Ikhasi Lasekhaya 612

I-Artificial Intelligence iguqula kanjani i-Upselling and Cross-Selling ku-E-commerce

Ukuvuselelwa kwe-E-Commerce
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I-Artificial Intelligence iguqula kanjani i-Upselling and Cross-Selling ku-E-commerce

I-Artificial Intelligence (AI) isiphenduke ithuluzi elinamandla emhlabeni we-e-commerce, eguqula indlela izinkampani ezisebenzisana ngayo namakhasimende azo futhi ziqhubekisele phambili ukuthengisa. Amasu amabili okuthengisa azuze ikakhulukazi ku-AI ayathengisa futhi athengisa kakhulu.

Ukuthengisa kuhlanganisa ukukhuthaza amakhasimende ukuthi athenge inguqulo ethuthuke kakhulu noma eyi-premium yomkhiqizo asebecabanga ukuwuthenga. Ukuthengisa ngokuphambana, ngakolunye uhlangothi, kuhilela ukuphakamisa imikhiqizo ehambisanayo engangeza inani ekuthengeni kokuqala kwekhasimende. Womabili amasu ahlose ukukhulisa inani le-oda elimaphakathi kanye nemali engenayo iyonke yebhizinisi.

Nge-AI, izinkampani ze-e-commerce zingahlaziya amanani amakhulu wedatha mayelana nokuziphatha kwabathengi kanye nezintandokazi, zibavumele ukuthi banikeze izincomo ezenzelwe wena kakhulu ngesikhathi sangempela. Ama-algorithms okufunda ngomshini ayakwazi ukukhomba amaphethini okuthenga, umlando wokuphequlula, kanye nedatha yezibalo ukuze kubikezelwe ukuthi yimiphi imikhiqizo ikhasimende elithile elingase liyithenge.

Isibonelo, uma ikhasimende lifuna i-smartphone, i-AI ingaphakamisa imodeli ethuthuke kakhulu enezici ezengeziwe (ukuthengisa) noma incoma izesekeli ezihambisanayo, njengamakesi okuvikela nama-headphone (ukuthengisa ngokuphambana). Lezi ziphakamiso eziqondene nawe azithuthukisi nje kuphela ulwazi lwekhasimende lokuthenga kodwa futhi zandisa amathuba okuthengisa okwengeziwe.

Ngaphezu kwalokho, i-AI ingasetshenziselwa ukwenza ngcono ukuboniswa komkhiqizo emakhasini e-e-commerce, iqinisekise ukuthi izincomo ezithengisayo nezithengisayo zethulwa ngesikhathi esifanele nangomongo ofanele. Lokhu kungenziwa ngokusebenzisa izigelekeqe ezihlakaniphile, ama-imeyili aqondene nawe, noma phakathi nenqubo yokuphuma.

Enye inzuzo ye-AI yikhono layo lokufunda nokuzivumelanisa nezimo ngokuqhubekayo ngokusekelwe ekusebenzelaneni nabasebenzisi. Uma kuqoqwa idatha eyengeziwe, kulapho izincomo ziba nezinemba khona, okuholela ekwenyukeni kancane kancane kwamazinga okuguqulwa kanye nenani le-oda elimaphakathi ngokuhamba kwesikhathi.

Kodwa-ke, kubalulekile ukugcizelela ukuthi ukusetshenziswa kwe-AI ekuthengiseni nasekuthengiseni ngokuphambanayo kufanele kwenziwe ngokuziphatha nangokusobala. Amakhasimende kufanele aqaphele ukuthi ulwazi lwawo lusetshenziselwa ukwenza ngokwezifiso umuzwa wawo wokuthenga, futhi kufanele abe nenketho yokuphuma uma ethanda.

Sengiphetha, i-Artificial Intelligence isiba umlingani obalulekile wokuthengisa kanye namasu okuthengisa ngokuphambanayo ku-e-commerce. Ngokunikeza izincomo eziqondene nawe nezifanelekile, izinkampani zingakhuphula ukuthengisa kwazo, ziqinise ukwethembeka kwamakhasimende, futhi zigqame emakethe encintisanayo. Njengoba i-AI iqhubeka nokuvela, kungenzeka sibone izinto ezintsha ezengeziwe kule ndawo, eziguqula indlela esithenga ngayo nesithengisa ngayo imikhiqizo ku-inthanethi.

ITerraPay iqoka iphini likamongameli elisha ukuze liqhubekisele phambili ukukhula eNyakatho Melika.

Ukuvuselelwa kwe-E-Commerce
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ITerraPay iqoka iphini likamongameli elisha ukuze liqhubekisele phambili ukukhula eNyakatho Melika.

I-TerraPay, inkampani edlulisa imali emhlabeni wonke, imemezele ukuqokwa kukaJuan Loraschi njengePhini likaMongameli kanye neNhloko Yebhizinisi laseNyakatho Melika. Lesi sinqumo samasu siqinisa ukuzibophezela kwenkampani ekwandiseni ubukhona bayo emakethe ekhulayo yokudluliswa kwemali emazweni aseMelika.

Ngomsebenzi ovelele emikhakheni yezinsizakalo zezezimali nemikhiqizo yabathengi, u-Loraschi ulethela i-TerraPay isipiliyoni esibanzi sokuphatha jikelele, ukusebenza, nobudlelwano bamazwe ngamazwe. Ikhono lakhe lokuqhuba ukukhula okunenzuzo kuzo zombili izimakethe zasekhaya nezasemhlabeni kwakuyisici esibalulekile ekukhetheni kwakhe.

Imakethe yokudluliswa kwemali e-United States yeqa ama-dollar ayizigidi eziyizinkulungwane ezingama-200 ngo-2023, iveza amathuba abalulekile okukhula. Kule minyaka engamashumi amathathu edlule, umkhakha emazweni aseMelika uye wanda izikhathi ezingu-25, kungekho zimpawu zokwehla.

Ngaphambi kokujoyina i-TerraPay, u-Loraschi ubambe izikhundla zobuholi e-Western Union, okuhlanganisa nePhini Likamongameli Lomhlaba Wonke we-Go-To-Market & Pricing kanye neNhloko Yesifunda SaseNyakatho-mpumalanga ye-US. Ubuye wasebenza njengeNhloko Yesifunda sase-Andean nase-Central America, kanye nePhini Likamongameli Wokuthuthukiswa Kwebhizinisi kwa-Intermex. Ukukhuluma kahle kwakhe isiNgisi, iSpanishi, nesiPutukezi kuthathwa njengempahla ebalulekile yokuhola imizamo yenkampani emazweni aseMelika.

U-Sudhesh Giriyan, umongameli wezinkokhelo eziwela imingcele kwaTerraPay, uzwakalise isasasa ngokufika kuka-Loraschi, egqamisa ulwazi lwakhe kanye nolwazi lwemakethe yaseMelika njengezici ezibalulekile zokwanda kwenkampani esifundeni.

Naye, u-Loraschi uzwakalise ukwaneliseka kwakhe ngokuba yingxenye yenjongo ye-TerraPay yokuguqula ukudluliselwa kwemali emhlabeni wonke, egcizelela amathuba emakethe yaseNyakatho Melika kanye nokuzibophezela kwakhe ekufaka isandla ekukhuleni nasekuphumeleleni kwenkampani esifundeni.

Ukuqokwa kuka-Juan Loraschi kuhambisana nezinhlelo zamasu ze-TerraPay zokuthuthukisa ukufakwa kwezimali, ukwenza izinkokhelo ezinqamula imingcele kube lula, futhi kukhuthaze ukukhula okuzinzile kuso sonke isifunda saseMelika.

UShopee noRede Mulher Empreendedora bethula uhlelo lokugubha osomabhizinisi besifazane.

Ukuvuselelwa kwe-E-Commerce
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UShopee noRede Mulher Empreendedora bethula uhlelo lokugubha osomabhizinisi besifazane.

U-Shopee, ngokubambisana ne-Rede Mulher Empreendedora (RME), umemezela ukwethulwa kohlelo lwe-Shopee Woman of the Year - uhlelo lomthengisi. Umgomo uwukubona ithalente, ukusebenza, nokukhula kwabanikazi bezitolo base-Brazilian abenza kahle epulatifomu.

Izicelo, ezivulwa kuze kube umhla zingama-31 kuJulayi, zitholakala kubo bonke osomabhizinisi besifazane abangabanikazi kanye/noma abanezikhundla zobuholi ezitolo zabo zakwaShopee futhi bathengiswe ngokuqhubekayo ezinyangeni eziyisi-6 ezidlule. Umcimbi wemiklomelo uzoba ngoNovemba futhi uzogqamisa abesifazane abayi-15 emikhakheni emithathu: ukuguqulwa kwedijithali, umthelela wezenhlalo, kanye nokusebenza.

ULeila Carcagnoli, Umholi Wesigaba eShopee, ugcizelela ukubaluleka kwendawo yemakethe njengethuluzi lokweseka usomabhizinisi besifazane, ukufaka isandla ekuzimeleni ngokwezimali kanye nokuvelela kwabesifazane kwezamabhizinisi. U-Ana Fontes, umsunguli we-RME, ugqamisa ukubaluleka kwendawo yedijithali ekuthuthukisweni kwemikhiqizo namasevisi ngosomabhizinisi besifazane, kungakhathaliseki ubukhulu bamabhizinisi abo.

Ukuhlola kuzokwenziwa ngezigaba ezintathu kuze kube uNovemba 2024, okuhlanganisa nokuhlaziywa kwezicelo yikomiti lochwepheshe bakwaShopee kanye ne-RME, kanye nethimba lamajaji aziwayo. Abawinile bazothola imiklomelo yemali kanye nezikhangiso zakwaShopee ukuze bathuthukise uhlobo lwabo kanye nokuba khona kwebhizinisi endaweni yesikhulumi.

Ngokocwaningo olwenziwa uShopee, abathengisi abangaphezu kuka-50% abenze ukuthengisa ezinyangeni eziyi-12 ezedlule ngabesifazane, nokukhula okumaphakathi okungama-45% kubathengisi abasha besifazane ngonyaka. Inkundla iphinde iveze ukuthi i-digitalization iyithuluzi elibalulekile losomabhizinisi besifazane, okuvumela ukulingana phakathi kwempilo yomuntu siqu kanye neyomsebenzi.

UShopee unabathengisi baseBrazil ababhalisiwe abangaphezu kwezigidi ezingu-3, ​​nama-oda angu-90% avela kubathengisi bendawo. Le nkampani iqhubeka nokutshala imali ekuthuthukisweni, ezenzweni ezintsha, nasekuthuthukisweni kochwepheshe kosomabhizinisi, njengoba isivele isiqeqeshe abangaphezu kuka-500,000 ngeSikhungo sayo Semfundo Yabathengisi.

I-QR Code Revolution: Ukwenza lula izinkokhelo kanye nokufinyelela olwazini

Ukuvuselelwa kwe-E-Commerce
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I-QR Code Revolution: Ukwenza lula izinkokhelo kanye nokufinyelela olwazini

Amakhodi e-QR, noma amakhodi okuphendula okusheshayo, aya ngokuya avama ezimpilweni zansuku zonke zabathengi namabhizinisi. Lobu buchwepheshe, obuvumela ukufundwa ngokushesha kolwazi ngekhamera ehlakaniphile, buguqula indlela esenza ngayo izinkokhelo futhi sithole ulwazi mayelana nemikhiqizo.

Enye yezinzuzo eziyinhloko zokwamukela amakhodi e-QR ukusebenza nesivinini abakunikezayo. Ngokuthinta nje okumbalwa esikrinini somakhalekhukhwini, ungakwazi ukukhokha ezindaweni zentengiso, ezindaweni zokudlela, ngisho nasemishinini yokuzisiza. Lokhu kuqeda isidingo sokuphatha ukheshi noma amakhadi, okwenza ukuthengiselana kuphephe futhi kube lula.

Ngaphezu kwalokho, amakhodi e-QR asetshenziswa kabanzi ukuze anikeze ulwazi oluningiliziwe lomkhiqizo. Ngokuskena ikhodi ephaketheni, abathengi bangafinyelela idatha efana nezithako, ulwazi lokudla okunempilo, imiyalelo yokusetshenziswa, kanye nomsuka womkhiqizo. Lokhu kungafihli kubalulekile kumakhasimende ukuthi enze izinqumo zokuthenga enolwazi oluningi oluhambisana nezidingo namagugu awo.

Umqedazwe we-COVID-19 uphinde washeshisa ukwamukelwa kwamakhodi e-QR, njengoba evumela ukuxhumana ngaphandle kokuthintwa. Izindawo zokudlela, isibonelo, zaqala ukusebenzisa amamenyu edijithali afinyeleleka ngamakhodi e-QR, ukunciphisa ubungozi bokungcola nokwenza lula ukubuyekezwa kwezinto ezitholakalayo.

Kodwa-ke, ukuze ukwamukelwa kwamakhodi e-QR kuphumelele, kuyadingeka ukutshala imali ekufundiseni abasebenzisi nasekuqwashiseni. Abantu abaningi basenokungabaza mayelana nendlela yokusebenzisa lobu buchwepheshe noma ukukhathazeka okuhlobene nokuvikeleka kolwazi. Kubalulekile ukuthi izinkampani zinikeze imiyalelo ecacile futhi zisebenzisa izindlela zokuvikela idatha ukuze kuqinisekiswe ukwethenjwa kwabathengi.

Enye inkinga ebalulekile ukufakwa kwedijithali. Yize ukusetshenziswa kwama-smartphone kuya ngokuya kusabalala, kusenengxenye yabantu engakwazi ukufinyelela lawa madivayisi noma engenalo ulwazi oludingekayo lokuwasebenzisa. Kubalulekile ukuthi ohulumeni nezinkampani basebenze ezinhlelweni zokukhuthaza ukufakwa kwedijithali nokuqinisekisa ukuthi izinzuzo zamakhodi e-QR zifinyeleleka kubo bonke.

Ukwamukelwa kwamakhodi e-QR ezinkokhelo nolwazi lomkhiqizo kumelela intuthuko enkulu kulwazi lwamakhasimende nokusebenza kahle kwebhizinisi. Ngokusebenziseka, ukuvikeleka, kanye nokungafihli lutho, lobu buchwepheshe bunamandla okuguqula imikhakha eyahlukene nokwenza ukuphila kwabantu kwansuku zonke kube lula. Njengoba izinkampani nabathengi abaningi bamukela lo mkhuba, sizobe sibhekela ekusaseni elikhula ngokwedijithali nelixhumene.

Imizamo yokukhwabanisa e-Brazilian e-commerce yehle ngo-23.3% kwikota yokuqala ka-2024.

Ukuvuselelwa kwe-E-Commerce
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Imizamo yokukhwabanisa e-Brazilian e-commerce yehle ngo-23.3% kwikota yokuqala ka-2024.

Inani lamacala okuzama ukukhwabanisa e-Brazilian e-commerce libhalise ukwehla okukhulu ngo-23.3% kwikota yokuqala ka-2024, uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule, ngokocwaningo olwenziwe yi-ClearSale, inkampani egxile kwezobunhloli bedatha yokuvimbela ukukhwabanisa.

Lolu cwaningo, oluhlaziye izicelo eziyizigidi ezingu-63.7 phakathi kukaJanuwari 1 kanye no-March 31, luveze imizamo yokukhwabanisa engu-800,000, isamba semali engu-R766.3 million. Ngaphandle kokwehliswa kwevolumu, inani elimaphakathi lokukhwabanisa lahlala lizinzile, nokwenyuka kancane ngo-0.3%, lafinyelela ku-R$948.64.

U-Eduardo Mônaco, oyi-CEO ye-ClearSale, uchaze ukuthi abakhwabanisi basebenzisa amasu amasha: “Bebefuna izindlela zokuheha ukunakwa okuncane nokugcina inzuzo ephezulu, besebenza ngokuthengiselana okumbalwa kodwa beqondise imikhiqizo enemali ephezulu, inani elengeziwe, nezindleko.”

Lolu cwaningo luveze ukuthi uLwesithathu, phakathi kwamabili no-5 ekuseni, yizona zikhathi ezinezigameko eziningi zokuzama ukukhwabanisa. Isifunda esiseNyakatho-mpumalanga yisona esithinteke kakhulu, ngesilinganiso sethikithi esingu-R$ 1,021.82, silandelwa yiCentral-West (R$ 1,023.52), iNingizimu-mpumalanga (R$ 934.60), kanye neNyakatho (R$ 924.89). Isifunda esiseNingizimu sibhalise inani eliphansi lemizamo, ngethikithi elimaphakathi lama-R$984.91.

Imikhiqizo eqondiswe kakhulu yizigebengu kwakuyimidlalo nezinto zikagesi, nokulahlekelwa okumaphakathi okungu-R$806 kanye no-R$2,597, ngokulandelana. Izinto zikagesi zasendlini njengeziqandisi neziqandisi zibe nenkohliso enenani elimaphakathi lama-R$ 3,550, kuyilapho omakhalekhukhwini nemikhiqizo yobuhle ibiza u-R$2,756 kanye no-R$ 412, ngokulandelana.

Ucwaningo luphinde lwaveza ukuthi izisulu ezinkulu ngamadoda nabantu abafika eminyakeni engama-25. Imizamo eminingi kakhulu yenzeke ngoJanuwari, izehlakalo ezingu-284,600, kwalandelwa uFebhuwari ngezi-252,900 kanye noMashi ngezingu-70,200.

Ukuze ugweme ukuba yisisulu somkhonyovu, i-ClearSale incoma ukusebenzisa amagama ayimfihlo aqinile nahlukile, ukunaka izixhumanisi ezisolisayo, nokuqinisekisa isithunzi sabakhangisi. Inkampani iphinde ixwayise ngezingozi zobugebengu bokweba imininingwane ebucayi, indlela esebenzisa izipesheli ezikhangayo ukuze ithwebule amaphasiwedi abasebenzisi nedatha yezezimali.

Ngolwazi oluvela ku-CNN.

I-Colormaq Yethula Inkundla Entsha Ye-E-commerce ukuze Ithuthukise Ulwazi Lwekhasimende

Ukuvuselelwa kwe-E-Commerce
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I-Colormaq Yethula Inkundla Entsha Ye-E-commerce ukuze Ithuthukise Ulwazi Lwekhasimende

I-Colormaq, umkhiqizo odumile wezinto zikagesi zasekhaya eBrazil, umemezele ukwethulwa kwenkundla yayo entsha ye-e-commerce. Lolu hlelo luhlose ukuhlinzeka ngolwazi lokuthenga oluthuthukisiwe nolusebenzayo kumakhasimende ayo, oluhambisana nokuzibophezela kwenkampani ekwenzeni ngcono okuqhubekayo nokugxila kumthengi.

Inkundla entsha, ethuthukiswe ngokubambisana ne-VCex, ihlanganisa izigaba ezimbalwa zemikhiqizo egqanyisiwe, okuhlanganisa izihlanzi zamanzi, imishini yokuwasha, okomisa ama-spin, nezinto zokuhlanza umoya. Phakathi kwezinto ezintsha, igqama kakhulu ngokuhlanganiswa kwayo ne-Reclame Aqui (iwebhusayithi yokubuyekezwa kwabathengi yaseBrazil) yokuhlola ukwaneliseka kwamakhasimende (NPS), ukubuyekezwa kwesimo nge-WhatsApp, izipesheli, kanye nebhulogi ehlanganisiwe.

Iwebhusayithi, eklanywe ngendlela esabelayo, iqinisekisa umuzwa olungiselelwe kumadeskithophu, ama-smartphone, namathebulethi, ibeka phambili ukufinyeleleka nokusebenziseka kwabo bonke abasebenzisi. Ngakho i-Colormaq ifuna ukuqinisa ukuxhumana kwayo okuqondile nezithameli zayo zabathengi, ilandela izitayela zemboni.

U-Raphael Biguetti, oyiNhloko ye-Digital B2C e-Colormaq, uthi: “Iwebhusayithi entsha ibonisa ukuzibophezela kukaColormaq ekubekeni ikhasimende enkabeni yebhizinisi, kanye nokubeka phambili ukusimama nokuzibophezela komphakathi, enikeza ulwazi olusobala mayelana nezinqubo nezinqubomgomo zethu.”

Inkundla iphinde igcizelele ukuphepha kwamakhasimende, inikeza ulwazi lokuthenga olwenziwe lula kanye nesiqinisekiso sekhwalithi kuyo yonke imikhiqizo. Amaphromoshini ahlukahlukene nezaphulelo ezikhethekile ziyatholakala, okuhlanganisa izaphulelo ezinkokhelweni ze-PIX nezinketho zesitolimende ezingenanzuzo.

Isevisi yangemuva kokuthengisa ithole ukunakwa okukhethekile kulesi sigaba esisha. Inkampani itshale imali ekulethweni kwezinto ezisebenza kahle, iqinisekisa ukudiliva okusheshayo nokuvikelekile ezweni lonke. Ngaphezu kwalokho, usizo lobuchwepheshe ngemva kokuthengisa lunikeza ukwesekwa okukhethekile ngobuchwepheshe obuthuthukisiwe kanye nemigudu yokuxhumana eqondile.

I-Colormaq iqinisekisa ukuzibophezela kwayo ekwanelisekeni kwamakhasimende kanye nokwenza ngcono okuqhubekayo, ngezinhlelo zesikhathi esizayo zokuthuthukisa ulwazi lwabasebenzisi endaweni yayo ye-e-commerce.

Okuhlangenwe nakho kokuthenga kwe-omnichannel engenamthungo: Ikusasa lokuthengisa.

Ukuvuselelwa kwe-E-Commerce
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Okuhlangenwe nakho kokuthenga kwe-omnichannel engenamthungo: Ikusasa lokuthengisa.

Esikhathini sedijithali, abathengi baya ngokuya befuna futhi baxhumeke. Bafuna okuhlangenwe nakho kokuthenga okungenazihibe, kungakhathaliseki ukuthi yisiphi isiteshi abasikhethayo ukusebenzisana nomkhiqizo. Kukulo mongo lapho kuvela khona umqondo we-omnichannel, isu elihlose ukuhlanganisa zonke iziteshi zokuthengisa nezokuxhumana zenkampani, linikeze ikhasimende okuhlangenwe nakho okungaguquki nokungangqubuzani.

Ukubaluleka kwesiteshi sonke

I-Omnichannel ingaphezu kwethrendi; kuyisidingo sezinkampani ezifuna ukuhlala zincintisana emakethe yanamuhla. Ngokocwaningo lwe-Harvard Business Review, u-73% wabathengi basebenzisa iziteshi eziningi ngesikhathi sohambo lwabo lokuthenga. Ngaphezu kwalokho, amakhasimende athenga eziteshini eziningi achitha isilinganiso esingu-4% ngaphezulu ekuvakasheleni ngakunye esitolo esiphathekayo kanye no-10% ngaphezulu ku-inthanethi kunalawo asebenzisa isiteshi esisodwa kuphela.

Izinsika zolwazi lwe-omnichannel olungenamthungo

Ukwakha isipiliyoni se-omnichannel esingenamthungo, izinkampani kufanele zigxile ezinsikeni ezintathu eziyisisekelo:

1. Ukungaguquguquki: Okuhlangenwe nakho kwekhasimende kufanele kuhambisane kuzo zonke izindawo zokuthinta, kusukela kuwebhusayithi kuya esitolo esiphathekayo. Lokhu kuhlanganisa ukuklama, ukuthumela imiyalezo, ukukhushulwa, kanye nesevisi yamakhasimende.

2. Ukwenza kube ngokwakho: Ngokusebenzisa idatha nobuchwepheshe, izinkampani zinganikeza okuhlangenwe nakho komuntu siqu kukhasimende ngalinye, ngokusekelwe kulokho abakuthandayo nomlando wokuthenga.

3. Ukufaneleka: Amakhasimende akwazisa ukunethezeka ngaphezu kwakho konke okunye. Lokhu kusho ukunikeza izinketho eziguquguqukayo zokuthenga, ukulethwa, nokubuyisela, kanye nokwesekwa kwamakhasimende okusebenzayo nokusabelayo.

Izibonelo zamasu ayimpumelelo e-omnichannel

Ezinye izinkampani sezivele zithola imivuzo yesu elenziwe kahle le-omnichannel. I-Sephora, isibonelo, ivumela amakhasimende ukuthi azame emikhiqizweni esebenzisa okungokoqobo okungathandwa kwabathelisi esikubona kuhlelo lwayo lokusebenza, futhi inikezela ngesevisi yomuntu siqu ezitolo ezibonakalayo. Ngakolunye uhlangothi, i-Starbucks, ihlanganisa uhlelo lwayo lokwethembeka kuzo zonke iziteshi, ivumela amakhasimende ukuthi azuze futhi asebenzise amaphuzu kukho kokubili kuhlelo lokusebenza nasezitolo.

Izinselelo nokucatshangelwa

Ukusebenzisa isu lesiteshi sonke akuwona umsebenzi olula. Kudinga ukutshalwa kwezimali kwezobuchwepheshe, ukuqeqeshwa kwabasebenzi, kanye nokushintsha kwesiko lenhlangano. Ngaphezu kwalokho, ukuqinisekisa ukuvikeleka kanye nobumfihlo bedatha yekhasimende kuwo wonke amashaneli kubalulekile.

Isiphetho

Ezweni eliya ngokuya ngedijithali nelixhumene, ukunikeza ulwazi lokuthenga lwe-omnichannel okungenamthungo akuseyona into ehlukanisayo, kodwa imfuneko ezinkampanini ezifuna ukuhlala zibalulekile. Ngokuhlanganisa iziteshi zabo, ukwenza okuhlangenwe nakho kwamakhasimende kube ngokwakho, kanye nokunikeza ukunethezeka, amabhrendi awakwazi nje ukwandisa ukuthengisa kodwa futhi azuze ukwethembeka nokujabula kwabathengi bawo.

I-Gamification kanye nezinto zegeyimu zisetshenziswe ku-e-commerce.

Ukuvuselelwa kwe-E-Commerce
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I-Gamification kanye nezinto zegeyimu zisetshenziswe ku-e-commerce.

Esikhathini samanje sedijithali esiqhudelana kakhulu, amabhrendi e-e-commerce ahlala efuna izindlela ezintsha zokuheha izithameli zabo, akhulise ukuzibandakanya, futhi ekugcineni aqhubekisele phambili ukuthengisa. Iqhinga elilodwa elizuze amandla eminyakeni yamuva nje elokwenza igeyimu - ukuhlanganiswa kwezinto zegeyimu nezinsimbi kokuqukethwe okungezona ezegeyimu, okufana ne-e-commerce. Lesi sihloko sihlola umhlaba othakazelisayo wokwenziwa kwamageyimu ku-e-commerce, igqamisa izinzuzo zayo, izibonelo zomhlaba wangempela, kanye nemikhuba engcono kakhulu yokuqaliswa.

Iyini i-Gamification?

I-Gamification isho ukusetshenziswa kwezinto zedizayini yegeyimu kokuqukethwe okungezona ezegeyimu ukuze kugqugquzelwe futhi kubandakanye abasebenzisi. Lezi zinto zingabandakanya amaphuzu, amabheji, amabhodi wabaphambili, ohambweni, ukulandisa, nemiklomelo. Ngokusebenzisa izimiso ezibalulekile ezenza amageyimu ahehe futhi alutheke, ukwenza imidlalo kuhlose ukudala ukuzizwisa okugxilile nokuzuzisayo okukhuthaza ukubamba iqhaza, ukwethembeka, nesenzo esifiswayo.

Izinzuzo ze-Gamification ku-E-commerce:

Ukusebenzisa amasu omdlalo ku-e-commerce kunikeza izinzuzo eziningi eziphoqayo:

1. Ukuhlanganyela Okukhulisiwe Kwekhasimende: Ngokuhlanganisa izici zegeyimu, amabhrendi angenza ukuzizwisa kokuthenga kuhlanganyele, kujabulise, futhi kuhehe, kukhuthaze amakhasimende ukuthi achithe isikhathi esiningi kumawebhusayithi awo noma izinhlelo zokusebenza.

2. Ukwenyuswa Kokwethembeka Komkhiqizo: Ukwenziwa kweGamification kungasiza ekuthuthukiseni umuzwa womphakathi nokuxhumana ngokomzwelo nomkhiqizo, okuholela ekuthembekeni okukhulu kwamakhasimende kanye nokumela.

3. Ukwenyuswa Kwesisusa Somsebenzisi: Izindlela ezisekelwe emvuzweni, njengamaphoyinti, amabheji, nezaphulelo ezikhethekile, zingakhuthaza abasebenzisi ukwenza izenzo ezifiswayo, njengokuthenga, ukushiya izibuyekezo, noma ukudlulisela abangani.

4. Imininingwane Yekhasimende Eyigugu: Ukwenziwa kweGamification kuvumela amabhrendi ukuthi aqoqe idatha ebalulekile mayelana nezintandokazi zekhasimende, ukuziphatha, namaphethini okubandakanya, okusiza ukumaketha komuntu siqu kanye nokuthuthukiswa komkhiqizo.

Izibonelo Zomhlaba Wangempela:

Imikhiqizo eminingi ye-e-commerce isebenzise ngempumelelo amasu omdlalo ukuze kukhuliswe ukuzibandakanya nokuthengisa. Ezinye izibonelo eziphawulekayo zihlanganisa:

1. Uhlelo lwemiklomelo ye-Sephora: Amakhasimende azuza amaphoyinti okuthenga, ukubuyekezwa, nokuxhumana nabantu, angasetshenziswa ngemikhiqizo, amasampula, nokuzizwisa okukhethekile.

2. I-Amazon Treasure Hunt: Phakathi nemicimbi emikhulu yokuthengisa, i-Amazon ifihla imikhondo kuwebhusayithi yayo, ikhuthaza amakhasimende ukuthi ahlole futhi athole okunikezwayo okukhethekile.

3. Imishini ye-Aliexpress: Abasebenzisi bathola ukuthunyelwa kwansuku zonke neviki, njengokuphequlula izigaba ezithile noma ukwengeza izinto kuzintandokazi zabo, ukuthola izinhlamvu zemali ezingasetshenziselwa izaphulelo.

Imikhuba Engcono Kakhulu Yokusebenzisa:

Ukuze kusetshenziswe ngempumelelo amandla e-gamification ku-e-commerce, imikhiqizo kufanele:

1. Qondanisa Nezinjongo Zebhizinisi: Amasu okulinganisa kufanele akhelwe ukusekela imigomo yebhizinisi iyonke, njengokwenyuka kwamazinga okuguqulwa, inani le-oda elimaphakathi, noma ukuzibandakanya kwamakhasimende.

2. Kugcine Kulula: Izinsimbi zomdlalo eziyinkimbinkimbi kakhulu zingaba namandla. Gxila kuzinto ezilula nezinembile ezengeza inani kulwazi lomsebenzisi.

3. Nikeza Imiklomelo Enenjongo: Imiklomelo kufanele ibe yigugu futhi ihambisane nezithameli eziqondiwe, noma ngabe iyindlela yezaphulelo, ukufinyelela okukhethekile, noma ukuqashelwa.

4. Qinisekisa Ukuhambelana Kwenkundla: Izinto zomdlalo kufanele zihlanganiswe kalula nangokubukeka kuwebhusayithi ye-e-commerce noma uhlelo lokusebenza ukuze uthole ulwazi olungenazihibe.

5. Gada futhi Ulungise: Landela eduze amamethrikhi okusebenza kanye nempendulo yomsebenzisi ukuze ulungiselele ngokuqhubekayo futhi ucwenge amasu omdlalo.

Ezweni elithuthukayo ngokushesha le-e-commerce, ukwenziwa kwegeyimu kuye kwavela njengethuluzi elinamandla lokudonsa izethameli, ukukhulisa ukuzibandakanya, kanye nokugqugquzela ukuthengisa. Ngokusebenzisa isayense yengqondo etholakala emidlalweni, amabhrendi angakha ukuzizwisa okubandakanyayo nokuzuzisayo okukhuthaza ukubamba iqhaza, ukwethembeka, kanye nokumela amakhasimende.

Kodwa-ke, ukuze zithole izinzuzo ze-gamification, izinkampani kufanele zamukele indlela yasu futhi egxile kubasebenzisi. Ngokuqondanisa izici zegeyimu nezinjongo zebhizinisi, ukugcina ubulula, ukunikeza imiklomelo ezuzisayo, nokuqapha ngokuqhubekayo ukusebenza, amabhrendi angavula amandla amakhulu okwenziwa kwegeyimu ku-e-commerce.

Njengoba ukuncintisana esikhaleni sedijithali kuqhubeka kwanda, amabhrendi amukela i-gamification azobekwa kahle ukuze agqame, axhumane nezithameli zawo, futhi aqhubekisele phambili impumelelo yesikhathi eside. Ngakho-ke, uma ungumkhiqizo we-e-commerce ofuna ukuyisa ukusebenzelana kwakho nokuthengisa kwakho ezingeni elilandelayo, kungase kube isikhathi sokungena emhlabeni othokozisayo womdlalo.

Izinkokhelo zeselula kanye nezikhwama zedijithali ku-e-commerce

Ukuvuselelwa kwe-E-Commerce
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Izinkokhelo zeselula kanye nezikhwama zedijithali ku-e-commerce

Ukuthuthuka kwezobuchwepheshe kuwuguqule kakhulu umkhakha we-e-commerce, futhi enye yezindawo ezithinteke kakhulu yindlela abathengi abakhokha ngayo. Izinkokhelo zamaselula namawalethi edijithali athole ukuvelela okwandayo, anikeza ukunethezeka, ukuphepha, kanye nesivinini ekuthengeni nge-inthanethi. Kulesi sihloko, sizohlola ukukhula kwezinkokhelo zeselula kanye nezikhwama zedijithali kwezentengiselwano, izinzuzo zazo, kanye nezinselelo ezihambisana nalo mkhuba.

Ukukhula Kwezinkokhelo Zeselula

Ngokusatshalaliswa kwama-smartphones kanye nokwanda kokungena kwe-inthanethi yeselula, izinkokhelo zeselula seziphenduke inketho ekhethwayo kubathengi abaningi. Izinhlelo zokusebenza zokukhokha, njenge-PayPal, i-Venmo, ne-Apple Pay, zivumela abasebenzisi ukuthi benze imisebenzi ngokushesha nangendlela elula, ngokuqondile besebenzisa amaselula abo.

Enye yezinzuzo eziyinhloko zokukhokha ngeselula ukuqedwa kwesidingo sokufaka imininingwane yekhadi lesikweletu ekuthengeni ngakunye. Idatha yokukhokha igcinwa ngokuvikelekile ezinhlelweni zokusebenza, yenza inqubo yokukhokha ibe lula futhi inciphise ubungozi bokukhwabanisa. Ngaphezu kwalokho, izinkokhelo zeselula zinikeza ulwazi lokuthenga olungenazihibe, okuvumela abathengi ukuthi benze imisebenzi noma kuphi, nganoma yisiphi isikhathi.

Iqhaza Le-Digital Wallet

Izikhwama zedijithali, ezaziwa nangokuthi ama-e-wallet, zingenye ingxenye ebalulekile ekuthuthukisweni kwezinkokhelo ze-e-commerce. Lawa mawalethi abonakalayo avumela abasebenzisi ukuthi bagcine ulwazi lokukhokha, olufana namakhadi esikweletu, amakhadi edebhithi, kanye nezimali ze-crypto, endaweni eyodwa evikelekile.

Ngaphezu kokunethezeka kokuthi zonke izindlela zokukhokha zibekwe endaweni eyodwa, ama-wallet edijithali anikeza izici ezengeziwe njengokugcina amakhuphoni, amakhadi okwethembeka, ngisho nomazisi. Lokhu kwenza ulwazi lokuthenga lube lula futhi kuvumela abathengi ukuthi baphathe izimali zabo ngendlela efanele.

Izinzuzo Zabathengisi

Ukwamukelwa kwezinkokhelo zeselula kanye nezikhwama zedijithali nazo kuletha izinzuzo ezibalulekile kubathengisi be-e-commerce. Ngokunikeza lezi zinketho zokukhokha, amabhizinisi angaheha izethameli ezibanzi, ikakhulukazi abathengi abancane nabanolwazi lwezobuchwepheshe.

Ngaphezu kwalokho, izinkokhelo zeselula namawalethi edijithali ngokuvamile anemali ephansi yokucubungula uma kuqhathaniswa nezindlela zokukhokha ezivamile ezifana namakhadi esikweletu. Lokhu kungaholela ekongeni okukhulu kubathengisi, ikakhulukazi labo abanevolumu yokuthenga ephezulu.

Izinselelo Nokucatshangelwa

Ngaphandle kwezinzuzo, ukusebenzisa izinkokhelo zeselula kanye nezikhwama zedijithali ekuhwebeni kwe-e-commerce nakho kuletha izinselelo ezithile. Ukuqinisekisa ukuvikeleka kwedatha yomthengi yinto eyinhloko ekhathazayo. Izinkampani kufanele zitshale imali ezindleleni zokuphepha eziqinile, njengokubethela kanye nokuqinisekisa ngezinto eziningi, ukuze kuvikelwe ulwazi olubucayi lwekhasimende.

Ngaphezu kwalokho, ukuhlukaniswa kwezinkokhelo zeselula kanye nemakethe ye-wallet yedijithali kungaba inselele kubathengisi. Njengoba kunezinhlobonhlobo zabahlinzeki nezinkundla ezitholakalayo, kubalulekile ukukhetha izinketho ezifanele kakhulu izethameli eziqondiwe futhi uhlanganise ngempumelelo lezi zindlela zokukhokha enqubweni yokuphuma.

Isiphetho

Izinkokhelo zamaselula kanye nezikhwama zedijithali zenza izinguquko endleleni abathengi abaqhuba ngayo ukuthengiselana nge-e-commerce. Lobu buchwepheshe bunikeza ukunethezeka, ukuvikeleka, nokusebenza kahle, ukuhlangabezana nezidingo zemakethe yedijithali eya ngokuya ikhula.

Kubathengisi, ukusebenzisa lezi zindlela zokukhokha kungaletha izinzuzo ezibalulekile, njengokuheha amakhasimende amasha kanye nokunciphisa izindleko zokucubungula. Nokho, kubalulekile ukubhekana nezinselele ezihambisanayo, njengokuvikeleka kwedatha nokuhlanganiswa okuphumelelayo nezinkundla ezikhona.

Njengoba i-e-commerce iqhubeka nokuvela, izinkokhelo zeselula kanye nezikhwama zedijithali zizodlala indima ekhulayo ebaluleke kakhulu ekuhlangenwe nakho kokuthenga ku-inthanethi. Izinkampani ezamukela la mathrendi futhi ezijwayelana nokuthandwa ngabathengi zizobe zimi kahle ukuze ziphumelele kulo mkhakha oshintsha njalo.

Ukutshala imali ezinkokhelweni zamaselula kanye nezikhwama zedijithali akuyona nje indaba yokwenza izinto zibe lula, kodwa futhi isu elibalulekile lempumelelo emhlabeni wokuncintisana we-e-commerce.

Ukunyuka kwesidingo sokudla neziphuzo ku-inthanethi (i-e-grocery)

Ukuvuselelwa kwe-E-Commerce
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Ukunyuka kwesidingo sokudla neziphuzo ku-inthanethi (i-e-grocery)

Umkhakha wokudla neziphuzo ku-inthanethi, owaziwa nangokuthi i-e-grocery, uhlangabezane nokukhula okuphawulekayo eminyakeni yakamuva. Ngokunethezeka nokusebenza kokuthenga igrosa ku-inthanethi, abathengi abaningi bamukela le threndi. Kulesi sihloko, sizohlola izici eziqhuba ukwanda kwesidingo sokudla neziphuzo eziku-inthanethi, izinzuzo zabathengi, kanye nezinselelo umkhakha obhekene nazo.

Izidingo Zokushayela Izinto

Kunezici ezimbalwa ezibe nomthelela ekwandeni kwesidingo sokudla neziphuzo ku-inthanethi. Enye yezinto eziyinhloko ukuguqulwa kokuziphatha kwabathengi, okuqhutshwa ukucinga okulula nokonga isikhathi. Ngokuphila okumatasa kanye nokuntuleka kwesikhathi sokuthenga mathupha, abathengi abaningi bakhetha ukuba wusizo koku-oda ku-inthanethi nokwamukela imikhiqizo ngqo ezindlini zabo.

Ngaphezu kwalokho, ubhubhane lwe-COVID-19 lwakusheshisa kakhulu ukwamukelwa kwe-e-grocery. Ngezinyathelo zokuncishiswa komphakathi kanye nokwesaba ukuvela njalo ezindaweni zomphakathi, abathengi abaningi baphendukela ekuthengeni ku-inthanethi njengendlela ephephile. Lo mkhuba otholwe phakathi nalolu bhubhane usalokhu usekhona, noma sekulula kwemikhawulo.

Izinzuzo Zabathengi

I-E-grocery inikezela ngenani lezinzuzo kubathengi. I-Convenience ingenye yezinto ezihehayo, evumela amakhasimende ukuthi athenge noma nini, noma kuphi, ngaphandle kokuya esitolo esiphathekayo. Lokhu kubaluleke kakhulu kubantu abangakwazi ukuhamba, abantu abadala, noma labo abahlala ezindaweni ezikude nezindawo zokuthenga.

Ngaphezu kwalokho, izinkundla ze-e-grocery ngokuvamile zihlinzeka ngemikhiqizo ehlukahlukene, okuhlanganisa izinto zelebula eziyimfihlo nemikhiqizo ekhethekile okungenzeka ingatholakali ezitolo ezibonakalayo. Abathengi futhi banokufinyelela olwazini olunemininingwane yomkhiqizo, njengezithako, ulwazi lokudla okunempilo, nokubuyekezwa kwamakhasimende, okwenza izinqumo zokuthenga zibe lula.

Izinselelo Zomkhakha

Naphezu kokukhula okuthembisayo, umkhakha we-e-grocery ubhekene nezinselelo ezithile. Enye yazo iwuhlelo oluyinkimbinkimbi oluhilelekile ekulethweni kwemikhiqizo ebolayo, njengokudla okusha kanye neqhwa. Ukuqinisekisa ikhwalithi nobuqotho bemikhiqizo ngesikhathi sokuthutha nokulethwa kubalulekile ukugcina ukwaneliseka kwamakhasimende nokugwema ukumosha.

Enye inselelo ukuncintisana okushubile emakethe. Ngokungena kwabadlali abakhulu, njengezitolo ezinkulu zendabuko kanye neziqhwaga ze-e-commerce, izinkampani ze-e-grocery zidinga ukuzihlukanisa futhi zinikeze izinsizakalo ezihlukile ukuze zigqame. Lokhu kuhlanganisa ukutshalwa kwezimali kwezobuchwepheshe, ukuthuthukisa ulwazi lwabasebenzisi, kanye nokusebenzisana kwamasu nabahlinzeki bendawo.

Isiphetho

Isidingo esikhulayo sokudla neziphuzo ku-inthanethi siyithrendi ezohlala lapha. Iqhutshwa ukucinga okulula, izinguquko ekuziphatheni kwabathengi, kanye nokusheshisa okubangelwa ubhubhane, i-e-grocery inamandla amakhulu okukhula.

Kubathengi, i-e-grocery inikeza izinzuzo ezifana nokunethezeka, ukuhlukahluka komkhiqizo, kanye nokufinyelela olwazini olunemininingwane. Kodwa-ke, lo mkhakha usabhekene nezinselelo, ezifana nokusetshenziswa kwezinto eziyinkimbinkimbi kanye nokuncintisana okukhulu.

Izinkampani ezifisa ukuphumelela kule makethe zidinga ukutshala imali kwezobuchwepheshe, zithuthukise ulwazi lwabasebenzisi, futhi zisungule ubudlelwano obunobuhlakani. Lezo ezikwaziyo ukunqoba izinselele futhi zihlangabezane nokulindelwe ngabathengi zizobekwa kahle ukuze zisebenzise amathuba anikezwa imakethe ekhulayo yokudla neziphuzo ku-inthanethi.

I-E-grocery akuyona nje inkambiso edlulayo, kodwa inguquko eyisisekelo yokuthi abathengi bathola kanjani imikhiqizo yabo yokudla. Njengoba abantu abaningi bethola izinzuzo zokuthenga ku-inthanethi, umkhakha wokudla neziphuzo ku-inthanethi uzoqhubeka nokukhula futhi uthuthuke, ulolonge ikusasa lokudayisa ukudla.

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