Ikhasi Lasekhaya 3

I-Amazon Brazil igubha 'Isikhumbuzo sikaKhisimusi' emkhankasweni wayo futhi inikeza amakhuphoni akhethekile.

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I-Amazon Brazil igubha 'Isikhumbuzo sikaKhisimusi' emkhankasweni wayo futhi inikeza amakhuphoni akhethekile.

I-Amazon Brazil imemezela ukubuya komkhankaso wayo kaKhisimusi, "Natalversário" (Usuku Lokuzalwa LukaKhisimusi), kulandela impumelelo enkulu yangonyaka odlule. Lolu hlelo luqala ezinkundleni zokuxhumana ukubhekana, ngendlela elula nejabulisayo, isimo esingavamile salabo abanezinsuku zokuzalwa ngoDisemba futhi ngokuvamile bagcina bethola isipho esisodwa kuphela. Ukusiza labo abagubha izinsuku zabo zokuzalwa ngoDisemba ukuthi bathole kokubili usuku lokuzalwa kanye nesipho sikaKhisimusi, i-Amazon inikeza isigqebhezana esikhethekile esivumela isaphulelo ekuthengweni kwemikhiqizo emibili, ngaphezu kwezinkulungwane zeminikelo yokwenza lo mgubho ophindwe kabili.

" Umkhankaso ube yimpumelelo ngonyaka odlule kangangokuthi sathola izicelo eziqondile ezivela kumakhasimende ukuthi awubuyise. Le mpendulo yasikhuthaza ukuthi sibuye 'nosuku lokuzalwa lukaKhisimusi,' manje ngobuhlakani obuningi nokuxhumana nomphakathi ," kusho uLillian Dakessian, uMqondisi weBrand and Communications e-Amazon eBrazil . “ 'Usuku lokuzalwa lukaKhisimusi' luyinto engokoqobo kubantu abaningi baseBrazil—isimo lapho, naphezu kwamahlaya, esithwala ukukhungatheka okuthile. Umgomo wethu uwukuguqula lokhu okuhlangenwe nakho, siqinisekise ukuthi ngamunye 'ogubha usuku lokuzalwa lukaKhisimusi' uzizwa egujwa ngempela kabili, ngezipho ezikhethekile zomcimbi ngamunye ."

umkhankaso othi Natalversário uzoqala kusukela ngomhla ka-8 kuZibandlela ukuya zingama-21, ngesu eliphelele ledijithali elihlanganisa abagqugquzeli abavelele baseBrazil. Amagama afana ne-TET, u-Larissa Gloor, u-Rangel, no-Láctea azobandakanyeka ekudaleni okuqukethwe kwangempela okunamahlaya amaningi. Umqambi wokuqukethwe u-Bárbara Coura, owadlala efilimini yanyakenye, ubuya kulo nyaka nesethulo esikhethekile, ebeka ithoni yalesi sigaba esisha somkhankaso. Okuqukethwe okukhiqizwa abagqugquzeli kuzogqamisa amathuba ahlukene Okunikezwayo kukaKhisimusi, kugcizelela itimu ye-Natalversário kanye nezinzuzo ezikhethekile zangomhla ziyi-12 kuZibandlela.

Ngesikhathi se-Amazon's Christmas Deals, amakhasimende azothola ukukhethwa okubanzi kwemikhiqizo enezaphulelo ezifika ku-60%, ezilungele ukwelapha wona kanye nabathandekayo bawo. Amalungu e-Amazon Prime ajabulela isipiliyoni sokuthenga esiphelele, nezinzuzo ezikhethekile ezifana nokuthunyelwa kwamahhala, kanye nenketho yokukhokha izitolimende ezingafinyelela kwezingu-21 ezingenanzalo usebenzisa i-Amazon Prime Card, engenayo imali yonyaka.

" Labo abagubha usuku lwabo lokuzalwa bafanelwe izipho ezimbili. Ngemva kokuphakamisa leli fulegi ngonyaka odlule, i-Amazon iwuvuma nakanjani umkhankaso ngo-2025, ikhuthaza abantu ukuthi babelane ngeseluleko esicashile nomndeni wabo ," kuphawula u-Thiago Bocatto, uMqondisi Wokudala e-AlmapBBDO .

Ngaphezu kwalokho, kulabo abafuna ukwengeza ukuthinta okukhethekile kusipho, i-Amazon.com.br inikeza inketho yokugoqa isipho nokuthumela umlayezo okhethekile kumamukeli. Uma ungakajwayelani nale nkonzo yesipho, ilula kakhulu ukuyisebenzisa. Lapho uphothula ukuthenga kwakho, vele ubheke inketho yokugoqa isipho ngaphansi kwekhasi lokuphuma, kanye nezinketho zekheli lokukhokha nelokulethwa. Funda kabanzi lapha .

Ukuze uthole ulwazi olwengeziwe mayelana nomkhankaso wokugubha iminyaka enguKhisimusi kanye neminikelo yokuphela konyaka, vakashela iwebhusayithi .

I-Juntos Somos Mais ibhalisa inombolo erekhodiwe yokuhlengwa futhi ikhuphule ukuthengiswa endaweni yemakethe yezinto zokwakha ngoLwesihlanu Olumnyama.

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I-Juntos Somos Mais ibhalisa inombolo erekhodiwe yokuhlengwa futhi ikhuphule ukuthengiswa endaweni yemakethe yezinto zokwakha ngoLwesihlanu Olumnyama.

I-Juntos Somos Mais, inkundla yedijithali exhuma izimboni nabathengisi emkhakheni wezinto zokwakha, iqophe inani eliphakeme lemisebenzi emisha phakathi ne-Black Juntos, umkhankaso wayo we-Black Friday ohloselwe izethameli ze-B2B. Umkhankaso, ohlanganisa uhlelo lwemakethe nokwethembeka, ukhiqize amaphuzu ahlengiwe ayizigidi ezingu-20.9, irekhodi lomlando kusukela kwethulwa le nkundla, kanye nama-oda angu-2,000 abekwe ngosuku olulodwa.  

Ukusebenza kubonisa ukwanda kokusetshenziswa kwamathuluzi edijithali emkhakheni obonakala ngokuthenga komuntu mathupha nezingxoxo ezenziwa mathupha. 

"Imiphumela yalolu shicilelo ibonisa ukuthi umkhakha wokudayisa izinto zokwakha uyasheshisa ukwenziwa kwedijithali. Umthamo wokuhlengwa kanye nokuzibandakanya kwesisekelo samakhasimende kuveza ukuthi abathengisi baya ngokuya behlanganisa izixazululo zedijithali emisebenzini yabo yansuku zonke, futhi i-Black Juntos iyisilinganisi salolu shintsho, "kusho u-Eros Canedo, oyi-CEO ye-Juntos Somos Mais. 

Idalwe i-Votorantim Cimentos, Gerdau, kanye ne-Tigre, i-Juntos Somos Mais isebenza njengendawo yemakethe ye-B2B nohlelo lokwethembeka olugxile emkhakheni wokuthengisa izinto zokwakha. Le nkampani ihlanganisa izitolo ezibhalisiwe ezingaphezu kuka-100,000 futhi isizisungule njengenye yeziteshi zedijithali ezihamba phambili esigabeni, enikeza izinzuzo zezohwebo, amakhuphoni, izinhlelo zamaphuzu, nokuhlanganiswa okuqondile nabakhiqizi. 

Kulo nyaka, inkampani yaqala isikhathi sokufudumala ngo-Okthoba, ngamakhuphoni, izipesheli, kanye nezinhlelo zokuzibandakanya ukuze ilungiselele isisekelo sayo sabathengisi. Umcimbi wafinyelela umvuthwandaba ngomcimbi obukhoma ngoNovemba 26, owagqamisa izinzuzo futhi wakhuphula ukugcwala kwabantu endaweni yesikhulumi. 

Kulo mkhakha, inombolo erekhodiwe yokuhlengwa ifanekisela intuthuko yedijithali emkhakheni wokuthengisa izinto zokwakha, ngesikhathi lapho abathengisi abancane nabaphakathi nendawo benweba ukusebenzisa kwabo izixazululo zedijithali ukukhulisa amamajini, ukuhlela i-inventory, nokuqinisa ubudlelwano bezohwebo. Le nhlangano iphinde ifanekisele ukubandakanyeka okukhulayo kwabasebenzi bekhawunta nabathengisi, abaye bamukela inkundla emsebenzini wabo wansuku zonke futhi baqala ukuhlenga izinzuzo zokusebenzisa umuntu siqu, inkomba eqondile yokutholwa kanye nokufaneleka endaweni yokuthengisa.

I-Automatic Pix: funda ukuthi yiziphi izimo i-MEI (Individual Microentrepreneur) engayisebenzisa ukuze ithuthukise ukuphathwa kwayo kwezimali.

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I-Automatic Pix: funda ukuthi yiziphi izimo i-MEI (Individual Microentrepreneur) engayisebenzisa ukuze ithuthukise ukuphathwa kwayo kwezimali.

Inhlolovo eyenziwe yi-MaisMei iveze ukuthi i-Pix iyindlela yokuthenga esetshenziswa kakhulu ngosomabhizinisi abancane abangabodwana (MEI), okuyindlela eyinhloko yabaphenduli ababalelwa ku-60%. Muva nje, ithuluzi seliphenduke umlingani obaluleke nakakhulu wenhlangano yezezimali yosomabhizinisi abancane, nge-Pix Automático. Idalwe iBhange Elikhulu ukuze ithathele indawo amaslip namadebithi ebhange, isetshenziselwa izinkokhelo eziphindelelayo, njengogesi, amanzi, abahlinzeki kanye nezinkonzo zanyanga zonke. Endabeni yama-MEI, i-Pix Automático isebenza njengosizo kulabo abanobunzima obukhulu bokuphatha imali yabo engenayo: ukuhlela izinkokhelo, ukunciphisa ukubambezeleka kanye nokwenza ngcono ukubikezelwa kokugeleza kwemali. 

"Umbono wavela ukuze unikeze ukunethezeka okukhulu kubo bobabili abathengi kanye nosomabhizinisi abancane, kodwa kokugcina, i-Pix Automático idlala indima ebaluleke nakakhulu ngoba, ngokomlando, siye sabona isimo lapho osomabhizinisi abaningi abancane bebhekana nobunzima bokugcina ama-akhawunti abo. Futhi lokhu, kuye ngesimo, kungadala ukulahlekelwa okukhulu kwezezimali ngenxa yenkokhelo ekhethekile ye-MEI," kuchaza ukukhokha okukhethekile kwe-MEI. (Individual Micro-entrepreneur) e-MaisMei, esiza osomabhizinisi abancane ngokuphatha nge- SuperApp .

Enye inzuzo, ye-MEI (Individual Microentrepreneur) ngokwayo, isiqinisekiso sokuthi amakhasimende abo azokhokha ngesikhathi. "Imali ifakwa ku-akhawunti yanyanga zonke ngedethi okuvunyelwene ngayo. Ikakhulukazi kulabo abasebenza ngamasevisi futhi ngokuvamile abanezidingo eziqhubekayo, lesi sici sinikeze ukuvikeleka okukhulu kusomabhizinisi omncane," kugcizelela u-Kályta Caetano. 

Izibonelo ezingokoqobo zihlanganisa abantu abazisebenzayo (MEI) abasebenza njengabalungisi bezinwele futhi banikeze amaphakheji amasonto onke, noma izisebenzi zanyanga zonke ezisebenzisa lo mthetho wentela. 

Inqubo yokubhalisela i-Automatic Pix ilula; i-MEI (Individual Microentrepreneur) idinga kuphela ukuyicela kuklayenti, futhi iklayenti ligunyaza lokho ngohlelo lokusebenza lwebhange lalo. Kuyenzeka ukusetha inani eliphezulu lomsebenzi, uqinisekise ukulawula okukhulu kulokho okungenayo nokuphumayo ku-akhawunti. Uma lezi zilungiselelo sezimisiwe, izinkokhelo zenzeka ngokuzenzakalelayo, ngaphandle kokudinga ukuphinda inqubo. 

Ingabe i-Pix Automático isebenzela izintela ze-MEI?

Nakuba lesi sici esisha sesiphenduke intuthuko enkulu ekuphathweni kosomabhizinisi abancane abangabodwana, asivumeli umuntu onesibopho se-MEI CNPJ (Brazilian Individual Micro-entrepreneur Taxpayer Registry) ukuthi enze izinkokhelo ezizenzakalelayo eziphindelelayo zesiliphu somnikelo sanyanga zonke (DAS), esinye sezibopho ezibaluleke kakhulu zalolu hlobo lwentela. "I-Automatic Pix isebenza kuphela phakathi kwabantu abazimele, idinga ukugunyazwa komkhokhi noma umamukeli. Esimeni se-DAS, kubalulekile ukukhumbula ukuthi intela elawulwayo, nesiliphu sokukhokha esisha njalo ngenyanga. Ngenxa yalesi sizathu, uhulumeni akazamukeli izinkokhelo ze-Automatic Pix, njengoba akuyona inkokhelo yenkontileka ephindaphindayo, njengesibonelo," kuchaza okubhaliselwe kwesevisi okuvela ku-akhawunti ye-Mais.

Nokho, uKályta ubonisa ukuthi lokhu kungenzeka esikhathini esizayo. "I-Central Bank isivele isho ukuthi izinhlangano zomphakathi zingase zamukele uhlelo lwe-Automatic Pix esikhathini esizayo, kodwa lokhu kuncike kuphela ekulawuleni uHulumeni uqobo. Ngakho-ke, alukho usuku olumisiwe, "uphawula.  

Kulabo abafisa ukusiza ukuthobela lesi sibopho futhi bagweme ukubambezeleka kwezinkokhelo ze-DAS, i-MaisMei ngokwayo inikeza, ku- SuperApp , ukuzenzekelayo kwengxenye enkulu yale nqubo: ngaphezu kwezikhumbuzo ezizenzakalelayo, i-MEI (Individual Microentrepreneur) ingakwazi ukukhiqiza i-DAS ngaphandle kokufinyelela ingosi kahulumeni esemthethweni njalo ngenyanga. Ezimeni zokulibaziseka nokungahambi kahle okungenzeka, kukhona futhi ithuluzi lamahhala elithi "I-MEI Diagnosis" , lokubonisana okuzenzakalelayo kwayo yonke i-CNPJ ekhona (i-National Registry of Legal Entities) ezinkingeni ezilindile ngokuchofoza okukodwa nje. Inkampani iphinde inikeze usizo ngokujwayelekile.

Inkundla imemezela izinto ezintsha ku-LinkedIn Events futhi igqamisa ukuhlanganiswa okuphelele kwefaneli njengesixazululo sokusheshisa ibhizinisi nokukhiqiza imiphumela ku-B2B.

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Inkundla imemezela izinto ezintsha ku-LinkedIn Events futhi igqamisa ukuhlanganiswa okuphelele kwefaneli njengesixazululo sokusheshisa ibhizinisi nokukhiqiza imiphumela ku-B2B.

Emakethe ekhulayo enenselelo, ngezabelomali ezincishisiwe nezinqubo zokuthenga ezihamba kancane, i-LinkedIn iveza izibalo ezintsha: 64% wochwepheshe bezokuthengisa be-B2B bathi bathatha isikhathi eside ukuvala ukuthengisa . Lesi sibalo siyingxenye yocwaningo lweGlobal B2B Marketing Outlook 2025, olwenziwa nochwepheshe abangaphezu kuka-7,000 emazweni angu-14, okuhlanganisa neBrazil, futhi olusanda kwethulwa ku-B2Believe, umcimbi womhlaba wonke wokumaketha we-B2B, obanjelwe eLondon.

Kulesi simo, inkundla igqamisa ukuthi impendulo yokubhekana nemijikelezo yokuthenga emide ilele ekuthembekeni nasekuhlanganisweni kwefaneli okuphelele. Amasu ahlanganisa ukwakhiwa komkhiqizo kanye nokukhiqizwa kwesidingo - nokuqukethwe okufanelekile, imicimbi yomkhiqizo, nokukhangisa okuqhutshwa yidatha - abonakale ebalulekile ekusheshiseni izinqumo kanye nemiphumela yokuthuthukisa. Ku-LinkedIn, amabhrendi anobukhona obufanayo phakathi kwezethameli zekhwalithi ephezulu abhalisa kufika ku-10% ukuguqulwa okwengeziwe , futhi okuqukethwe okunegama kuphindaphinda ukusebenza kahle kwemikhankaso yokukhiqiza abaphambili ngo-1.4x.

" Sibhekene neqiniso elisha ekukhangiseni kwe-B2B, lapho ikhono lokwakha ukwethembana lichaza ukuthi ubani ovala amadili. Ngokuhlanganisa umkhiqizo nokusebenza nobuhlakani bedatha, siletha ukusebenza kahle kwangempela kuzo zonke izigaba zefaneli. Kwa-LinkedIn, ukuzibophezela kwethu ukunikeza ochwepheshe izisombululo eziphelele nezivikelekile zokuzulazula kulo mongo omusha. Ngezici ezintsha ze-LinkedIn Events, sithatha isinyathelo esiqhubekayo ngokuxhumanisa idatha efanele, sihlanganise imininingwane ehlobene ne-LinkedIn futhi sihlanganise idatha ebambekayo ," kusho u-Ana. UMoises, uMqondisi Wezixazululo Zokumaketha e-LinkedIn Brazil .

Imicimbi njengenjini yokukhula

Idatha ibonisa ukuthi ochwepheshe abangu-96% babheka imicimbi yomuntu siqu njengelinye lamaqhinga asebenza kahle kakhulu okuthengisa okuqondile . Unalokhu engqondweni, izici ezintsha zenzelwe Imicimbi ye-LinkedIn ukuze kube lula ukuphatha, ukunwetshwa kwezithameli, kanye nokukalwa komthelela.

  • Ukubonakala okuthuthukisiwe : ukuhlanganiswa ne-ON24, inkundla yokusakaza ngewebhu yebhizinisi, ikuvumela ukuthi uphathe imicimbi ngokuqondile ukusuka ku-LinkedIn futhi uthuthukise ukuphromotha ngezikhathi zamasu.
  • Ukuhlukaniswa okunembe okuphezulu : ukuvumelanisa nedatha yombambiqhaza we-Cvent kudala izethameli ezingokwezifiso zokukhonjwa kabusha nokunwetshwa.
  • Ukuguqulwa okushayelwa yidatha : umgomo omusha wokuhola emikhankasweni yomcimbi enokuhlanganiswa okuqondile kwama-CRM nge-ON24 noma Hlanganisa, ithuluzi elixhuma idatha eholayo nezinkundla zokumaketha ezizenzakalelayo.

Imikhankaso esebenzisa Izikhangiso Zomcimbi ku-LinkedIn isivele ibonisa ukubuka okuphindwe izikhathi ezingu-31 kanye nokwenyuka okuphawulekayo kwamazinga okuguqulwa.

Linganisa kangcono ukutshala imali ngobuhlakani.

Ngama- 78% ama-CMO athi ukufakazela ukuthi i-ROI ikhule ngokubaluleka, i-LinkedIn futhi yandisa izixazululo zayo zokulinganisa. Inkundla manje inikeza imibiko yemali engenayo, ukuhlola umthelela, kanye nedatha yezobunhloli yenkampani ethile, okuvumela ochwepheshe ukuthi balandelele umthelela wemikhankaso kuzo zonke izigaba zohambo lwamakhasimende.

" Ngemijikelezo emide kanye nabenzi bezinqumo abaningi abahilelekile, akusanele ukulandelela amamethrikhi angaphandle. Ikusasa lokumaketha kwe-B2B lidinga ukulinganiswa okuxhunywe kulokho okushayela imiphumela ngempela - ukuhlanganisa idatha, ubuciko kanye, ngaphezu kwakho konke, ukwethemba ," kuphetha u-Ana Moises.

Indlela yokwenza

IGlobal B2B Marketing Outlook: Ucwaningo lwenziwe ngabakwaCensuswide nabangama-7,000 B2B ochwepheshe (abaneminyaka eyi-18–77, abaphathi abaphakathi noma ezikhundleni eziphezulu) e-United Kingdom, Australia, France, Germany, India, United States, Spain, the MENA region (Saudi Arabia and United Arab Emirates), the Netherlands, Brazil, Italy, Sweden, July5 , Ireland , Censude 2 Singapore. ilandela imigomo ye-ESOMAR futhi yakhiwe ngamalungu e-Market Research Society. Iphinde ihlotshaniswe neBritish Polling Council.

I-B2B Marketing Professionals Sentiment Survey 2025: I-LinkedIn ijube i-Cennsuswide ukuthi yenze inhlolovo yezingcweti zokumaketha ze-B2B eziyi-3,251 (abaneminyaka engu-18 nangaphezulu) e-UK, USA, France, Germany, Spain, Brazil, UAE, Netherlands, Singapore, India, Australia, Italy, naseSweden. Idatha yaqoqwa phakathi kuka-Ephreli 22 noMeyi 6, 2025. I-Cennsuswide ithobela ikhodi yokuziphatha ye-Market Research Society (MRS), imigomo ye-ESOMAR, futhi iyilungu loMkhandlu Wokuvota WaseBrithani. Zonke izitatimende zesivumelwano zibhekisela enanini lezimpendulo "ezivumelana ngokuqinile" kanye "nokuvumela kancane".

Ucwaningo Ngomthelela we-ROI ku-B2B: I-LinkedIn ijube i-YouGov ukuthi yenze ucwaningo lwezingcweti zokumaketha ze-B2B eziyi-1,014 ezisezikhundleni zobuholi (kuze kufike ezingeni le-CMO) abasebenza ezinkampanini ezinkulu ezinezisebenzi ezingaphezu kuka-250, ezimakethe zase-UK, US, France, naseNdiya. Umsebenzi wenziwa ku-inthanethi phakathi kukaNovemba 29 noDisemba 20, 2024.

Qaphela: Ukuthuthukisa umcimbi nokuhlanganiswa ne-Cvent ne-ON24 kuyatholakala emhlabeni jikelele. Inketho yokukhiqiza imikhondo njengenhloso yezikhangiso zomcimbi, kanye nokuhlanganiswa nenkundla yokuhlanganisa, iku-beta okwamanje.

I-Veste SA ithuthukisa ukuthengiswa ku-WhatsApp nge-Whizz, umenzeli we-AI we-OmniChat.

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I-Veste SA ithuthukisa ukuthengiswa ku-WhatsApp nge-Whizz, umenzeli we-AI we-OmniChat.

I-Veste SA , inkampani yase-Brazil esebenza ngokukhethekile ngezingubo zokugqoka nezinsiza ezisezingeni eliphezulu, umnikazi wemikhiqizo ethi Le Lis, Dudalina, John John, Bo.Bô, kanye ne-Individual, ihlanganise i-WhatsApp njengenye yeziteshi zayo eziyinhloko zokuthengisa nezobudlelwane namakhasimende. Lesi sinyathelo size ngemva kokwethula i-Whizz, i-ejenti yezobunhloli yokwenziwa evela kwa -OmniChat , inkundla ehamba phambili yezingxoxo zezentengiselwano kanye Nomhlinzeki Wezixazululo Zebhizinisi le-WhatsApp (BSP). Isixazululo sithuthukise ukusebenza kwenkampani kwamakhasimende, sahlanganisa ukuxhumana, sanciphisa isikhathi sokuphendula, futhi sandisa kakhulu ukuguqulwa.

Njengoba inezitolo zenkampani ezingu-175 futhi ikhona ezinkulungwaneni zabathengisi bemikhiqizo eminingi, i-Veste SA yaziwa ngokuhlinzeka ngolwazi lokuthenga oluphambili. Ngokusheshisa kwedijithali ngesikhathi sobhubhane, i-WhatsApp yaba yindawo yamasu okuxhumana nabathengi. Inselele kwakuwukwandisa isevisi yamakhasimende ngaphandle kokulahlekelwa isici sokuthinta komuntu semikhiqizo. Ngaphambi kokubambisana ne-OmniChat, isitolo ngasinye sasixhumana ngokuzimela namakhasimende, izinqubo zahlukaniswa futhi kunzima ukuzikala. Ngaphezu kwalokho, isikhathi sokulinda esimaphakathi esingaphezu kwemizuzu emihlanu senze izinga lokuguqulwa lehle lisuka ku-15% laya ku-2%.

"Inselelo enkulu kwaba wukuhlela isiteshi esasishesha, esinwebekayo, futhi ngesikhathi esifanayo sigcina ubunikazi bemikhiqizo yethu. Yilapho i-Whiz ibonakale iyisixazululo esifanele," kuchaza uPedro Corrêa, umqondisi wezobuchwepheshe, i-CRM, kanye ne-e-commerce e-Veste SA.

Nge-Whizz, inkampani yaqala ukunikeza isevisi yamakhasimende engu-24/7, ekwazi ukuphatha izinkulungwane zokusebenzisana ngesikhathi esisodwa ngenkathi ilondoloza ithoni ethile yezwi yomkhiqizo ngamunye. Ukuhlanganiswa neplathifomu ye-VTEX kuqinise isu le-omnichannel, ukuhlanganisa i-e-commerce kanye nezitolo ezibonakalayo kokuhlangenwe nakho okungenazihibe. Phakathi kukaJanuwari noMashi 2025, imiphumela ibibalulekile: uhlobo lukaJohn John lubhalise ukusebenzisana okungaphezu kuka-1,600 ngesilinganiso sokuguqulwa esimaphakathi esingu-26%.

Ukuqaliswa kwama-chatbots ahlakaniphile kugcwalise umsebenzi wamaqembu, kuthuthukisa izinyathelo zokusebenza nokwandisa ukusebenza kahle. E-Dudalina, isibonelo, umthamo wezicelo zenkonzo yamakhasimende owenziwe ngesandla wehle ngo-20%, kuyilapho ukukhiqiza kweqembu kukhule phakathi kuka-30% no-40%, futhi amaphuzu okwaneliseka kwamakhasimende akhuphuke ngo-5%. Ama-bots adalwe nge-Whiz aphendula imibuzo evame ukubuzwa, athumele ama-invoyisi ngokuzenzakalelayo, futhi ahlinzeke ngezibuyekezo zesimo se-oda, okukhulula isikhathi sokuthi abathengisi bazinikele ensizakalweni yamakhasimende yomuntu siqu.

Okunye okugqamile isu lokubuyisa izinqola zokuthenga ezilahliwe nge-WhatsApp ka-John John, ephumelele ukudlula ukumaketha nge-imeyili, ngokukhuphuka kwamanani avuliwe ngo-8% kanye nokwenyuka kwezinga lokuguqulwa ngo-15%. Phakathi kuka-Okthoba noDisemba 2024, imikhankaso ezenzakalelayo nge-OmniChat ibuyise izinkulungwane zama-reais emalini engenayo, iqinisa indima ye-AI njengomshayeli wokukhula.

Onyakeni owodwa nje wokusebenza ne-Whizz, i-Veste SA izuze ukukhuphuka kwesevisi ngo-40%, ukukhula ngo-200% ekwanelisekeni kwamakhasimende, kanye nemisebenzi yokuthengisa ezenzakalelayo ezinkampanini ezibalulekile. "I-Whizz inokufudumala komuntu, iphimbo, kanye nesitayela sokuxhumana somkhiqizo ngamunye. Lokhu bekubalulekile ekwandiseni ukwaneliseka kwamakhasimende ethu kanye nokuthuthukisa ukuthengisa," kugqamisa u-Risoneide Silva, uMphathi Wokusebenza Nobudlelwano e-Veste SA.

Ku-Rodolfo Ferraz, Inhloko Yezentengiso kwa-OmniChat, impumelelo ye-Grupo Veste ibonisa amandla eqiniso obuhlakani bokwenziwa uma busetshenziswa ngenhloso namasu. "Icala le-Grupo Veste liwabonisa kahle amandla e-AI lapho esetshenziswa ngendlela yomuntu. I-Whiz ayilona nje ithuluzi elizenzakalelayo, kodwa i-ejenti ehlakaniphile eqonda ikhasimende, ehlonipha ubunikazi bomkhiqizo ngamunye, futhi iguqule izingxoxo zibe ukuthengisa kwangempela. I-Veste ikwazile ukukala ukusebenza kwayo ngaphandle kokulahlekelwa ukuthintwa komuntu, futhi lelo yikusasa lokuthengisa okudijithali," usho kanje.

KuGeneration Z, ukuthenga sekuphenduke ingxoxo: UZenvia uchaza ukuthi lokhu kushintsha kanjani ukuthengisa.

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KuGeneration Z, ukuthenga sekuphenduke ingxoxo: UZenvia uchaza ukuthi lokhu kushintsha kanjani ukuthengisa.

I-Generation Z ishintsha i-logic yokuthengisa: kusukela ekwenziweni okukodwa kuya engxoxweni eqhubekayo. Kubathengi abaneminyaka engu-18 ukuya kwengama-26, ukuthola, ukuhlola, nokuthenga umkhiqizo kudinga ukulandela ukugeleza okungokwemvelo njengokukhuluma nabangane.

Futhi ngesikhathi lapho yonke into ibonakala izenzakalelayo yi-AI, lezi zethameli zenza kucace: zifuna ubudlelwano, hhayi nje okuzenzakalelayo .

I-Zenvia, inkampani enokuhlangenwe nakho okungaphezu kweminyaka engama-22 esohlwini lwe-Nasdaq, igcizelela ukuthi uguquko alukho ekuvuleni iziteshi eziningi, kodwa ekuhlanganiseni uhambo lube okuhlangenwe nakho okukodwa kwengxoxo, lapho isevisi yamakhasimende, ukuthengisa, nokusekelwa ngemva kokuthengisa kuyingxenye yokugeleza okufanayo.

Ukuthenga njengengxoxo: ukuziphatha okuchaza kabusha uhambo.

IGeneration Z ikhule nemiyalezo esheshayo, inkundla yezokuxhumana, nabadali njengabaqaphi bokusetshenziswa. Ngokusho kwedatha ye-PwC, u-44% wabantu abasha baseBrazil bancamela ukuxazulula ukungabaza ngemikhiqizo ngokuthumela imiyalezo, hhayi izingcingo. Futhi i-WhatsApp isalokhu ihamba phambili — IBrazil iyimakethe yesibili ngobukhulu emhlabeni, enabasebenzisi abangaphezu kwezigidi eziyi-120, ngokusho kuka-Anatel.

Umphumela uqondile: ingxoxo isibe yisici esinqumayo ekuthengeni. Kulapho abathengi be-Gen Z baqhathanisa khona amanani, bacela imibono, babheke izaphulelo, baqinisekise ukutholakala kwesitoko, futhi baqhubeke—noma baphazamise—uhambo.

Kulezi zethameli, isevisi yamakhasimende akusona isinyathelo esisodwa: iyingxenye ebalulekile yesipiliyoni sokuthenga. Futhi ukungqubuzana akuxoxiswana.

Iphutha elivame kakhulu ekuthengiseni: ukugxila ekuboniseni iwindi, ukukhohlwa inkhulumomphendvulwano.

Ngisho nokwenziwa kwedijithali okusheshisiwe, abathengisi abaningi basahlela amasu abo njengokungathi uhambo lwamakhasimende luwumugqa oqondile: isikhangiso → chofoza → ukuthenga. Kodwa uhambo lwangempela lwe-Gen Z luyisiyingi, luhlukene, futhi luqondiswa ukushintshana kwemiyalezo.

U-Zenvia ukhomba amaphuzu amathathu avamile okushayisana kwalezi zithameli:

Ijubane elingalungile: Isizukulwane Z silahla izingxoxo lapho impendulo ithatha ngaphezu kwemizuzu embalwa.

Ukuntuleka kokwenza kube ngokwakho okumongo: okunikezwayo okuvamile kuzitshwa; ikhasimende lilindele ukuthi umkhiqizo ukwazi ukuthi bangobani nokuthi yini eselivele liseshile.

Ingxoxo yemishini: ukusebenzisana kwe-robotic kunciphisa ukubandakanya futhi kuvimbela ukuguqulwa.

Umphumela usobala: akuyona intengo ebulala ukuguqulwa — isipiliyoni.

Kungani i-WhatsApp isiphenduke "indlela yesitolo" entsha ka-Gen Z

Ngaphezu kokwenza izinto eziningi, ezibukwayo, futhi ezisheshayo, i-WhatsApp igxila ekuziphatheni okuchaza inqubo yeGeneration Z: ukwabelana ngezixhumanisi, ukuthumela izithombe-skrini, ukucela imibono, ukudala uhlu, ukuphendula ngama-emoji, ukuxoxisana, nokuthenga.

Ngokusho kweMeta, abasebenzisi bomhlaba abangaphezu kwebhiliyoni elingu-1 baxhumana namabhizinisi nge-WhatsApp ne-Instagram njalo ngenyanga - kanti iBrazil iphakathi kwabaholi kulo mnyakazo.

Lokhu kwenza uhlelo lokusebenza lube isikhala esihlanganisa ukutholwa, ukucatshangelwa, ukuxoxisana, ukuthengwa, nokusekelwa ngokugeleza okukodwa, ngaphandle kokushintsha izikrini.

Ingabe imboni yokudayisa kufanele iphendule kanjani kulolu shintsho?

I-Zenvia igqamisa izinguquko ezintathu eziphuthumayo zemikhiqizo efuna ukuncintisana ngokunakwa yiGeneration Z:

  1. Izingxoxo njengesisekelo sohambo

Ama-chatbots e-AI kufanele asebenze njengabagqugquzeli bokusebenzelana, hhayi njengezithiyo. Ulimi lwemvelo nolwengqikithi lubalulekile.

  1. Ukwenza kube ngokwakho ngesikhathi sangempela

U-Gen Z ulindele ukuthi imikhiqizo yazise umlando, izintandokazi, nenjongo ngesikhathi sengxoxo—hhayi ngemva kwalokho.

  1. Uhambo oluqhubekayo

Ikhasimende lingaqala ku-Instagram, liqhubeke ku-WhatsApp, futhi liqedele kusayithi le-e-commerce. Kubo, yonke ingxoxo eyodwa, hhayi ukusebenzisana kwesevisi yamakhasimende okuthathu.

Lapho ukuthengisa kuphatha ukuxhumana ngakunye njengengxenye yengxoxo eyingqayizivele, okuhlangenwe nakho kuyeka ukusebenza nje futhi kuyafaneleka. Ukuthengisa kuyeka ukuba umphumela futhi kuba inqubo eqhubekayo.

Yini ezayo?

Ku-Zenvia, umthengisi oyingcweti yale logic yengxoxo - eyenzelwe umuntu siqu, ewuketshezi, futhi eqhubekayo - kuzoba nguye owinile hhayi kuphela i-Generation Z, kodwa iphethini entsha yokusetshenziswa. 

Izinkampani ezigcizelela amashejuli okusebenza aqinile noma isevisi yamakhasimende eguquguqukayo zizoba zingabonakali kuzithameli ezingakubekezeleli ukungqubuzana.

Ukuthenga kuphenduke ingxoxo. Futhi labo abangafundi ukuxoxa bazolahlekelwa isabelo semakethe—hhayi ngenxa yentengo, kodwa ngenxa yokunqanyulwa.

I-White Cube imemezela isigaba esisha futhi iqinisa isikhundla sayo njengeqhinga ledatha yedatha kanye ne-Artificial Intelligence consultancy.

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I-White Cube imemezela isigaba esisha futhi iqinisa isikhundla sayo njengeqhinga ledatha yedatha kanye ne-Artificial Intelligence consultancy.

I-White Cube imemezela isigaba sayo esisha samasu, esimakwe ngokumiswa kabusha okuhlanganisa inkampani njengenkampani yokubonisana egxile kwiDatha kanye Nobuhlakani Bezokwenziwa obusetshenziswa ebhizinisini. Umgomo uwukuguqula idatha engahluziwe ibe inzuzo yangempela yokuncintisana, ukusheshisa izinqumo, futhi kuqhubekisele phambili ukusebenza kahle nokukhula ezinkampanini ezimaphakathi nezinkulu.

Njengoba ineminyaka engu-15 isemakethe, futhi isisebenzele izinkampani ezingaphezu kuka-300, ochwepheshe abangu-250, baphathe izimpahla eziyizigidi ezi-3, futhi bangenisa imali engaphezu kwezigidigidi ezingu-R100 kumakhasimende, i-White Cube ithatha igxathu eliya phambili ukuze ihambisane nokuvuthwa kwemakethe kanye nokuvela kokusetshenziswa kwe-AI esikalini.

"Idatha inenani kuphela uma ihumushela ezinqumweni ezisebenzayo. Umgomo wethu uwukufundisa, ukuqondisa, nokusebenzisa i-AI nedatha ukuze abaholi bakwazi ukwenza izinqumo ezihlakaniphile namuhla, hhayi esikhathini esizayo esikude," kusho u-Alexandre Azevedo, oyi-CEO ye-White Cube.

Le nkampani, esivele isebenzela amakhasimende emazwenikazi amane (eNingizimu Melika, eNyakatho Melika, eYurophu nase-Oceania) futhi iphrojekthi yokukhula kokuthengisa okungu-118% ngo-2025, isebenzisa lokhu kumiswa kabusha ukuphinda kabili ubukhulu bokusebenza kwayo futhi ngo-2026.

Kusukela kudatha kuye esinqumweni: umqondo omusha wesenzo.

Isigaba esisha sale nkampani sihlelwe njengohambo olubanzi oluxhumanisa amasu, ukubusa, ubunjiniyela, nokusebenzisa i-AI. 

Imodeli iqinisa izimiso ezibalulekile zokuma komkhiqizo, njenge:

  • Idatha iguqulelwe ekubeni ubuhlakani obusebenzisekayo
    • I-AI njengenjini yokusebenza kahle nenzuzo yokuncintisana
    • Izinqumo eziqhutshwa ukubusa, ukuthobela, kanye nekhwalithi
    • Inhlanganisela yobuchwepheshe bomuntu nobuchwepheshe
    • Umthelela olinganisekayo ekukhiqizeni, emaphethelweni, nasekukhuleni

Le ndlela isabela kuthrendi yemakethe lapho izinhlangano ziqongelela amanani amakhulu edatha kodwa zisadonsa kanzima ukuyiguqulela inani, ukubikezelwa, kanye nokusungula izinto ezintsha.

Ukukhula nokuba khona okunwetshiwe

Ngokuba khona okuqinile eNingizimu yezwe, i-White Cube manje iqinisa ukunwetshwa kwayo eNingizimu-mpumalanga, isifunda esibalulekile ngenxa yokuhlangana kwezinkampani ezinkulu kanye nokutshalwa kwedatha kudatha kanye ne-AI.

Ukuze kusekelwe lesi sigaba esisha, inkampani ivula ihhovisi elikhulu ngokuphindwe kathathu e-Caldeira Institute, enye yezindawo ezihamba phambili zokusungula izinto eBrazil. Indawo, etholakala e-Porto Alegre, ifanekisela ukuxhumana kwayo ne-ecosystem yezobuchwepheshe kanye nezinhlelo eziqhuba i-AI, idatha, kanye noguquko lwedijithali.

"I-Caldeira Institute yilapho izingxoxo ezinkulu mayelana nobuchwepheshe zenzeka khona. Ukuba lapha kuqinisa isiko lethu futhi kusheshisa umthelela wethu emakethe," kuchaza u-Azevedo.

Ubambiswano lomhlaba luqinisa ukuvumelana kwezobuchwepheshe.

I-White Cube igcina ukusebenzisana kwamasu nabadlali bomhlaba abakhulisa amakhono abo obuchwepheshe kanye nokulethwa kwamaphrojekthi amakhulu.

  • Idatha & ne-AI Partnership ne-Microsoft
  • I-Data Lake Partnership ne-Databricks
  • Ubambiswano ku-Cloud Analytics e-Latin America ne-Oracle
  • Idatha ne-Analytics Partnership ne-Huawei

Lezi zivumelwano zisivumela ukuthi sisebenze ngezindinganiso zamazwe ngamazwe zokusebenza, ukubusa, kanye nokulinganisa.

Ukuxhumana okulolonga ikusasa lebhizinisi.

Uhlobo olusha lwe-White Cube luqinisa umugqa wethegi oqondisa lonke isu lawo: Ukubumba ikusasa lebhizinisi ngedatha ne-AI.

Ngaphezu nje kokuba umphakeli wezobuchwepheshe, inkampani ithatha indima yomeluleki othembekile , esekela abaholi ekwenzeni izinqumo ezihlakaniphile, ezisheshayo, neziphephile ezinomthelela wangempela kumamajini, ukusebenza kahle, kanye nokuncintisana.

I-AliExpress yethula ukuthengiswa komhlaba wonke kweREDMAGIC 11 Pro ngezaphulelo ezikhethekile.

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I-AliExpress yethula ukuthengiswa komhlaba wonke kweREDMAGIC 11 Pro ngezaphulelo ezikhethekile.

I-AliExpress, inkundla yomhlaba wonke ye-Alibaba International Digital Commerce Group, yethula ngokusemthethweni ukuthengiswa kwe- REDMAGIC 11 Pro , i-smartphone entsha yegeyimu yomkhiqizo, enomkhankaso wokuphromotha okhethekile emhlabeni wonke phakathi kukaDisemba 9 no-12.

Iqashelwa ukuthuthukisa okokusebenza okugxile ekusebenzeni kwegeyimu yeselula kusukela ngo-2018, iREDMAGIC yethula imodeli yayo entsha egxile ekusebenzeni, ukusebenza kahle kokushisayo, kanye nokuxhumana. Ukwethulwa kunweba ubukhona bomhlaba jikelele bomkhiqizo, manje obusatshalaliswa emazweni nasezifundeni ezingaphezu kuka-60.

Izithombe ezinhle kakhulu zeREDMAGIC 11 Pro

IREDMAGIC 11 Pro ifika ku-AliExpress inezincazelo eziklanyelwe abasebenzisi abafuna amandla aphezulu okucubungula nokuzinza ekusebenziseni okuqhubekayo. Izici ezibalulekile zifaka:

  • Iprosesa yesizukulwane esilandelayo se-Snapdragon 8 Elite Gen 5
  • Isistimu yokupholisa uketshezi, ubuchwepheshe obusha kuma-smartphones alesi sigaba.
  • 6.85'' Isikrini se-AMOLED esinezinga lokuvuselela elingu-144Hz
  • Izinketho ezinokufika ku-24 GB we-RAM no-1 TB wesitoreji.
  • Ibhethri engu-7,500 mAh enokushajwa okusheshayo

Phakathi nomkhankaso, oqala ngo-December 9 kuya ku-12, i-AliExpress izoba namadili akhethekile kumodeli, enikeza isaphulelo sika-R$390 kusetshenziswa isigqebhezana esithi BRGS10 .

Impi enkulu yezinja ekulethweni ishintsha imakethe.

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Impi enkulu yezinja ekulethweni ishintsha imakethe.

Imakethe yokudiliva yase-Brazilian okwamanje ibhekene noshintsho lwesakhiwo oludlulela ngalé kokufakwa kwezinhlelo zokusebenza ezintsha noma ukubuyiselwa kwezinkundla ezindala. Okwenzekayo kuwukucushwa kabusha okujulile kwemibandela yokuncintisana, ezobuchwepheshe, kanye nokuziphatha, kwethula lokho esingakubiza ngokuthi inkathi "ye-hyper-convenience ethuthukisiwe."

Ukukhula kwalesi siteshi kunombono omusha nophawulekayo ngenxa yenhlanganisela yezinto ezinqunywe ukufika kwe-Keeta, ukusheshisa kuka-99, kanye nokusabela kwe-iFood.

Sekuyimpi enkulu yenja, nemithelela yayo idlulela ngalé kwemikhakha yezokudla noma yesevisi yokudla, njengoba okuhlangenwe nakho kwengxenye, isiteshi, noma isigaba kusiza ekulolongeni ukuziphatha kwabathengi, izifiso, nokulindelwe ngendlela ebanzi kakhulu.

Ucwaningo olwenziwa yi-Crest oluvela ku-Gouvêa Inteligência lubonisa ukuthi ezinyangeni ezingu-9 zokuqala zika-2025, ukulethwa kumelele u-18% wokuthengiswa kwezinsiza zokudla eBrazil, okuhlanganisa u-R30.5 billion osetshenziswe abathengi, nokukhula ngo-8% uma kuqhathaniswa nesikhathi esifanayo ngo-2024, ukukhula okuphezulu kakhulu phakathi kweziteshi kulo mkhakha.

Mayelana nokukhula okumaphakathi konyaka, kusukela ngo-2019 ukulethwa kukhule ngesilinganiso esingu-12%, kanti isevisi yokudla iyonke ikhule ngo-1% ngonyaka. Isiteshi sokulethwa sesivele simele u-17% wayo yonke imali esetshenziswa kusevisi yokudla kuzwelonke, cishe ngezigidigidi eziyi-1.7 okwenziwa ngo-2024, kuyilapho e-US, uma kuqhathaniswa, isabelo saso singu-15%. Umehluko uchazwa ngokwengxenye amandla okukhipha phakathi kwezimakethe ezimbili, aphezulu kakhulu e-US.

Sekuyiminyaka, lo mkhakha ubhekene nokuncintisana kwangempela okuphansi kanye nezinye izindlela ezimbalwa. Lokhu kuholele kumodeli esebenza kahle kwabanye futhi ekhawulelwe kwabaningi, lapho ukugxilisa ingqondo nge-iFood kungalinganiselwa phakathi kuka-85 no-92%, okuyinto engahambisani nokunengqondo ezimakethe ezivuthiwe. Umphumela onokufaneleka okuhambisana ne-iFood.

Yasungulwa ngo-2011 njengesiqalisi sokulethwa, i-iFood iyingxenye ye-Movile futhi ihlanganisa ubuchwepheshe namabhizinisi kuzinhlelo zokusebenza, izinto zokusebenza, ne-fintech. Namuhla, i-iFood isiphenduke inkundla enkulu yokulethwa kokudla eLatin America futhi iye yanda ngaphezu kwenhloso yayo yasekuqaleni, ukuxhuma izitolo ezinkulu, amakhemisi, izitolo zezilwane ezifuywayo, nezinye iziteshi, isebenza njengendawo yemakethe elula futhi, ngokubanzi, njengendawo yemvelo, njengoba ihlanganisa nezinsizakalo zezezimali.

Babala amakhasimende asebenzayo ayizigidi ezingu-55 kanye nezindawo zozakwethu ezicishe zibe ngu-380,000 (izindawo zokudlela, izimakethe, amakhemisi, njll.) ezinamashayeli okulethwa kwezidingo abhalisiwe angu-360,000. Futhi kubikwa ukuthi beqe ama-oda ayizigidi eziyi-180 ngenyanga. Lena impumelelo enkulu.

I-99 iqale ukusebenza kwayo njengohlelo lokusebenza lokugibela futhi yatholwa ngo-2018 ngu-Didi, enye yezindawo ezinkulu kakhulu ze-ecosystem yase-China, esebenza futhi emkhakheni wezinhlelo zokusebenza ze-ride-hailing. Yayeka ukusebenza kwe-99Food ngo-2023 futhi manje isibuyile ngo-Ephreli 2025 nohlelo olunentshisekelo yokutshala imali kanye nohlelo lokuqasha abasebenzi, olunikeza ukufinyelela kwamahhala, ukukhushulwa okwengeziwe, kanye nezindleko eziphansi zokusheshisa ukukala.

Futhi manje sesinokufika kwe-Meituan/Keeta, i-ecosystem ye-Chinese-origin esebenza emazweni amaningana e-Asia naseMpumalanga Ephakathi futhi ibika ukuthi isebenzela amakhasimende acishe abe yizigidi ezingu-770 e-China, alethe izigidi ezingu-98 nsuku zonke. Le nkampani isivele isimemezele ukutshalwa kwezimali kuka-US$1 bhiliyoni ngomsebenzi wayo wokukhulisa izimakethe eBrazil.

Ngokufika kwe-Meituan/Keeta, ukubuya kwe-99Food, futhi ngokungangabazeki ukusabela kwe-iFood, ngaphezu komnyakazo wabanye abadlali asebevele besebenza, isimo sishintsha kakhulu nangesakhiwo.

Namuhla, lo mkhakha ubhekene nesigaba sokuncintisana okuphelele, ngemali enkulu, izinsiza, ubuchwepheshe, kanye nesifiso esilinganisweni esanele ukulungisa yonke igeyimu nokuba nomthelela kweminye imikhakha yezomnotho kanye nokuziphatha kwabathengi uqobo.

Lokhu kumiswa kabusha kudala imithelela emine eqondile nesheshayo:

– Izintengo ezincintisana kakhulu nezinyuso ezinonya kakhulu – Ukwehla kwentengo, okuvamile emijikelezweni yokungena kwabadlali abasha, kunciphisa umgoqo ekufinyeleleni kokulethwa futhi kwandise isidingo.

- Ukuphindaphinda kwezinye izindlela - Izinhlelo zokusebenza eziningi, abadlali, nezinketho zisho izindawo zokudlela eziningi, izigaba eziningi, imizila eminingi yokuletha, nokunye okunikezwayo okwengeziwe. Lapho amathuba amaningi, ukukhushulwa, kanye neminikelo, kukhulu ukutholwa, ukwandisa usayizi wemakethe ngokwayo.

- Ukuqamba okusha okusheshisiwe - Ukungena kwe-Keeta/Meituan eqhudelana ne-iFood kanye ne-99 kuletha ingqondo "ye-Chinese super app" enekhono le-algorithmic, isivinini sokusebenza, kanye nombono ohlanganisiwe wezinsizakalo zasendaweni. Lokhu kuzophoqa wonke umkhakha ukuthi uzimise kabusha.

- Ukunikezwa okwandisiwe kuholela esidingweni esikhulu - Ngokunikezwa okukhuphukayo, isidingo sizokhula, sikhuthaze ukukhula kwesakhiwo se-hyper-convenience.

I-thesis emaphakathi lapha ilula futhi isivele ifakazelwe ezimakethe ezahlukahlukene: lapho kunokwenyuka okukhulu kokuhlinzekwa ngokunethezeka okukhulu namanani ancintisanayo, imakethe iyakhula, inwebeke, futhi ikhiqize kokubili imithelela emihle nemibi kuwo wonke umuntu. Kodwa kukhona ukwenyuka okungokwemvelo nokufakazelwe ekuthandeni komkhakha. Futhi kuhlobene kakhulu nomphumela wokuphindaphinda wokwenza lula.

  • Izinketho eziningi namaphromoshini anama-oda avamile.
  • Amanani aphansi anezikhathi eziningi zokusetshenziswa.
  • Izigaba ezengeziwe ezinokusetshenziswa okukhulayo.
  • amamodeli ezinto ezintsha anesivinini esikhulu nokubikezela

Le sethi yezici inquma ukuthi yini ephawula lesi sikhathi sokwanda kokusebenziseka kalula emakethe yaseBrazil, lapho abathengi bethola khona ukuthi bangaxazulula okuningi kwezimpilo zabo zansuku zonke ngokusebenzisa izindlela zedijithali. Futhi hhayi nje ukudla, kodwa ukwanda kwezinye izigaba ezifana neziphuzo, imithi, ezempilo, ukunakekelwa komuntu siqu, izilwane ezifuywayo, nokunye okuningi.

Futhi lapho ukufaneleka kufinyelela kulelo zinga, ukuziphatha kuyashintsha. Ukuletha kuyeka ukuba umkhuba futhi kuba umkhuba. Futhi inqubo entsha ikhiqiza imakethe entsha, enkulu futhi enamandla, enokuncintisana futhi engase ibe nenzuzo kulabo abakwaziyo ukwenza imali ngayo.

Abasebenzisi bayazuza enkululekweni yokuzikhethela namamodeli amasha.

Nakuba izindawo zokudlela nabaqhubi sekuyisikhathi eside bekhala ngokuncika kwabo ohlelweni lokusebenza olulodwa olulawulayo, isimo sezwe manje siyalingana. Lokhu kulungiswa kabusha okuncintisanayo kuzoletha ozakwethu abaningi abangaba khona abanemibandela yezohwebo okungaxoxiswana ngayo, amakhomishana alinganiselayo, amaphromoshini amaningi kanye nezaphulelo, kanye nesisekelo samakhasimende esinwetshiwe.

Ngale kwalezi zici, ingcindezi yokuncintisana isheshisa inguquko yokusebenza kwabasebenzisi abanamamenyu athuthukisiwe, ukupakishwa okungcono, ukuhlelwa kabusha kwezinto, namamodeli amasha amakhishi amnyama, ukulanda, nokusebenza okuxubile. Kodwa udaba lubandakanya nabashayeli bokuthutha.

Izingxoxo zomphakathi zivame ukubuka abasebenzi bokulethwa kwezidingo kuphela nge-lens yokuqashwa okunengozi, kodwa kukhona ukuguquguquka kwezomnotho okubalulekile, njengoba lesi simo sidala izimo zokusebenza ezingcono ngenani elikhulayo lochwepheshe abathintekayo kulo msebenzi.

Ngezinhlelo zokusebenza eziningi nemikhiqizo eqhudelana ngesikhala, nakanjani kuzoba nokwenyuka kwenani lama-oda, ezinye izindlela zenkundla, izikhuthazo ezengeziwe, futhi konke lokhu kuthuthukisa umholo womuntu ngamunye.

Njengoba imakethe ihlelwa kabusha ukuncintisana phakathi kwabadlali abakheke kahle, kuzoba nokusheshisa kwayo yonke le nqubo ehlanganisa abathengisi, izindawo zokudlela, izinsiza zokulethwa, i-fintechs, abahlinzeki bezokuthutha, kanye nemisebenzi eyingxube, kanye nezinsizakalo zezezimali.

Kulo mongo obanzi, i-hyper-convenience iyayeka ukuba ithrendi futhi iba imodeli entsha yemakethe, ilungise kabusha.

Ukulethwa kungenisa esigabeni esinokulinganisela, esihlukahlukene, nesihlakaniphe kakhulu kuwo wonke ama-ejenti e-supply chain, nabathengi bathola izinketho eziningi, izintengo ezincintisana kakhudlwana, ukusebenza kahle, isivinini, nokunye ukukhetha.

Abasebenzisi bathola izinketho eziningi, imiphumela engcono, nezisekelo ezinwetshiwe, kuyilapho abashayeli bokulethwa bethola isidingo esikhulu, ezinye izindlela, nokuncintisana okunempilo phakathi kwezinhlelo zokusebenza, okuholela ekwandeni kukonke kwemakethe.

Lona umongo wenkathi ye-hyper-convenience, ethuthukiswa i-ecosystem enabadlali abaningi, izixazululo eziningi, nenani elikhulu elihilelekile, okunquma ukunwetshwa kanye nokuhlelwa kabusha kwemakethe ngokwayo.

Noma ubani othatha isikhathi eside kakhulu ukubamba ububanzi, ububanzi, ukujula, kanye nesivinini salolu shintsho emkhakheni wokulethwa kwezidingo uzosala ngemuva!

UMarcos Gouvêa de Souza ungumsunguli kanye no-CEO we-Gouvêa Ecosystem, i-ecosystem yamafemu okubonisana, izixazululo, nezinsizakalo ezisebenza kuyo yonke imikhakha yezimpahla zabathengi, ukudayisa, nokusabalalisa. Yasungulwa ngo-1988, iyibhentshimark eBrazil nasemhlabeni wonke ngombono wayo wamasu, indlela engokoqobo, kanye nokuqonda okujulile komkhakha. Funda kabanzi ku: https://gouveaecosystem.com

Umngcele omusha wokukhwabanisa imali: abathonya bedijithali kanye "nebhizinisi le-raffle"

Patricia Punder
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Umngcele omusha wokukhwabanisa imali: abathonya bedijithali kanye "nebhizinisi le-raffle"

Emashumini eminyaka, amandla ezomnotho nawepolitiki ayelinganiswa ngezikhundla, izimpahla, nokuxhumana kwezikhungo. Namuhla, kukalwa ngabalandeli, ukuzibandakanya, kanye nokufinyelela kwedijithali. Abagqugquzeli bedijithali babamba indima engaqondakali, lapho ngesikhathi esisodwa bengamabhrendi, izithixo, nezinkampani, kodwa ngokuvamile basebenza ngaphandle kwe-ID yentela, ngaphandle kokubala, futhi ngaphandle kwezibopho zentela ezifezwa wumphakathi wonke.

Ukuduma kwenkundla yezokuxhumana kudale imakethe efanayo lapho ukunakwa sekuphenduke imali kanye nedumela njengempahla okungaxoxwa ngayo. Inkinga iwukuthi endaweni efanayo lapho uhwebo lwedijithali luchuma khona, izindlela ezintsha zokushushumbiswa kwemali, ukubalekela intela, kanye nokucebisa ngokungemthetho nakho kuyachuma, konke okungaphezu kwamandla oMbuso.

Amarafu ezigidi zamadola, "iminikelo" evela kubalandeli, iminikelo yokupha, nokusakaza bukhoma okukhiqiza izinkulungwane zama-reais, kubagqugquzeli abaningi, imithombo emikhulu yemali engenayo. Kwezinye izimo, baye baba amamodeli ebhizinisi angempela, kodwa ngaphandle kokusekelwa ngokomthetho, ukuthobela, nokwengamela kwezezimali.

Umuzwa wokungajeziswa uqiniswa amandla omphakathi; abagqugquzeli bayathandwa, balandelwe, futhi bavame ukuvikelwa ukuthandwa kwabo. Abaningi bakholelwa ukuthi ngenxa yokuthi bahlala endaweni yedijithali, bangaphezu kwamandla omthetho. Lo mbono "wokuvikeleka kwedijithali" unemiphumela yezomnotho, yezomthetho, nezenhlalo.

Indawo eyimpumputhe emthethweni waseBrazil

Umthetho wase-Brazilian awukahambisani nomnotho wabathonya. Isikhala sokulawula sivumela abagqugquzeli ukuthi benze imali izethameli ezibiza izigidi ngaphandle kokubhaliswa kwentela noma izibopho zebhizinisi.

Nakuba izinkampani zendabuko kudingeka ukuthi zihambisane nokubalwa kwezimali, intela, nezibopho zokulawula, abagqugquzeli abaningi bahambisa izizumbulu zemali nge-PIX (uhlelo lokukhokha olusheshayo lwase-Brazil), ukudluliselwa kwamanye amazwe, izinkundla zakwamanye amazwe, kanye ne-cryptocurrencies, ngaphandle kwanoma yikuphi ukubeka izinto obala.

Le mikhuba yephula, ngokuqondile noma ngokungaqondile, izimiso zoMthetho No. 9,613/1998, ophathelene nobugebengu bokushushumbisa imali nokufihlwa kwempahla, kanye noMthetho No. 13,756/2018, onikeza i-Caixa Econômica Federal ikhono elikhethekile lokugunyaza amarayisi.

Uma umgqugquzeli ephromotha i-raffle ngaphandle kwemvume evela ku-Caixa Econômica Federal (Brazilian Federal Savings Bank), wenza icala lobugebengu nelokuphatha, futhi angase aphenywe ngecala elibhekene nomnotho odumile, ngokuya nge-athikili 2 yoMthetho No. 1,521/1951.

Empeleni, lezi "zenzo zokukhangisa" zisebenza njengezindlela zokuhambisa izimali ngaphandle kwesistimu yezimali evamile, ngaphandle kokulawula okuvela eBhange Elikhulu, ukuxhumana noMkhandlu Wokulawula Imisebenzi Yezezimali (i-COAF), noma ukulandelela intela yi-Federal Revenue Service. Yisimo esihle sokuhlanganisa imali esemthethweni nengekho emthethweni, uphethiloli wokukhwabanisa imali.

Ukuzijabulisa njenge-facade

Ukusebenza kwale mikhankaso kulula futhi kuyinkimbinkimbi. Umgqugquzeli uhlela i-raffle "yokusiza", ngokuvamile esebenzisa izinkundla ezithuthukisiwe, amaspredishithi, noma amazwana enkundla yezokuxhumana. Umlandeli ngamunye udlulisela amanani amancane nge-PIX (uhlelo lokukhokha olusheshayo lwase-Brazil), ekholelwa ukuthi ubamba iqhaza kumsebenzi ongenabungozi.

Ngamahora ambalwa nje, umgqugquzeli uzuza amashumi noma amakhulu ezinkulungwane zama-reais. Umklomelo—imoto, umakhalekhukhwini, uhambo, njll—unikezwa ngokomfanekiso, kuyilapho iningi lezimali lihlala lingenayo i-accounting, amarekhodi entela, noma umsuka okhonjiwe. Le modeli isetshenziswa, ngokuhlukahluka, ngezinjongo ezisukela ekuzicebiseni komuntu kuya ekukhwabaniseni imali.

I-Brazilian Federal Revenue Service isivele ikhombe izimo ezimbalwa lapho abagqugquzeli babonise ukukhula kwempahla okungahambisani nezimbuyiselo zabo zentela, futhi i-COAF (Umkhandlu Wokulawula Imisebenzi Yezezimali) isiqalile ukufaka lolu hlobo lomsebenzi njengomsebenzi osolisayo kwezokuxhumana zangaphakathi.

Izibonelo eziqinile: lapho udumo luba ubufakazi

Kule minyaka emithathu edlule, imisebenzi eminingana eyenziwe ngamaphoyisa Ombuso kanye neHhovisi Lomshushisi Womphakathi iveze ukusetshenziswa kwezinkundla zokuxhumana ngokukhwabanisa imali, ama-raffles angekho emthethweni kanye nokucebisa ngokungemthetho.

– Operation Status (2021): nakuba igxile ekushushumbisweni kwezidakamizwa, iveze ukusetshenziswa kwamaphrofayela "abantu basesidlangalaleni" ukuze kufihlwe izimpahla nempahla, okubonisa ukuthi izithombe zedijithali zingasebenza kanjani njengesihlangu sokugeleza okungekho emthethweni;

- Icala likaSheyla Mell (2022): umgqugquzeli usolwa ngokuphromotha amarafu ezigidi zamarandi ngaphandle kokugunyazwa, enyusa ngaphezulu kwama-R $ 5 wezigidi. Ingxenye yale mali kuthiwa yasetshenziswa ukuthenga izindlu nezimoto zikanokusho;

- I-Operation Mirror (2023): abaphenyi abaphenyile abagqugquzela ama-raffle mbumbulu ngokubambisana nezinkampani zamagobolondo. "Imiklomelo" yasetshenziselwa ukuthethelela ukuthengiselana kwezezimali komsuka ongekho emthethweni;

- Icala leCarlinhos Maia (2022-2023): Yize lingathweswanga icala ngokusemthethweni, umgqugquzeli washiwo ophenyweni lwamarafu anenani eliphezulu futhi waphenywa imibuzo yiCaixa Econômica Federal mayelana nokuba semthethweni kokukhushulwa.

Amanye amacala abandakanya abagqugquzeli bezinga eliphakathi abasebenzisa ama-raffle kanye "neminikelo" ukuhambisa imali kubantu besithathu ngendlela engalandeleki, okuhlanganisa osopolitiki nosomabhizinisi.

Le misebenzi ibonisa ukuthi ukuthonya kwedijithali sekuyindlela ephumelelayo yokufihla izimpahla kanye nokuqinisekisa imali eyinhloko engekho emthethweni. Okwakwenziwa ngaphambilini ngezinkampani zamagobolondo noma izindawo zentela manje sekwenziwa "ngama-raffles ezinhlangano ezisiza umphakathi" kanye nokusakaza bukhoma okuxhasiwe.

Ukuvikela umphakathi: udumo, ipolitiki, nomuzwa wokungathinteki.

Abaningi abanethonya bathandwa izigidi, banobudlelwane nezikhulu zikahulumeni kanye nosopolitiki, babamba iqhaza emikhankasweni yokhetho, kanye nemibuthano yamandla evamisile. Lokhu kusondela kuhulumeni kanye nokumaketha komphakathi kudala i-aura yokuba semthethweni evimbela ukugada futhi okuphoxa iziphathimandla.

Ukukhonza izithombe kwedijithali kuguquka kube isivikelo esingakahleleki: lapho umgqugquzeli ethandwa kakhulu, umphakathi ongazimisele kangako, ngisho nezinhlangano zomphakathi, kufanele ziphenye imikhuba yazo.

Ezimweni eziningi, uhulumeni ngokwakhe ufuna ukwesekwa yilaba bagqugquzeli bemikhankaso yezikhungo, benganaki umlando wabo wentela noma imodeli yebhizinisi ebagcinayo. Umlayezo we-subliminal uyingozi: ukuduma kungena esikhundleni sokuba semthethweni.

Lesi simo siphinda iphethini yomlando eyaziwayo: ukukhazimuliswa kokungakahleleki, okwenza umqondo wokuthi impumelelo yemidiya ivumela noma yikuphi ukuziphatha. Mayelana nokubusa nokuhambisana, kuphambene nezimiso zokuziphatha zomphakathi; "indawo empunga" eguqulelwe ebhizinisini lokubonisa.

Ingozi yokuba nesibopho esabiwe phakathi kwemikhiqizo nabaxhasi.

Izinkampani eziqasha abagqugquzeli ukuthi ziphromothe imikhiqizo noma izimbangela zomphakathi nazo zisengozini. Uma uzakwethu ebandakanyeka kuma-raffle angekho emthethweni, imidwebo ewumgunyathi, noma imisebenzi esolisayo, kunengozi yokuba nesibopho sezomthetho esihlanganyelwe, sokuphatha, kanye nobugebengu.

Ukungabikho kokukhuthala okufanele kungahunyushwa njengokunganaki kwebhizinisi. Lokhu kusebenza kuma-ejensi okukhangisa, izixhumanisi, nezinkundla zedijithali.

Ngokusebenza njengabalamuli ezinkontilekeni, bathatha imisebenzi yobuqotho futhi kufanele babonise ukuthi basebenzise izindlela zokuvimbela ukuxhashazwa kwemali, ngokuvumelana nezinqubo ezihamba phambili zamazwe ngamazwe (FATF/GAFI).

Ukuthobela idijithali akuseyona inketho yobuhle; kuyisibopho sokusinda kwebhizinisi. Amabhrendi abalulekile kufanele abandakanye abathonya ekuhloleni kwabo isithunzi sengozi, ukuqapha imisebenzi esolisayo, ukufuna ukuthotshelwa kwentela, kanye nokuqinisekisa umsuka wemali engenayo.

Umngcele ongabonakali: i-cryptocurrencies, ukusakaza bukhoma, kanye nokuthengiselana kwamanye amazwe.

Esinye isici esikhathazayo ukusetshenziswa okwandayo kwama-cryptocurrensets kanye nezinkundla zangaphandle zokuthola iminikelo noxhaso. Izinhlelo zokusebenza zokusakaza-bukhoma, amasayithi okubheja, kanye namawebhusayithi "athipha" avumela abagqugquzeli ukuthi bathole izinkokhelo ngemali yedijithali ngaphandle kokulamula kwebhange.

Le misebenzi evame ukuhlukanisiwe yenza ukulandeleka kube nzima futhi kusize ukushushumbiswa kwemali. Isimo siba sibi kakhulu ngoba iBhange Elikhulu namanje alikulawuli ngokugcwele ukugeleza kwezinkokhelo ezinkundleni zedijithali, futhi i-COAF (Umkhandlu Wokulawula Imisebenzi Yezezimali) incike emibikweni yokuzithandela evela ezikhungweni zezimali.

Ukuntuleka kokulandelela okuphumelelayo kudala isimo esifanelekile sokufihlwa kwezimpahla zamazwe ngamazwe, ikakhulukazi uma usebenzisa ama-stablecoins nama-wallet ayimfihlo, amathuluzi avumela ukuthengiselana okungaziwa. Lesi simo sixhumanisa iBrazil nenkambiso yomhlaba wonke: ukusetshenziswa kwezinkundla zokuxhumana njengeziteshi zokukhwabanisa imali.

Izimo zakamuva emazweni afana ne-United States, i-United Kingdom, ne-Mexico zidalule abagqugquzeli ababandakanyeka ekugwemeni intela nasezinhlelweni zezimali ezingekho emthethweni ezifihlwe njengokuqukethwe kwedijithali.

Iqhaza loMbuso kanye nezinselelo zokulawula.

Ukulawula umnotho wethonya kuyaphuthuma futhi kuyinkimbinkimbi. Umbuso ubhekene nenkinga yokungavimbi inkululeko yokukhuluma ngesikhathi esifanayo uvimbela ukusetshenziswa kobugebengu kwezinkundla zokuxhumana ukufihla izinsiza.

Izinketho ezimbalwa sezixoxiwe, njengokudinga intela eyisibopho kanye nokubhaliswa kokubalwa kwezimali kwabathonya abeqa umthamo othile wemali engenayo; ukwenza ama-raffle edijithali nama-sweepstake kuncike ekugunyazweni kwangaphambili okuvela ku-Caixa Econômica Federal; ukudala imithetho esobala yobambiswano noxhaso, ngokushicilelwa kwemibiko yonyaka; kanye nokusungula isibopho sokubika ku-COAF (Umkhandlu Wokulawula Imisebenzi Yezezimali) ukuze uthole izinkundla zokukhokha ezidijithali nokusakaza bukhoma.

Lezi zinyathelo azihloselwe ukuvimbela ubuciko bedijithali, kodwa ukulinganisa inkundla ngokusemthethweni, ukuqinisekisa ukuthi labo abazuzayo ngokuthonya nabo banomthwalo wemfanelo wezomnotho kanye nezezimali.

Ithonya, izimiso zokuziphatha kanye nokuzibophezela komphakathi

Ithonya ledijithali lingelinye lamandla anamandla enkathi yamanje, njengoba lapho lisetshenziswa kahle, lilolonga umbono, lifundise, futhi lihlanganise. Kodwa uma isetshenziswa ngendlela engafanele, isebenza njengethuluzi lokukhohlisa kanye nobugebengu bezezimali.

Isibopho sihlangene, lapho abagqugquzeli kufanele baqonde ukuthi ukuba yidijithali akusho ukuba ngaphezu komthetho, imikhiqizo idinga ukubeka imibandela yobuqotho, futhi uMbuso kufanele wenze izindlela zawo zokwengamela zibe zesimanjemanje. Umphakathi nawo udinga ukuyeka ukudida i-charisma nokwethembeka.

Inselele akuyona nje esemthethweni, kodwa namasiko: ukuguqula ukuthandwa kube ukuzibophezela obala.

Ekugcineni, labo abanethonya kumele baphendule ngomthelela wezomnotho nokuziphatha abawukhiqizayo.

Phakathi kwe-glamour kanye ne-systemic risk

Umnotho wabagqugquzeli usuvele uhambisa izigidigidi, kodwa usebenza endaweni engazinzile, lapho "ukusebenzelana" kufeza izinjongo zokuthengisa nezingekho emthethweni. Ama-raffle, amalotho, neminikelo, lapho ingalawulwa, iba iminyango evulekile yobugebengu bezezimali kanye nokugwema intela.

IBrazil ibhekene nomngcele omusha wobungozi: ukushushumbiswa kwemali okucashwe njengokudumile. Nakuba uhlelo lwezomthetho luhluleka ukuzivumelanisa nezimo, ubugebengu bedijithali buzisungula kabusha, futhi amaqhawe enkundla yezokuxhumana angaguqula ngokungazi udumo lube obala.

Mayelana noPatricia Punder

Uzakwethu kanye nomsunguli wenkampani yabameli i-Punder Advogados, esebenza ngaphansi kwemodeli yebhizinisi "yeBoutique", ihlanganisa ubuhle bezobuchwepheshe, umbono wamasu, nobuqotho obungantengantengi ekusebenzeni kwezomthetho . www.punder.adv.br

- Ummeli, oneminyaka eyi-17 enikezelwe kuCompliance;

- Ubukhona bukazwelonke, iLatin America kanye nezimakethe ezisafufusa;

Kuqashelwa njengebhentshimakhi ku-Compliance, LGPD (Brazilian General Data Protection Law), kanye nezinqubo ze-ESG (Environmental, Social, and Governance).

- Izindatshana ezishicilelwe, izingxoxo, kanye nezingcaphuno ezitolo zezindaba ezidumile ezifana neCarta Capital, Estadão, Revista Veja, Exame, Estado de Minas, phakathi kokunye, kokubili kuzwelonke nakumkhakha othize;

- Uqokwe njengochwepheshe oqokwe yinkantolo ecaleni laseMelika;

– USolwazi kwaFIA/USP, UFSCAR, LEC kanye neTecnológico de Monterrey;

- Izitifiketi zamazwe ngamazwe ngokuhambisana (iGeorge Washington Law University, Fordham University kanye ne-ECOA);

– Umbhali ngokubambisana wezincwadi ezine ezikhuluma ngokuhambisana nokubusa;

– Umbhali wencwadi ethi “Compliance, LGPD, Crisis Management and ESG – Konke kuhlangene futhi kuxutshiwe – 2023, Arraeseditora.

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