Ikhasi Lasekhaya 463

I-ABRH-SP Yethula Imanifesto Yokuvikela Ukuhlukahluka, Ukulingana Nokufakwa Ezinkampanini ZaseBrazil

Ukuvuselelwa kwe-E-Commerce
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I-ABRH-SP Yethula Imanifesto Yokuvikela Ukuhlukahluka, Ukulingana Nokufakwa Ezinkampanini ZaseBrazil

I-Brazilian Human Resources Association yase-São Paulo (ABRH-SP) ithatha ukuma okuqinile ngokumelene nokuhlehla ngokumelene nezinqubomgomo zokuhlukahluka, ukulingana, kanye nokufakwa (DEI) ezinhlanganweni. Ngesikhathi lapho izinkampani ezinkulu, ikakhulukazi e-United States, zinciphisa imizamo yazo kule ndawo, iBrazil ifuna ukugqama njengesibonelo somhlaba wonke sokuqhubeka nokuzibophezela ku-DEI.

Ngomhla zingama-21 ku-Agasti, i-ABH-SP izokwethula i-manifesto ethi "Cha ekuhlehlisweni kwe-ajenda yokuhlukahluka!" ngesikhathi somcimbi okhethekile ozohlanganisa abaphathi nama-CEO ezinkampanini ezinkulu zaseBrazil. Umgomo uwukwenza ngokusemthethweni ukuzibophezela kwezwe emzamweni futhi kugqugquzelwe ukushintshana ngolwazi ukuze kuqiniswe ukufakwa endaweni yebhizinisi.

U-Luiz Eduardo Drouet, uMongameli Webhodi Eliphezulu le-ABHR-SP, ugqamisa ithuba le-Brazil lokuba yisilinganiso somhlaba wonke: "Nakuba sibona ukuhlehla okukhathazayo kwamanye amazwe, i-Brazil inethuba lokukhombisa ukuthi i-DEI akuyona imfashini edlulayo, kodwa iyisidingo samasu ekusasa lezinhlangano."

Umqulu, ozosayinwa abaholi bezinhlangano ezahlukene, uqinisekisa ukubaluleka kokungagcini nje ngokugcina kodwa nokwandisa inqubekelaphambili ku-DEI. U-Drouet ugcizelela ukuthi kudingeka izinyathelo ezengeziwe kanye nokutshalwa kwezimali, njengoba kuqhuba izinto ezintsha, ukuncintisana, kanye nentuthuko esimeme.

I-ABRH-SP icela zonke izinkampani nezingcweti ukuthi zijoyine le nhlangano, ihlose ukuqinisa isikhundla se-Brazil njengomholi womhlaba kulolu daba olubalulekile. Umcimbi uthembisa ukuba yingqophamlando ekulweleni ukwehlukahlukana nokufakwa endaweni yebhizinisi yase-Brazilian, uma kuqhathaniswa nezimo ezihlehlayo ezibonwa kwamanye amazwe.

Isidingo Sekhredithi e-Brazil Yehla ngo-18% Engxenyeni Yokuqala Yango-2024

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Isidingo Sekhredithi e-Brazil Yehla ngo-18% Engxenyeni Yokuqala Yango-2024

I-Neurotech, inkampani yokuhlaziya idatha, ikhiphe umbiko okhathazayo ngesimo sesikweletu eBrazil. Ngokusho kwe-Neurotech Credit Demand Index (INDC), ukuseshwa kwezimali ezweni kubhalise ukwehla okukhulu ngo-18% engxenyeni yokuqala ka-2024, uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.

U-Natália Heimann, umholi we-Neurotech's Data & Analytics Business Unit for Credit, ugcizelela ukuthi lesi simo sokwehla akusona sakamuva. "Isidingo sesikweletu besisendaweni engemihle kusukela ngo-Agasti 2022, ngaphandle kwalapho okungavamile," echaza.

Ukuhlaziywa komkhakha kuveza ukuthi umkhakha wezezimali ube nokwehla okuncane kakhulu ngoJuni (-22%), kwalandelwa ukudayisa (-21%). Ngokumangalisayo, umkhakha wezinsizakalo uthole ukukhula okuhle ngama-30%. Engxenyeni yokuqala yonyaka, ukudayisa yikho okuthinteke kakhulu, kwehle ngo-30%, kuyilapho amabhange nezikhungo zezimali zehle ngo-14%. Umkhakha wezinsizakalo usalokhu uqinile, futhi ukhuphuke ngo-18%.

Kwezokudayisa, izitolo ezinkulu yizona kuphela isigaba esibhalise ukukhula (4%) engxenyeni yokuqala yonyaka, okubonisa ukuthi abathengi babeka eqhulwini ukusetshenziswa kwemali okuyisisekelo. Izitolo zomnyango yizona ezithinteke kakhulu, zehle ngo-61%.

U-Natália Heimann aliboni ithemba lentuthuko esikhathini esifushane. "Asikuboni ukuguquka okuphawulekayo kwalesi simo ezinyangeni ezizayo, ikakhulukazi uma kubhekwa izinga eliphezulu le-Selic," usho kanje.

Lesi simo sesidingo esincishisiwe sesikweletu sibonisa izinselele zezomnotho abantu base-Brazilian ababhekana nazo, imali yabo engenayo esengozini futhi bagxile ezindlekweni ezibalulekile. Lesi simo sidinga ukunakwa kwemikhakha yezomnotho futhi singase sibonise isidingo sezinyathelo zokukhuthaza ukufinyeleleka kwezikweletu kanye nokuthuthukisa umnotho.

Izikhangiso ezixhasiwe: zizobiza kangakanani?

URenan Cardarello
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Izikhangiso ezixhasiwe: zizobiza kangakanani?

Into eyodwa ochwepheshe bemidiya abakhokhelwayo abayiqaphele eminyakeni yamuva nje ukwenyuka okuqhubekayo kwezindleko zokukhangisa okukhokhelwayo, noma ngabe Izikhangiso ze-Google, Izikhangiso ze-Meta, Izikhangiso ze-TikTok, njll. Ngokulandela lo mbono, kuphakama imibuzo ethile mayelana nesihloko: yiziphi izizathu zokwenyuka kwezindleko zezikhangiso, futhi zizoqhubeka zikhuphuka isikhathi esingakanani?

Yize kungeyona insiza ephilayo noma yamahhala, ukutshala imali ekukhangiseni okukhokhelwayo kungaletha imbuyiselo ebaluleke kakhulu ezinkampanini, njengoba kuvumela ukufinyelela okubanzi kokuthunyelwe, okuvumela uhlobo lomkhiqizo ukuthi lufinyelele izethameli ezibanzi, kuyilapho futhi luzihlukanisa ngokuya ngobuntu obuchazwe ngamasevisi noma imikhiqizo enikezwayo. Futhi ngenxa yalesi sizathu, ngisho namanani akhuphukayo, ukutshalwa kwezimali kuyaqhubeka.

Inkinga, nokho, ukuthi kube nombono ocacile wokukhuphuka kwentengo kule ndawo eminyakeni yamuva, okubangelwa ikakhulukazi ubhubhane. Ngemuva kwakho konke, ngokusabalala kwe-COVID-19 emhlabeni wonke ngo-2020 nango-2021, izikhungo eziningi kwadingeka ukuthi zivale iminyango yazo. Ukuphendula lo mthelela onamandla emakethe ebonakalayo, sibone ukuthuthuka okukhulu ekusetshenzisweni kwe-inthanethi phakathi kwabantu, osekuphenduke umhlanganyeli wansuku zonke ezimpilweni zabantu abaningi, kuze kube ngaphambilini, babengenakho ukuxhumana noma intshisekelo emhlabeni obonakalayo.

Idatha ye-WHO, njengobufakazi balokhu, ikhombisa ukuthi kube nokukhuphuka okungama-71% kuye kwangama-83% enanini lemizi enokufinyelela ku-inthanethi phakathi kuka-2019 no-2020, okuhambelana nemizi exhunywe cishe eyizigidi ezingama-61.8. Kulesi simo, njengoba izitolo zenyama bezingeke zikwazi ukuphinda zivulwe ngesikhathi esifushane, umqondo omuhle osomabhizinisi abaningi ababenawo kwakuwukuqala ukuthengisa ku-inthanethi, lapho wonke umuntu egcina echithe amahora amade.

Ngaphezu kwalokho, phakathi nenkathi yokuhlukaniswa nomphakathi, ochwepheshe abaningi baphelelwa umsebenzi futhi kwadingeka bathole izindlela zokuzondla ngokwezimali, okuphinde kwavusa omunye umnyakazo ophawulekayo ngalesi sikhathi: imikhiqizo yolwazi. Phakathi kwalokhu, ukuduma kokuqukethwe kokuphathwa kwethrafikhi ekhokhelwayo kwakuphawuleka.

Ngakho-ke sibe nezisekelo ezintathu zomcimbi esiwuhlaziyayo: abaqashi (abavela ezitolo ezivalwe ngesikhathi sodlame), ochwepheshe abanqanyulwa imisebenzi yabo, futhi, ekugcineni, ukuthengiswa kolwazi oludingekayo kubantu abangasebenzi ukuze baqale imisebenzi elula kulo mkhakha—okuholele ekumitheni kwezitolo eziku-inthanethi nabaphathi bezimoto. Umphumela? Izitolo ezimbalwa ezisesigabeni esifanayo ziyaqhudelana, ohlelweni lwendali, ezinkundleni zokukhangisa zamagama angukhiye afanayo.

Ephuzwini elihlobene, isibonelo, uma kunesidingo esikhulu somkhiqizo futhi imakethe ihlangabezana nokushoda, kwenzekani? Intengo iyakhuphuka. Futhi yilokho obekwenzeka eminyakeni yamuva. Kube nokushoda kwamakhasimende kuzo zonke lezi zitolo ezazingazi ukuthi zingawanciphisa kanjani amabhizinisi azo e-e-commerce.

Lokhu kukhuphuka kwamanani entengo kwalandelwa eduze izimakethe emhlabeni wonke, kwaze kwathinta nenani lemikhiqizo yokudla edumile ematafuleni aseBrazil, njengoba kuboniswe esihlokweni se-O Globo, "NgoJanuwari nangoFebhuwari, izindleko zokudla ekhaya zikhuphuke ngo-2.95%, uma kuqhathaniswa no-1.25% ku-IPCA. U-El ​​Niño uthinte isivuno. Ubhontshisi, irayisi, amazambane asevele akhuphuka ngo-120 izaqathi."

Mayelana nomnotho wamazwe ngamazwe, sinesibonelo njengesibonelo idatha eyabiwe ocwaningweni "Izinga lokwehla kwamandla emali e-UK: Izintengo zikhuphuka ngokushesha kangakanani?", okutholwe ukuthi, nakuba ukwehla kwamandla emali kwehle kakhulu kusukela kwafinyelela ku-11.1% ngo-Okthoba 2022, okwakuyinani eliphakeme kakhulu eminyakeni engu-40, lokhu akusho ukuthi amanani ayehla—ukuthi nje akhuphuka kancane ngokushesha. Konke lokhu kubonisa ukuthi akukhona nje kuphela ukuthi amanani okukhangisa ayenyuka; kodwa lonke ijika lezindleko lisendleleni ekhuphukayo.

Kulo mongo ojwayelekile, izizathu zokwenyuka kwamanani omkhankaso okhokhelwayo zicacile. Ngamafuphi, yilezi: ukwenyuka okuvamile kwamanani entengo kuwo wonke (ngisho nasemazweni athuthukile); ukuminyana kwabakhangisi endaweni efanayo, kungabikho izici ezihlukanisayo; kanye nokwehla kwamandla emali yaseBrazil, okwenza isimo sibe sibi kakhulu. Uma kubhekwa lokhu, inkambiso ye-PCP ne-PPI (pay-per-click and pay-per-impression, ngokulandelanayo) izintengo zomkhankaso ingenye yokwenyuka kwezindleko okuqhubekayo, noma okungenani lowo ngumbono owabiwe ochwepheshe bethrafikhi abakhokhelwayo abanolwazi lweminyaka emakethe.

Isetshenziswa kanjani isu elisebenzayo lokukhangisa izitolo eziku-inthanethi, ngokusho kochwepheshe

Ukuvuselelwa kwe-E-Commerce
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Isetshenziswa kanjani isu elisebenzayo lokukhangisa izitolo eziku-inthanethi, ngokusho kochwepheshe

Iqhutshwa ukwanda kokuxhumana kwedijithali nokushintsha imikhuba yabathengi, i-e-commerce ikhule kakhulu. Ngonyaka odlule, umkhakha we-e-commerce womhlaba wonke udlule uphawu lwama- $ 4.9 trillion ekuthengisweni. Ngokusho kwe-eMarketer, i-e-commerce izobalelwa cishe ama-23% akho konke ukuthengiswa kwezitolo ngo-2024.

Isu elihlelwe kahle lokumaketha kwedijithali libalulekile ukuze izitolo eziku-inthanethi zigqame kulo mkhakha wokuncintisana. Ukusuka ekuthuthukiseni amasu e-SEO kuya ekusebenzisaneni nabathonya kanye nokutshala imali ekukhangiseni okukhokhelwayo, indlela ngayinye kufanele ihlelwe kahle futhi isetshenziswe ukuze ingagcini nje ngokufinyelela amakhasimende angaba khona kodwa futhi iwahehe.

Ngokusho kuka -Humberto de Mello , i-CEO ye -M.SEO , i-ejensi esebenza ngokukhethekile nge-Digital Marketing, ikhono lokusungula izinto ezintsha nokuzivumelanisa ngokushesha nezimakethe nezithameli eziqondiwe kubalulekile ukuze osomabhizinisi bedijithali bakhe ubuhlobo obuhlala njalo namakhasimende abo. "Ukuze isitolo esiku-inthanethi siphumelele, kuyadingeka ukuthi kuhlanganiswe amasu okuthengisa edijithali angagcini nje ngokukhulisa ukubonakala kodwa futhi aguqule ukuvakasha kube ukuthengisa kwangempela," uyachaza.

Ukusetshenziswa kwamaqhinga kwamanethiwekhi omphakathi

Ngezigidigidi zabasebenzisi abasebenzayo nsuku zonke, izinkundla zokuxhumana zivumela imikhiqizo ukuthi ifinyelele izethameli eziningi ngemikhankaso ekhangayo nehloselwe kakhulu. "Ikhono lokudala imikhankaso ephoqelelayo nehloswe kakhulu ivumela izinkampani ukuthi zifinyelele izethameli eziningi futhi zixhumane nabathengi eziqondiswe kubo ngendlela eqondene nomuntu uqobo nefanele," kugcizelela uMello.

Ngaphezu kwalokho, isimo esisheshayo nesisebenzisanayo senkundla yezokuxhumana kusiza impendulo yesikhathi sangempela kanye nokwakha ubudlelwano. I-Instagram, isibonelo, iyinkundla ekahle yokwabelana ngezithombe namavidiyo amafushane athatha ukunaka kwabathengi ngokushesha. I-Facebook, yona, isalokhu iyinketho engcono kakhulu yokwakha umphakathi, kuyilapho i-TikTok inikezela ngamavidiyo anegciwane kanye nefomethi ehlukile yokufinyelela intsha, izithameli ezibandakanyekayo.

Ukuze kwandiswe umthelela, okuqukethwe kwemvelo kudinga ukufaneleka futhi kuhambisane nezintshisakalo zababukeli okuqondiwe. "Ukuthumela njalo nokusebenzisa izinsiza ezihlukahlukene ezitholakala kulawa mathuluzi kuyizindlela ezisebenzayo zokugcina umkhiqizo wakho uphezulu engqondweni. Ngakolunye uhlangothi, imikhankaso exhasiwe ikuvumela ukuthi uqondise ngokuqondile izikhangiso, ufinyelele amakhasimende angaba khona ngokusekelwe kudatha yabantu, yokuziphatha, nentshisekelo," kutusa uchwepheshe.

Ukwenza kube ngokwakho njengokhiye wempumelelo

Ngaphandle kwenkundla yezokuxhumana, ukumaketha nge-imeyili kuhlala kungenye yezindlela ezinamandla kakhulu zokuguqula umkhondo, ikakhulukazi uma imilayezo ibalulekile futhi ihambisana nezidingo zakho. Ngokusho kwedatha evela ku-Campaign Monitor, ukwenza okuqukethwe kube ngokwakho kungakhuphula amanani okuvula ama-imeyili kufika ku-26%.

Amasu afana ne-imeyili ezenzakalelayo, ethumela imilayezo eqondiwe ezimeni zamasu, njengezinqola ezilahliwe noma izinsuku zokuzalwa, nazo zisebenza kahle kakhulu. "Umkhankaso ohlelwe kahle kufanele uhlukanise isisekelo samakhasimende futhi unikeze okuqukethwe okulungele izintshisekelo zabo kanye nokuziphatha kokuthenga," kuphakamisa uMello.

Ukwandisa ukwethembeka nokufinyelela

Ubambiswano nabagqugquzeli luphinde lubonakale lubalulekile ezitolo eziku-inthanethi ezifuna ukukhulisa ukwethembeka kwazo futhi zifinyelele izethameli ezintsha, ezihlosiwe. "Abathengi bavame ukuthembela izincomo ezivela kubantu ababalandelayo futhi babazisa kakhulu, okwenza abathonya babe yisiteshi esinamandla sokukhangisa imikhiqizo nezinsizakalo," kuphawula uchwepheshe.

Ngokusebenza nabagqugquzeli abanezithameli eziqondana nomkhiqizo, kungenzeka ukwakha ukwethembana futhi kukhuphule ukuhlanganyela ngokuphawulekayo. Ku-Humberto, le ndlela yokufundisa ayigcini nje ngokukhulisa ukubonakala kwesitolo kodwa futhi isungula ukuxhumana okuhlala njalo okuzuzisa izinhlangothi zombili, okukhuthaza ukuhlobana okuhle engqondweni yomthengi. "Ukusungula ubudlelwano bangempela nabagqugquzeli kuqinisa ukwethembeka komkhiqizo futhi kukhulisa umyalezo kubalandeli," uyagcizelela. 

Ukuzuza imiphumela esheshayo

Nakuba ithrafikhi yezinto eziphilayo ibalulekile ekuhlanganyeleni, ukukhangisa okukhokhelwayo kuhlala kuyisu elibalulekile ukuze uthole imiphumela esheshayo. Amapulatifomu afana ne-Google ne-Facebook Ads anikezela ngezinketho ezahlukahlukene zokudala izikhangiso eziqondiwe, ezingalungiswa ngesikhathi sangempela. “Le ndlela ibalulekile ukuze kufinyelelwe amakhasimende amasha ngokushesha futhi kwandise ukubonakala kwesitolo ngezikhathi ezibalulekile, njengokwethulwa komkhiqizo noma ukukhushulwa kwesizini,” kuchaza uMello.

Ukuze usebenzise ngempumelelo lawa maqhinga, kubalulekile ukuqala ngezathameli ezinemininingwane nokuhlaziywa kwemakethe. Ukuqonda izidingo zabathengi nokuziphatha kukuvumela ukuthi udale imikhankaso egomelayo futhi ehlosiwe futhi ukhombe ukuthi yiziphi izinkomba eziqondaniswe kakhulu nezinjongo zebhizinisi. "Lokhu kuhlaziywa okuqhubekayo akugcini nje ngokuthuthukisa ukusebenza komkhankaso kodwa futhi kuvumela ukuzivumelanisa nezimo ezithandwa yikhasimende nezimakethe kanye nezimfuno," kugcizelela i-CEO.

Kochwepheshe be-M.SEO, ukuqapha njalo imiphumela nokulungisa amaqhinga njengoba kudingeka yikho okuhlukanisa ibhizinisi eliphumelelayo emakethe. “Ukuhlanganiswa kwamasu ahlukahlukene okukhangisa ngedijithali, kuhlanganiswe nokuhlaziywa kwedatha okuqhubekayo, yikho okuhlukanisa izitolo eziphumelelayo eziku-inthanethi kulezo ezilwela ukugqama,” ephetha.

I-Customer Centric: Qonda ukuthi ama-SME atshala imali ekuqeqeshweni amzuzisa kanjani umthengi

Ukuvuselelwa kwe-E-Commerce
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I-Customer Centric: Qonda ukuthi ama-SME atshala imali ekuqeqeshweni amzuzisa kanjani umthengi

Osomabhizinisi baseBrazil manje bamele u-30.1% wabantu abaneminyaka engu-18 kuya ku-64, cishe abantu abayizigidi ezingu-42. Amaphesenti amabhizinisi asebenza iminyaka engaphezu kwemithathu nesigamu akhule esuka ku-10.4% ngo-2022 aya ku-11.9% ngo-2023, amele abantu abayizigidi ezingu-17, ngokombiko othi "Entrepreneurship in Brazil 2023" we-Global Entrepreneurship Monitor (GEM). Iqhutshwa yi-National Association for Studies in Entrepreneurship and Small Business Management (Anegepe) ngokubambisana ne-Brazilian Micro and Small Business Support Service (Sebrae), inhlolovo iphinde igqamise ugqozi oluvuthwayo, nephesenti losomabhizinisi ngesidingo lehla lisuka ku-47.3% laya ku-38.6%; ukuze "uthole ukuziphilisa" kusuka ku-82% kuya ku-74.1% ngenkathi "wenza umehluko emhlabeni", noma ukwenza ngenhloso, kufinyelele isikhundla esingcono kakhulu ekubekweni kokuqala kusukela ekudalweni kwalolu chungechunge lomlando, lusuka ku-75,2% lwaya ku-76.5%. 

Izinzuzo ze-Franchising

Uma kucatshangelwa amandla osomabhizinisi eBrazil, ochwepheshe esigabeni sama-franchise bagqamisa indima yamanyuvesi ezinkampani ekugcineni impilo ende kanye nokukhuthaza ukuthuthukiswa kwebhizinisi. Ku-Luiz Paulo Teixeira, iphini likamongameli Wezemfundo mpo ku -300 Ecossistema de Alto Impacto , inyuvesi yenkampani iqinisekisa ukuhluka kolwazi kuyo yonke inethiwekhi ngezindlela zokufunda eziqondile. Uyisibonelo senzuzo yezinkundla zobuchwepheshe, ezinganciphisa izindleko ngenkathi zenza ukufinyeleleka, i-capillarity, kanye ne-concurrency. "Ukutshala imali ekuqeqeshweni kuxhumene ngokuqondile nokuphila isikhathi eside kwebhizinisi kanye nemiphumela esemqoka. Lokho okungase kubonakale kubiza kwabanye namuhla, uma imfundo yezinkampani ingaqaliswa, kungase kube umthwalo wezomnotho omkhulu nakakhulu esikhathini esizayo. Inethiwekhi izolahlekelwa ukulinganisa kanye nogqozi, ikhiqize ukulawulwa okuncane okuqhubekayo nokujwayelekile. Uma kucatshangelwa inzuzo engenakugwenywa yabasebenzi ekupheleni kwemfundo kuveza ukuntuleka kwemfundo eqhubekayo ezinkampanini ezingase zibe khona ezikhungweni zemfundo ephakeme. ukungazethembi nokungazinzi,” kuchaza yena.

Ngokuhambisana nemigqa efanayo, uCristiano Corrêa, iphini likamongameli we-Management vertical, naye ose-300 Ecossistema de Alto Impacto, uncoma ukuthi izifundo ezihloselwe ama-franchise zinikeze indlela yolwazi ehlanganisa amakhono aqinile nathambile, ngaphezu kokuqonda isimo samanje sosomabhizinisi ngamunye. "Inethiwekhi eqeqeshwe kahle kuzo zonke izigaba futhi ihlale ithola ulwazi yenza ama-franchisees azethembe kakhudlwana ekwenzeni izinguquko lapho kudingekile futhi ekunikezeni abasebenzi babo ithuba lokukhula okwandayo njalo. Kudinga isikhuthazo esikhulu kubanikazi bomkhiqizo ukuze baqaphele ukuthi ukuqapha ngokucophelela kwenza umehluko, ngaphezu kokutshala izimali ekuthuthukisweni kochwepheshe ukuze ibhizinisi ligcine ibhalansi futhi ligweme ukuphakama nokwehla, "usho kanje. 

Empeleni, izifundo kanye nokweluleka kudlula uchwepheshe futhi kwenza umehluko ezingeni lomuntu siqu. 

Isebenza cishe iminyaka emibili, i-UniMQ, inyuvesi yezinkampani yaseMinha Quitandinha , ukuqaliswa kobuchwepheshe bokuthengisa obusebenza ngaphansi kwemodeli ye-franchise ye-autonomous mini-market franchise, isivele iqeqeshe inani labantu abangu-171 asebeqedile izifundo esikhungweni esakhiwe yi-franchise. "Sidale i-UniMQ ukuze senze amabhizinisi osomabhizinisi aqhubeke futhi enze inzuzo ngokuvumelanisa indlela yokusebenza nokusebenza. Lesi sinyathelo sinikeza ukwesekwa kusukela ngaphambi kokuba isitolo sivule ekuphathweni kwansuku zonke, ukugcina izindinganiso ezinhle kakhulu zokusebenza ezitolo zethu, "kusho uDouglas Pena, CRO eMinha Quitandinha.

Njengamanje, izifundo zihlanganisa izihloko ezifana nokuthengisa, ukudayisa, kanye nolwazi lwamakhasimende kuwo wonke amamojula amahlanu. I-UniMQ yengeza njalo amamojula amasha nezihloko endaweni yesikhulumi, okubonakala enanini eliphezulu elingaguquki labantu abenza izifundo. "Ukufunda okuqhubekayo kubalulekile ekukhuliseni impumelelo yosomabhizinisi abajoyina inethiwekhi ye-franchisee. Sisanda kufaka izifundo ku-Excel, ukuxhumana ngokubhala nokukhuluma ngomlomo, uhlelo lolimi, ezezimali zomuntu siqu, kanye nokuphathwa kokuphila komuntu siqu kanye nobuchwepheshe-izifundo ezizohlinzeka ngolwazi kwezinye izindawo, kuhlanganise nokuphila komuntu siqu, futhi zizosiza ukubenza bangabi osomabhizinisi abangcono kuphela kodwa futhi babe abantu abangcono, "kwembula lesi sikhulu.

Ukukala imiphumela, i-franchise inethimba 'le-Franchisee Success', elihlukaniswe ngezindawo: ezezimali, ukuthengisa, ukuthengisa okubonakalayo, ukumaketha, ubuchwepheshe, nokuthenga. "Umsebenzi wansuku zonke waleli qembu uwukuqapha ukuthi yiziphi ama-franchisees akwazi ukuzisebenzisa kuzo zonke izinto zokufunda nezinto ezinikezwa ngumkhiqizo. Leli thimba liphinde lihlonze ukuthi yini engase isetshenziselwe izifundo noma ukuqeqeshwa, futhi lezi zibuyekezo zibanjwa masonto onke, zinikeza izibonelo ezingokoqobo zendlela yokusebenzisa konke okufundiwe ekuqeqeshweni, "uyachaza.

Ngaphezu kwalokho, ukuze inikeze ukuqeqeshwa okuqinisekisiwe, i-UniMQ njengamanje ibambisene ne-Pontifical Catholic University yase-Rio Grande do Sul (PUC-RS), evumela ama-franchisees ka-Minha Quitandinha kanye nabasebenzi ukuthi bathathe izifundo ze-postgraduate kanye nezifundo ezikhethekile ezinesaphulelo. “Siphinde sisebenze namanye amanyuvesi, ngenhloso yokwakha ubudlelwano obusha namathuba awo wonke umuntu,” uyanezela. 

Inyuvesi ekubambeni ikhiqiza ukwanda kwethikithi elimaphakathi nomsebenzi onenhloso ezinkampanini ezimbalwa

Ukuze kuthuthukiswe ukuqeqeshwa kwabasebenzisa ama-franchise nabasebenzi, i-Impettus Group , enye yezinkampani ezinkulu eziphethe ama-franchise e-bar nerestshurenti, ephethe amaketango e-Espetto Carioca, Mané, Buteco Seu Rufino, kanye ne-Bendito, yethule i-Impettus University engxenyeni yesibili ka-2023 ukuze ithuthukise umuzwa wokuba phakathi kwabasebenzi bayo bama-franchise abangaphezu kuka-2,000. “Ngaphandle kokushintshisana ngolwazi, wonke umuntu uzizwa eyingxenye yenkampani ebambe iqhaza, njengoba ulwazi lomuntu siqu endlunkulu yethu lubonisa ubukhulu namandla okuba yi-Impettus, ngomzuzwana wokushintshisana okuhlanganiswe nokuqiniswa kwamagugu ethu,” kusho uBruno Gorodicht, umqondisi weqembu lebhizinisi elisha.

Ngephrojekthi yokuhlola eyethulwe ngo-2021, ukwanda kwenani lamathikithi kubonwe ezitolo ezithole ulwazi lokuqeqeshwa. "Siphinde sahlonza ukwanda kokwaneliseka kwabasebenzi, njengoba besondela ku-franchisor namanye amayunithi, bezibona njengengxenye yeqembu futhi bebona umsebenzi wabo njengonenjongo ebanzi. Lokhu kwaphawuleka ikakhulukazi endaweni yokusebenzela amakhasimende," kwembula uGorodicht.

Kuze kube manje, kuye kwanikezwa izifundo zesevisi yamakhasimende ezigxile ekuthengiseni, ekuhleleni amasu kanye nabasebenzi, ukuphatha ukudla, nokuphatha: ezezimali, izintela, kanye nokubusa. "Izifundo zisuka ehoreni elilodwa nesigamu kuya kwezintathu, futhi abahlanganyeli bathola isitifiketi sangaphakathi sokubamba iqhaza. Imiphumela yezifundo ibhekwa nsuku zonke futhi, ezimweni ezingokoqobo, ihambisana nemigomo emisiwe futhi iqashwe yiminyango yokusebenza, "kuchaza.

Kukhona nezifundo eziklanyelwe ngokukhethekile izethameli eziqondiswe yi-franchisor, njengezezimali zomuntu siqu namakhono okwethula. "Kuyafaneleka ukugcizelela ukubaluleka kokuthi abantu bazwakale kulezi zikhala, ukuze bangagcini nje ngokufunda ukwabelana ngolwazi kodwa nendlela yokuziveza. Ukugxila kubantu kanye nokukhula komuntu siqu yikho okuholele ekutheni i-Impettus Group ithuthukise iphrojekthi ye-Impetus University," ephetha.

Amakha nezimonyo ziphakathi kwemikhiqizo ethengwa kakhulu ku-inthanethi

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Amakha nezimonyo ziphakathi kwemikhiqizo ethengwa kakhulu ku-inthanethi

Amakha nezimonyo yizinto okungenzeka kakhulu ukuthi zithengwe ku-inthanethi, ngokusho kuka-54% wabathengi abahlolwe ocwaningweni olwenziwa yi -NIQ Ebit , inkampani egxile kwezohwebo nge-inthanethi kanye nocwaningo lwemakethe. Isizathu esikhulu salokhu kuthanda ukuthi u-44% uthi bavakashela izitolo eziku-inthanethi ngenxa yokukhangisa ezinkundleni zokuxhumana ezifana ne-Instagram ne-Facebook.

EBrazil nasemhlabeni wonke, i-e-commerce ibilokhu ikhula, iqhutshwa ukushintsha imikhuba yokuthenga kwabathengi. Lolu lwazi lukhishwe kuhlolo lwe-" E-commerce Trends 2025 ", olwenziwe yi-Octadesk ngokubambisana ne -Opinion Box , okubonisa ukuthi, phakathi kwabaphenduli abangu-2,055, abangaphezu kwesigamu benza ukuthenga kwabo izimonyo ku-inthanethi, benciphisa ukuvakashela kwabo ezitolo ezibonakalayo.

Imikhiqizo efunwa kakhulu ihlanganisa iphunga elimnandi, ye-skincare , nezinto zokunakekela izinwele ezifana nezomisa izibhamu namadayi. Ukuthenga okuningi okokusetshenziswa komuntu siqu, kodwa izipho zezimonyo neziqholo nazo zinomthelela ekuthengisweni.

Kubalulekile ukukhetha izimonyo ezifanele 

I-Brazilian Society of Dermatology (SBD) yeluleka ukuthi, ngaphambi kokuthenga izimonyo, kubalulekile ukuqonda izici zesikhumba nomzimba wakho. Mayelana nokunakekelwa kwesikhumba , imikhiqizo kufanele ikhethwe ngokucophelela ukugwema ukucasuka okungaba khona.

Imibuzo mayelana nokuthi isiphi isikhilimu elangeni esingcono kakhulu noma indlela yokukhetha okokuthambisa ebusweni ivamile, futhi zombili izinqumo kufanele zenziwe kucatshangelwa uhlobo lwesikhumba somuntu ngamunye, esingaba inhlanganisela, esinamafutha, noma esomile.

Uma kuziwa kumakha, kuyanconywa ukuthi ubheke ulwazi mayelana nokwakheka kwawo. Amakha ahlukaniswe abe imindeni enuka kamnandi: i-herbal, izinkuni, nenhlaka. Ukwazi lokhu kwenza ukukhetha kube lula.

Ulwazi ngamazinga okugxilisa ingqondo lungaba usizo. Imikhiqizo kuphela ene-concentration engaphezu kuka-30% ibhekwa njengamakha eqiniso. Isicelo kufanele senziwe ezihlakaleni nangemuva kwentamo, futhi umkhiqizo akufanele uvezwe ekushiseni noma ekuswakeni.

Ukukhomba uhlobo lwezinwele zakho nakho kubalulekile lapho ukhetha imikhiqizo. Ngezinwele ezinamafutha, imikhiqizo engasindi engeke yomise izinwele zakho iyanconywa. Ngezinwele ezomile, kungcono ukubeka phambili imikhiqizo enezindawo ezimanzisa nezondlayo, kuyilapho izinwele ezihlangene zidinga i -shampoo kanye ne-conditioner. Ukukusiza ukuthi uthole umkhiqizo olungile, icebiso elilodwa ukuqonda amalebula nezithako ezisetshenzisiwe.

Idatha yokuvikeleka iqinisekisa ukuvikelwa kokuthenga

Ucwaningo lwe -NIQ Ebit lubonisa ukuthi ama-88% amakhasimende athenga ku-inthanethi okungenani kanye ngenyanga. Kubalulekile ukunaka imininingwane yehhovisi kanye nezokuphepha. Ukucwaninga ukuthembeka kwesitolo se-inthanethi, izindlela zokukhokha, izincazelo zemikhiqizo, kanye nokuqaphela ukukhwabanisa nezaphulelo eziphakeme kuyizinyathelo ezibalulekile zokuphepha ukuze uqinisekise ukuthi idatha yakho nokuthenga kuvikelekile, ngokuhambisana nemihlahlandlela evela kuma-ejensi okuvikela abathengi.

Ngokungeziwe kulawa maphuzu, izikhungo zezokuvikela zixwayisa ngokubaluleka kokuqonda izinqubomgomo zenkampani zokubuya nokushintshisana, izikhathi zokulethwa, kanye nokuqhathanisa amanani ukuze kuqinisekiswe ukuthi uthola isivumelwano esingcono kakhulu.

Ukuthenga kwamanye amazwe kudinga ukunakwa okukhethekile kubathengi. Ngonyaka odlule, i-Federal Revenue Service yakha uhlelo lwe-Remessa Conforme, oluqinisekisa izinkampani ze-e-commerce ezilandela imithetho yokungenisa. Ngokusho kwe-ejensi, abathengi abathenga kulawa masayithi bajabulela izinzuzo ezinjengokwehliswa kwentela ekuthengeni okufika ku-US$50.

Ngokocwaningo, u-72% wabathengi baseBrazil bathi iningi lemikhiqizo yabo bathenga ezitolo zakwamanye amazwe njengeShopee , Shein , ne -Aliexpress . Lokhu kukhethwa kungenxa yokuhlukahluka kwezinto, amanani aphansi, nekhwalithi yomkhiqizo.

Ukuqinisekisa ukuvikelwa kwabathengi, umthetho ubuye uhlanganise uhwebo lwedijithali. Ikhodi Yokuvikelwa Kwabathengi (i-CDC) isungula amazinga okugcina amalungelo amakhasimende kanye nezibopho zabathengisi. Umthetho we-E-commerce (No. 7,962/2013) ulawula ukuthengiselana phakathi kwesitolo se-inthanethi nomthengi waso.

Ukusebenza kahle Kokulethwa Kwempahla Kukhuphula Imali Engenayo Enkampanini Yokudiliva

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Ukusebenza kahle Kokulethwa Kwempahla Kukhuphula Imali Engenayo Enkampanini Yokudiliva

Umsebenzi wokulethwa oyimpumelelo udlulela ngalé kwekhwalithi yemikhiqizo enikezwayo. Ukusebenza kahle kokulethwa kwezidingo kubonakale kuyisici esibalulekile empumelelweni nasekukhuleni kwezinkampani kulo mkhakha, njengoba kuboniswe endabeni yePizza Now.

Iketango le-pizzeria, ebelinemali emangazayo yezigidi ezingama-R18 ngo-2023, iphrojekthi yokuphinda kabili lelo nani kulo nyaka. Imfihlo yalokhu kukhula kwe-exponential? Ukuphathwa kwe-oda okufanelekile kanye nesistimu yokulethwa esebenza kahle kakhulu.

U-Jobson Ferreira, isikhulu esiphezulu sokusebenza kwe-Pizza Now, ugcizelela ukubaluleka kokusebenza kahle: "Umgomo wethu ngaso sonke isikhathi ukubeka phambili ukusebenza kahle. I-pizza ifika ishisa futhi imnandi kukhasimende, igcina zonke izindinganiso zekhwalithi esizikhuthazayo."

Le nkampani yamukele amasu amasha okuqinisekisa ukusebenza kahle kwayo, okuhlanganisa ukusetshenziswa kohlelo lwayo lokulethwa kanye nobambiswano lwesu ne-iFood, lapho zonke izitolo zochungechunge zithole amaphuzu aphezulu.

Ukwengeza, i-Pizza Now isebenzisa i-Saipos, uhlelo oluphelele lokuphatha ama-oda olulawula izimali kanye nempahla, eqinisekisa ukucutshungulwa kwe-oda okuphumelelayo. "Nge-Saipos, ungakwazi ukuqapha yonke into ukude ngesikhathi sangempela, uvumele ama-franchisees ukuthi agcine izinga eliphezulu lokulawula nokusebenza kahle ekusebenzeni kwansuku zonke," kuchaza u-Jobson.

Iqembu le-Alibaba Libika Ukwehla okungu-29% Kwenzuzo Yezimali Yekota yokuqala

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Iqembu le-Alibaba Libika Ukwehla okungu-29% Kwenzuzo Yezimali Yekota yokuqala

Isikhondlakhondla se-e-commerce yaseChina i-Alibaba Group simemezele ukwehla okukhulu kwenzuzo yaso ngekota yokuqala yezimali. Le nkampani ibike ukuthi yenze inzuzo yama-yuan ayizigidi eziyizinkulungwane ezingama-24,2, emele ukwehla ngo-29% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.

Ngaphandle kokwehla kwenzuzo, imali engenayo yenkampani ikhule ngo-14% unyaka nonyaka yafinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingama-234.2. Lokhu kunyuka kugqugquzelwe ukusebenza kwengxenye yayo yezentengiselwano yaseChina, ebone ukukhula kwemali engenayo ngo-12%.

Isikhulu esiphezulu se-Alibaba Group u-Eddie Wu uphawule ngemiphumela, egqamisa ukuqina kwebhizinisi esimweni esinzima somnotho omkhulu. Ugcizelele ukugxila kwenkampani ekwenzeni ngcono ukusebenza kahle kanye nesakhiwo sezindleko.

Le nkampani iphinde yamemezela izinguquko ohlelweni lwayo lwenhlangano, ngokuqokwa kwe-CEO entsha yophiko lwezohwebo lwasekhaya i-Taobao ne-Tmall Group.

Le miphumela ibonisa izinselelo i-Alibaba ebhekene nazo emakethe encintisanayo ekhulayo kanye nomnotho womhlaba ongaqinisekile. Inkampani iyaqhubeka nokuphishekela amasu okubuyisela ukukhula kwayo nokugcina isikhundla sayo sobuholi emkhakheni we-e-commerce.

Ngolwazi oluvela ku-MSN

Indlela Yokuthuthukisa Ukukhiqiza Izuza Ukuvelela Phakathi Kwabafundi

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Indlela Yokuthuthukisa Ukukhiqiza Izuza Ukuvelela Phakathi Kwabafundi

Ngokubuyela esikoleni ngemva kwekhefu lasebusika, umqondo uthola ukunakwa okukhethekile phakathi kwabafundi: "ukugeleza." Lesi simo sengqondo sokucwiliswa ngokuphelele emsebenzini, lapho umuntu ezizwa egxile ngokuphelele futhi ekhiqiza kakhulu, singaguqula ulwazi lwezemfundo, sikhulise ukukhiqiza futhi sithuthukise kakhulu inhlalakahle yabafundi.

Ukuze uthole ukugeleza, kubalulekile ukusungula isisekelo esiqinile somzimba wakho nengqondo. Ukufakwa emanzini okwanele, ukulala kwekhwalithi, nezindlela zokuphefumula ezifanele kubalulekile. Ngokusho kukachwepheshe wokusebenza u-Antonio de Nes, uma lezi zidingo eziyisisekelo sezihlangatshezwane, ukuhlela isimiso sakho kubaluleka. Ukuhlela nokubeka phambili imisebenzi kwakha indawo ekahle yokuhamba, yenze kube lula ukugxilisa ingqondo okujulile kanye nempendulo esheshayo ngenqubekelaphambili.

"I-Gamification, ngokwesibonelo, isu elihambisana nezimiso zokugeleza, ukuguqula ukufunda kube isipiliyoni esishukumisayo nesibandakanyayo. Ngokuhlanganisa imigomo ecacile, imithetho echaziwe, kanye nempendulo eqhubekayo, i-gamification ikhuthaza abafundi ukuba bajule kokuqukethwe ngendlela ejabulisayo nekhiqizayo," kuchaza u-Antonio de Nes, uchwepheshe wokusebenza ku-Optness.

Ucwaningo olwenziwa eBrazil lubonise ukuthi ochwepheshe abaqeqeshwe ngokusekelwe endleleni yokugeleza bakhulise umkhiqizo wabo nokuphila kahle ngokufika ku-44%, baqongelela inzuzo emaphakathi yamahora angu-1,000 omsebenzi ngonyaka. Nakuba lokhu okutholakele kubhekisela endaweni yokusebenza, imigomo ingasetshenziswa ngokulinganayo kumongo wezemfundo.

Ukuze i-gamification iphumelele, kubalulekile ukulungisa izinselele ngokuya ngamazinga wamakhono abafundi. Lokhu kugwema ukukhungatheka ngemisebenzi enzima ngokweqile kanye nesithukuthezi ngemisebenzi elula kakhulu. Ngokwenza izinselele zibe ngezakho nokudala ukuqhubekela phambili okufanele, kuyenzeka ugcine abafundi bebambekile futhi besesimweni sokugeleza, kuthuthukiswe ukufunda okunenjongo nokwanelisayo.

Ngakho-ke, ngokusebenzisa amasu akhuthaza ukugeleza, kokubili ekuhleleni ukufunda nasekusetshenzisweni kwezindlela zokufundisa ezifana ne-gamification, kungenzeka ukuguqula inqubo yemfundo. Lokhu akuthuthukisi ukusebenza kahle kwezemfundo kuphela kodwa futhi kwenza ulwazi lokufunda luvuze futhi luhehe kubafundi.

Ibhuku Lokukhishwa Kwengcweti Yezokudayisa Ngemva Kwezinsuku Eziyi-100 Zocwaningo e-US

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Ibhuku Lokukhishwa Kwengcweti Yezokudayisa Ngemva Kwezinsuku Eziyi-100 Zocwaningo e-US

URoberto James, uchwepheshe owaziwayo wokuziphatha komuntu kanye neziqu ze-master in psychology, usanda kukhipha incwadi yakhe yakamuva, "Living American Retail: A Journey into the Heart of Consumption." Le ncwadi iwumphumela wocwaningo olunzulu oluthathe izinsuku eziyi-100, lapho umbhali aye ezifundeni ezihlukahlukene zase-United States ukuze ahlaziye ukuziphatha kwabathengi namathrendi emkhakheni wezokuthengisa wezwe.

Ithathwa njengemodeli yomhlaba wonke, i-United States yasebenza njengelabhorethri ka-Roberto James, ochaza encwadini yakhe ukuthi isiko lendawo likuthonya kanjani ukuthengisa, kusukela emikhubeni yokuthenga kuya ekukhetheni umkhiqizo kanye nesevisi. "Okunye engikubonile ukuthi abathengi baseMelika bakwazisa kangakanani ukunethezeka nesivinini. Lokhu kwenza ukuzisebenzela, isibonelo, isidingo emikhakheni ehlukahlukene yokudayisa, kusukela ezitolo ezinkulu kuya ezitolo ezilula. Futhi ubuchwepheshe budlala indima ebalulekile kulokhu, "kusho umlobi.

U-Roberto uphinde agqamise indima ebalulekile ye-Artificial Intelligence (AI) kunguquko yezokuthengisa, ukuhlinzeka ngezindlela ezintsha zokuxhumana namakhasimende, ikakhulukazi izizukulwane ezincane, nokwenza kube ngokwakho okuhlangenwe nakho kokuthenga. Ukufuna njalo kwabathengi baseMelika ukunethezeka nokusebenza kwenza "izimakethe eziseduze" zibe ingxenye ebalulekile yomkhakha wezokuthengisa wezwe.

"Imvelo yalolu cwaningo inganikeza umbono oyingqayizivele wokuqonda ukuthengisa kanye nezinselele zayo ngendlela engokoqobo, esebenza ngezandla. Le ncwadi isebenza njengesiqondiso sentuthuko, izitayela, kanye nemibono emisha wonke umthengisi okudingeka azi, "kuphetha uRoberto James.

Ngaleso sikhathi, abathengisi base-Brazilian babhekana nokukhula okuthembisayo ngo-2024. Idatha evela ku-Brazilian Institute of Retail and Consumer Market Executives (Ibevar) ibonisa ukuthi, ngenxa yokwehla kwamandla emali, umkhakha wenze inqubekelaphambili uma kuqhathaniswa nonyaka odlule. Ukuthengisa okukhawulelwe, okungafaki izimoto nezinto zokwakha, kukhule ngo-2.1% kusukela ngo-Ephreli kuya kuJuni 2024 uma kuqhathaniswa nesikhathi esifanayo ngo-2023.

Isevisi:

Ukwethulwa kwencwadi ethi “Living American Retail: A Journey into the Heart of Consumption”, nguRoberto James.

Idethi: Septhemba 10-12, 2024, kusukela ngo-1:30 p.m. kuya ku-9:00 p.m.
Indawo: São Paulo Expo - Rodovia dos Imigrantes, Km 1.5

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