Ikhasi Lasekhaya 614

Yini i-Livestream Shopping?

Ukuvuselelwa kwe-E-Commerce
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Yini i-Livestream Shopping?

Incazelo: Ukuthenga nge-Livestream kuwumkhuba okhulayo we-e-commerce ohlanganisa ulwazi lokuthenga ku-inthanethi nokusakaza bukhoma. Kule modeli, abathengisi noma abathonya baqhuba ukusakazwa kwesikhathi sangempela, ngokuvamile ngezinkundla zokuxhumana noma amawebhusayithi akhethekile, ukwethula nokubonisa imikhiqizo kubabukeli.

Incazelo: Phakathi neseshini yokuthenga esakazwa bukhoma, umethuli ubonisa imikhiqizo, egqamisa izici zayo, izinzuzo, nezaphulelo ezikhethekile. Izibukeli zingahlanganyela ngesikhathi sangempela ngamazwana nemibuzo, zidale ukuzizwisa okubandakanyayo nokubandakanyayo. Ngaphezu kwalokho, imikhiqizo efakiwe ivamise ukutholakala ukuze ithengwe ngokushesha, nezixhumanisi eziqondile zokuphuma.

Ukuthenga kwe-Livestream kunikeza izinzuzo ezimbalwa kubo bobabili abathengisi nabathengi. Kubathengisi, leli su libavumela ukuthi:

1. Khulisa ukusebenzelana: Ukusakaza bukhoma kudala ukuxhumana okuyiqiniso kakhulu nokomuntu siqu namakhasimende, okwandisa ukusebenzelana nokwethembeka komkhiqizo.

2. Khulisa ukuthengisa: Ikhono lokuthenga imikhiqizo ngokuqondile ngesikhathi sokusakaza bukhoma lingaholela ekwenyukeni kokuthengiswayo nokuguqulwa.

3. Imibukiso yomkhiqizo: Abathengisi bangethula imikhiqizo yabo ngendlela enemininingwane eminingi nesebenzisanayo, begqamisa izici zabo ezihlukile nezibaluli.

Kubathengi, ukuthenga ngokusakaza bukhoma kunikeza:

1. Okuhlangenwe nakho okugxilile: Izibukeli zingakwazi ukubona imikhiqizo isebenza, zibuze imibuzo ngesikhathi sangempela, futhi zithole izimpendulo ezisheshayo, zidale okuhlangenwe nakho kokuthenga okuheha kakhudlwana.

2. Okuqukethwe okuyiqiniso: Ukusakaza bukhoma kuvamise ukwenziwa abantu bangempela, banikeze imibono nezincomo zangempela mayelana nemikhiqizo.

3. Ukufaneleka: Abathengi bangabuka ukusakazwa futhi bathenge noma yikuphi besebenzisa amadivaysi abo eselula noma amakhompyutha.

Ukuthenga kwe-Livestream kufakazele ukuthi kudume kakhulu emazweni afana ne-China, lapho amapulatifomu afana ne-Taobao Live ne-WeChat eqhubekisele phambili lo mkhuba. Kodwa-ke, ukuthenga okusakazwa bukhoma nakho kuyazuza kwezinye izimakethe, njengoba beyanda abathengisi nemikhiqizo abasebenzisa leli su ukuze baxhumane namakhasimende abo ngezindlela ezintsha.

Izibonelo zezinkundla ezidumile zokuthenga ngokusakaza bukhoma zifaka:

I-Amazon Live

Facebook Live Shopping

Instagram Live Shopping

Isitolo seTikTok

Twitch Shopping

Ukuthenga kwe-Livestream kumelele inguquko yemvelo ye-e-commerce, ehlanganisa ukunethezeka kokuthenga ku-inthanethi nokusebenzisana nokuzibandakanya kokuhlangenwe nakho kwesikhathi sangempela. Njengoba abathengisi abaningi besebenzisa leli su, ukuthenga bukhoma kungenzeka kube yingxenye ebaluleke kakhulu ye-e-commerce landscape.

I-BOPIS: Isu Eliguqula Ukudayisa

Ukuvuselelwa kwe-E-Commerce
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I-BOPIS: Isu Eliguqula Ukudayisa

Emhlabeni wokuthengisa, ukuphishekela ukunethezeka nokusebenza kahle kuye kwagqugquzela ukwamukelwa kwamasu amasha okuhloswe ngawo ukuthuthukisa ulwazi lwamakhasimende. Elinye lamasu anjalo elizuze ukuvelela eminyakeni yamuva i-BOPIS (Thenga Ku-inthanethi, Thatha Esitolo), okusho ukuthenga ku-inthanethi nokulanda esitolo. Le ndlela ifakazele ukuthi iyisixazululo esinenzuzo kubo bobabili abathengisi nabathengi.

Yini i-BOPIS?

I-BOPIS imodeli yokuthenga evumela amakhasimende ukuthi athenge imikhiqizo ku-inthanethi futhi ayilande esitolo sangempela azikhethele sona. Leli su lihlanganisa ukusebenziseka kalula kokuthenga ku-inthanethi nokusebenziseka kokuthola umkhiqizo ngokushesha, ngaphandle kokulinda ukulethwa.

Izinzuzo Zabathengisi

Ukwamukela i-BOPIS kunikeza izinzuzo eziningi kubathengisi:

1. Ukuthengisa okunyukile: I-BOPIS ikhuthaza amakhasimende ukuthi avakashele izitolo ezibonakalayo, okungaholela ekuthengeni okungalindelekile okwengeziwe.

2. Ukunciphisa izindleko zokuthumela: Ngokuvumela amakhasimende ukuthi athathe izinto azithengile esitolo, abathengisi bonga ezindlekweni zokuthumela nezokuthutha.

3. Ukuphathwa kwempahla okuthuthukisiwe: I-BOPIS isiza ekuthuthukiseni ukuphathwa kwempahla, okuvumela abathengisi ukuthi basebenzise i-inventory evela ezitolo ezibonakalayo ukuze bagcwalise ama-oda aku-inthanethi.

4. Ukuqinisa umkhiqizo: Ukunikeza i-BOPIS kukhombisa ukuzibophezela komthengisi ekunikezeni lula nokuvumelana nezimo kumakhasimende, okuqinisa isithombe somkhiqizo.

Izinzuzo Zabathengi

Abathengi nabo bayazuza ku-BOPIS ngezindlela ezimbalwa:

1. Ukufaneleka: Amakhasimende angathenga ku-inthanethi futhi athathe imikhiqizo yawo esitolo lapho iwalungele kakhulu.

2. Ukonga isikhathi: I-BOPIS iqeda isidingo sokulinda ukulethwa, okuvumela amakhasimende ukuthi athole imikhiqizo yawo ngokushesha nangempumelelo.

3. Ukonga ezindlekweni zokuthumela: Ngokulanda abakuthengile esitolo, abathengi bagwema ukukhokha imali yokuthumela.

4. Ukuzethemba okukhulu: I-BOPIS inikeza amakhasimende ukuthula kwengqondo kokwazi ukuthi imikhiqizo yawo izotholakala esitolo, okunciphisa ukungaqiniseki okuhlobene nokuthenga ku-inthanethi.

Izinselelo Nokucatshangelwa

Ngaphandle kwezinzuzo, ukusebenzisa i-BOPIS nakho kuveza izinselelo ezithile abathengisi okufanele bazicabangele:

1. Ukuhlanganiswa kwesistimu: Kuyadingeka ukuhlanganisa amasistimu e-e-commerce nokuphathwa kwempahla yezitolo ezibonakalayo ukuze kuqinisekiswe ulwazi olunembile ngokutholakala komkhiqizo.

2. Ukuqeqeshwa kwabasebenzi: Izisebenzi ezitolo ezingokoqobo kufanele ziqeqeshelwe ukuphatha ama-oda e-BOPIS ngendlela efanele futhi zinikeze isevisi yamakhasimende esezingeni eliphezulu.

3. Indawo enikelwe: Izitolo zenyama zidinga ukuba nendawo ezinikele yokugcina nokuhlela ama-oda e-BOPIS, ukuqinisekisa ukulandwa okusheshayo nokungenazinkinga.

I-BOPIS iqhamuke njengesu elinamandla kwezokuthengisa, enikeza izinzuzo ezibalulekile kubo bobabili abathengisi nabathengi. Ngokusebenzisa le ndlela, izinkampani zingakhuphula ukuthengisa, zithuthukise ukuphathwa kwempahla, futhi ziqinise imikhiqizo yazo, kuyilapho amakhasimende ejabulela ukunethezeka, ukonga isikhathi, kanye nokuzethemba okukhulu ekuthengeni kwabo. Kodwa-ke, kubalulekile ukuthi abathengisi bazilungiselele ukubhekana nezinselelo ezihambisana nokusebenzisa i-BOPIS, baqinisekise ulwazi oluhle kumakhasimende abo.

Ukukhula Kokuthengisa Komphakathi Ngokuqokwa Kwabanye Abamele Ukuthengisa

Ukuvuselelwa kwe-E-Commerce
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Ukukhula Kokuthengisa Komphakathi Ngokuqokwa Kwabanye Abamele Ukuthengisa

Esikhathini sedijithali, inkundla yezokuxhumana isiphenduke ithuluzi elinamandla lokushayela ukuthengisa kanye namakhasimende abandakanyayo. Ukuthengisa komphakathi, noma umkhuba wokusebenzisa izinkundla zokuxhumana ukuze uhlonze, uxhumane nabo, futhi uhlakulele ubudlelwano nabantu abangaba amakhasimende, sekuthole ukuvelela eminyakeni yamuva nje. Umkhuba okhulayo kulo mongo indima yabamele abadayisi ngabanye, abaguqula indlela izinkampani ezisebenzisana ngayo namakhasimende abo.

Ukunyuka Kwabamele Ukuthengisa Ngabodwana

Abamele abathengisi ngabanye, ababuye baziwe njengabagqugquzeli bokuthengisa, bangochwepheshe abasebenzisa amanethiwekhi wabo wenkundla yezokuxhumana ukukhuthaza imikhiqizo namasevisi. Bakha ubukhona obuqinile ku-inthanethi, basungula ubudlelwano bangempela nabalandeli babo, futhi babelane ngolwazi nolwazi oluhlobene nemikhiqizo abayimele.

Laba bameleli bokuthengisa ngabanye bazihlukanisile ngenxa yekhono labo lokwenza imikhiqizo ibe ngabantu nokudala ukuxhumana kwangempela nabathengi. Ngokwabelana ngezindaba zomuntu siqu, amathiphu, kanye nemininingwane, bakha ukwethenjwa nokwethembeka, babe amanxusa eqiniso emikhiqizo abayimele.

Izinzuzo Zokuthengisa Komphakathi Ngokusebenzisa Abameleli Ngabanye

Ukuthengisa komphakathi ngabameleli ngabanye kunikeza izinzuzo eziningi kokubili amabhizinisi kanye nabathengi:

1. Ukufinyelela okunwetshiwe: Abameli bokuthengisa ngabanye banamanethiwekhi abo abalandeli ababandakanyekayo, okuvumela imikhiqizo ukuthi ifinyelele izethameli ezibanzi nezihluke kakhulu.

2. Ukwethemba nobuqiniso: Abathengi bavame ukwethemba izincomo ezivela kubantu bangempela ngaphezu kwezikhangiso ezivamile. Abameleli ngabanye, ngokwabelana ngolwazi lwabo lwangempela, benza ukwethenjwa nokwethembeka.

3. Ubudlelwano obuqondene nawe: Abamele ukuthengisa banganikeza isevisi yomuntu siqu, baphendule imibuzo, banikeze ulwazi olwengeziwe, futhi basize amakhasimende kulo lonke uhambo lwabo lokuthenga.

4. Ukuthengisa okunyukile: Ngokusungula ubudlelwano bangempela kanye nokunikeza inani kubathengi, abameleli abangabodwana bangakwazi ukushayela ukuthengisa ngendlela ephilayo nangokuqhubekayo.

Izinselelo Nokucatshangelwa

Ngaphandle kwezinzuzo, ukuthengiswa komphakathi ngabameleli ngabanye nakho kuveza izinselelo ezithile okufanele zicatshangelwe:

1. Ukuqondanisa kwebhrendi: Kubalulekile ukuthi abamele abathengisi ngabanye bahambisane namanani, imilayezo, nemihlahlandlela yomkhiqizo abawumele, ukugwema ukungqubuzana kanye nokulimala kwesithunzi salo.

2. Ukuqeqeshwa nokwesekwa: Izinkampani kufanele zinikeze ukuqeqeshwa okwanele kubameleli ngabanye, zibanikeze amandla okusebenzisa inkundla yezokuxhumana ngempumelelo kanye nokusingatha izimo eziyinselele.

3. Amamethrikhi nokuqapha: Kubalulekile ukusungula amamethrikhi acacile ukuze kuhlolwe ukusebenza kommeleli ngamunye kanye nokuqapha njalo imisebenzi yabo ezinkundleni zokuxhumana.

Ukuthengisa komphakathi ngabamele ukuthengisa ngabanye kuguqula indlela izinkampani ezixhumana ngayo namakhasimende azo. Ngokusebenzisa amandla ezinkundla zokuxhumana kanye nobuqiniso babameleli abangabodwana, amabhrendi anganweba ukufinyelela kwawo, akhe ubudlelwano obuphusile, futhi aqhube ukuthengisa ngokujwayelekile. Nokho, kubalulekile ukubhekana nezinselele futhi ucubungule ngokucophelela ukuqaliswa kwalelisu ukuze kuqinisekiswe imiphumela emihle ehambisana nezinjongo zenkampani.

I-M-Commerce Boom Ezimakethe Ezisafufusa: Inguquko Kwezokuthengisa

Ukuvuselelwa kwe-E-Commerce
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I-M-Commerce Boom Ezimakethe Ezisafufusa: Inguquko Kwezokuthengisa

Eminyakeni yakamuva, i-m-commerce (i-mobile commerce) ihlangabezane nokukhula okukhulu ezimakethe ezisafufusa emhlabeni jikelele. Ngokungena okwandayo kwama-smartphone kanye nokwanda kwamanethiwekhi eselula, izigidigidi zabathengi emazweni asathuthuka manje ziyakwazi ukufinyelela ekuthengeni ku-inthanethi entendeni yezandla zabo. Lesi sihloko sihlola izizathu zalesi simo kanye nomthelela waso oguquguqukayo endaweni yokuthengisa kulezi zimakethe.

Ukukhula kwama-Smartphones:

Esinye sezici eziyinhloko zokukhula kwe-m-commerce ezimakethe ezisafufusa ukwamukelwa ngokushesha kwama-smartphones. Kwabaningi balawa mazwe, amadivaysi eselula abe yindlela yokuqala yokufinyelela i-inthanethi, edlula amakhompyutha edeskithophu namalaptop. Njengoba amanani entengo yama-smartphone ehla kanye nokusebenza kwawo kukhuphuka, abathengi abaningi ngokwengeziwe basebenzisa ithuba lokuthenga ku-inthanethi ngamadivaysi abo eselula.

I-Leapfrogging yeselula:

Izimakethe eziningi ezisafufusa zibhekene nenqubo yobuchwepheshe "yokweqa i-leapfrogging," yeqa izigaba zokuthuthuka futhi yamukela ngokuqondile ubuchwepheshe bakamuva. Lokhu kusho ukuthi, esikhundleni sokulandela indlela evamile kusukela ekuthengiseni okungokoqobo kuye kwe-e-commerce esekelwe kudeskithophu bese kuya kumakhalekhukhwini, abathengi abaningi baya ngqo ku-m-commerce njengokuhlangenwe nakho kwabo kokuqala kokuthenga ku-inthanethi.

Okuqanjwe kabusha Ezinkokhelweni Zeselula:

Esinye isici esibalulekile ekukhuleni kwe-m-commerce ezimakethe ezisafufusa ukusungulwa kwezinhlelo zokukhokha zamaselula. Emazweni lapho ingxenye enkulu yabantu ingakwazi ukufinyelela izinsiza zamabhange ezivamile, izixazululo zemali yeselula kanye nezikhwama zedijithali zivala igebe. Lezi zinkundla zivumela abathengi ukuthi benze ukuthengiselana ngokuphepha nangokulula besebenzisa omakhalekhukhwini babo, baqede isidingo samakhadi esikweletu noma ama-akhawunti asebhange.

Amandla Amanethiwekhi Omphakathi:

Inkundla yezokuxhumana idlala indima enkulu ekuqhubeni i-m-commerce ezimakethe ezisafufusa. Izinkundla ezifana ne-Facebook, Instagram, kanye ne-WhatsApp seziphenduke iziteshi ezibalulekile zamabhizinisi amancane ukufinyelela amakhasimende nokwenza lula ukuthengiselana. Ukuhweba komphakathi, lapho abathengi bethola futhi bathenge imikhiqizo ngokuqondile ngezinkundla zokuxhumana, kuyachuma kulezi zimakethe, kusebenzisa ukwethembana nokusebenzelana okwakhelwe ngaphakathi kwemiphakathi eku-inthanethi.

Ukuzivumelanisa Nomongo Wendawo:

Ukuze uphumelele ku-m-commerce ezimakethe ezisafufusa, izinkampani zidinga ukulungisa amasu azo ukuze ahambisane nengqikithi yendawo. Lokhu kuhlanganisa ukuhlinzeka ngezinketho zokukhokha ezifanele, ukwenza ngokugcwele amawebhusayithi nezinhlelo zokusebenza zamadivayisi eselula avamile, nokuhlanganisa ukukhethwa komkhiqizo nemilayezo yokumaketha kokuncanyelwayo kwamasiko endawo. Ukuqonda ama-nuances emakethe ngayinye kubalulekile ekwakheni ukwethembana nokwethembeka kubathengi.

Izinselelo Namathuba:

Ngaphandle kwamandla akho amakhulu, i-m-commerce ezimakethe ezisafufusa nayo ibhekana nezinselelo. Izinkinga ezifana nengqalasizinda yezokuxhumana elinganiselwe, ukukhathazeka ngokuvikeleka, kanye nezinqubo eziyinkimbinkimbi zokulethwa kwezidingo kungaba izithiyo. Kodwa-ke, ngokuhlela ngokucophelela nangobambiswano lwamasu, izinkampani zinganqoba lezi zinselele futhi zibambe amathuba amaningi alethwa yilezi zimakethe ezikhula ngokushesha.

I-Mobile Commerce (m-commerce) iguqula isimo sokudayisa ezimakethe ezisafufusa, ilethe ukufinyelela, ukunethezeka, namathuba ezomnotho ezigidini zabathengi. Njengoba ubuchwepheshe beselula buqhubeka nokuvela futhi bungena ngokuqhubekayo kulezi zimakethe, amandla okukhula kwe-m-commerce ayamangalisa ngempela. Ezinkampanini ezizimisele ukutshala imali ekuqondeni izidingo eziyingqayizivele kanye nezintandokazi zalaba bathengi, i-m-commerce ezimakethe ezisafufusa imele umngcele othokozisayo ogcwele amathuba.

UMongameli Lula usayina umthetho othi intela ukuthenga kwamanye amazwe ngaphezu kwama-US$50.

Ukuvuselelwa kwe-E-Commerce
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UMongameli Lula usayina umthetho othi intela ukuthenga kwamanye amazwe ngaphezu kwama-US$50.

UMongameli Luiz Inácio Lula da Silva (PT) ugunyaze lolu Lwesine (27) umthetho osungula intela yokuthengwa kwamanye amazwe ngaphezu kwama-US$ 50. Isilinganiso, esibizwa ngokuthi "intela yebhulawuzi", siyingxenye yomthetho odale uhlelo lwe-Mover, okuhloswe ngalo ukukhuthaza ukuchithwa kwe-carbon umkhakha wezimoto.

Ngokusho kukahulumeni, kuzokhishwa isinyathelo sesikhashana sokulawula intela entsha. Umthetho uqeda ukukhululwa okuzuzise izinkampani ezinkulu ze-e-commerce ezifana noShopee, Shein, ne-Amazon.

Ngokomthetho omusha, imikhiqizo enenani elifinyelela ku-$50 izokhokhiswa intela engu-20% yenani lokuthenga. Ezintweni ezingaphezu kuka-US$50, intela yokungenisa izoba ngu-60%. Kodwa-ke, kuzoba nesaphulelo sentela semikhiqizo enenani eliphakathi kuka-US$50 no-US$3,000.

Ngaphezu kokukhokhiswa intela ekuthengeni kwamanye amazwe, umthetho osayinwe nguMongameli uLula uphinde wakha uhlelo lwe-Mover, okuhloswe ngalo ukugqugquzela ukukhishwa kwekhabhoni emkhakheni wezimoto. Umbhalo ukhuphula izidingo zokusimama kwezimoto futhi ukhuthaze ukukhiqizwa kobuchwepheshe obusha endaweni.

Izinkampani ezijoyina uhlelo lwe-Mover zizokwazi ukuzuza kumakhredithi ezezimali uma zitshala ocwaningweni, ekuthuthukisweni, nasekukhiqizweni kobuchwepheshe e-Brazil.

Ukuqaliswa kwalo mthetho omusha kumelela ushintsho olukhulu esimweni se-e-commerce yamazwe ngamazwe kanye nemboni yezimoto yase-Brazilian, okunomthelela ongaba khona kubo bobabili abathengi nezinkampani emikhakheni ethintekile.

Iviki le-Uni E-commerce lango-2024: Umcimbi we-E-commerce Umemezela Uhlelo lwawo Lwesithathu

Ukuvuselelwa kwe-E-Commerce
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Iviki le-Uni E-commerce lango-2024: Umcimbi we-E-commerce Umemezela Uhlelo lwawo Lwesithathu

I-Marketplaces University, inkampani yokubonisana ngezimakethe, imemezele ukwethulwa kohlelo lwesithathu lwe- Uni E-commerce Week , okungenye yemicimbi emikhulu ye-e-commerce eBrazil. Umcimbi uhlelelwe uJulayi 17, 18 kanye no-19, 2024, esikhungweni somcimbi weShopping Frei Caneca, eSão Paulo.

Kulandela impumelelo yezinhlelo ezimbili ezedlule, ezihlanganise abathengisi abangaphezu kuka-3,000 ekucwilisweni okuphelele ohlelweni lokuthengisa lwe-inthanethi, u-Alexandre Nogueira, umsunguli we-Universidade Marketplaces, uthembisa uhlelo oluhle kakhulu nolunomthelela kulo nyaka.

Umcimbi, ongo-100% mathupha, uzonikeza ababambiqhaza ithuba eliyingqayizivele lokuxhumana ngokuqondile nabameleli abavela ezimakethe ezinkulu kakhulu e-Brazil. Lezi zinkundla zizoba khona ukuze ziveze imikhiqizo emisha futhi zabelane ngemininingwane yokuthi imisebenzi yazo isebenza kanjani.

Ngaphezu kwalokho, ithimba le-Marketplaces University lizotholakala ukuze lifundise amasu afakazelwe anamandla okukhulisa ukuthengisa kwabahlanganyeli. Lezi zindlela sezivele zibonise imiphumela encomekayo, ngisho nokuphinda kathathu imali engenayo yemisebenzi embalwa ye-e-commerce.

“Sijabule kakhulu ukukulethela olunye uhlelo lwe-Uni E-commerce Week,” kusho u-Alexandre Nogueira. "Lo mcimbi uyithuba elingenakuqhathaniswa labathengisi be-e-commerce nosomabhizinisi ukuthi bafunde, baxhumane futhi bakhule emakethe encintisanayo."

Iviki le-Uni E-commerce lango-2024 lithembisa ukuba umcimbi oyingqopha-mlando ekhalendeni le-e-commerce laseBrazil, elihlinzeka ngezinsuku ezintathu zokufunda okujulile, ukuxhumana kwenethiwekhi, namathuba ebhizinisi kubo bonke ababambiqhaza.

Ukubhalisela umcimbi manje sekuvuliwe, futhi labo abanentshisekelo bangathola imininingwane eyengeziwe kuwebhusayithi esemthethweni ye-Uni E-commerce Week.

Ukukhula Kwezentengiselwano Zomphakathi: Ukuhlangana Kwezokuxhumana Kwezokuxhumana kanye ne-E-commerce

Ukuvuselelwa kwe-E-Commerce
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Ukukhula Kwezentengiselwano Zomphakathi: Ukuhlangana Kwezokuxhumana Kwezokuxhumana kanye ne-E-commerce

Izentengiselwano zomphakathi, ezaziwa nangokuthi ezentengiselwano zomphakathi, ziguqula indlela abathengi abathola ngayo, bahlanganyele, futhi bathenge imikhiqizo ku-inthanethi. Ngokuhlanganisa izici ze-e-commerce ezinkundleni zokuxhumana, ezentengiselwano zomphakathi zidala okuhlangenwe nakho kokuthenga okungenazihibe okuhlanganisa ukutholwa komkhiqizo, ukusebenzelana komphakathi, kanye nokuthengana okungenazihibe. Le ndatshana ihlola ukukhula kwezohwebo kwezenhlalo, izinzuzo zayo kumabhizinisi nakubathengi, nokuthi ililolonga kanjani ikusasa lokuthengisa okuku-inthanethi.

Kuyini I-Social Commerce?

Ukuhweba komphakathi kubhekisela ekuhlanganisweni kwezici ze-e-commerce ezinkundleni zokuxhumana, okuvumela abasebenzisi ukuthi bathole, balinganise, futhi bathenge imikhiqizo ngokuqondile kokuphakelayo kwabo komphakathi. Ngokusebenzisa amandla ezincomo zomphakathi, ukubuyekezwa kwabasebenzisi, nokuqukethwe okukhiqizwa umsebenzisi, ezentengiselwano zomphakathi zidala ukuzizwisa kokuthenga okuqondene nawe kakhulu futhi okuhehayo.

Izinkundla Zokuhwebelana Kwezenhlalo

1. I-Facebook: Izitolo ze-Facebook zivumela amabhizinisi ukuthi enze izitolo ze-inthanethi ezigxilile ngqo emakhasini abo e-Facebook ne-Instagram, okwenza kube lula kubasebenzisi ukuthola nokuthenga imikhiqizo.

2. I-Instagram: Enezici ezifana ne-Instagram Shopping kanye nokuthenga ama-Reels, abasebenzisi bangathola futhi bathenge imikhiqizo ngokuqondile kokuthunyelwe, izindaba, namavidiyo amafushane.

3. I-Pinterest: Izikhonkwane Zomkhiqizo zivumela abasebenzisi ukuthi bathole futhi bathenge izinto ngokuqondile kumabhodi e-Pinterest, anezixhumanisi eziqondile emakhasini omkhiqizo wabathengisi.

4. I-TikTok: I-TikTok yandisa amakhono ayo okuhwebelana nabantu, ivumela abadali ukuthi bamake imikhiqizo kumavidiyo abo futhi baxhume kumawebhusayithi abathengisi.

Izinzuzo Zezinkampani

1. Ukufinyelela okukhulu nokubonakala: Ezentengiselwano zomphakathi zivumela amabhizinisi ukuthi afinyelele izethameli eziningi ngokusebenzisa isisekelo esikhulu sabasebenzisi sezinkundla zokuxhumana.

2. Izinga lokuguqulwa elinyukile: Ngokwenza inqubo yokuthenga ingabi nazihibe futhi ibe lula, ukuhwebelana komphakathi kungakhuphula kakhulu amanani okuguqulwa.

3. Ukusebenzelana kwamakhasimende: Uhwebo lomphakathi lukhuthaza ukusebenzisana kwangempela phakathi kwamabhizinisi namakhasimende, okuholela ekubandakanyekeni okukhulu nokwethembeka komkhiqizo.

4. Ukuqonda okubalulekile: Izinkundla zezentengiselwano zomphakathi zihlinzeka ngedatha ebalulekile ngokuziphatha kwamakhasimende nokuthandwayo, okuvumela izinkampani ukuthi zithuthukise amasu azo okumaketha nawokuthengisa.

Izinzuzo Zabathengi

1. Ukutholwa komkhiqizo: Ukuhweba komphakathi kuvumela abathengi ukuthi bathole imikhiqizo emisha ngezincomo ezivela kubangani, abagqugquzeli, kanye nemiphakathi.

2. Okuhlangenwe nakho kokuthenga okungenazihibe: Ngekhono lokuthenga imikhiqizo ngokuqondile kokuphakelayo kwabo komphakathi, abathengi bajabulela okuhlangenwe nakho kokuthenga okungenazihibe nokulula.

3. Izibuyekezo ezithenjwayo nezincomo: Ezentengiselwano zomphakathi ziphakamisa amandla ezibuyekezo zomphakathi kanye nezincomo ezivela kubantu obajwayele, okwandisa ukuzethemba ezinqumweni zokuthenga.

4. Ukusebenzisana nokusebenzelana: Uhwebo lomphakathi luvumela abathengi ukuthi bahlanganyele nemikhiqizo, abagqugquzeli, nabanye abathengi, bakhe ulwazi lokuthenga oluxhumeke emphakathini.

Izinselelo Nokucatshangelwa

1. Ukuhlanganiswa kobuchwepheshe: Ukuhlanganisa ngaphandle komthungo izici zezentengiselwano zomphakathi nezinhlelo ezikhona ze-e-commerce kanye nokuphathwa kwempahla kungaba inselele.

2. Ubumfihlo nokuvikeleka kwedatha: Ngokukhula kokwabelana ngedatha ezinkundleni zokuxhumana zezentengiselwano, kubalulekile ukuqinisekisa ubumfihlo nokuvikeleka kolwazi lomsebenzisi.

3. Ukuphathwa kwama-oda nokuhlelwa: Ukugcwaliseka okusebenzayo nokulethwa kwama-oda asuka ezinkundleni zokuxhumana zezentengiselwano kudinga amasistimu aqinile nezinqubo.

4. Ukulinganisa I-ROI: Ukufakazelwa ngokunembile kanye nokulinganisa imbuyiselo ekutshalweni kwezimali (i-ROI) yezinhlelo zezohwebo kumphakathi kungaba yinkimbinkimbi ngenxa yokusebenzisana kwamakhasimende amaningi kuzo zonke izinkundla ezihlukene.

Ukukhula kwezohwebo kwezenhlalo kuchaza kabusha ukuhlangana phakathi kwenkundla yezokuxhumana kanye ne-e-commerce, kudala inkathi entsha yesipiliyoni sokuthenga esixhumene nomphakathi. Ngokusebenzisa amandla ezincomo zomphakathi, ukusebenzelana okuyiqiniso, nokutholwa kwemikhiqizo, ezentengiselwano zomphakathi zinikeza amathuba abalulekile kumabhizinisi ukuze andise ukufinyelela kwawo, aqhube ukuthengisa, futhi aqinise ukubandakanyeka kwamakhasimende. Njengoba izinkundla zokuxhumana ziqhubeka nokuvela futhi abathengi bafuna ulwazi lokuthenga olungenazihibe, ezentengiselwano zomphakathi sezilungele ukuba namandla endaweni yokudayisa okuku-inthanethi.

Ithagethi imemezela ukusebenzisana kwamasu nabakwaShopify ukuze banwebe indawo yemakethe.

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Ithagethi imemezela ukusebenzisana kwamasu nabakwaShopify ukuze banwebe indawo yemakethe.

I-Target Corporation, enye yamaketanga amakhulu kunawo wonke e-United States, namuhla imemezele ubudlelwano bamasu nabakwaShopify Inc., okuhloswe ngayo ukwandisa kakhulu imakethe yayo eku-inthanethi, i-Target Plus. Lokhu kubambisana kuzovumela abathengisi kungxenyekazi yakwaShopify ukuthi bathengise imikhiqizo yabo ngqo endaweni yemakethe eqondiwe, bandise kakhulu ububanzi bemikhiqizo etholakala kubathengi.

Lesi sinyathelo sibonwa njengesinyathelo sesibindi sikaTarget ukuncintisana ngqo nama-giants afana ne-Walmart ne-Amazon, ephethe imakethe ye-e-commerce eminyakeni yamuva. Shopify, eyaziwa ngesoftware yayo ye-e-commerce esetshenziswa emhlabeni jikelele, isebenza nezigidi zabathengisi emazweni angaphezu kwe-175.

I-Target Plus, eyethulwe ngo-2019, yamukele indlela ekhethayo ekukhetheni umkhiqizo, eqhathaniswa nobubanzi obuningi obunikezwa yi-Amazon. Njengamanje, imakethe inabathengisi abangaphezu kwe-1,200 futhi inikeza izinto ezingaphezu kwezigidi ezingu-2 ukuze zithengwe.

Ngalokhu kubambisana, i-Target inethemba lokuqinisa isikhundla sayo emakethe yokudayisa edijithali, isebenzise inethiwekhi yomhlaba wonke yabathengisi bakwaShopify ukuze banikeze ulwazi lokuthenga oluthuthukisiwe nolwezinga eliphezulu kumakhasimende abo.

Ngaphezu kwalokho, ukubambisana kuzobandakanya ukwabelana ngemininingwane mayelana nezitayela zemakethe, njengesidingo semikhiqizo edumile ezinkundleni zokuxhumana, okuvumela impendulo esheshayo ezidingweni zabathengi.

Lesi sinyathelo sesu se-Target sibonisa ukubaluleka okukhulayo kwezimakethe ku-e-commerce landscape kanye nesidingo samaketanga amakhulu okuthengisa ukuze avumelane nezinguquko ekuziphatheni kwabathengi.

Ukwamukela Ama-Chatbots Okuthengisa Nokusekelwa Ngemva Kokuthengisa ku-E-commerce: Ukuthuthukisa Isipiliyoni Sekhasimende

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Ukwamukela Ama-Chatbots Okuthengisa Nokusekelwa Ngemva Kokuthengisa ku-E-commerce: Ukuthuthukisa Isipiliyoni Sekhasimende

Ngokukhula okunamandla kwe-e-commerce, ukuhlinzeka ngenkonzo yamakhasimende enhle kakhulu sekuyisici esibalulekile empumelelweni yabathengisi abaku-inthanethi. Kulesi simo, ama-chatbots avele njengethuluzi elinamandla lokuthuthukisa ukuthengisa nokusekelwa kwangemva kokuthengisa. Lesi sihloko sihlola ukwamukelwa kwama-chatbot ku-e-commerce, izinzuzo zawo kumabhizinisi namakhasimende, nokuthi aguqula kanjani ulwazi lokuthenga ku-inthanethi.

Ayini ama-chatbots?

Ama-Chatbot izinhlelo zekhompyutha eziklanyelwe ukulingisa izingxoxo zabantu ngombhalo noma ngezwi. Ngokusebenzisa ubuhlakani bokwenziwa nokucubungula ulimi lwemvelo, ama-chatbot angaqonda imibuzo yabasebenzisi futhi anikeze izimpendulo ezifanele ngesikhathi sangempela. Kumongo we-e-commerce, ama-chatbots angahlanganiswa namawebhusayithi, izinhlelo zokusebenza zeselula, nezinkundla zemiyalezo ukuze uxhumane namakhasimende ezigabeni ezahlukahlukene zohambo lokuthenga.

Ama-Chatbots for Sales

1. Izincomo eziqondene nawe: Ama-Chatbot angahlaziya umlando wokuphequlula nokuthenga wekhasimende ukuze anikeze izincomo zomkhiqizo womuntu siqu, okwandisa amathuba okuguqulwa.

2. Usizo ekukhetheni umkhiqizo: Ngokuphendula imibuzo nokunikeza imininingwane yomkhiqizo enemininingwane, ama-chatbots angasiza amakhasimende enze izinqumo zokuthenga enolwazi.

3. Amaphromoshini nezaphulelo: Ama-Chatbots angazisa amakhasimende mayelana namaphromoshini akhethekile, izaphulelo, neminikelo yomuntu siqu, iwakhuthaze ukuthi athenge.

4. Ukunciphisa ukushiywa kwezinqola zokuthenga: Ngokusebenzelana ngokuqhubekayo namakhasimende ashiye izinto ekalishini lawo, ama-chatbots anganikeza usekelo, aphendule imibuzo, futhi akhuthaze ukuqedwa kokuthenga.

Ama-Chatbots Okusekelwa Kwangemuva Kokuthengisa

1. Isevisi Yekhasimende engu-24/7: Ama-Chatbots anganikeza ukwesekwa kwamakhasimende amahora angu-24 ngosuku, izinsuku ezingu-7 ngeviki, okuqinisekisa ukuthi amakhasimende athola usizo olusheshayo kungakhathaliseki ukuthi yisiphi isikhathi.

2. Izimpendulo ezisheshayo zemibuzo evame ukubuzwa: Lapho ubhekene nemibuzo evamile ehlobene nama-oda, ukulethwa, nezimbuyiselo, ama-chatbots anganikeza izimpendulo ezisheshayo nezinembile, anciphise izikhathi zokulinda zekhasimende.

3. Ukulandelela i-oda: Ama-Chatbots anganikeza izibuyekezo zesikhathi sangempela ngesimo se-oda, ulwazi lokulandelela, nezikhathi zokulethwa ezilinganiselwe.

4. Ukulawulwa kokubuyisela nokushintshisana: Ama-Chatbots angaqondisa amakhasimende ngenqubo yokubuyisela noma yokushintshisana, anikeze ulwazi ngezinqubomgomo, izinyathelo ezidingekayo, kanye nezinsuku zokugcina.

Izinzuzo zezinkampani ze-E-commerce

1. Ukwehliswa kwezindleko: Ngokwenza imisebenzi yokuthengisa ephindaphindwayo nemisebenzi yokusekela, ama-chatbots anganciphisa kakhulu izindleko zokusebenza.

2. Ukusebenza okuthuthukisiwe: Ama-Chatbots angakwazi ukuphatha imibuzo eminingi ngesikhathi esisodwa, okuvumela amaqembu okuthengisa nawokusekela ukuthi agxile emisebenzini eyinkimbinkimbi.

3. Ukweneliseka okwengeziwe kwamakhasimende: Ngokunikeza izimpendulo ezisheshayo kanye nokwesekwa okungu-24/7, ama-chatbots angathuthukisa ukwaneliseka kwamakhasimende kukonke kanye nokwethembeka komkhiqizo.

4. Ukuqonda okubalulekile: Ukusebenzisana kwe-Chatbot kungaveza idatha ebalulekile mayelana nokuziphatha kwamakhasimende nokuthandwayo, okuvumela izinkampani ukuthi zithuthukise ngokuqhubekayo imikhiqizo namasevisi azo.

Izinselelo Nokucatshangelwa

1. Ukuqaliswa nokuhlanganiswa: Ukusebenzisa ama-chatbots kungase kudinge izinsiza zobuchwepheshe nokuhlanganiswa nezinhlelo ezikhona ze-e-commerce kanye nesevisi yamakhasimende.

2. Ukuqeqeshwa okuqhubekayo nokuthuthukiswa: Ama-Chatbots adinga ukuqeqeshwa okuqhubekayo kanye nokuthuthukiswa ukuze asingathe imibuzo eyinkimbinkimbi futhi athuthukise ukunemba kwezimpendulo.

3. Ibhalansi phakathi kwe-automation kanye nokuthintwa komuntu: Ukuthola ibhalansi efanele phakathi kwe-chatbot automation kanye nokuxhumana kwabantu kubalulekile ukuze kuqinisekiswe ukuzizwisa kwekhasimende okwanelisayo.

4. Ubumfihlo nokuphepha: Izinkampani kufanele ziqinisekise ukuthi ama-chatbot aphatha idatha yekhasimende ngezinga eliphakeme kakhulu lobumfihlo nokuvikeleka.

Ukwamukelwa kwama-chatbots okuthengisa nokusekelwa kwangemva kokuthengisa ku-e-commerce kuguqula indlela izinkampani ezisebenzisana ngayo namakhasimende. Ngokunikeza usizo olusheshayo, izincomo eziqondene nawe, nokusekelwa okungu-24/7, ama-chatbots angathuthukisa kakhulu ulwazi lwamakhasimende, akhulise ukuthengisa, futhi ehlise izindleko zokusebenza. Njengoba ubuchwepheshe be-chatbot buqhubeka buthuthuka, kungenzeka bube yithuluzi elibalulekile kubathengisi abaku-inthanethi abafuna ukugqama emakethe encintisanayo.

Ukuhweba Ngevidiyo Nokuthenga Okubukhoma: Inkathi Entsha Yokuthenga Ku-inthanethi

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Ukuhweba Ngevidiyo Nokuthenga Okubukhoma: Inkathi Entsha Yokuthenga Ku-inthanethi

I-E-commerce yenza ushintsho olukhulu ngokukhula kohwebo lwevidiyo nokuthenga bukhoma. Lawa mathrendi amasha aguqula indlela abathengi abathola ngayo, bahlanganyele, futhi bathenge imikhiqizo ku-inthanethi. Lesi sihloko sihlola ukukhula kohwebo kwevidiyo kanye nokuthenga bukhoma, izinzuzo zabo kubathengisi namakhasimende, nokuthi lezi zitayela zililolonga kanjani ikusasa le-e-commerce.

Yini i-Video Commerce?

Ukuhweba ngevidiyo ukuhlanganiswa kwamavidiyo enqubweni yokuthenga ku-inthanethi. Lokhu kuhlanganisa amavidiyo wokuboniswa kwemikhiqizo, ukubuyekezwa, okokufundisa, nokuqukethwe okukhiqizwa ngabasebenzisi. Ngokuhlinzeka ngolwazi olubonakalayo oluhehayo mayelana nemikhiqizo, ukuhweba ngevidiyo kusiza amakhasimende enze izinqumo zokuthenga enolwazi futhi kukhulisa ukuzethemba ekuthengeni ku-inthanethi.

Ukukhula kokuthenga nge-Livestream

Ukuthenga nge-Livestream kuyisandiso sokuhweba ngamavidiyo, lapho amabhrendi nabagqugquzeli benza izikhathi zokuthenga bukhoma, ngokuvamile ezinkundleni zokuxhumana. Phakathi nalokhu kusakazwa bukhoma, abethuli babonisa imikhiqizo, baphendule imibuzo, futhi banikeze amaphromoshini akhethekile. Izibukeli zingathenga izinto ezifakiwe ngokuqondile ekusakazweni, zidale umuzwa wokuthenga osebenzisanayo futhi osheshayo.

Izinzuzo Zabathengisi

1. Amazinga okuguqulwa anyusiwe: Ukuhweba ngamavidiyo nokusakaza bukhoma kungakhuphula kakhulu amanani okuguqulwa, njengoba amakhasimende ekwazi ukufinyelela olwazini lomkhiqizo olunemininingwane eminingi nolubandakanyayo.

2. Ukubandakanyeka komkhiqizo: Ukusakaza bukhoma kuvumela amabhrendi ukuthi axhumane ngqo nezithameli zawo, akhe ubudlelwano obuqinile futhi akhulise ukwethembeka kwamakhasimende.

3. Ukuthuthukisa ukuthengisa: Amaphromoshini neminikelo ekhethekile phakathi nezikhathi zokuthenga bukhoma kungadala umuzwa wokuphuthuma futhi kuqhubekisele phambili ukuthengisa.

4. Ukwehlukanisa okunokuncintisana: Ukwamukela ukuhweba ngamavidiyo nokuthenga bukhoma kungahlukanisa umkhiqizo kwabaqhudelana nabo ngokunikeza ulwazi lokuthenga oluyingqayizivele noluhehayo.

Izinzuzo Zamakhasimende

1. Ulwazi lokuthenga oluthuthukisiwe: Amavidiyo nokusakaza bukhoma kunikeza ulwazi lokuthenga olugxile kakhulu nolufundisayo, okusiza amakhasimende enze izinqumo zokuthenga eziqiniseka ngokwengeziwe.

2. Ukusebenzisana kwesikhathi sangempela: Phakathi nezikhathi zokuthenga ezisakazwa bukhoma, amakhasimende angabuza imibuzo, athole izimpendulo ngokushesha, futhi ahlanganyele nomkhiqizo nabanye abathengi.

3. Ukutholwa komkhiqizo: Ukusakaza bukhoma kungethula amakhasimende emikhiqizweni emisha namathrendi, okubakhuthaze ukuthi bathenge.

4. Okunethezeka: Ukuhweba ngevidiyo nokusakaza bukhoma kuvumela amakhasimende ukuthi athenge noma yikuphi, nganoma yisiphi isikhathi, esebenzisa amadivaysi awo eselula.

Izinselelo Nokucatshangelwa

1. Ukutshalwa kwezimali kwezobuchwepheshe: Ukuqalisa ukuhweba ngevidiyo nezici zokuthenga ezisakazwa bukhoma kudinga ukutshalwa kwezimali kwezobuchwepheshe, okuhlanganisa izinkundla zokusakaza bukhoma nezinhlelo zokuphatha amavidiyo.

2. Ukudalwa kokuqukethwe: Ukukhiqiza amavidiyo ekhwalithi ephezulu nokuhlela izikhathi zokuthenga ezisakazwa bukhoma kudinga izinsiza namakhono akhethekile.

3. Ukuhlanganiswa kwe-E-commerce: Ukuqinisekisa okuhlangenwe nakho okungenazihibe kusuka kuvidiyo noma ukusakaza bukhoma kuya ekuphumeni kungaba inselele.

4. Ukuxhumana nezilaleli: Ukuheha nokugcina izethameli ngezikhathi zokuthenga ezisakazwa bukhoma kungase kudinge amasu okumaketha kanye nobudlelwano nabanamandla.

Isiphetho

Ukuhweba ngamavidiyo nokusakaza bukhoma kuguqula ulwazi lokuthenga ku-inthanethi, kukwenze kuhehe, kuhlanganyele, futhi kube okomuntu siqu. Ngokwamukela lezi zindlela, abathengisi bangakhuphula ukuthengisa, baqinise ubudlelwano bomkhiqizo, futhi bazihlukanise emakethe ye-e-commerce encintisanayo. Njengoba ubuchwepheshe buqhubeka nokuvela futhi abathengi bafuna okuhlangenwe nakho kokuthenga okugxilile, ukuhweba ngevidiyo kanye nokuthenga okusakazwa bukhoma sekumi ngomumo ukuba kube yizinsika ze-e-commerce ngokuzayo.

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