Ikhasi Lasekhaya 13

I-AliExpress igcina umfutho we-11.11 ngo-Black Friday nge-90% YESphulelo.

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I-AliExpress igcina umfutho we-11.11 ngo-Black Friday nge-90% YESphulelo.

Ngemuva kokuqala inyanga ngomkhankaso wayo omkhulukazi onyakeni, i-11.11, i-AliExpress, inkundla yomhlaba wonke ye-Alibaba International Digital Commerce Group, iqhubeka nekhalenda layo lokuphromotha futhi iletha phambili umkhankaso wayo osemthethweni we-Black Friday, ozokwenzeka kusukela zingama-20 kuya zingama-30. Umkhankaso ugcina izinzuzo ezethulwe ekuqaleni kwenyanga ngezaphulelo ezifika ku-90%, nokubamba iqhaza kwemikhiqizo emikhulu kazwelonke neyamazwe ngamazwe.

Phakathi nomkhankaso, abathengi bazokwazi ukufinyelela izinzuzo ezihlukahlukene, kuhlanganise nethuluzi lokusesha le-AliExpress elibavumela ukuthi baqhathanise amanani omkhiqizo. Ukwenziwa kusebenze okuhlukahlukene okwenziwe igeyimu kuhlelo lokusebenza nokusakazwa okukhethekile kohwebo okubukhoma okuvela kumabhrendi amakhulu namathonya nakho kuzoqhubeka ngalesi sikhathi.

Ithuluzi lokusesha le-AliExpress lenza kube lula ukuqhathanisa amanani.

Ukuze iphinde iqinise ukuzibophezela kwayo ekunikezeni amanani angcono kakhulu kubathengi baseBrazil, i-AliExpress incoma ukusebenzisa ithuluzi layo lokusesha. Ngayo, abathengi bangakhomba ikhamera yabo emkhiqizweni, baqhathanise izintengo ezinikezwa abathengisi abahlukahlukene, futhi bahlonze okunikezwayo okungcono kakhulu okutholakalayo, baqinisekise ukonga okukhulu kanye nokuzethemba lapho uthenga.

Iqembu elithenga umakhenikha, elibone ukusebenzelana okuqinile ngo-11.11, liyaqhubeka ne-AliExpress's Black Friday. Ngokwenza amaqembu okuthenga ngaphakathi kohlelo lokusebenza, abathengi bavula izaphulelo eziqhubekayo emikhiqizweni ekhethiwe. Lapho abantu behlanganyela kakhulu, intengo yokugcina iba yehla.

"I-Black Friday iyisandiso salokho esikuqale ngo-11.11 kulo nyaka. Umgomo wethu uwukugcina ijubane lezinzuzo abathengi asebevele bazilindele ku-AliExpress, ukuqinisa izaphulelo nokubamba iqhaza kwemikhiqizo emikhulu endaweni yesikhulumi, "kusho uBriza Bueno, umqondisi we-AliExpress eBrazil. “Ngethuluzi lokusesha, isiteshi se-Brands+, kanye neshejuli ekhethekile yemicimbi ebukhoma, siqinisekisa abathengi base-Brazilian ukuzizwisa okungcono kakhulu ngangokunokwenzeka kuyo yonke inyanga ka-November.”

U-Marcas+ and Lives nabo bazoba khona ngo-Black Friday.

Ngemva kokwethulwa kwesiteshi sayo esiyi-premium ngo-11.11, i-AliExpress inweba uhlelo lwe-Brands+, indawo ehlanganisa imikhiqizo evela ezinkampanini ezinkulu zomhlaba kanye nezwe lonke ngokulungiswa okukhethekile nezinto zekhwalithi ephezulu. NgoLwesihlanu Olumnyama, inkundla izogqamisa izigaba ezifana ne-electronics, audio, izesekeli, amadivaysi ahlakaniphile, namanye amasegimenti akhulayo phakathi kwabathengi baseBrazil.

Umkhankaso we-Black Friday futhi ugcina isu lezentengiselwano bukhoma, ngokusakazwa okukhethekile kuso sonke isikhathi sethulwe ngabathonya, ochwepheshe be-AliExpress, nemikhiqizo emikhulu kazwelonke neyamazwe ngamazwe. Njengangomhla ka-11.11, ukusakazwa bukhoma kwe-Black Friday kufaka phakathi imibukiso yemikhiqizo, amakhuphoni akhethekile, ukuthengiswa kwe-flash, nokuqukethwe okuhloselwe ukusiza abathengi benze izinqumo zokuthenga.

ULwesihlanu Olumnyama ngale kokusobala: ukunyakaza okuthulile okubumba ukuthengisa kwaseBrazil.

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ULwesihlanu Olumnyama ngale kokusobala: ukunyakaza okuthulile okubumba ukuthengisa kwaseBrazil.

I-Black Friday ayisekho ukuba idethi nje ephawulwe ngezaphulelo futhi isisungulwe njengesikhashana esidalula ukusebenza, amasu, nokuvuthwa kwezobuchwepheshe kwezinkampani zaseBrazil. Kuyiphuzu lokushuba kwesimo elidalula intuthuko kanye nobuthakathaka, futhi lokho kukhombisa, empeleni, ukuthi amabhrendi nabathengi bathuthuke kanjani eminyakeni yakamuva. Ngisho nasesimweni esingakalingani ngokwesakhiwo kanye nokwenza idijithali, isikhathi sesiphenduke insimu enkulu yokubhekwa kokuziphatha, ukusebenza kahle, kanye nokwenza izinqumo.

Enye yezindlela ezifanele kakhulu ukukhula kohwebo olubukhoma. Kuye kwaqina ikakhulukazi phakathi kwezigaba ezizwela kakhulu ekuboniseni, njengobuhle, imfashini, i-electronics, nempahla yasekhaya. Nakuba kungakabi umkhuba osabalele, iyekile ukuba yisenzo esisodwa futhi isihambisana namasu okuguqula ezinkampanini ezivuthiwe ngokwedijithali. NgoLwesihlanu Olumnyama, ifomethi ithola amandla engeziwe ngoba ihlanganisa ukuboniswa okubukhoma, ukusebenzelana okusheshayo, umuzwa wokuphuthuma, nolwazi oluvame ukuheha ngaphezu kokuphequlula okuvamile. Ngisho noma kusetshenziswa ngesakhiwo esilinganiselwe, ukuhweba okubukhoma kunikeza idatha enothile mayelana nenzalo, imibuzo ephindaphindayo, nezikhathi zokusebenzelana okukhulu kakhulu, okuvumela ukulungiswa kwangempela kuqhinga lezentengiso.

Usuku futhi seluphenduke ilabhorethri yangempela yezinkampani esezithuthuke kakhulu ekusebenziseni ubuchwepheshe. Ama-chatbot asabelayo, izindlela zokuncoma, ukulungiswa kokuzulazula, ukuhlolwa kokuphuma, kanye nokuzizwisa kweziteshi ezixubile kuqinisekiswa umongo wethrafikhi eyeqisayo. Lokhu akulona iqiniso kubo bonke abathengisi baseBrazil, kodwa kumelela uphawu olucacile lokuvuthwa: labo asebethathe izinyathelo ezibalulekile basebenzisa i-Black Friday ukuze baqonde lapho ukusebenza kwabo kumelana nengcindezi nokuthi kusadingeka kuguquke kuphi.

Ukuziphatha kwabathengi baseBrazil, nakho, kushintshe kakhulu. ULwesihlanu Olumnyama luba nomthelela omkhulu esenzweni sokulinda. Abathengi bahlehlisa ukuthenga okubalulekile, ucwaningo isikhathi eside, futhi baqaphe izintengo ngendlela ethe xaxa. Lolu shintsho luguqula ngokujulile ukuguquguquka kwekota, njengoba ludala isidingo esiphansi futhi ludinga imikhiqizo ukuthi ihlele ngokucophelela ukuhlukahluka kwayo, amamajini, kanye nempahla. Okulindelwe ngabathengi sekuyingxenye yentengo namasu okuhweba.

Ikhona kanye kulo mongo lapho kuvela khona ushintsho oluthulile nolufanele kakhulu: umthengi useqale ukungabaza ukubaluleka kwangempela kwemikhiqizo. Esikhundleni sokubheka intengo kuphela, babona ukuvumelana komkhiqizo unyaka wonke. Uma bethola umehluko obaluleke kakhulu phakathi kwentengo ekhokhiswa ngo-Black Friday kanye nenani kwezinye izinyanga, bayazibuza ukuthi ingabe intengo egcwele imele ngempela lokho abakutholayo. Lo mbuzo awusuki nje ekusesheni amathuba, kodwa usuka ekuboneni okuvuthiwe kwevelu, ukuma, nokungaguquguquki. Bayaqonda ukuthi intengo iyinkomba yokuma futhi baqala ukufuna ukuthi i-value logic ibe nengqondo unyaka wonke. Lokhu kucabanga kuthinta ubudlelwano babo nezigaba ezithile nemikhiqizo, kuthonya ukwethembeka kwabo, futhi kukhulisa ukuthambekela kokuhlehlisa izinqumo kuze kube yizikhathi lapho bekholelwa ukuthi babhekene "nenani leqiniso."

Lesi simo siphinde siguqule ukuziphatha unyaka wonke. Abathengi bahlakulela umkhuba wokuqhathanisa okuningi, ukunquma kamuva, nokubheka izimpawu zokuvumelana ngaphambi kokuthenga inani eliphezulu. Bathuthukisa ukuqonda okubaluleke kakhulu kwemijikelezo yokuphromotha, bakhombe amaphethini, futhi balungise isikhathi sabo sesinqumo. Lo mnyakazo ubeka ingcindezi ezinkampanini ukuthi zicabange kabusha amasu azo entengo ngaphezu kukaNovemba futhi igcizelela ukubaluleka kwezinqubomgomo ezihambisanayo, ezisobala, nezakheke kahle.

Ukuphathwa kwe-Inventory kusengenye yezinsika ezibucayi kakhulu zomcimbi. Ukuphuma kwesitoko kunomthelela osheshayo esimeni, futhi ukuthengwa kwempahla okweqile kubeka engcupheni ukuhamba kwemali. Izinkampani ezengeziwe ezivuthiwe sezivele zisebenzisa amamodeli abikezelayo ahlanganisa idatha yomlando, amasignali adingayo, namathrendi. Kodwa-ke, ingxenye enkulu yemakethe isasebenza namamodeli we-hybrid, lapho inhlanganisela yobuchwepheshe nokuhlaziywa kwezentengiselwano kubalulekile. Ukunemba kohlu lwempahla kuyaqhubeka nokuba yinselele enkulu futhi kuthonya ngokuqondile ulwazi lomthengi ngezikhathi zokuthengisa eziphezulu.

Kwezokuthutha, inqubekelaphambili nayo ihamba kancane. Amanye amabhrendi asevele ahlola izakhiwo zesifunda ezincane ukuze athole isivinini, kodwa isimo esivelele sihlala sisekelwe emaqenjini aqiniswayo, ukusetshenziswa okujulile kwempahla yesitolo esiphathekayo, izitolo ezimnyama, kanye nokubambisana okukhethekile kwemayela lokugcina. Ukuhlanganiswa okuphelele kwe-inventory kanye ne-automation ethuthukisiwe kuseyimikhuba ekhawulelwe kubadlali abambalwa abanezinga eliphezulu lokuvuthwa kokusebenza. Noma kunjalo, kunomkhuba okhulayo obheke ekusatshalalisweni kwesifunda kanye nokulungiswa kokusebenza okuzama ukufinyeza amabanga nokwandisa isivinini sesevisi.

Isu lezohwebo liphinde lenziwa izinguquko. Izinkampani ezithuthuke kakhulu zisebenzisa ukwenza kube ngokwakho, izimo ezikhethekile zamakhasimende athembekile, izinxephezelo zokuthenga kusengaphambili, nokulungiswa okuguquguqukayo ngokuya ngokuziphatha kwesidingo sangempela. Nakuba lokhu kungakabi ngokoqobo kuyo yonke imakethe, lesi siqondiso sibonisa ukufuna ukusebenza kahle okukhulu kanye nokugcinwa kwemikhawulo ngesikhathi sokuncintisana okukhulu.

Uma zonke lezi zici zicatshangelwa ndawonye, ​​kuba sobala ukuthi i-Brazilian Black Friday isiguqukele ekubeni i-ecosystem yamasu ehlanganisa ukuziphatha, idatha, ukusebenza, nobuchwepheshe. Umcimbi ubonisa ikhono lezinkampani lokuhlela ngokungaguquki, ukuqonda ngokujulile abathengi bazo, ukusebenza kahle, nokuletha inani ngendlela ehambisana nokuma kwazo. Akukhona nje ukuthengisa okukhulu, kodwa isikhashana seqiniso esiveza ukuvuthwa, ukuhambisana, kanye nokuncintisana.

Ukuqonda i-Black Friday ngalo mbono kubalulekile ukuze sibone umkhakha wezokudayisa wase-Brazil ngobunkimbinkimbi bawo bangempela. Umkhakha uthuthuka ngezigaba ezihlukene, ubhekana nezinselelo ezinkulu, futhi ulokhu ufunda emijikelezweni yawo. Ukuncintisana namuhla akukhona nje kuphela kwisaphulelo esinikezwayo, kodwa emandleni okwakha inani ngokungaguquki ngokuhamba kwesikhathi futhi uguqule umcimbi ube nokufunda, ubuhlakani, kanye nobudlelwano besikhathi eside.

ULyana Bittencourt , oyi-CEO ye- BITTENCOURT Group - umxhumanisi ogxile ekuthuthukiseni, ekwandiseni, nasekuphathweni kwamanethiwekhi ebhizinisi nama-franchise.

Amasu ama-3 okuvikela idatha yakho ngemuva koLwesihlanu Olumnyama

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Amasu ama-3 okuvikela idatha yakho ngemuva koLwesihlanu Olumnyama

Isikhathi esingemva koLwesihlanu Olumnyama sivame ukuphathwa njengenkathi yokuphumula kubathengisi, kodwa yilapho kanye ubungozi be-cyber bukhuphuka. Ngokombiko we-Consumer Pulse, u-73% wabathengi bathi besaba ukukhwabanisa kwedijithali ekuthengeni ngamaholide, futhi izwe liqophe ukwenyuka ngo-7.7% kwezinsolo zokukhwabanisa kwedijithali phakathi kweBlack Friday ngoLwesine kanye neCyber ​​​​Monday, uma kuqhathaniswa nonyaka ka-2024. 

Lezi zinombolo zibonisa ukuthi ukuqapha kwangemva komkhankaso kubaluleke njengamaqhinga okuvikela ngesikhathi sokuthengisa okuphezulu. Ku-José Miguel, umphathi we-pre-sales e-Unentel, akwanele ukuphefumula ngemuva kwenani eliphakeme lokuthengisa, ngoba yilapho kanye ukuhlasela okuthulile kuqala. "Sibona izimo eziningi lapho abathengisi bevala khona usuku lokugubha imiphumela futhi, emizuzwini kamuva, izinhlelo zangaphakathi sezivele zithwetshulwa ngabangeneleli," usho kanje.

Ukuze uguqule leli windi lobungozi libe yinzuzo yesu, kunconywa izinqubo ezintathu eziyisisekelo:

1. Gcina ukuqapha okuqhubekayo, ngisho nangemva kwenani eliphakeme.

NgoLwesihlanu Olumnyama, amaqembu ngokuvamile aqaphe kakhulu, kodwa lapho ivolumu yokuthengisa yehla, izinga lokunaka alinciphi. Kuleli qophelo lapho izigebengu zixhaphaza khona imininingwane yokungena ekhohliwe, amagama ayimfihlo esikhashana, kanye nezindawo okungene kuzo ukungena kuzo. Isistimu yokuqapha esebenzayo engu-24/7 iqinisekisa ukuthi akukho msebenzi osolisayo ongabonwa.

2. Buyekeza izingodo futhi uhlonze ukuziphatha okungaphandle kokwejwayelekile.

Umthamo ophezulu wemisebenzi wenza kube nzima ukuhlaziya izehlakalo ezisolisayo phakathi nokuphakama. Ngemuva koLwesihlanu Olumnyama, yisikhathi sokubuyekeza amalogi ngokuningiliziwe futhi uhlonze amaphethini angavamile, njengokufinyelela ngaphandle kwamahora, ukuqinisekiswa okuvela ezindaweni ezahlukene, noma ukudluliswa kwedatha okungalungile.

3. Susa ukufinyelela kwesikhashana kanye nokubuyekeza ukuhlanganiswa.

Imikhankaso yesizini idala uchungechunge lwemininingwane nokuhlanganiswa nozakwethu, izimakethe, nama-API angaphandle. Ukushiya lokhu kufinyelela kusebenza ngemva komcimbi kuyiphutha elivamile elinyusa ingcuphe yokungena. Ukuhlolwa kwamabhuku ngokushesha ngemva kokuphela komkhankaso kubalulekile ukuze kuncishiswe ubungozi.

“Ukuphatha isikhathi sangemva komkhankaso njengesikhathi sokuphumula kuyiphutha. Ukuvikeleka kwedijithali kudingeka kuhambisane nebhizinisi, ngisho nangezinsuku lapho ukuthengiswa kuncipha,” kuphetha uJosé.

ULwesihlanu Olumnyama lubeka ingcindezi ezindlekweni ze-IT: imodeli eyingxube yehlisa izindleko ngokufika ku-40%, ikhombisa inhlolovo ye-EVEO.

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ULwesihlanu Olumnyama lubeka ingcindezi ezindlekweni ze-IT: imodeli eyingxube yehlisa izindleko ngokufika ku-40%, ikhombisa inhlolovo ye-EVEO.

IBlack Friday isalokhu iyisivivinyo esikhulu kunazo zonke sengqalasizinda yedijithali yonyaka, futhi ezinkampanini eziningi zaseBrazil, inselele enkulu ukugcina izindleko zilawulwa. Idatha yakamuva evela ku-EVEO, inkampani yaseBrazil egxile kwingqalasizinda yamafu nezikhungo zedatha, ibonisa ukuthi ukusetshenziswa kwensiza yamafu kungakhula kufikela ku-140% phakathi nomcimbi, okubangela izindleko zanyanga zonke zamaklayenti adayisayo zibe ngaphezu kokuphindwe kabili uma ethembele ngokukhethekile ekulinganiseni okuzenzakalelayo kwefu lomphakathi.

Ngokwemininingwane ye-EVEO, inkampani ye-e-commerce ephakathi nendawo etshala imali elinganiselwa ku-R25,000 ngenyanga kukhompyutha yamafu yomphakathi ingabona lelo nani lidlula ama-R$60,000 ngo-Black Friday. Izinkampani ezisebenza nge-hybrid architecture, ezigcina isendlalelo somsebenzi efwini eliyimfihlo futhi zikala kuphela indawo engaphambili emafini omphakathi, zithola ukwehliswa okumaphakathi okungu-30% kuya ku-40% kuzindleko zokusebenza, ngaphandle kokulahlekelwa ukusebenza. Emaklayenti ahlaziywayo, imodeli eyingxubevange iphinde yaholela ekuthuthukisweni okuphakathi kwama-60% ngesikhathi sokuphendula kwezicelo ezibucayi.

"Phakathi noLwesihlanu Olumnyama, izinkampani eziningi zithola, empeleni, ukuthi ukunwebeka ngaphandle kokulawulwa kwezimali kuba yingozi yamasu. I-Hybrid Architecture ivumela ukukala okuhlakaniphile: inkampani ikhula ngaphandle kokulahlekelwa ukubikezela kwesabelomali futhi ngaphandle kokuyekethisa ukusebenza kwezingqimba ezibucayi kakhulu zebhizinisi, "kusho uJulio Dezan, uMqondisi Wokusebenza kwa-EVEO.

Noma kunentuthuko emafini omphakathi, ukuncika ngokuphelele kule modeli kuholele ekutheni izinhlangano zicabange kabusha amasu azo engqalasizinda. Izindleko eziphakeme eziguquguqukayo, ukuthembela kubathengisi bangaphandle, kanye nokuntuleka kokubikezela ngokwezimali kuye kwaqhuba ukubuyiselwa kwemithwalo yemisebenzi kanye nokwamukelwa kwezindawo ezixubile nezinamafu amaningi.

Lesi simo sibonisa ukukhula kwe-e-commerce yase-Brazilian. Ngo-2024, iBlack Friday yakhiqiza u-R$9.3 billion futhi yasebenza ama-oda ayizigidi eziyi-17.9, kwathi i-Pix yaqopha umlando wokuthengiswa kwezigidi ezingama-239.9 ngosuku olulodwa, izibalo eziqinisa isidingo sezakhiwo ezilungiselelwe iziqongo ezisheshayo.

Ingqalasizinda yemicimbi emikhulu efana neBlack Friday akufanele ithathwe njengempendulo ephuthumayo, kodwa njengokuhlela kugxile ekusebenzeni nasekulawuleni imali okuqhubekayo. "I-Black Friday akusona isikhathi sokucisha umlilo: yithuba lokuqinisekisa ukusebenza kahle kwezakhiwo. Ngenhlanganisela efanele yefu yangasese, i-automation, nokunwebeka okuhlakaniphile, kungenzeka ukuthi ukhule ngokulawula nokugcina ukugxila lapho kubaluleke khona ngempela: ibhizinisi, "kugcizelela u-Dezan.

ULwesine Olumnyama: Omakhalekhukhwini nezingubo izinto ezithengiswa kakhulu kuMercado Libre.

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ULwesine Olumnyama: Omakhalekhukhwini nezingubo izinto ezithengiswa kakhulu kuMercado Libre.

NgoLwesihlanu Olumnyama, i-Mercado Libre, inkundla ehamba phambili ye-e-commerce eLatin America, ikhiphe uhlu lwemikhiqizo ethengiswa kakhulu ngaphambi komcimbi (27), okulindeleke ukuthi ihlale ivelele ngoLwesihlanu, usuku olulindelwe kakhulu kubathengisi abakhulu. Phakathi kwezinto ezigqame ngokwenani kukhona omakhalekhukhwini, omabonakude, izithasiselo, izincwadi zokubhalela kanye neziqandisi . Mayelana nomthamo wokuthengiswa, izingubo zokugqoka, izithasiselo, amateki, imikhiqizo yobuhle, nemihlobiso kaKhisimusi kuvela phezulu ohlwini lwezinto ezithengiswa kakhulu.

Ezogesi, Izinto zikagesi zasekhaya, Amathuluzi Nokwakha, Izingxenye Ezizenzakalelayo, Nekhaya Nokuhlobisa zigqama ngaleyo ndlela. Ukwengeza, Imfashini, Ubuhle, kanye Nezitolo ezinkulu zihlala ziyizigaba ezifunwa kakhulu ngalesi sikhathi.

"Kuyathakazelisa ukubona ukuthi, mayelana nenani lezinto, imikhiqizo yomuntu siqu neyendlu ivelele, kusukela ezintweni ezisetshenziswa njalo kuya emihlobiso kaKhisimusi. Ukubona amafriji phakathi kwe-5 ephezulu ngenani, kanye nomakhalekhukhwini kanye namathelevishini, kuwuphawu lokuhlanganiswa kweMercado Libre njengendawo yokuthenga izigaba zamanani aphezulu, "kusho u-Robertana omuhle umongameli we-Mercado, njengomongameli we-Mercado Libre.

Ngaphezu kokugqamisa imikhiqizo ethengwa kakhulu abathengi, i-Mercado Libre iphinde inikeze ngezinsiza ezikwazi ukuqinisekisa ukuthengwa kokuqina. Kunjalo nge-Black Friday Seal, egqamisa izinto ezinenani eliphansi kakhulu ezinsukwini ezingu-60 ezidlule kanye nesaphulelo esincane esingu-5% senani lokuqala nokufaneleka okuphezulu ekuthengisweni nasekusesheni , ukuqinisekiswa kobuchwepheshe okuqondisa amakhasimende emikhiqizweni enesaphulelo ngempela, okusiza ukuhlonza okunikezwayo okungaphezu kwezigidi ezingu-70 ezitholakala nsuku zonke endaweni yemakethe.

Ekupheleni kweBlack Friday, i-Mercado Libre izobe yenze u-R100 wezigidi zamakhuphoni , ngaphezu kwezinketho zokukhokha zezitolimende ezincintisanayo, izitolimende ezingafika kwezingu-24 ezingenanzalo, zokuthenga nge-Mercado Libre nangekhadi lesikweletu le-Mercado Pago , kanye nokuthunyelwa kwamahhala kuma-oda angaphezu kuka-R$19.

Umthombo: I-Mercado Livre – isicaphuna sedatha kusukela ngomhla ka-Novemba 27, 2025 kuze kube ngu-11:00 AM.
Ngokusho kwedatha evela -Mercado Pago , ibhange ledijithali le-Mercado Livre Group, amakhadi esikweletu ayindlela yokukhokha esetshenziswa kakhulu ngesikhathi sokuhola ku-Black Friday (November 27th), akhethwe ku- 50% wokuthengiselana, kulandelwa izinkokhelo ze-Pix, ngo- 22%. Ezinye izindlela zokukhokha, okuhlanganisa ibhalansi ye-akhawunti kanye nedebithi, zenza u-29% wezinto ezithandwa ngumthengi.
Kuzo zonke izinkokhelo zekhadi lesikweletu elinesilinganiso sethikithi elingaphezu kuka-R$ 1,000.00, u-53 % bekuyizitolimende zezinkokhelo ezingaphezu kuka -7 , kuyilapho u-24% ehlukaniswe phakathi kwezinkokhelo ezi-2 nezisi-6. Ama-23% okuthengiswa enziwe ngokheshi .

Ukusetshenziswa kwemali ezinkundleni zokuxhumana kweqa ngamaphesenti angaba ngu-84 phakathi namasonto oLwesihlanu Olumnyama noKhisimusi, ngokocwaningo.

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Ukusetshenziswa kwemali ezinkundleni zokuxhumana kweqa ngamaphesenti angaba ngu-84 phakathi namasonto oLwesihlanu Olumnyama noKhisimusi, ngokocwaningo.

Ukusetshenziswa kwedijithali e-Brazil kuhlala kugxile kakhulu kumadethi abalulekile okuthengisa. Inhlolovo eyenziwe ngu -Portão 3 (P3) , inkundla yokukhokha nokuphatha yebhizinisi, ibonisa ukuthi amaviki oLwesihlanu Olumnyama kanye noKhisimusi abone ukweqa kwamasonto onke kufika ku-84% emisebenzini, uma kuqhathaniswa nesilinganiso samanye amaviki onyaka, okuqinisa indlela ikhalenda lokuphromotha lisasho ngayo ijubane le-e-commerce kazwelonke.

NgoLwesihlanu Olumnyama, ivolumu yokwenziwe ibiphezulu ngo-78% kuneleveli evamile yango-Okthoba. Ngesikhathi sikaKhisimusi, ukukhula kufinyelele ku-84% uma kuqhathaniswa nesilinganiso sengxenye yesibili yonyaka. Inani eliphakeme kakhulu lenzeka ngo-December 20, kanye no-R$ 4.7 million okwenziwe, okungaphezu kokuphindwe kabili kwevolumu yansuku zonke ephakeme kakhulu erekhodiwe ngesikhathi esifanayo sonyaka odlule.

Ukugxila kokusetshenziswa emavikini ambalwa nje kugqamisa indlela yokuthenga eqhutshwa kakhulu izaphulelo nemikhankaso enomthelela omkhulu. Esikhundleni sohambo lokusebenzisa okuqhubekayo, kukhona ukucindezelwa kwesidingo, lapho abathengi balinda izinsuku eziqondile zokwenza izindleko ezibalulekile. Lokhu okuguquguqukayo kuqinisa ukubaluleka kwamasu okukhangisa kanye nesidingo sokusebenza kahle kwezinkampani ukuze zibhekane neziqongo ezishubile zokuthengiselana.

Idatha iphinde ichaze ukuthi ukutshalwa kwezimali kumidiya yedijithali kusatshalaliswa kanjani phakathi kwezinkundla: I-Google/YouTube ihamba phambili ngo-63.6% wemisebenzi, emele u-50% wesamba semali esiphelele (R$ 137.9 million). I-Meta (Facebook/Instagram) iphethe u-27.1% wokuthengiselana kanye no-41.4% wesamba esitshaliwe, okubonisa ukuba khona kwezimali okuqinile.

I-TikTok ikhombisa ukukhula, okuhlanganisa u-9.6% wemisebenzi, kodwa ngo-5.2% kuphela wevolumu, okubonisa inani eliphansi lentengo yamathikithi futhi lizihlanganisa njengesiteshi esihambisanayo sokuqwashisa nokusebenza. I-Kwai, nakuba imele kuphela u-0.12% wemisebenzi, igxilisa u-4.6% wevolumu, iphakamisa imikhankaso enenani eliphezulu leyunithi. Amapulatifomu e-Niche afana ne-Pinterest, i-LinkedIn, ne-Twitter/X ahlala esemaphethelweni, ndawonye abala ngaphansi kwe-1% yemisebenzi nevolumu, kodwa angase amele amathuba athile okuhlukahluka kwe-B2B nemikhankaso yokufaka uphawu.

Ezinkampanini, umphumela uphindwe kabili: ngakolunye uhlangothi, ithuba lokukhulisa imali engenayo ngezikhathi ezimfushane; ngakolunye, inselele yokusimama kwengqalasizinda yezezimali neyokuhlela ekwazi ukweseka ukwanda okungazelelwe kwenani lezinkokhelo nama-oda. "I-Black Friday iyekile ukuba umfutho futhi isiyingxenye yokuhlela. Abantu balindele ukuthenga kukaKhisimusi, basebenzise izaphulelo, futhi balungiselele inani eliphakeme lokusetshenziswa. Ezweni ledijithali, lokhu kuhumusha ekugelezeni kwemali okubikezelwayo kanye nemikhankaso yemidiya esebenza kahle," kuchaza u- Eduarda Camargo , i-CGO yenkampani ye -fintech .
 

Uma unentshisekelo kulesi sihloko, vele ungazise futhi ngizokuxhumanisa nesigungu esiphezulu.

Imali engenayo ye-E-commerce ngo-Black Friday izoba phezulu ngo-17% kunango-2024, ngokusho kukaConfi Neotrust.

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Imali engenayo ye-E-commerce ngo-Black Friday izoba phezulu ngo-17% kunango-2024, ngokusho kukaConfi Neotrust.

Ngokuka -Confi Neotrust - umthombo wedatha nobuhlakani be-e-commerce - i-Black Friday yalo nyaka izoba yi-17% enkulu kunaleyo ka-2024. Uma ucabangela isikhathi kusukela ngoLwesine (26) kuya ngeSonto (30), isibikezelo ukuthi i-e-commerce yaseBrazil izofinyelela irekhodi lama-R $ 11 billion emikhiqizweni edayisiwe. Uma kuqhathaniswa nonyaka odlule, izigaba okufanele zibonise ukukhula kwamaphesenti aphezulu kulo nyaka yilezi: ezempilo, ezemidlalo nezokuzilibazisa, ezezimoto nobuhle & neziqholo. Ngokwemali engenayo, abameleli abaningi, ngokusho kocwaningo, kuzoba izigaba zemishini yasendlini, ama-electronics nama-smartphones, okuthi, ndawonye, ​​​​abophezele ngaphezu kwengxenye yesithathu yemali engenayo ngaleso sikhathi.

Olunye ucwaningo olwenziwe ngu-Confi Neotrust lukhombisa ukuthi i-e-commerce yaseBrazil ifinyelele isonto leBlack Friday ngokusheshisa okuqinile. Phakathi kuka-November 1st no-24, ukuthengiswa kwedijithali kufinyelele ku-R$ 33.6 billion emalini engenayo, ukukhula ngo-35.5% uma kuqhathaniswa nesikhathi esifanayo ngo-2024. Inani lama-oda lenyuke ngo-48.8%, lafinyelela ekuthengweni kwezigidi ezingu-109.5, kuyilapho amayunithi adayisiwe akhule ngo-33.6%, adlula izinto eziyizigidi ezingu-228.2.

Uma kuhlukaniswa ngezigaba ngezinsuku zokuqala ezingama-24 zikaNovemba, abahola imali ephezulu kwaba yilena: Impahla Yasekhaya (R$ 2.73 billion), Imfashini Nezinsiza (R$ 2.67 billion), Ezogesi (R$ 2.46 billion), Ezempilo (R$ 2.03 billion), Telephony (R$ 1.96 billion), ne-Automotive (R$ bhiliyoni). Isibalo esibaluleke kakhulu saleso sikhathi ukukhula kokunakekelwa kwezempilo, okukhuphuke ngo-124.4% ngenxa "Ye-Slimming Pen Effect." Ngokuqhutshwa ukuthengwa okukhuphukile kwemithi yokwelapha enenani eliphezulu nemithi, isigaba sifinyelele ileveli entsha. I-Home and Construction nayo igqamile, ngokwenyuka ngo-42.2%, okubonisa umjikelezo wokulungiswa nokuthuthukiswa kwesakhiwo ezindlini zaseBrazil.

U-Léo Homrich Bicalho, Inhloko Yebhizinisi kwa-Confi Neotrust, uthi i-Black Friday iyaqhubeka nokuba idethi yokuthengisa efanele kakhulu yonyaka. "Amaphromoshini we-11/11 adale lokho esikubiza ngokuthi "ukuthuthukiswa kokuthengisa", into eyenzekayo uma kunesenzo esinamandla sokuphromotha futhi, ezinsukwini ngemuva kwedethi, ukuthengiswa okumaphakathi kuhlala kusezingeni eliphezulu elimaphakathi kunalelo elirekhodiwe ngaphambi nje kwesenzo sokuphromotha. Nokho, ngisho nangokuhlonzwa kokwenyuka kwemikhankaso yesizini egqugquzelwa yizinsuku ezimbili zamazwe ngamazwe, i-Black Friday, i-Black Friday iqhubeka idla izikhathi ezingaphezu kwezintathu eziphakeme kunezikhathi ezivamile. Usuku lokuthengisa. Kulo nyaka sizoba nesinye isici esinomthelela omuhle ngosuku, isitolimende sokuqala somholo we-13 sizokhokhwa ngoLwesihlanu (28)", usho kanje.

NgokukaVanessa Martins, Inhloko Yezokumaketha kwa-Confi Neotrust, izinkomba azibonisi nje isidingo esinamandla kodwa futhi nokuhlelwa kabusha kwesakhiwo ohambweni lokuthenga. "Inani eliphakeme lokuthengisa akuselona iphuzu eliyingqayizivele ekhalendeni kodwa seliphenduke umjikelezo oqhubekayo. Idatha ibonisa uLwesihlanu Olumnyama olusatshalaliswe kakhulu, lapho abathengi besabela kusenesikhathi emikhankasweni nokubheja emikhakheni ephindaphindayo, njengezempilo nemfashini, kodwa futhi abatshala imali ezimpahleni ezihlala isikhathi eside. Inhlanganisela yentengo yethikithi ephezulu nephansi iqinisa ukwaziswa okusebenzayo, okunobuhlakani bokwengeza umthengi ozwelayo kakhudlwana," unikeza umthengi ozwelayo kakhudlwana.

NgokukaBruno Pati, oyi-CEO ye-E-Commerce Brasil, izinombolo zilindele olunye loLwesihlanu Olumnyama oluqine kakhulu eminyakeni yamuva, kokubili ngokwesisekelo sokuqhathanisa nokuziphatha kwabathengi. "Izitolo zedijithali zingene ngo-2025 zinengqondo, ziqhudelana kakhulu, futhi zobuchwepheshe obuningi. Abathengi bafunde ukulindela ukuthenga nokuqhathanisa izintengo ngokuqinile, futhi imakethe ifunde ukuphendula ngendlela esebenza kahle, ukuhlelwa okuthuthukile, kanye nokwenza kube ngokwakho ngezinga eliphezulu. Esikubonayo kulolu suku lwangaphambi koLwesihlanu Olumnyama kuwukubonakaliswa kwe-ecosystem ekhule kakhudlwana, ekwazi ukukhula kahle, futhi ikwazi ukubikezela, ithikithi elincane, elisebenza ngekhwalithi encane. umfutho wokuphromotha,” uyengeza.

2024 Imiphumela

Ngonyaka odlule, imali engenayo yafinyelela ku-R $ 9.38 billion, inyuke ngo-10.7% uma iqhathaniswa neBlack Friday 2023, kucatshangelwa uLwesine kuya ngeSonto. Ngalesi sikhathi, kube nama-oda ayizigidi eziyi-18.2, okukhuphuke ngo-14% uma kuqhathaniswa nonyaka odlule. Isilinganiso senani lethikithi lalingu-R$515.7, liphansi ngo-2.9% kunomphumela wango-2023. NgoNovemba 2024, imali kazwelonke ye-e-commerce yafinyelela ku-R$ 36.7 billion, ukukhuphuka ngo-7.8% uma kuqhathaniswa nenyanga efanayo yonyaka odlule. Ngalesi sikhathi, kube nama-oda ayizigidi ezingama-96.4, ukwanda ngo-15.8%. Isilinganiso senani lethikithi lalingu-R$380.6, liphansi ngo-8.5% kunalelo elaqoshwa ngoNovemba 2023.

I-Confi Neotrust iqapha ukuvela kwe-e-commerce landscape, ngokusekelwe ekuthengeni okuvela kubathengi bedijithali abayizigidi ezingu-80, okuhlanganisa iphrofayela nokuthenga idatha yokuziphatha ezitolo zozakwethu eziyizinkulungwane eziyisikhombisa. Umbiko ukhiqizwe ngokusekelwe kulolu lwazi, oluqoqwe ngokuqhubekayo kubathengisi abaku-inthanethi ezweni lonke, okuhlanganisa isilinganiso sama-oda ayizigidi ezingu-2 ngosuku.

Inkampani ishicilela ideshibhodi ethi Ihora Ngehora minyaka yonke, eqoqa izinkomba zamasu ezigabeni ezingaphezu kwezinkulungwane ezimbili ze-e-commerce nezigatshana. Ithuluzi libonisa, isibonelo, ukuthi yimiphi imikhiqizo ethengiswa kakhulu, amanani ayo, ukusebenza ngokwesifunda, kanye nesabelo semakethe semikhiqizo. Ngaphezu kwalokho, abathengisi bangakwazi ukwenza ngokwezifiso ukuhlaziya kokusebenza ngokuhambisana nombono wabo webhizinisi.

ULwesihlanu Olumnyama: Isazi sokusebenza kwengqondo sichaza ukuthi kungani ingqondo isabela ekukhushulweni njengokungathi ukugembula.

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ULwesihlanu Olumnyama: Isazi sokusebenza kwengqondo sichaza ukuthi kungani ingqondo isabela ekukhushulweni njengokungathi ukugembula.

Ngokukhula kwezentengiselwano zedijithali kanye nokusatshalaliswa kwamabhomu okunikezwayo phakathi noLwesihlanu Olumnyama, ukusetshenziswa kuyekile ukuba yisinqumo esiphusile futhi sekubandakanye izinqubo zemizwa ezixhumene nenjabulo nomvuzo. Lokhu kuchazwa isazi sokusebenza kwengqondo uLeonardo Teixeira, uchwepheshe wezidakamizwa zokuziphatha kanye nomsunguli wohlelo lweCartada Final, olugxile ekwelapheni ukulutheka kokugembula.

Ngokusho kwakhe, indlela efanayo yobuchopho eqhuba abagembuli ukuthi bafune ukuwina kwabo okulandelayo iyasebenza lapho abathengi bebona ukukhushulwa kwesikhathi esilinganiselwe.

"I-Black Friday ayithengisi nje imikhiqizo, ithengisa i-dopamine. Ubuchopho busabela ekulindelweni komvuzo ngisho nangaphambi kokuthenga. Imisho efana nokuthi 'namuhla kuphela' noma 'amayunithi okugcina' adala umuzwa wokuphuthuma onciphisa amandla okwenza izinqumo eziphusile ," kuchaza uTeixeira.

Inhlolovo ekhishwe ngoNovemba yi-National Confederation of Retail Leaders (CNDL) kanye ne-SPC Brasil ibonisa ukuthi abantu base-Brazil abayisithupha kwabayishumi bathenga ngokungananazi ku-inthanethi, futhi abane kwabayishumi bachitha ngaphezu kwalokho abakwazi ukukukhokhela. Phakathi kwezinto eziyimbangela enkulu ukuthengiswa kwe-flash, ukuthunyelwa kwamahhala, nezaphulelo zesikhathi esilinganiselwe. Ucwaningo luphinde luveze ukuthi u-35% wabathengi basalele emuva ezikweletini ngenxa yalokhu kuthenga, nokuthi cishe uhhafu ubona imizwelo efana nenjabulo nomuzwa womvuzo njengesisusa sokudla.

Ucwaningo olwenziwe yiSocial Psychology Laboratory e-PUC-Rio luqinisa ubudlelwano phakathi kwemizwelo nokusebenzisa. Lolu cwaningo lubonisa ukuthi imizwa eyakhayo, ukufuna ukuba ngowakho, kanye nenjabulo esheshayo kuphakathi kwezici ezandisa ukuthenga okungalindelekile kubantu baseBrazil.

Ngokusho kwesazi sokusebenza kwengqondo, idatha iqinisa lokho umkhuba womtholampilo osevele ubonisa: ukusetshenziswa ngokungananazi kuwukusabela okungokomzwelo, hhayi okunengqondo. "Akukona mayelana nesidingo, kumayelana nokuvuselela. Imivuzo esheshayo ubuchopho eyitholayo, kuncike kakhulu kulo mjikelezo ukuze uzizwe ulungile ," usho kanje.

Uchwepheshe futhi udonsela ukunakekela ekucindezelekeni kwemizwelo kanye nomjikelezo wokuzisola ohambisana nokuthenga ngokungananazi.

"Injabulo yokuthenga ithatha imizuzu; icala lingathatha izinyanga. Kuyiphethini efanayo yenjabulo nokukhungatheka okubonwa kwezinye imikhuba eyimpoqo , "uyanezela.

Ukuvimbela ukusetshenziswa kungabi yimbangi, uTeixeira uncoma izindlela zokulawula ezilula:

  • Hlela lokho okudingeka ngempela ngaphambi kokukhushulwa;
  • Gwema ukuthenga lapho ukhathele, ukhathazekile, noma udangele;
  • Misa imikhawulo yokusebenzisa futhi ugcine irekhodi lakho konke okuthengwayo;
  • Faka esikhundleni isifiso ngemisebenzi ebuye ikhulule i-dopamine, njengokuzivocavoca, ukufunda, noma ukuphumula.

"Inkinga ayizwani nenjabulo, incike kukho ngaso sonke isikhathi. Ukuzithiba yilapho umuntu ekhetha ukuvuselela kanye nomzuzu, hhayi ngenye indlela , "kuphetha uTeixeira.

Amathiphu angu-7 avela kochwepheshe bemakethe okuthengisa ngobuhlakani nangesilinganiso ngolwesihlanu Olumnyama.

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Amathiphu angu-7 avela kochwepheshe bemakethe okuthengisa ngobuhlakani nangesilinganiso ngolwesihlanu Olumnyama.

I-Black Friday iyekile ukuba nje "usuku lokukhushulwa" futhi isiphenduke umjikelezo wokuncintisana ongathuthukisa ukuthengisa ezinyangeni ezilandelayo. Ngekhalenda elithuthukisiwe, impi yethrafikhi, ama-algorithms afuna kakhulu, kanye nabathengi abanolwazi olukhulayo, ukuthengisa kahle ezimakethe kudinga ukulungiswa kusengaphambili, ukulawula ukusebenza, kanye nokusetshenziswa kwesu lokuzenzekelayo. Ngokusho kochwepheshe bemakethe, imfihlo yokusebenza ilele ekuhlanganeni kwamanani okuncintisana, ubuhlakani bedatha, ukuhlelwa kwempahla, nesithunzi.

Ngokuka-Jasper Perru, uchwepheshe Wokukhula Kokusebenza kwa-ANYTOOLS, i-ecosystem yemakethe enkulu kunazo zonke yase-Brazilian, isifundo esikhulu kunazo zonke esiphuma ezinhlelweni zakamuva silula: labo abafika belungisiwe baba yinto eza kuqala ezinkundleni. "Akwanele ukusabela ngosuku ngokwalo. Labo abalungiselela kusengaphambili, abachwepheshile ekuhlanganiseni kwemikhiqizo yabo, izinqubo ezizenzakalelayo, futhi abanomsebenzi oqinile bathola ukuvelela, amakhuphoni, isabelomali, nokubonakala," usho kanje.

Uchwepheshe uveze ukuthi izindawo ezimbalwa ezibalulekile, uma zihlangene, zandisa ukuthengisa futhi zinciphise ukulahlekelwa, ikakhulukazi kulabo abasebenza ekuthengisweni kwe-inthanethi. I-Perru ilungiselele imininingwane engu-7 yokukala ukuthengisa ngemajini nokubikezela:

I-1 - Ukusebenza njengomhlukanisi wokuncintisana

Ku-Jasper, umsebenzi ohleliwe ubaluleke ngaphezu kwanoma isiphi isaphulelo esinamandla. Lokhu kufaka phakathi izinsuku zokugcina ezinokwethenjelwa, ikhathalogi ephelele (enezithombe ezinhle, izincazelo, namavidiyo), kanye nesikhathi esincane sokuhlela sezinsuku ezingama-45. Uphinde aqokomise ukubaluleka kokuxubana komkhiqizo okulungile namakhithi anamagama angukhiye angu-A-curve + anomsila omude, okwandisa inani le-oda eliphakathi futhi aqinise i-SEO phakathi kwezimakethe.

Ngaphezu kwalokho, amakhathalogi kufanele enziwe ngendlela oyifisayo esiteshini ngasinye, futhi angaphindwa. "Imakethe ngayinye ine-algorithm yayo. Uma umdayisi ekushaya indiva lokhu, balahlekelwa ukubaluleka nangaphambi kokubeka amanani," usho kanje. Amasu okusebenza nawo ashintshile: ukugcwaliseka kanye nabathwali besifunda manje basebenza ndawonye, ​​futhi izikhungo zokusabalalisa izinto eziningi zithola amandla okunciphisa izikhathi zokuhola, izintela, nezindleko zokuthumela.

2 - Ukuncintisana: ukuncintisana akukhona ukwehlisa amanani

Intengo izohlala iyisici esibalulekile emikhankasweni; kodwa-ke, isimo sokuncintisana sihlanganisa nezinye izinto eziguquguqukayo ezibaluleke njengokuchofoza inkinobho yokuthenga. U-Jasper ugcizelela ukuthi i-Buy Box nayo incike esithunzini, ukuhlelwa kwezinto, izinketho zokukhokha, kanye nenkonzo yamakhasimende. Ugqamisa indima ye-automation ekuqapheni izimbangi kanye nokulungiswa okuguquguqukayo. "Ukuncintisana akukona ukuxhamazela, kumayelana nesikhathi. Ngaphandle kwedatha, umdayisi uyawenza amaphutha."

Ngaphezu kwalokho, amakhuphoni okuxoxisana, izaphulelo, imikhankaso esemthethweni, nobudlelwano obuhlobene kwenza umsebenzi ube nolaka ngaphandle kokucekela phansi umkhawulo.

3 – Okwenziwa yikhasimende sekuphenduke imethrikhi yokubonakala.

I-Black Friday yanamuhla ayiklomelisi labo abathengisa kakhulu, kodwa kunalokho labo abathengisa kahle. U-Perru uchaza ukuthi ukubuyekezwa kanye nesevisi yangemuva kokuthengisa kunomthelela ekuvezweni kwezikhangiso. "Isevisi yamakhasimende isiphenduke umshayeli wokubonakala. Ukuxazulula izinkinga ngokushesha kuthengisa ngaphezu kokunikeza izaphulelo," ufingqa. Ukusetshenziswa kwe-AI ngezimpendulo, ukulinganisa, kanye nokuvimbela ukukhansela sekuvele kuyithuluzi elibalulekile ngalesi sikhathi.

4 – Ukuthengisa kakhulu akwanele: udinga ukwenza inzuzo.

Uchwepheshe uthi abathengisi abaningi bagubha inani eliphezulu lokuthengisa phakathi no-Black Friday, bese bethola ukulahlekelwa kamuva. Izindleko zokuhlehliswa kwezinto, izintela, izinkokhelo, nezindleko zokuthumela kumele zihlelelwe ngokuqinile. U-Jasper uncoma ukubuyisana okuzenzakalelayo, isitatimende senzuzo nokulahlekelwa esibuyekeziwe, kanye nokubalwa kwemajini okungokoqobo ngaphambi kokungena emikhankasweni.

I-5 - Indawo yeMakethe njengenkundla yomkhiqizo

Ngokusho kochwepheshe be-ANYTOOLS, ukuphatha indawo yemakethe njengesiteshi sevolumu kusho ukulahlekelwa amandla. Izitolo ezisemthethweni kanye nokukhethwa kwabathengisi kuvimbela imigunyathi, kuvikela amanani, futhi kuqinise ukuma. Ugcizelela ukuthi imikhiqizo esunguliwe isebenzisa isiteshi njengesu le-capillarity elinokulawula, hhayi njengokuncintisana okuqondile kwe-e-commerce.

I-6 - I-AI kanye ne-automation: ukukala ngenzuzo

Ukuzenzakalela kwenyusa amanani okuguqulwa ngezindleko eziphansi: ukwenza ikhathalogi okuhlakaniphile, imithetho yamanani entengo yesiteshi ngasinye, ukukhetha okuzenzakalelayo kwesikhungo sokusabalalisa esishibhe kakhulu, kanye nenkonzo yamakhasimende enikwe amandla e-AI yizona zimbangela eziyinhloko zokukalwa ngokuphepha. Ngokusho kukaJasper, "i-automation ivimbela amaphutha omuntu ngokunembile lapho ivolumu inkulu kangangokuthi asikho isikhathi sokuwalungisa."

7 - Iseluleko sokugcina

"Lungiselela kusenesikhathi nangayo yonke imikhakha. Abathengi sebenolwazi oluthe xaxa, izimakethe zitshala imali kuphela kulabo abami kahle, futhi noma yiliphi iphutha liyabiza. Labo abafika bezilungiselele basizakala ngethrafikhi; labo abafika bethuthukisiwe bakhokha inani," kufingqa uJasper Perru.

I-TOTVS imemezela umsizi we-AI ukwenza lula Ukuguqulwa Kwentela emkhakheni Wezitolo ezinkulu.

Ukuvuselelwa kwe-E-Commerce
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I-TOTVS imemezela umsizi we-AI ukwenza lula Ukuguqulwa Kwentela emkhakheni Wezitolo ezinkulu.

I-TOTVS, inkampani yezobuchwepheshe enkulu kunazo zonke e-Brazil, imemezela umsizi wezobunhloli wokwenziwa ukusiza amaklayenti engxenye yezitolo ezinkulu ukuthi aqonde futhi asebenzise Ukuguqulwa Kwentela. Ihlanganiswe ne- TOTVS Retail Supermarkets ERP – Consinco Line kanye ne -TOTVS Tax Intelligence , umsizi uhlose ukwenza lula isimo sentela sase-Brazilian esiyinkimbinkimbi, sinikeze isiqondiso esinembile nesithembekile ezintela ezintsha.

"I-Brazil ibhekene nenkathi engakaze ibonwe yoshintsho lwezimali, okudala ukungabaza nezinselele eziningi ezinkampanini, ikakhulukazi emkhakheni wezitolo ezinkulu, obhekene nezinhlobonhlobo zemikhiqizo nokusebenza kwentela yansuku zonke. Sinalokhu engqondweni, sithuthukise lo msizi we-AI njengesisetshenziswa esibalulekile esenza kube lula ukuqonda nokusebenzisa imithetho emisha yentela, i-Josinco Line Solutions ngqo ku-Constitution Lines Izitolo ezinkulu e-TOTVS.

Idalwe kusetshenziswa i-DTA, inkundla ye-TOTVS'ekhiqizayo yokusheshisa ukuthuthukiswa kwe-AI, umsizi uhlanganisa ulwazi olubanzi lwentela oluhlelekile nokusebenza kobuhlakani bokwenziwa, ukuhlela nokwethulwa kokuqukethwe, isiqondiso, kanye nemibhalo Yezinguquko Zentela. Umgomo uwukuguqula inkimbinkimbi ibe ukucaca, ukunikeza izimpendulo kanye nemiyalelo ngokuqondile endaweni yokusebenza yeklayenti.

Umsizi we-AI unikeza izinhlobonhlobo zezinzuzo ezenza ukuzivumelanisa nezimfuneko zomthetho ezintsha kube lula futhi kusebenze kahle kakhudlwana. Kwenza kube lula ukuhunyushwa kwemithethonqubo kanye nokusebenza kwayo ngendlela engokoqobo emisebenzini yansuku zonke, ihlanganisa ndawonye okuqukethwe okuhlanganisiwe, isiqondiso, nemiqondo ebalulekile endaweni eyodwa yereferensi. Ngaphezu kwalokho, yenza lolu lwazi lutholakale ngamafomethi ahlukene—njengama-FAQ, imihlahlandlela yesinyathelo nesinyathelo, kanye nomsindo—okuthuthukisa ulwazi lomsebenzisi futhi kwandise amathuba okusetshenziswa.

Esinye isihlukanisi esiyinhloko ukuthembeka kwezinto ezibonakalayo, njengoba umsizi ehlala ebonisa imithombo esemthethweni yalabo abafisa ukujula ngokujulile ngendlela ephephile. Isakhiwo sayo futhi saklanyelwe ukunikeza ukuvikeleka okuphezulu nokuvumelana nezimo, ukusebenza kuzo zombili izindawo ezisendaweni kanye nezindawo zamafu. Futhi, uma kudingekile, umsebenzisi futhi unokufinyelela ekusekelweni okuqondisiwe, ngomzila ohlakaniphile oya esiteshini sesevisi se-TOTVS, eqinisekisa usizo olwengeziwe ngendlela esheshayo nephumelelayo.

Umsizi we-AI ubelokhu etholakala kusukela ngezinguqulo zika-Okthoba 2025 ze-TOTVS Retail Supermarkets - Consinco Line kanye nezixazululo ze-TOTVS Tax Intelligence.

I-chatbot entsha Kuphothali Yekhasimende 

Ukuze kuqhutshekwe nokwesekwa amakhasimende ohambweni lwawo lokuzivumelanisa Nezinguquko Zentela, i-TOTVS yenze kwatholakala Ingxoxo Yochwepheshe Yokuguqulwa Kwentela entsha Kuphothali Yekhasimende. Itholakala amahora angu-24 ngosuku, umsizi wasungulwa ukuze aqondise izinkampani ekuchazeni umthetho, ukuqapha izibuyekezo ze-TOTVS ERPs, futhi usize ekusebenziseni ukukhishwa kanye namaphakheji okuthobela ahlobene ne-IBS ne-CBS. Ngakho, inkampani iqinisa usekelo lwayo oluqhubekayo noluhlakaniphile ngesikhathi sezinguquko ezibalulekile ku-ecosystem yentela yase-Brazilian.

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