Ikhasi Lasekhaya 621

Izimakethe eBrazil zibhalise ukuvakashelwa okungu-1.12 billion ngoMeyi, ngokusho kombiko.

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Izimakethe eBrazil zibhalise ukuvakashelwa okungu-1.12 billion ngoMeyi, ngokusho kombiko.

Inyanga kaMeyi ibhalise inombolo yesibili ephezulu yokufinyelela ezimakethe zaseBrazil kulo nyaka, ngokusho kwe-E-commerce Sectors in Brazil Report, ekhiqizwe yi-Conversion. Kuyo yonke inyanga, abantu baseBrazil bafinyelele kumasayithi afana ne-Mercado Livre, Shopee, ne-Amazon izikhathi eziyizigidi eziyizinkulungwane ezingu-1.12, okwesibili ngemva kukaJanuwari, lapho kwakufinyelele khona abantu abayizigidi eziyizinkulungwane ezingu-1.17, eqhutshwa uSuku Lomama.

I-Mercado Libre ihamba phambili ngokuvakasha okuyizigidi ezingu-363, ilandelwa uShopee ne-Amazon Brazil.

IMercado Libre igcine ubuholi bayo phakathi kwezimakethe ezifinyeleleka kakhulu, yabhalisa ukuvakashelwa kwezigidi ezingama-363 ​​ngoMeyi, okuwukunyuka okungu-6.6% uma kuqhathaniswa no-Ephreli. UShopee ungene endaweni yesibili, ngokuvakashelwa kwezigidi ezingu-201, okubonisa ukukhula ngo-10.8% uma kuqhathaniswa nenyanga edlule. Ngokokuqala ngqa, uShopee wedlule i-Amazon Brazil ngenani lokuvakashelwa, eliphume endaweni yesithathu ngokuvakasha okuyizigidi eziyi-195, okuwukunyuka ngo-3.4% uma kuqhathaniswa no-Ephreli.

Imali engenayo ye-E-commerce igcina inkambiso yokukhula ngoMeyi.

Ngokungeziwe ekufinyeleleni idatha, umbiko uphinde wethula ulwazi lwemali engenayo ye-e-commerce, etholwe Ukuguqulwa okuvela kudatha ye-Venda Válida. NgoMeyi, imali engenayo iqhubekile nomkhuba wayo wokukhula, njengoba kwenza nenani labantu abafinyelelayo, babhalisa ukwanda ngo-7.2% nokugcina inkambiso eqale ngoMashi, iqhutshwa uSuku Lwabesifazane.

Umbono omuhle kaJuni noJulayi, ngoSuku Lwezithandani namaholide asebusika.

Okulindelekile ukuthi lokhu kukhula kuzoqhubeka ngoJuni, ngoSuku Lwezithandani, futhi kungenzeka kudlulele kuJulayi, lapho kudayiswa khona amaholide asebusika ezindaweni eziningi zezwe. Izimakethe zaseBrazil zibonisa ukusebenza okuqinile nokungaguquguquki, okubonisa ukukhula kokwamukelwa kwe-e-commerce ngabathengi.

I-Betminds yethula isizini yokuqala ye-“Digital Commerce - the Podcast”

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I-Betminds yethula isizini yokuqala ye-“Digital Commerce - the Podcast”

I-Betminds, i-ejensi yokumaketha kanye ne-accelerator yebhizinisi ledijithali egxile kwezentengiselwano, imemezele ukwethulwa kwesizini yokuqala ye-"Digital Commerce - the Podcast". Iphrojekthi entsha izohlanganisa ndawonye ochwepheshe abavela ezinkampanini ezihamba phambili eCuritiba ukuze baxoxe, ngendlela ekhululekile, ngezihloko ezifanele emhlabeni we-e-commerce, njengokumaketha kokusebenza, ukuphatha, ukuphatheka, imboni kanye nokudayisa, kanye nezitayela eziyinhloko kulo mkhakha.

Umgomo uwukuthuthukisa ubudlelwano nokwabelana ngemininingwane.

U-Tk Santos, i-CMO ye-Betminds kanye nomsingathi we-podcast, ugcizelele ukuthi inhloso enkulu yale phrojekthi "ukukhuthaza ubudlelwano phakathi kwalabo abasebenza nge-e-commerce eCuritiba, ukukhombisa izifundo zedolobha ezinhle kakhulu." Ngaphezu kwalokho, i-podcast ihlose "ukuhlinzeka ngemininingwane namathrendi kubaphathi ukuze benze imisebenzi yabo isebenze kahle."

URafael Dittrich, oyi-CEO ye-Betminds futhi ophinde abe ngumsingathi we-podcast, wengeze wathi: “Emisebenzini yansuku zonke ye-e-commerce, sigcina sigxile ohlangothini lokusebenza kuphela, futhi umqondo we-podcast uwukuletha lo mbono walokho abaphathi abakwenzayo emisebenzini yabo yansuku zonke, okungaba yisixazululo kwamanye amabhizinisi.

Isiqephu sokuqala sixoxa nge-hybrid e-commerce kanye nesu lemakethe.

Isiqephu sokuqala se-“Digital Commerce – the Podcast” sibonise izihambeli ezikhethekile u-Ricardo de Antônio, Umxhumanisi Wezokumaketha Nokusebenza e-MadeiraMadeira, kanye no-Maurício Grabowski, uMphathi we-E-commerce e-Balaroti. Isihloko okwaxoxwa ngaso sasithi “I-Hybrid E-commerce kanye Nokubheja Kwendawo Yezimakethe,” lapho izihambeli zaxoxa khona ngezinselele ezinkulu zokusebenzisa indawo yemakethe yokuphathelene eduze nesitolo se-inthanethi esivamile, kanye nesikhathi esifanele sokwenza lolu shintsho kumodeli yebhizinisi.

Iziqephu ezizayo zizoba neqhaza elivela kochwepheshe bomkhakha.

Eziqephini ezizayo, ukubamba iqhaza kukaLuciano Xavier de Miranda, Umqondisi Wezohwebo Wezentengiselwano we-E-commerce we-Grupo Boticário, u-Evander Cássio, IMenenja Yezokuthutha Jikelele ye-Balaroti, u-Rafael Hortz, iMenenja ye-E-commerce ye-Vitao Alimentos, kanye no-Liza Rivatto Schefer, iNhloko Yezokumaketha Nokusungula izinto e-Ecumbalaodos, u-Aliment usevele uqinisekisiwe.

Labo abanentshisekelo bangabheka isiqephu sokuqala se-“Digital Commerce – the Podcast” kuSpotify naku-YouTube.

Izitolo eziku-inthanethi kufanele zitshale imali ku-ERP, kusho uchwepheshe.

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Izitolo eziku-inthanethi kufanele zitshale imali ku-ERP, kusho uchwepheshe.

Ngokohlaziyo lwe-Brazilian Association of Electronic Commerce (ABComm), i-e-commerce yaseBrazil kulindeleke ukuthi ifinyelele kumali engenayo engu-R$ 91.5 bhiliyoni engxenyeni yesibili ka-2023. Umbiko uphinda ubonise ukuthi ukuthengisa kulo mkhakha kufanele kukhuphuke ngo-95% ngo-2025. Emhlabeni jikelele, i-Global Payments Report, ekhishwe yi-Worldpay evela ku-FIS, iphrojekthi yokukhula ngeseshini engu-5 elandelayo.

UMateus Toledo, oyi-CEO ye-MT Soluções, inkampani enikeza izixazululo ze-e-commerce, ukholelwa ukuthi ukwamukelwa okukhulayo kokuthengwa kwe-inthanethi ngamaBrazilians kuzothuthukisa ibhizinisi kulo mkhakha. Ngalo mqondo, ngokusho kuka-Toledo, uhlelo lwe-ERP (Enterprise Resource Planning) lungenye yezinto ezingasiza ezenzweni ze-e-commerce.

“Uhlelo oluhle lwe-ERP lungasiza ekuphathweni jikelele kwebhizinisi, ukuhlela ulwazi nokwaziswa okubalulekile emsebenzini wansuku zonke womphathi,” kusho uToledo. “I-ERP isiza ngokulawulwa kwezimpahla, ukuphathwa kwezimali, ukukhipha ama-invoyisi neziliphu zokukhokha, ukubhalisa amakhasimende nemikhiqizo, phakathi kwezinye izinto,” uyanezela.

Amathuluzi namasu e-ERP avela njalo.

Ngokusho kwe-CEO ye-MT Soluções, amathuluzi namasu e-ERP athuthukile eminyakeni yamuva, efuna ukufaka konke ukulawula kwenkampani ohlelweni olulodwa oludidiyelwe lokuphatha. "Phakathi kwezinyathelo ezilandelayo zokuthuthukiswa, amapulatifomu e-ERP afune ukuthuthukisa ubuchwepheshe babo futhi alalele 'labo ababalulekile ngempela,' okungabathengisi," kusho u-Toledo.

"Ubufakazi balokhu ukuthi izinhlangano zilethe amaqembu azo omkhiqizo emicimbini emithathu emikhulu ye-e-commerce eyenzeka eBrazil kulo nyaka. Lokhu kubonisa ukuvuleka nokuhlonipha osomabhizinisi baseBrazil, okuvumela ukuvela kwezici ezintsha nokuthuthukiswa kulezi zinkundla ngesikhathi esifushane, "kuphetha uchwepheshe.

Ukushiya izinqola zokuthenga kuyingozi futhi kufanele kuhoxiswe, kusho uchwepheshe.

Ukuvuselelwa kwe-E-Commerce
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Ukushiya izinqola zokuthenga kuyingozi futhi kufanele kuhoxiswe, kusho uchwepheshe.

Ucwaningo olwenziwe yi-Opinion Box, olunesihloko esithi "Shopping Cart Abandonment 2022," olunabathengi abangaphezu kuka-2,000, luveze ukuthi u-78% wabaphendulile unomkhuba wokushiya ukuthenga uma sebefike esigabeni sokugcina, kanti izindleko zokuthumela yizona ezigqugquzela lo mkhuba owaziwa ngokuthi ukushiya inqola yokuthenga.

URicardo Nazar, uchwepheshe wezokukhula, uveza ukuthi ukushiya izinqola zokuthenga kuwumkhuba oyingozi kakhulu emabhizinisini. "Kubalulekile ukuqaphela lolu hlobo lokuziphatha ukuze kuthuthukiswe amasu achazwe kahle, phela ikhasimende lidlule kuzo zonke izigaba zokuthenga langaliqeda. Kungenzeka yini lokhu?" kuchaza uNazar.

Ucwaningo luphinde lwakhomba ezinye izizathu eziholela ekushiyweni kwezinqola zokuthenga, njengemikhiqizo eshibhile kwamanye amawebhusayithi (38%), amakhuphoni esaphulelo angasebenzi (35%), izinkokhiso zamasevisi noma izinkokhelo ezingalindelekile (32%), kanye nezikhathi zokulethwa ezinde kakhulu (29%).

UNazar uphakamisa ukuthi indlela enhle yokuzama ukubuyisela ikhasimende ukuxhumana ngqo. "Kungakhathaliseki ukuthi nge-imeyili, i-WhatsApp, noma i-SMS, ukunikeza isaphulelo noma inzuzo kwandisa kakhulu amathuba okuthi umuntu aqedele ukuthenga," kusho uchwepheshe. Leli su liqinisekiswa izinombolo zocwaningo, ezibonisa ukuthi u-33% wabaphenduli bacabangela ithuba lokuqedela ukuthenga okushiywe "okungenzeka kakhulu" lapho bebhekene nokunikezwa okuvela esitolo.

Ucwaningo luphinde lwaphenya izici ezinomthelela esinqumweni sokuthenga ku-e-commerce. Ukwesaba okukhulu phakathi kwabathengi ukuba yisisulu sohlobo oluthile lomkhonyovu, u-56% wabaphenduli babeka phambili ukwethembeka kwewebhusayithi. Ezinye izici ezibalulekile izintengo eziphansi (52%), amaphromoshini neminikelo (51%), ukuzizwisa kokuthenga kwangaphambilini (21%), ukuzulazula kalula (21%), nezindlela zokukhokha ezihlukahlukene (21%).

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