Ikhasi Lasekhaya 462

Ungalithuthukisa kanjani isu elisebenzayo Lokukhulisa Uhlelo Lokusebenza lokukhula komsebenzisi?

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Ungalithuthukisa kanjani isu elisebenzayo Lokukhulisa Uhlelo Lokusebenza lokukhula komsebenzisi?

Izinhlelo zokusebenza zama-smartphone zibalulekile ezimpilweni zethu zansuku zonke. Zifeza izinjongo ezihlukahlukene, ezihlanganisa ukusisiza ukuthi sithenge igrosa yanyanga zonke, uku-oda i-pizza yangezimpelaviki, ukubukela izinhlelo ze-TV namamuvi, ngisho nokuhlela nokwenza izikhathi zezokwelapha. Kunzima ukucabanga into engokoqobo ngaphandle kwezinzuzo nokunethezeka okuhlinzekwa yizinhlelo zokusebenza.

Njengamanje, kunezinhlelo zokusebenza eziyizigidi ezingu-5.7 ezisebenza emhlabeni wonke; Izigidi ezingu-3.5 zazo ezisebenza ku-Play Store (inkundla ye-Google), kanye nezigidi ezingu-2.2 ezenzelwe i-iOS, uhlelo lokusebenza lwe-Apple. Emhlabeni omkhulu wezinhlelo zokusebenza, ukuncintisana kwempumelelo ekwandiseni abasebenzisi nemali engenayo yohlelo lokusebenza kushubile; Kukulesi simo lapho Ukukhula Kohlelo Lokusebenza kudingekile.

"Ukukhula kohlelo lokusebenza kungachazwa njengecebo elinezici eziningi injongo yalo eyinhloko kuwukukhulisa abasebenzisi bohlelo lokusebenza abasebenzayo ngokuhamba kwesikhathi nangokuzinzile, futhi ngenxa yalokho, kukhuliswe imali engenayo," kuphawula u-Rafaela Saad, Umphathi Wokuthengisa ku-Appreach.

Lilungiselelwa kanjani isu eliqinile Lokukhulisa Uhlelo Lokusebenza?

Ngenani elikhulu lezinhlelo zokusebenza, indawo Yokukhula Kohlelo Lokusebenza isibe ngamasu nakakhulu. Kubalulekile ukuzehlukanisa futhi uhlale udonsa ukunaka komsebenzisi. Kubalulekile ukuthola abasebenzisi abasha futhi uxhumane nesisekelo sakho esikhona ukuze ubagcine bebuyela kuhlelo lwakho lokusebenza futhi wandise imali yakho engenayo.

Isu lokukhulisa uhlelo lokusebenza lingachazwa njengohlelo lokukhula nokumaketha lohlelo lwakho lokusebenza. Izosungula izindlela zokukhulisa ukubonakala kohlelo lwakho lokusebenza, ukulanda, ukubandakanyeka, nokuthengiswa. Ukuze ufeze lokhu, udinga inhloso ecace kakhulu kanye nama-KPI (Izikhombi Zokusebenza Eziyinhloko) anikela ekufinyeleleni lo mgomo.

"Kunamasu amaningana ahambisanayo Okukhulisa Uhlelo Lokusebenza, okungaba okuphilayo noma okukhokhelwayo. Phakathi kwalawa maqhinga, singabala imikhankaso enabathonya noma abaxhumana nabo, imikhankaso yokutholwa kwabasebenzisi abasha, nemikhankaso yokuhlenga kabusha ukuze baphinde bahlanganyele. Kuyaphawuleka ukuthi lawa maqhinga ayahambisana ngoba uhlobo ngalunye lungakhomba ingxenye ehlukile yefaneli yokuthengisa," uyaphawula.

Ukubaluleka Kokuhlaziywa Kwedatha Ekukhuleni Kwezinhlelo Zokusebenza

Siphila enkathini yedatha efinyeleleka ngokwandayo yokuthatha izinqumo zebhizinisi. Nokho, kubalulekile ukuqaphela indlela osebenzisa ngayo lolu lwazi lapho usebenzisa isu lokukhulisa uhlelo lokusebenza. 

Ukuhlaziya idatha yangaphakathi efana nezinga lokukhwabanisa, ithikithi elimaphakathi, i-ROAS, i-LTV, nokusebenza ngobuciko ngakunye kubaluleke kakhulu ekuhloleni ikhwalithi yemikhankaso yokukhula kohlelo lokusebenza, kuyilapho idatha yokulinganisa yemakethe nesiqhudelana nayo (okulandiwe, abasebenzisi abasebenzayo, imikhankaso ekhokhelwayo, abadali, ukugcinwa) kusiza ukuqonda ukuma kwemakethe nokubeka imigomo engokoqobo.

Izikhangiso eziqanjiwe zenza umehluko

Izikhangiso ziyingxenye ebalulekile yesu Lokukhulisa Uhlelo Lokusebenza; ayisango lomsebenzisi eliya kumkhiqizo nomkhiqizo. Kulapho sebevezwe esikhangisweni lapho umsebenzisi enquma ukuthi uyaludawuniloda noma cha lolu hlelo lokusebenza.

"Ukuthuthukisa umugqa webhrendi ohlakaniphile nothuthuke kahle akubambi nje ukunaka kuphela kodwa futhi kuxhumana ngokucacile nangokufingqiwe ngezinzuzo zohlelo lokusebenza nezici ezihlukile. Lokhu kusiza ukuhlukanisa umkhiqizo emqhudelwaneni, kuqinisekisa ukuthi abasebenzisi bayaliqonda ngokushesha inani elinikezwayo, futhi kunikeza ukuvumelana ekumeni komkhiqizo," esho.

Ukuphumelela kwezindleko kufanele kucatshangelwe. Izikhangiso eziqanjiwe nezenziwe kahle zithuthukisa izinga lokuguqulwa, okuholela ekwehleni kwe-CAC. Uma abasebenzisi bezizwa bephoqelekile isikhangiso, maningi amathuba okuthi balande futhi basebenzise uhlelo lokusebenza, okwandisa imbuyiselo yakho ekutshalweni kwezimali.

Ukuthuthukiswa Kokufinyelela Kusimo Sokukhula Kohlelo Lokusebenza

"Ukusondela kunezindlela eziningi zokusebenzisa amasu okukhulisa uhlelo lokusebenza. Okokuqala, siyaqonda ukuthi ukukhula kohlelo lokusebenza kuncike ezicini ezimbalwa, ezingaxhunyaniswa ngokuqondile noma ngokungaqondile namasu okukhula. Umsebenzi wethu uqala kudala ngaphambi kokuqaliswa komkhankaso. Okokuqala sidinga ukuqonda ibhizinisi leklayenti, amaphuzu obuhlungu balo, kanye nezinjongo, futhi sibeke imigomo engokoqobo yazo zombili izinhlangothi. Siphinde siqonde ukuhamba komsebenzi okungcono kakhulu kweklayenti ngalinye ukuletha umuzwa oshelelayo nongenazihibe.

Ithimba lenkampani leDatha kanye ne-BI ligxile ekuqapheni nasekuhlaziyeni ukusebenza kwemikhankaso yokukhangisa nsuku zonke. Umgomo uwukukhiqiza imininingwane ebalulekile futhi unikeze impendulo eqhubekayo, okuvumela ukukhonjwa kwezindawo zokuthuthukiswa kumasu okuthengisa. Ukuze kusekelwe ukuhlaziya ukusebenza nokuqinisekisa ukuba sobala, imibiko namadeshibhodi kwenziwa kutholakale njengoba kudingeka.

"Ngaphezu kwama-KPI namashaneli ahlobene ngokuqondile nemikhankaso, ukusebenza kuthonywa ezinye izici ezimbalwa. Unalokhu engqondweni, ithimba leDatha ne-BI liphinde lisebenzisa i-Market Intelligence kanye ne-Benchmarking platforms ukwenza ukuhlaziya okuqhathanisayo nabaqhudelana nabo. Lokhu kuhlaziya kuhlanganisa izici ezifana nokusebenza kokudala, inombolo yokulanda, abasebenzisi abasebenzayo, izinga lokugcinwa komkhankaso, futhi uphetha ukutshalwa kwezimali ekukhokheni imali.

I-AI enkonzweni yamakhasimende? Uchwepheshe uchaza indlela yokusebenzisa ubuchwepheshe ukuze kuthuthukiswe umuzwa wamakhasimende

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I-AI enkonzweni yamakhasimende? Uchwepheshe uchaza indlela yokusebenzisa ubuchwepheshe ukuze kuthuthukiswe umuzwa wamakhasimende

Ngokuvela kwesevisi yamakhasimende, abathengi namuhla balindele impendulo esheshayo nolwazi oluthuthukisiwe, kungakhathaliseki imboni, umkhiqizo, intengo, noma isiteshi sokuxhumana. Kodwa-ke, naphezu kwezinzuzo zokwamukela ubuchwepheshe namathuluzi asekelwe kubuhlakani bokwenziwa (AI), kusenendlela ende okufanele yenziwe mayelana nenkonzo yamakhasimende kanye nokwethembeka kwamakhasimende.

Kulo mongo, u-Willian Pimentel, Umqondisi Ophethe we-Freshworks e-Latin America, ukholelwa ukuthi ikusasa lenkonzo yamakhasimende lizokhanya kakhulu kunangaphambili, kodwa kudinga abaholi bezimboni ukuthi bacabange ngendlela ehlelekile mayelana nokuthi bangayisebenzisa kanjani, nini, futhi kuphi i-AI ukuze bathuthukise ulwazi.

"Ukukhula okulindelekile kwamakhasimende, okudinga insizakalo ephumelelayo futhi engaguquki, efana naleyo ehlinzekwa yizinkampani ezifana ne-Amazon, inciphise izinga le-CX ngesikhathi sokuthuthuka okuphawulekayo kwezobuchwepheshe. Amakhasimende afuna yonke into ezandleni zawo futhi alindele ukuthintana okuncane, ngakho izinkampani kufanele zithole amathuluzi amasha ukuze zihlangabezane nalezi zilindelo, "kusho uPimentel.

Le ndlela yokuphatha ivamise ukuholela emazingeni aphansi amakhasimende, ngokusho koMqondisi weFreshworks. "Isibonelo, uma i-AI isetshenziswa ngokungakhethi, ingase ibambe izingcingo zokuqala kahle kodwa yehluleke ukuxazulula izinkinga eziyinkimbinkimbi. Amakhasimende agcina ekhungathekile lapho izinkinga zawo zingaqondiswa kahle noma lapho izixazululo ze-AI zinganele."

Ku-Willian Pimentel, kubalulekile ukusebenzisa i-AI ngendlela ehlelekile, kuqala ngezinkinga ezilula futhi kancane kancane ubhekane neziyinkimbinkimbi kakhulu. Uchwepheshe uchaza ukuthi i-AI ingenza ukuhlaziya okuhle kakhulu futhi iqonde ngokushesha izindaba zamakhasimende, kepha uma yenza amaphutha, ingenza amaningi. "Ngakho-ke, ukuqondisa komuntu kuyadingeka ukuze kuqinisekiswe ukuthi izixazululo ze-AI zinembile futhi zihlakaniphile ngokomzwelo. Lokhu kusho ukuvumela i-AI ukuthi ibhekane nezinkinga ezilula, zansuku zonke kuyilapho ama-agent abantu ephatha eziyinkimbinkimbi kakhulu, "esho.

Njengenye indlela yezinkampani ezisalela emuva ekusizeni amakhasimende futhi ezifuna ukuthuthukisa ngokushesha, isikhulu seFreshworks sigcizelela ukuthi kumele baqale baqonde izinselelo zabo ezithile. "Izinkampani ezintsha ze-SaaS zingabhekana nezinkinga eziyinkimbinkimbi ezidinga ukuphathwa ngokucophelela. I-Generative AI ingasiza ngokushesha ukwakha inqolobane yolwazi eqinile futhi isungule uhlelo oluphumelelayo lokuhlukanisa i-AI. Lokhu kusho ukuhlukanisa izinkinga ngezigaba ngokusekelwe ebunkingeni bazo kanye nokuqinisekisa ukuthi izinkinga ezilula zixazululwa ngokushesha, kuyilapho eziyinkimbinkimbi zihlatshwa umkhosi ukuze kungenelele abantu." 

U-Pimentel uphinde agcizelele ukuthi izinqubomgomo nezinqubo ezicacile kufanele zisetshenziswe: "Ezindaweni ze-B2C, lokhu kubalulekile ukuze amasistimu e-AI anikeze ukwesekwa okuphumelelayo. Isibonelo, i-AI ingakwazi ukubhekana nezinkinga ezilula ngokulandela izivumelwano ezichazwe ngaphambilini, kodwa ama-agent abantu kufanele angenele lapho i-AI ihlangabezana nezinkinga ezidinga ukucabanga okwengeziwe, "waphetha.

I-Sólides Iguqula Ukuphathwa Kwabantu Ngokwethulwa Kwe-AI-Powered Copilot

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I-Sólides Iguqula Ukuphathwa Kwabantu Ngokwethulwa Kwe-AI-Powered Copilot

U-Sólides, uchwepheshe wezobuchwepheshe bokuphatha abantu kuma-SME e-Brazil, umemezele namuhla ukwethulwa kwe-Copilot Sólides, isixazululo se-Artificial Intelligence (AI) esihlanganiswe nenkundla yayo. Umkhiqizo omusha unikeza izici ezithuthukisiwe ze-AI ezingaphezu kuka-20, ezihlanganisa zonke izigaba zokuphatha abantu, kusukela ekuqasheni abantu kuya ekugcinweni kwethalente.

U-Wladmir Brandão, uMqondisi we-Artificial Intelligence e-Sólides, uyagqamisa: "I-Copilot Sólides iyisinyathelo esibalulekile ekufinyeleleni intando yeningi kubuchwepheshe bama-SME, ukwenza imisebenzi ephindaphindwayo kanye nokusebenzisa izinhlelo zamasu ezinomthelela ngempela ebhizinisini."

Ngokungafani nezinye izixazululo ze-AI emakethe, i-Sólides Copilot iyabonakala futhi ifinyeleleka kubasebenzisi, yenza kube lula ukutholwa kwayo kwansuku zonke. Ihlanganiswe ne-ecosystem ye-Sólides, ihlanganisa inkampani njengesixazululo esiphelele sama-SME, ihlinzeka ngokuzenzakalelayo kanye nokwenza kahle kwazo zonke izinqubo zakwa-HR kanye nezabasebenzi.

U-Ale Garcia, umsunguli we-Sólides, uyagcizelela: "Umgomo wethu uwukusekela, ukusheshisa, nokuthuthukisa indima ye-HR ezinkampanini. Nge-Copilot Sólides, senza intando yeningi ukufinyelela kubuchwepheshe obuphambili bama-SME."

Ukwethulwa kubaluleke kakhulu uma kucatshangelwa ukuthi, ngokusho kwe-Panorama Gestão de Pessoas Brasil, ama-87.9% ochwepheshe bakwa-HR babona i-AI njengozakwabo, kodwa bangama-20% kuphela abayisebenzisa njalo.

I-Sólides, esivele inamakhasimende angaphezu kuka-30,000 futhi inomthelela ezimpilweni eziyizigidi ezingu-8 ngokusebenzisa inkundla yayo, ifuna nalokhu okusha ukuhola uguquko lwedijithali lwe-HR kanye ne-DP ezweni, elinomthelela ekuheheni, ekuthuthukisweni, nasekugcinweni kwethalente emkhakheni obalulekile emnothweni waseBrazil.

Ukuqamba okusha kuyichaza kanjani kabusha imakethe yezezimali?

Marilyn Hahn
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Ukuqamba okusha kuyichaza kanjani kabusha imakethe yezezimali?

Umphakathi kanye nomkhakha wezezimali benza izinguquko eziqhutshwa ukuthuthuka kwezobuchwepheshe, ngobuhlakani bokwenziwa (AI) nokufunda ngomshini kuyizici ezibalulekile . Izicelo namathuluzi abekade ebhekwa njengenganekwane yekusasa nesayensi aya ngokuya eba ingxenye yokuphila kwethu kwansuku zonke, achaza kabusha ulwazi lwamakhasimende, ukuphathwa kwempahla, ukuvimbela ukukhwabanisa, nezinye izici ezibalulekile zenkambu.

Isidingo esikhulayo sokuzenzekelayo kanye nokuhlaziya okubikezela kwezezimali kungenye yezinguquko ezicindezela kakhulu. Izinqubo ezake zathatha izinsuku futhi zadinga abantu abaningi manje zingaqedwa ngemizuzwana. Isibonelo esilula kakhulu ukuvula i-akhawunti yomuntu siqu yasebhange. Kuyinto engacabangeki ngentsha namuhla ukuba icabange ukuthi bekufanele ilinde emigqeni emide ebhange, ilinde imenenja ukuthi igcwalise amadokhumenti amaningi, ithumele izithombe ezingama-intshi angu-¾, bese kufanele ibuyele egatsheni ngemva kwezinsuku eziyi-15 ukuze ithole ukuthi inqubo yagunyazwa yini.

Ngokuhambisana nemigqa efanayo, ukuthuthukisa ulwazi lwekhasimende kungenye yezindlela zokusebenzisa esizizwa siqine ngazo nsuku zonke uma sicabanga ngokuhlanganisa i-AI nokufunda komshini , noma ngabe kungaphambili , nenqubo ezenzakalelayo, ukufaka esikhundleni semisebenzi eyenziwa ngesandla, ukuthuthukisa isevisi yamakhasimende nokusebenzisa ama-chatbots asebenzayo, noma ngemuva , ngokusheshisa ukuhlaziya okufana nokunikeza nokugunyaza imali mboleko.

Okunye okugqamile ukusetshenziswa kokufunda okujulile ekuhloleni ubungozi bezikweletu kanye nokuphatha, njengoba kubonakala ebudlelwaneni phakathi kweCiti neFeedzai. Ukusetshenziswa kwe-Big Data nokufunda komshini ukubikezela ukuxova kwamakhasimende nokuhlaziya amafa nakho kugqamisa ukusebenzisana kwalobu buchwepheshe. Ngaphandle kwalawa mathuluzi, amamodeli ebhizinisi afana nezinkokhelo ze-inthanethi ngeke akwazi, njengoba ukuthengiselana kwamakhadi kuqinisekiswa ngemizuzwana, nedatha ehamba umhlaba wonke ngenethiwekhi exhumene enikwa amandla i-AI ne-ML ukuze kuqinisekiswe ukuthi umsebenzi othile wenziwa umnikazi wekhadi.

Ukuguqulwa kwe-AI nokufunda komshini kubonakala futhi ekubikezelweni kwezimakethe zesitoko, ngokusetshenziswa kwamanethiwekhi okwenziwa kwe-neural nama-algorithms ukulinganisa ukuguquguquka nokungafani. Ukuqaliswa kwalobu buchwepheshe ekutholeni amaphuzu esikweletu, okuboniswe yi-Equifax e-United States, kugqamisa ububanzi balolu daba.

Ngakho-ke, ubuhlakani bokwenziwa nokufunda komshini kuyizisusa eziyisisekelo kuso sonke lesi simo, okuhlinzeka ngokusebenza kahle, ukuphepha, kanye nemininingwane yomkhakha wezezimali.

E-Brazil, IBhange Elikhulu lisavula indlela yenguquko nge-ajenda ye-BC#, ebandakanya i-Pix, i-Drex, ne-Open Finance. Ngaphakathi kwalolu hlelo, ukusetshenziswa kwe-AI ne-ML kuzoletha uguquko ezweni. Ingqondo yemakethe izohlehliswa, lapho izakhamuzi ziyoyeka ukuba "amakhasimende" futhi zibe "abasebenzisi," okwandisa ukuncintisana phakathi kwezinkampani nabahlinzeki besevisi ngenkathi ngesikhathi esifanayo kuhluka amathuba kubathengi.

Basungula i-ejensi yokumaketha egxile kwezamabhizinisi abesifazane futhi namuhla banenzuzo engu-R600,000.

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Basungula i-ejensi yokumaketha egxile kwezamabhizinisi abesifazane futhi namuhla banenzuzo engu-R600,000.

Bashiye ngemuva imisebenzi esezingeni eliphezulu—omunye wokuba imodeli yamazwe ngamazwe kanti omunye enkampanini enkulu yamazwe ngamazwe—ukuze baphishekele iphupho labo lokuba osomabhizinisi. Ngo-2021, u-Paula Kodama no-Aline Kalinoski banquma ukuthola i-ejensi yokumaketha, uNowa, ngenhloso ecacile: ukukhulisa imiphumela yabazimele kanye namabhizinisi amancane. 

Empeleni, basiza amakhasimende abo ukuthi agqame futhi afinyelele isithombe sokuncintisana emakethe, ikakhulukazi ngokumaketha kwezokuxhumana. Ngokugxila nangokulungiselela ngokucophelela, abagcinanga nje ngokusungula ibhizinisi kodwa baphinde baqala umgomo wabo wokunikeza amandla, ukuguqula izinjongo zokuvelela zibe iqiniso elibambekayo. 

I-ejensi izinze eCuritiba, kodwa isebenzela amakhasimende kulo lonke elaseBrazil futhi isivele iqedele amaphrojekthi phesheya. "Siphinde sasebenza kuphrojekthi eNew York," kusho ozakwethu. Iphothifoliyo yamakhasimende abo ihlanganisa ochwepheshe abazimele abafana nodokotela, abameli, abadayisi bezindlu, namabhizinisi amancane asensizakalweni, emikhakheni yemikhiqizo, ngisho nasezimbonini. Ngenxa yalo msebenzi, imali engenayo ye-Nowa ikhule ngo-230% isuka ngo-2022 yaya ku-2023.

Manje, bafuna ukuya phambili. Bafuna nokwandisa ububanzi bezinsizakalo ze-ejensi. Njengamanje, i-Nowa Marketing inikeza imidiya yezokuxhumana (ukuphathwa kwemidiya yezokuxhumana yedijithali), ukufaka uphawu kanye nobunikazi obubonakalayo (ukwakhiwa nokuqinisa umkhiqizo), ukukhiqizwa kwezithombe nevidiyo, ukuphathwa kwethrafikhi ye-inthanethi, ikhasi lokufika (ukuthuthukiswa kwekhasi lewebhu nokuklama), nokubonisana. Umgomo uwukuqala ukunikeza izinsiza zokuqeqesha osomabhizinisi besifazane ukuze baphathe amabhizinisi abo. "Siyaqaphela ukuthi lokhu kuqeqeshwa kuvame ukushoda; kungenye yezinselelo ezinkulu," kusho uPaula. "Sifuna ukwandisa i-Nowa Marketing kulolu hlangothi lwemfundo yokuphatha," kuqinisa u-Aline. Ozakwethu banomsebenzi oqinile wokukhuthaza usomabhizinisi besifazane kuleli. 

Abalingani bebhizinisi bayaqaphela ukuthi osomabhizinisi abaningi, ngokuvamile, bangochwepheshe emikhakheni yabo. Kodwa-ke, abafundi ukuthi bangaba kanjani osomabhizinisi ekolishi futhi balwele ukuphatha amabhizinisi abo. "Ngokwesibonelo, abazi ukuthi bayibiza kanjani intengo [umkhiqizo noma isevisi yabo]," kuchaza u-Aline. 

I-Trajectory

Ngaphambi kokusungula i-Nowa Marketing, u-Aline no-Paula babenezizinda ezihlukene nemikhondo. Ngeziqu zeBusiness Administration kanye nezici ezikhethekile kwezezimali nokumaketha, u-Aline usebenze iminyaka enkampanini yamazwe ngamazwe, i-ExxonMobil. Waqala lapho njengomfundi oqeqeshelwa umsebenzi futhi wenyuka wafinyelela ezikhundleni enkampanini, kodwa ngesikhathi esithile, wazizwa enesifiso sokuqhubeka nokuthuthuka emsebenzini. 

U-Paula, owafundela i-Interior Design, wamodela iminyaka engaphezu kweshumi, phakathi kuka-2009 no-2020, esebenza emisebenzini eyahlukene e-Asia. Waba usomabhizinisi, ethuthukisa ulayini wakhe we-bikini. Ufundele iBranding enyuvesi eseLondon. Ubuyele eBrazil ngo-2021, lapho aziswa khona ku-Aline. 

U-Aline wayeqala umsebenzi wakhe wokuba ngumxhumanisi wezezimali. Wahlangana noPaula ukuze asize ngamasu okumaketha. Bobabili babona ukuthi lesi sidingo, empeleni, besiyisidingo esifanayo sabantu abaningi abafuna ukuqala amabhizinisi abo. “Sihlonze ithuba lebhizinisi,” kukhumbula u-Aline. Kwazalwa uNowa Marketing. 

Ngaphandle kokukhula kwalesi sikhungo, laba besifazane ababili baphinde bazibonakalisa njengabaholi. Baze baqashwa nguSebrae njengabagqugquzeli ukuthi bakhulume emicimbini egxile kosomabhizinisi abancane nabancane. NgoJuni odlule, baba nesipiliyoni sokuqala kule ndima. “Sifuna ngempela ukukhuthaza usomabhizinisi besifazane,” bagcizelela.

I-Duo&Co Group Ithatha I-akhawunti Ye-Altenburg Ukuze Ithuthukise Ubukhona Bedijithali

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I-Duo&Co Group Ithatha I-akhawunti Ye-Altenburg Ukuze Ithuthukise Ubukhona Bedijithali

I-Duo&Co Group, enye yezinkampani eziphethe i-digital marketing and communications e-Brazil, imemezele namuhla ukuthi isiwine i-akhawunti ye-Altenburg, uchwepheshe wezingubo zasekhaya nokuhlobisa. Lobu budlelwano, obusathuthuka kusukela ekuqaleni konyaka, buhlose ukukhulisa ukuthengiswa ku-inthanethi futhi kuqinise ubukhona bedijithali benkampani yase-Santa Catarina eyaziwayo.

I-Altenburg, eyaziwa ngemikhiqizo yayo eminingi ehlanganisa imicamelo, amaduvethi, okombhede, namathawula, ifuna ukwandisa ubuholi bayo esikhaleni sedijithali. Ngaphezulu kwekhulu leminyaka yesiko kanye nemali engenayo yonyaka edlula amaRandi ayizigidi ezingu-600, inkampani ithengisa imikhiqizo engaphezu kwezigidi ezingu-1.4 ngonyaka.

U-João Brognoli, umsunguli we-Duo & Co Group, uzwakalise ukwaneliseka kwakhe ngokubambisana okusha: "Sihlonishwa ngokuba nenkampani enomelelo onjalo wemakethe kuphothifoliyo yethu. Ubuchwepheshe bethu ezindaweni ezihlukahlukene zokumaketha kwedijithali buzobaluleka ekuyiseni i-Altenburg endaweni ephakeme entsha endaweni ye-intanethi."

I-Duo&Co Group izosebenzisa isu le-360° le-Altenburg, elihlanganisa i-SEO, imidiya ekhokhelwayo, inkundla yezokuxhumana, ukumaketha nge-imeyili, nokukhiqizwa kokuqukethwe. Indlela edidiyelwe izosebenzisa izinsiza zama-ejensi ayisikhombisa eqembu ukuze akhe imikhankaso enomthelela futhi ephumelelayo.

Lokhu kubambisana kuza ngesikhathi esifanele, uma kucatshangelwa ukukhula okunamandla kwe-e-commerce eBrazil. Ngokusho kweBrazilian Electronic Commerce Association (ABComm), umkhakha kulindeleke ukuthi ukhiqize imali engaphezu kwezigidigidi ezingama-R205 emalini engenayo ekupheleni kuka-2024.

Ngalokhu kubambisana, i-Altenburg ifuna ukuhlanganisa isikhundla sayo sobuholi emakethe yedijithali, isebenzisa ubuchwepheshe be-Duo&Co Group ukuze yandise ubukhona bayo ku-inthanethi futhi ikhulise ukuthengiswa kwe-e-commerce.

KaBuM! ukhona e-Expo Magalu futhi wethula imikhiqizo emisha emakethe

Ukuvuselelwa kwe-E-Commerce
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KaBuM! ukhona e-Expo Magalu futhi wethula imikhiqizo emisha emakethe

Uhlelo lwango-2024 lwe-Expo Magalu, umcimbi ogxile kwezamabhizinisi edijithali e-Brazil, luzokwenzeka ngoLwesithathu, zingama-21.

Ubambiswano phakathi kukaMagalu kanye ne-G4 Educação, umcimbi uzohlanganisa izinkampani nosomabhizinisi abafuna ukwandisa amabhizinisi abo aku-inthanethi. Kulindeleke ukuthi ihehe okungenani abathengisi abayizi-6,000 ukuthi basebenzise amathuba okuxhumana nezinkulumo zikaFrederico Trajano, oyi-CEO yakwaMagalu, kanye no-Luiza Helena Trajano, uSihlalo Webhodi Labaqondisi benkampani. Ababambiqhaza bazophinde babe nokufinyelela ezifundweni, izinkundla zokucobelelana ngolwazi, ukwelulekwa, kanye namathuba amaningi okuxhumana ukuze kuthuthukiswe imiqondo yokumaketha kwedijithali, ukuguqulwa, namasu okuzala okuholayo, nokukhulisa ukuthengisa kwabo ku-inthanethi.

I-KaBuM!, eyingxenye yeqembu le-Magalu, izoba khona emcimbini nedokodo layo eligxile emkhakheni wayo Wezikhangiso, ifuna ukuxhumana namakhasimende angaba khona anentshisekelo yokufunda okwengeziwe ngamathuba okukhangisa nge-e-commerce. Ngaphandle kwendawo yenkomfa kanye nenethiwekhi, idokodo lizophinde linikeze izivakashi ukuphumula kancane, ukuletha i-PC yokudlala kanye nekhonsoli yegeyimu kumcimbi isikhashana sokuphumula phakathi kwezingxoxo.

KaBuM! abaphathi bazobe bekhona ukuze bethule izindawo zabo zobuchwepheshe kwabahambele umcimbi, basebenzise ithuba lokunwetshwa nokuvuselelwa komkhakha Wezikhangiso, okuphawula isikhathi esihle sezinkampani nezinsizakalo ezinentshisekelo yokuhlanganisa amakhasi obuchwepheshe obukhulukazi nesayithi le-e-commerce lemidlalo kanye nokuqinisekisa ukuchayeka kwabo kubasebenzisi besayithi abangaphezu kwezigidi ezingama-40 ngenyanga.

I-Expo Magalu izoba ngo-Agasti 21 Esigodini sase-Anhembi e-São Paulo futhi izoba namaphaneli nabaphathi abavela ku-Grupo Magalu kanye ne-G4 Educação. Amathikithi atholakala kuwebhusayithi esemthethweni yomcimbi .

Uchwepheshe Uveza Amathiphu angu-5 Okuthuthukisa Isipiliyoni Somsebenzisi Kusofthiwe

Ukuvuselelwa kwe-E-Commerce
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Uchwepheshe Uveza Amathiphu angu-5 Okuthuthukisa Isipiliyoni Somsebenzisi Kusofthiwe

Okuhlangenwe nakho komsebenzisi (i-UX) sekube yisici esibalulekile ekuthuthukisweni kwesofthiwe, njengoba kugqanyiswe u-Jaqueline Maraschin, umqondisi wezokumaketha we-Latin America e-Cyncly. Esikhathini lapho ukunakwa komsebenzisi kuncipha kakhulu, ngemizuzwana eyi-10-20 kuphela enikezelwe ekuhlolweni kokuqala kwekhasi lewebhu, ngokocwaningo olwenziwa yi-Nielsen Norman Group, ukubaluleka kwe-UX esebenzayo nebandakanyayo kubonakala kakhulu kunangaphambili.

UMaraschin wabelane ngamathiphu amahlanu abalulekile okuthuthukisa ulwazi lomsebenzisi kusofthiwe:

  1. Ukwenza ukuzulazula kube lula : Uchwepheshe ugcizelela ukubaluleka kwesakhiwo semenyu enengqondo nezithonjana ezibonakalayo, ukugwema izinto eziyinkimbinkimbi ezingase zidide umsebenzisi.
  2. Gxila ekusebenzisekeni kwesixhumi esibonakalayo : I-Maraschin igcizelela ukuthi isixhumi esibonakalayo akumelwe sihehe kuphela, kodwa sisebenze kakhulu, sibe nezinto ezihlelwe ngendlela enengqondo.
  3. Ulimi olucacile nolunembile : Ukuxhumana kusixhumi esibonakalayo kufanele kube okuqondile futhi okungokwemvelo, kugwenywe ijagoni yobuchwepheshe engahlukanisa umsebenzisi.
  4. Ukungaguquguquki okubonakala : Ukugcina ukubumbana okubonakalayo kulo lonke uhlelo lwakho lokusebenza, okuhlanganisa imibala, i-typography, nezakhi zedizayini, kubalulekile ukuze uthole ulwazi olungenazihibe.
  5. Ukwazisa impendulo yabasebenzisi : Umqondisi ugcizelela ukubaluleka kokwenza iziteshi ukuze abasebenzisi babelane ngemibono yabo, kusetshenziswa le mpendulo ukuze benze intuthuko eqhubekayo.

"Ngokusebenzisa lawa macebiso, kungenzeka ukudala isofthiwe engagcini nje ngokuhlangabezana kodwa edlula lokho okulindelwe ngabasebenzisi, ukuqinisa ukwethembeka nokuzibandakanya," kuphetha uMaraschin. Le mihlahlandlela ihlose ukuguqula ubudlelwano bomsebenzisi nesofthiwe, iyenze ibe lula, isebenze kahle, futhi ijabulele ukuyisebenzisa.

Umqondo omusha “Wokuzizwisa Kwekhasimende Lonke” Uzuza Ukudonseka e-Brazil

Ukuvuselelwa kwe-E-Commerce
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Umqondo omusha “Wokuzizwisa Kwekhasimende Lonke” Uzuza Ukudonseka e-Brazil

Umqondo omusha uguqula indlela yezinkampani ekwaziseni amakhasimende e-Brazil. I-Universal Customer Experience (UCE) ithola ukuvelela njengesiyalo esisafufusa ezweni.

Njengoba isisungulwe njengesiyalo semfundo emanyuvesi ezokumaketha e-United States, i-UCE ihlose ukuhlela ngokugcwele umjikelezo wempilo wamakhasimende. Umqondo uhlanganisa zonke izigaba, izinqubo, kanye nobuchwepheshe obudingekayo ukuze kuqinisekiswe ubudlelwano obuhlala njalo nobungaguquguquki bebhizinisi.

U-Alberto Filho, oyi-CEO ye-Poli Digital, inkampani ezinze e-Goiás egxile kwezokuxhumana kwezinkampani, uchaza ukuthi i-UCE idlulela ngalé kokumane wenze imiyalezo ezenzakalelayo eziteshini zedijithali. "Kungumthwalo inkampani ewuthathile ukuthi ibheke uhambo lwamakhasimende ngokuvundlile, kusukela ekuthengeni kuya ekuthengisweni," kusho uFilho.

Uchwepheshe ugcizelela ukubaluleka kwesevisi yekhwalithi ekuthembekeni kwamakhasimende nasekukhuleni kwebhizinisi. Ubalule ucwaningo olukhombisa ukuthi u-86% wabathengi uzimisele ukukhokha ngaphezulu ukuze bathole ulwazi olungcono, nokuthi u-76% ulindele ukuthi izinkampani ziqonde izidingo zabo.

U-Filho ugcizelela ukuthi izinqubo ze-UCE zibalulekile ekuguquleni umkhondo ube amakhasimende futhi uwenze abameli bomkhiqizo. “Amakhasimende anelisekile abelana ngezinto ezinhle ahlangabezana nazo, okubalulekile ukuze inkampani idume futhi ikhule,” echaza.

Enye yezinselelo ezinkulu zokuqalisa i-UCE e-Brazil, ngokusho kuka-Filho, ukuqonda ukuthi ubuchwepheshe bubodwa abuqinisekisi uhambo oluyimpumelelo lwamakhasimende. "Ushintsho lwamasiko luyadingeka ngaphakathi kwezinhlangano. Yonke imikhakha idinga ukuhambisana nefilosofi ye-UCE," kuphetha i-CEO.

Le ndlela entsha ithembisa ukuguqula ngokuphawulekayo indlela izinkampani zaseBrazil ezisebenzisana ngayo namakhasimende azo, ibeke ulwazi lomsebenzisi phakathi kwamasu azo ebhizinisi.

Ingabe i-imeyili ifile? Izizukulwane ezintsha zifakazela ukuthi akunjalo

U-Hernane Jr
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Ingabe i-imeyili ifile? Izizukulwane ezintsha zifakazela ukuthi akunjalo

Ngokusho kweRadicati Group, abantu abangaphezu kwezigidi eziyizinkulungwane ezingu-4.37 emhlabeni jikelele basebenzisa isiteji. Yebo, ikheli le-imeyili liseyi-"CPF yedijithali," edingekayo ukuze usebenzise amadivayisi afana nama-smartphone kanye nokufinyelela kumasevisi ahlukahlukene aku-inthanethi. Nokho, ukubaluleka kwayo kudlulela ngalé kwale ndima, ikakhulukazi entsheni.

Kodwa yini ngempela egcina i-imeyili ihambisana neGeneration Z? Lesi siteshi sokuxhumana sinikeza izinzuzo izinkundla zokuxhumana ngokuvamile ezingenazo: ikhwalithi nokuqukethwe okukhethiwe; ulwazi oluphakathi nendawo; ubumfihlo nokuvikeleka.

1. Ukuhlelwa kokuqukethwe kanye nekhwalithi

I-Generation Z ikwazisa kakhulu ubuqiniso nekhwalithi kulokho abakufundayo, futhi i-imeyili ingelinye lamathuluzi ambalwa aletha lokho kanye. Ngokungafani nenkundla yezokuxhumana, ivelele ngokunikeza okuqukethwe okukhethwe ngokucophelela nokubalulekile, okuwukuphela kwendawo ku-inthanethi engancikile kuma-algorithms nokuthandwa. 

Izincwadi zezindaba ziyisibonelo esihle. Phela, abafundi babhalisela ngokuqondile lokho okuqukethwe, bakwenze ukuzikhethela kwabo ukuthola ulwazi kuleso siteshi. Iqembu le-Waffle, elinezincwadi zezindaba ezihamba phambili eziyisishiyagalombili e-Brazil, lifakazela ukubaluleka kwalesi sakhiwo phakathi kwe-Generation Z nabafundi bayo abakhuthele abayizigidi ezingu-2, u-82% wabo abaphakathi kweminyaka engu-18 nengu-34 ubudala. Ngamazinga avulekile angu-30% no-50%, kuyacaca ukuthi abantu abasha bahileleke futhi bayakwazisa ikhwalithi yokuqukethwe abakuthola nge-imeyili, kude neziphazamiso kanye nokukha phezulu kwezinkundla zokuxhumana.

2. Ukufakwa phakathi kolwazi

Qondani, angisho ukuthi abantu abasha bayagxeka futhi bavimbele izinkundla zokuxhumana ekusetshenzisweni kwazo. Ngokuphambene nalokho! Kodwa nakuba izinhlelo zokusebenza zemiyalezo esheshayo nezinkundla zokuxhumana zilungele ukuxhumana okusheshayo nokusebenzisanayo, i-imeyili ihamba phambili ekuhleleni nasekurekhodeni idatha ebalulekile. 

Ezimweni zebhizinisi nezemfundo, isibonelo, kuhlala kubalulekile ekuxhumaneni okusemthethweni nokunemininingwane. Kunzima ukuthola uchwepheshe webhizinisi ongenalo ikheli le-imeyili, elivame ukusetshenziselwa ukufinyelela izinsiza ezifana ne-Google Meets namaThimba phakathi namahora okusebenza. 

Ngakho-ke, i-Generation Z, eqhubeka isebenza futhi ejwayele ukwenza izinto eziningi, ithola i-imeyili iyithuluzi elisebenzayo lokugcina yonke into ihlelekile endaweni eyodwa. Ngakho-ke, abaningi babo basebenzisa amakheli e-imeyili enkampani yabo ukuze babhalisele izincwadi zezindaba. Isibonelo, abasebenzisi abangu-48% benkundla ye-Waffle Group benza kanjalo, begqamisa ukuhambisana kwaleli thuluzi endaweni yobungcweti yesizukulwane esincane.

3. Ubumfihlo nokuvikeleka

Inhlolovo eyenziwe ngu-Luzia iveze ukuthi u-81% wabantu abasha base-Brazil bayeka ukusebenzisa izinhlelo zokusebenza ngokwesaba ukufaka engozini ubumfihlo babo. Futhi akuyona i-neurosis! Ngokombiko Wokukhwabanisa ka-Serasa Experian wango-2024, abantu abangu-4 kwabangu-10 e-Brazil asebevele bakhwabaniswe (42%). Ezisulu, i-11% idatha yazo yangasese idalulwe ku-inthanethi, i-15% yebiwa izinkundla zokuxhumana noma ama-akhawunti asebhange, kanti u-3% waba yizisulu zama-deepfakes. 

Ngalo mqondo, i-imeyili ibonwa njengobuchwepheshe obuvikelekile nobuthembekile ngenxa yokugunyazwa kwayo kanye nesakhiwo sokubethela, esivikela ekufinyeleleni okungagunyaziwe. Ku-Generation Z, ekhathalela kakhulu ubumfihlo, lezi zici zenza lesi siteshi sibe yisinqumo esivamile.

Amandla e-imeyili ekukhangiseni
 Lezi zizathu, kuhlanganiswe nesegimenti evunyelwe yi-imeyili, zingamahlukanisi abalulekile asiza ukugcina ukuhlobana kwawo phakathi kwabathengi abasebasha, okwenza isiteshi sibe yithuluzi lesu lemikhiqizo ukuxhumana nalezi zithameli.

Phela, ngokusho kwe-The Summer Hunter, u-72% wabathengi uncamela ukuthola ukuxhumana nezinkampani nemikhiqizo nge-imeyili, kanti u-87% wabaholi bezentengiso babheka amakheli e-imeyili njengabalulekile empumelelweni yemikhankaso yabo.

Ngakho-ke, i-imeyili isekude nokunyamalala. Ngokukhula kwemiyalezo esheshayo kanye nenkundla yezokuxhumana, ihlinzeka ngokuxhumana okuphephile, okuthembekile, nokuqondene nomuntu siqu, okugcina ukuhambisana kwakho emhlabeni wedijithali omele kakhulu ubumfihlo kanye nekhwalithi.

Akungabazeki ukuthi ithuluzi ligqama njengendlela ephumelelayo yokufinyelela i-Generation Z, ephendula kahle kuma-imeyili aqondiswe ngokucophelela afaka okuqukethwe okufanele, komuntu siqu. 

Ezweni lolwazi olugcwele kakhulu kanye nokufunwa kwezimpendulo ezisheshayo, lesi siteshi sinekhono lokunikeza ulwazi lokufunda olungenazihibe ngezinga eliphezulu lokuzibandakanya.

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