labhalisa u-R$553.6 uma kuqhathaniswa no-R$634.4 ngo-Black Friday 2024.

ULéo Homrich Bicalho, Inhloko Yebhizinisi kwa-Confi Neotrust, ugqamisa ukwenyuka kwenani lentengo lamathikithi eliqoshwe ngoMsombuluko odlule (24), lisuka ku-R$ 325, liya ku-R$554, ngoLwesihlanu (28). "Lokhu kukhula kukhombisa ukufuduka okuqinisekile kokusetshenziswa kwezinto zenani eliphezulu. Ngisho nalesi simo samanani aphezulu amathikithi, isigaba sezicathulo sahlala siqinile ku-Top 4 ngemali engenayo ye-R $ 202 million, okuqinisekisa ukuthi umthamo wokuthengiselana uhlala uphezulu ngokuhambisana nerekhodi lemali engenayo," usho kanje.
 

Uma kuqhathaniswa neBlack Friday 2023, engenise imali eyizigidi eziyizinkulungwane ezingama-R3.95, ukunyuka kwalo nyaka bekungama-20%. Uma kuqhathaniswa noLwesihlanu lokugcina lukaNovemba 2022, ukukhula kube ngo-11.6%. Emininingwaneni yakamuva yomlando, uLwesihlanu Olumnyama lwalo nyaka lube ngowesibili kuphela ku-Black Friday 2021 emalini engenayo, isikhathi lapho i-e-commerce yayingaphansi kwethonya lobhubhane lwe-COVID-19, olukhiqize u-R5.13 billion.

NgokukaBicalho, iBlack Friday 2025 ayizihlanganiseli nje kuphela ngamavolumu okwenziwayo, kodwa futhi nangokuthuthuka kokuziphatha kwabathengi. “Ukulindela ukuthenga phakathi noNovemba kuvumele abathengi ukuthi bahlukanise isabelomali sabo ngobuhlakani: ukuvikela izinto ezenzekayo nezemfashini isonto lonke (okukhiqiza umthamo) kanye nokugcina imali eyinhloko 'yokuthenga okufunayo' (ama-TV nezinto zikagesi) ngoLwesihlanu olusemthethweni. okujwayelekile, okuletha isonto eliqine kakhulu emlandweni wakamuva walo mkhakha,” uyengeza.

Mayelana nenkundla yeBlack Friday Hour by Hour

Ucwaningo belusekelwe kudatha ekhishwe ku-Black Friday Hour by Hour Platform, eyakhiwe u-Confi Neotrust, inkampani eqapha i-e-commerce yaseBrazil. Inkundla ivumela abathengisi ukuthi benze ukuhlaziya kokusebenza ngendlela oyifisayo ngokuya ngombono wabo webhizinisi kanye nolwazi lokufinyelela olunikeza ukubuka konke komkhakha, ngezibuyekezo zehora nezinkomba zamasu (imali engenayo, amayunithi athengisiwe, amanani akhokhiswayo, nesabelo semakethe) ngezigaba ezingaphezu kwezinkulungwane ezimbili ze-e-commerce nezigatshana, okuhlanganisa ukuhlukaniswa ngesifunda nesimo sezwe.

Ububanzi bedatha

I-Confi Neotrust iqapha ukuvela kwe-e-commerce landscape, ngokusekelwe emisebenzini yangempela evela ezitolo zozakwethu ezingaphezu kwezinkulungwane eziyisikhombisa, enikeza ukuhlaziya kokuthengwayo namaphrofayela wabathengi bedijithali abangaphezu kwezigidi ezingu-80. Ucwaningo lwenziwa ngokusekelwe olwazini oluqoqwe ngokuqhubekayo kubathengisi abaku-inthanethi ezweni lonke, okuhlanganisa isilinganiso sama-oda ayizigidi ezi-2 ngosuku.

Ukuthengiswa kukaShopee Black Friday kukhule ngaphezu kuka-90% uma kuqhathaniswa nonyaka odlule.

Ukuvuselelwa kwe-E-Commerce
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Ukuthengiswa kukaShopee Black Friday kukhule ngaphezu kuka-90% uma kuqhathaniswa nonyaka odlule.

I-Shopee indawo uLwesihlanu Olumnyama olukhulu kunawo wonke owake wabakhona ezweni ngalolo Lwesihlanu , ngokunyuka kwevelu yokuthengisa engaphezu kuka-90% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule. Kanye ne-11.11, isiteji siphetha inyanga yomlando kusukela ekuqaleni kokusebenza kwayo eBrazil.

"Isizini yezitolo yango-2025 ibe yinhle kakhulu kwaShopee. Siqale ngo-11.11, okuqophe izinto eziyizigidi ezingu-20 ezithengiswe ngosuku olulodwa, futhi siyaqhubeka nokuphula amarekhodi kuleli sonto le-Black Friday. Imiphumela ibonisa amandla okusebenza kwethu e-Brazil, ngokukhula okungaguquki ekuthengisweni nasekuhlanganyeleni, ngaphezu kwabathengi abasha nabathengisi ababa nomthelela omuhle njalo ngonyaka," kusho u-Headee Marketing Felipe, u-Felipe Marketing, u-Felipe Market .
 

Ubufakazi balokhu ukuthi osomabhizinisi abancane nabamaphakathi baphindaphinde ukuthengisa kwabo ngoNovemba futhi, ezimweni eziningi, bafinyelela inani eliphakeme kakhulu lemali engenayo yonyaka phakathi nenkathi yokuphromotha. Lokhu kwakunjalo ngoThayse Oliveira , ovela ku -Mix Lar Utilidades , owaphula irekhodi lakhe lokuthengisa lanyanga zonke kule nkathi yokuthenga. "Selokhu ngajoyina inkundla eminyakeni engu-3 edlule, imali yami engenayo ikhule inyanga nenyanga. I-Black Friday ingivala unyaka wamaphupho kimi. Ngikwazile ukwethula uhlobo lwami, ngaba nokukhiqiza kwami, ngaphinda kabili inzuzo yesitolo, iqhutshwa yisidingo sakwaShopee," kubungaza usomabhizinisi.

Njengenye yezinto ezikhangayo ezinkulu zalolu Lwesihlanu Olumnyama, inkundla inikeze amakhuphoni esaphulelo sika-R$200 esigabeni "Izitolo Ezisemthethweni" , okube nesandla ekusebenzeni okuqinile kosuku. Phakathi kwemikhiqizo enezibalo zokuthengisa eziphakeme kakhulu kulo Lwesihlanu bekunamagama afana ne-Britânia, i-Electrolux, i-Philco, ne-MadeiraMadeira, okuqinisa ukukhetha okubanzi okutholakala kubathengi endaweni yemakethe.

Phakathi kwemikhakha ekhule kakhulu ekuthengisweni uma kuqhathaniswa neyangonyaka odlule iBlack Friday kubalwa iComputer and Accessories (200%); Imishini Yasekhaya (+100%); Igrosa (+90%) kanye Nokunakekelwa Kwasekhaya (+90%).

Athengisa kakhulu 

Umkhiqizo odayise kakhulu usuku lonke bekungama -smartphones , anamayunithi angaphezu kuka-300,000, alandelwa ama-consoles wegeyimu yevidiyo, anamayunithi angaphezu kuka-170,000, kanye ne-panettone , anamayunithi angaphezu kuka -13,000 athengisiwe . Uma kuqhathaniswa no-2024, inkundla iphinde yakhombisa ukukhula okubalulekile ekuthengeni izinto zenani eliphakeme, ngemikhiqizo efana nama-air conditioner, abalandeli, amabhayisikili okuzivocavoca, amathelevishini, nama-microwaves ehamba phambili ohlwini.

Ukulethwa okusheshayo nokusebenza kahle kakhulu phakathi nesizini
. Isizini enkulu yokuthenga yango-2025 iveze ukulethwa okusheshayo nangempumelelo, okuwumphumela wenqubekelaphambili kaShopee kwingqalasizinda yayo yezokuthutha.

Inkampani iphinde yaphinda kabili umthamo wayo wokucubungula iphakheji uma kuqhathaniswa noNovemba 2024 ngenxa yemizamo eminingana, njengokuvulwa kwesikhungo sokusabalalisa eSão Bernardo do Campo (SP), esihlala inkampani enkulu kunazo zonke e-Brazil futhi icubungula ama-oda afinyelela ezigidini ezingu-3.8 ngosuku; ukunwetshwa kwesikhungo sokusabalalisa ukugcwaliseka eFranco da Rocha (SP), enendawo yaso ephindwe kabili ukuze kuhlangatshezwane nesidingo esikhulu; kanye nokwethulwa kwakamuva kwendawo entsha e-Itajaí (SC), eqinisa ukusebenza eNingizimu yezwe, phakathi kokunye.

Usuku Lokunikeza

Kulabo abafisa ukuqeda isizini yezitolo ngokuthinta ubumbano, uShopee umkhankaso okhethekile ngoDisemba 2 Giving Tuesday, inhlangano yomhlaba wonke eyakhiwe e-United States njengempendulo yokupha ku- Black Friday naku-Cyber ​​​​Monday .

Inkundla izohlinzeka ngekhuphoni lembuyiselo engu-100% (elinganiselwe ku-R$20) esebenza izinyanga ezingu-3 kubasebenzisi abenza iminikelo nge -Shopee Donations ngalolu suku. Ukwengeza, ngomhla ka-2 Disemba ngo-1 PM , indawo yemakethe izosingatha umcimbi obukhoma okhethekile onikezelwe kuma-NGO ozakwethu ayi-12 .

Ukuze ubambe iqhaza emkhankasweni, vele ufinyelele -Shopee Donations kuhlelo lokusebenza (elutholakala ku-Android) noma ngewebhu, khetha isikhungo osithandayo, bese ukhetha inani lomnikelo. Inani elinikelwe lidluliselwa ngokuphelele ku-NGO ekhethiwe. Ngemva kwezinsuku eziyisikhombisa, umsebenzisi uthola imbuyiselo ngezinhlamvu zemali zakwaShopee, ezofakwa endaweni ethi “Izinhlamvu Zami” ngaphakathi kwethebhu ethi “My Wallet” ohlelweni lokusebenza.

Ilungiselela idethi yokugcina ephindwe kabili yonyaka kanye noKhisimusi.

U-Shopee usevele ulungiselela Indali kaKhisimusi yango-12.12 , ephawula ukuphela kwesizini yezitolo yango-2025 futhi iqala ukujaha kokugcina kukaKhisimusi. Inkundla izonikeza u-R$15 wezigidi zamakhuphoni esaphulelo , kanye nokuthunyelwa kwamahhala kokuthengiwe okungaphezu kuka-R$10 , ukwandisa amathuba alabo abafuna ukwenza noma ukunezela ekuthengeni kwabo kokuphela konyaka.

Kusukela ngomhla ka-2 Disemba, inkundla yethula "izipho eziyi-12 kuze kube umhla ka-12/12" . Kusukela ngomhla ka-2 kuya ku-Disemba 11 , isipho esisha, inzuzo, noma inzuzo izovezwa nsuku zonke. Abathengi bangafinyelela ikhasi lomkhankaso futhi basebenzise isipho sosuku , baqongelele amathuba kuyo yonke iphromoshini.

Ngaphezu kwalokho, phakathi kuka-December 12 nokuphela konyaka, u-Shopee uzoba ne- microsite ekhethekile eqokomisa imikhiqizo ethengiswa kakhulu ka-2025 , esebenza njengombukiso wamathrendi kanye nethuba elisha labathengi lokuthenga izinto abazithandayo zonyaka ngamanani ancintisanayo.

Ngosuku olwandulela uLwesihlanu Olumnyama lubona ukunyuka kwama-34% emalini engenayo ye-e-commerce.

Ukuvuselelwa kwe-E-Commerce
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Ngosuku olwandulela uLwesihlanu Olumnyama lubona ukunyuka kwama-34% emalini engenayo ye-e-commerce.

Ngobusuku bangaphambi koLwesihlanu Olumnyama, i-e-commerce yaseBrazil ifinyelele imali eyizigidi eziyizinkulungwane ezingama-R2.28, okuwukunyuka okungama-34.1% uma kuqhathaniswa nangaphambi koLwesihlanu Olumnyama lwangaphambilini. Ukuhlaziya kucubungula ukuthengiswa okuqoqiwe okwenziwe ngoNovemba 27 futhi kuqhathanise izibalo ezirekhodwe ngomhla ka-Novemba 28, 2024, ngobusuku bangoLwesihlanu Omnyama wangonyaka odlule. Idatha ikhishwe ku-Hora Hora Platform ye-Confi Neotrust, inkampani yezobunhloli bemakethe eqapha i-e-commerce yase-Brazilian.

Isibalo sama-oda sona sibe phezulu ngo-63.2%, nama-oda aqediwe angu-5.9 million uma kuqhathaniswa nezigidi ezingu-3.6 ngonyaka odlule. Isilinganiso sentengo yamathikithi, nokho, sehle ngo-17.87%, sibhalisa u-R$ 385.65 ngoNovemba 27, 2025, uma siqhathaniswa no-R$ 469.51 ngobusuku bangaphambi koLwesihlanu Olumnyama 2024, okubonisa ukuthi abathengi bathenga okuningi, kodwa bakhetha izinto ezinenani eliphansi elimaphakathi. Izigaba ezagqama kakhulu ngobusuku bangaphambi kweBlack Friday yilena: omabonakude (R$ 150.6 million), ama-smartphone (angenayo imali eyizigidi ezingama-R143.4) nezicathulo (R$ 111.7 million).

Uma kucatshangelwa isikhathi esisuka ku-November 1 kuya ku-27, 2025, ukuthengisa kuhlala kuqinile, ngemali engenayo engu-R$ 39.2 billion, ukukhuphuka kwama-36.2% uma kuqhathaniswa no-2024. Mayelana nenani lama-oda, ukukhula kwaba ngu-48.8%: 124.9 million ngo-2025 uma kuqhathaniswa nezigidi ezingu-83.9 ngenyanga. 313.98 ngo-2025 uma kuqhathaniswa ne-R$ 343.26 kusukela ngomhlaka-1 Novemba kuya kumhla zingama-27, 2024.

NgokukaLéo Homrich Bicalho, Inhloko Yebhizinisi kwa-Confi Neotrust, ukuvalwa kwesigaba sangaphambi koLwesihlanu Omnyama (Novemba 24-27) kuhlanganisa ijika lokusheshisa elinolaka, elifinyelela ku-R$ 7.2 billion ekuthengisweni okuqoqiwe kanye nezinto ezingaphezu kwezigidi ezingama-51 ezithengisiwe.

"Okugqame kakhulu kube ngoLwesine (27), okuphule umgoqo we-R$ 2.28 Billion ngosuku olulodwa futhi kwaqopha ukukhula okuphezulu kakhulu kweviki (+34.1%), okufakazela ukuthi isu lokulindela laliwujuqu ekuthumbeni umthengi ngaphambi kokuvula okusemthethweni ngoLwesihlanu. Yilokhu ebesivele sikubikezele ngokucabangela kwe-Black November esibe nosuku olu-1 oluphezulu kakhulu ngayo irejista kuze kube manje. Ukwehla kancane kwethikithi elimaphakathi, nakho, kungachazwa ngokuthile esikubonile eminyakeni edlule: umthengi ugodla ukuthengwa kwemikhiqizo enenani eliphezulu ngo-Black Friday,” uyahlaziya.

Mayelana nenkundla ye-Black Friday Hora a Hora

Ucwaningo belusekelwe kudatha ekhishwe ku-Black Friday Hour by Hour Platform, eyakhiwe u-Confi Neotrust, inkampani eqapha i-e-commerce yaseBrazil. Inkundla ivumela abathengisi ukuthi benze ukuhlaziya kokusebenza ngendlela oyifisayo ngokuya ngombono wabo webhizinisi kanye nolwazi lokufinyelela olunikeza ukubuka konke komkhakha, ngezibuyekezo zehora nezinkomba zamasu (imali engenayo, amayunithi athengisiwe, amanani akhokhiswayo, nesabelo semakethe) ngezigaba ezingaphezu kwezinkulungwane ezimbili ze-e-commerce nezigatshana, okuhlanganisa ukuhlukaniswa ngesifunda nesimo sezwe.

Ububanzi bedatha

I-Confi Neotrust iqapha ukuvela kwe-e-commerce landscape, ngokusekelwe emisebenzini yangempela evela ezitolo zozakwethu ezingaphezu kwezinkulungwane eziyisikhombisa, enikeza ukuhlaziya kokuthengwayo namaphrofayela wabathengi bedijithali abangaphezu kwezigidi ezingu-80. Ucwaningo lwenziwa ngokusekelwe olwazini oluqoqwe ngokuqhubekayo kubathengisi abaku-inthanethi ezweni lonke, okuhlanganisa isilinganiso sama-oda ayizigidi ezi-2 ngosuku.

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