Ikhasi Lasekhaya 10

Imakethe yama-ejenti e-AI kulindeleke ukuthi idlule ama-US $ 50 billion ngo-2030.

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Imakethe yama-ejenti e-AI kulindeleke ukuthi idlule ama-US $ 50 billion ngo-2030.

Isikhathi sama-chatbot ahlelelwe ukuphinda imishwana ebhalwe ngaphambilini sivulela isizukulwane esisha sobuhlakani bokwenziwa abakwazi ukucabanga, ukwenza, nokuzinqumela ngokwabo. Lawa ama-agent e-AI: amasistimu aseqalile ukuchaza kabusha esikuqondayo ngokuzenzakalela kanye nesevisi yamakhasimende ehlakaniphile.

Intuthuko iyashesha njengoba ihlaba umxhwele. Ngokusho kwenkampani yokubonisana iMarkets & Markets, imakethe yomhlaba wonke yama-ejenti ezokwenziwa kwezobunhloli kulindeleke ukuthi ikhule isuka ku-US$7.84 billion ngo-2025 iye ku-US$52.62 billion ngo-2030, emele isilinganiso sokukhula konyaka esingu-46.3%. Olunye ucwaningo, olwenziwe yi-Precedence Research, amaphrojekthi lapho umkhakha uzofinyelela cishe ezigidini eziyizinkulungwane ezingama-US $103 ngo-2034, uqhutshwa ukwanda kwezinhlelo ezizimele ezikwazi ukwenza izinqumo nokwenza imisebenzi ngokuzimela emisebenzini yebhizinisi eyinkimbinkimbi.

Kodwa yini elele ngemuva kwaleli jika elicishe lime mpo? Uhlobo olusha lobuchwepheshe kanye nohlobo olusha lombono. E-Brazil, enye yezinkampani ezigqame kulolu shintsho i-Atomic Apps, inkampani ye-Atomic Group, esebenza ngokukhethekile kuma-software ahlanganisa abantu, izinqubo, kanye nemiphumela ngalokho abasunguli bayo abakubiza ngokuthi "amandla e-athomu e-AI."

Yasungulwa ngo-2019, i-Atomic Apps yaziwa ngezixazululo ezifana ne-Powerzap ne-Powerbot, kodwa kungokwethulwa kwe-Atomic AgentAI lapho inkampani ikhulisa indima yayo ehamba phambili emakethe yezingxoxo ezizenzakalelayo zomhlaba. Ithuluzi yilokho ochwepheshe abaningi abacabangela isinyathelo esilandelayo ekuthuthukisweni kwama-chatbots, ukushintshwa kwezobuchwepheshe okubeka i-Brazil kumephu yokuqamba izinto ezintsha kubuhlakani bokwenziwa obusetshenziswa ebhizinisini.

U-Djeison Mickael, oyi-CEO ye-Atomic Apps, uyachaza ukuthi: “Umehluko omkhulu we-Atomic AgentAI ukuthi iwuqonda ngempela umongo futhi yenza ngokuzenzakalelayo. Ayincikile ekugelezeni okungaguquki noma imibhalo. Iwubuchwepheshe obufunda ekusebenzelaneni, obuzivumelanisa neklayenti ngalinye, futhi bukhiqize inani langempela lebhizinisi, konke ngaphandle kokudinga ukungenelela komuntu konke: ngokuphelele ngokuzimele.”

Ngokusho kwesikhulu: "Ikusasa lenkonzo yamakhasimende alikona ukuba nerobhothi eliphendula imiyalezo, kodwa kunalokho i-ejenti eqondayo, exoxa nayo, futhi exazulula izinkinga. Lowo oshintsha umdlalo. I-Atomic AgentAI yadalelwa ukwenza lula ukusetshenziswa kwe-AI ezinkampanini futhi ibonise ukuthi ingasebenza ngokuzimela, ngobuhlakani nangobuntu ngesikhathi esifanayo."

Umehluko awukho kuphela kwezobuchwepheshe, kodwa ekufinyeleleni kwayo. I-Atomic AgentAI iqeda isidingo sabahleli bohlelo, ukuhlanganiswa okuyinkimbinkimbi, ngisho nama-CRM; mane udale i-akhawunti, ulungise ithoni yezwi lomkhiqizo wakho, bese uqala ukusebenza.

"Ngalobu buchwepheshe, inkampani ingakwazi ukukhonza abantu abayizinkulungwane eziyishumi kuya kweziyishumi ngesikhathi esisodwa, ngekhwalithi efanayo. Lokhu kuguqulwa kwegeyimu: kunciphisa izindleko, kwandisa imali engenayo, futhi kuthuthukise isipiliyoni samakhasimende, konke ngesikhathi esisodwa," uyachaza. Ugcizelela ukuthi: "Umgomo wethu, njengezinhlelo zokusebenza ze-Atomic, bekulokhu kuwukwenza ubuhlakani bokwenziwa bufinyeleleke futhi busebenze. Ukuqashelwa njengomhlinzeki we-Meta Tech nokusebenza nengqalasizinda yethu kuqinisa ukuthi sisendleleni efanele: ukunikeza ukusebenza, ukuzinza, nokuphepha kulabo abafuna ukukhula nge-AI." 

Leli phuzu liqinisa ukuma komkhiqizo kungqalasizinda yalo yobunikazi. I-Atomic Apps isanda kuba Umhlinzeki We-Meta Tech e-Brazil, isimo esifinyelelwe ngemva kokwethula i-API yayo Esemthethweni ye-WhatsApp.

Njengamanje, inkampani inamazwe angaphezu kuka-50, enamakhasimende asebenzayo angu-2,000, futhi izuza umhlabathi kuwo womabili amabhizinisi amancane nezinkampani ezinkulu ezifuna ukusebenza kahle nokusungula izinto ezintsha.

"Iqiniso liwukuthi isevisi yamakhasimende ehlakaniphile ayisesona nje isithembiso. Sekuvele kungokoqobo. Futhi yakhiwa yithi, izinkampani zaseBrazil, ngesiPutukezi, ngobuchwepheshe obukhiqiza imiphumela ngempela, "kuphetha u-Djeison.

Izithenjwa: 

https://www.researchnester.com/reports/autonomous-ai-and-autonomous-agents-market/5948
https://www.grandviewresearch.com/industry-analysis/autonomous-ai-autonomous-agents-market-report
https://www.globenewswire.com/news-release/2025/07/23/3120312/0/en/Autonomous-AI-and-Autonomous-Agents-Market-to-Reach-USD-86- 9-Billion-by-2032-Iqhutshwa-Ngokushesha-Ukudidiyelwa-kwe-AI-ekwenzeni-Izinqumo-Neze-Bhizinisi-Ucwaningo-nge-SNS-Insi.html

Amasu ama-3 okuvikela idatha yakho ngemuva koLwesihlanu Olumnyama

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Amasu ama-3 okuvikela idatha yakho ngemuva koLwesihlanu Olumnyama

Isikhathi esingemva koLwesihlanu Olumnyama sivame ukuphathwa njengenkathi yokuphumula kubathengisi, kodwa yilapho kanye ubungozi be-cyber bukhuphuka. Ngokombiko we-Consumer Pulse, u-73% wabathengi bathi besaba ukukhwabanisa kwedijithali ekuthengeni ngamaholide, futhi izwe liqophe ukwenyuka ngo-7.7% kwezinsolo zokukhwabanisa kwedijithali phakathi kweBlack Friday ngoLwesine kanye neCyber ​​​​Monday, uma kuqhathaniswa nonyaka ka-2024. 

Lezi zinombolo zibonisa ukuthi ukuqapha kwangemva komkhankaso kubaluleke njengamaqhinga okuvikela ngesikhathi sokuthengisa okuphezulu. Ku-José Miguel, umphathi we-pre-sales e-Unentel, akwanele ukuphefumula ngemuva kwenani eliphakeme lokuthengisa, ngoba yilapho kanye ukuhlasela okuthulile kuqala. "Sibona izimo eziningi lapho abathengisi bevala khona usuku lokugubha imiphumela futhi, emizuzwini kamuva, izinhlelo zangaphakathi sezivele zithwetshulwa ngabangeneleli," usho kanje.

Ukuze uguqule leli windi lobungozi libe yinzuzo yesu, kunconywa izinqubo ezintathu eziyisisekelo:

1. Gcina ukuqapha okuqhubekayo, ngisho nangemva kwenani eliphakeme.

NgoLwesihlanu Olumnyama, amaqembu ngokuvamile aqaphe kakhulu, kodwa lapho ivolumu yokuthengisa yehla, izinga lokunaka alinciphi. Kuleli qophelo lapho izigebengu zixhaphaza khona imininingwane yokungena ekhohliwe, amagama ayimfihlo esikhashana, kanye nezindawo okungene kuzo ukungena kuzo. Isistimu yokuqapha esebenzayo engu-24/7 iqinisekisa ukuthi akukho msebenzi osolisayo ongabonwa.

2. Buyekeza izingodo futhi uhlonze ukuziphatha okungaphandle kokwejwayelekile.

Umthamo ophezulu wemisebenzi wenza kube nzima ukuhlaziya izehlakalo ezisolisayo phakathi nokuphakama. Ngemuva koLwesihlanu Olumnyama, yisikhathi sokubuyekeza amalogi ngokuningiliziwe futhi uhlonze amaphethini angavamile, njengokufinyelela ngaphandle kwamahora, ukuqinisekiswa okuvela ezindaweni ezahlukene, noma ukudluliswa kwedatha okungalungile.

3. Susa ukufinyelela kwesikhashana kanye nokubuyekeza ukuhlanganiswa.

Imikhankaso yesizini idala uchungechunge lwemininingwane nokuhlanganiswa nozakwethu, izimakethe, nama-API angaphandle. Ukushiya lokhu kufinyelela kusebenza ngemva komcimbi kuyiphutha elivamile elinyusa ingcuphe yokungena. Ukuhlolwa kwamabhuku ngokushesha ngemva kokuphela komkhankaso kubalulekile ukuze kuncishiswe ubungozi.

“Ukuphatha isikhathi sangemva komkhankaso njengesikhathi sokuphumula kuyiphutha. Ukuvikeleka kwedijithali kudingeka kuhambisane nebhizinisi, ngisho nangezinsuku lapho ukuthengiswa kuncipha,” kuphetha uJosé.

NgoLwesihlanu Olumnyama 2025: Ukuthengiswa kwezitolo kukhula ngo-0.8% ngempelasonto, okuqhutshwa ukwanda ngo-9.0% kwe-e-commerce, ngokusho kukaCielo.

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NgoLwesihlanu Olumnyama 2025: Ukuthengiswa kwezitolo kukhula ngo-0.8% ngempelasonto, okuqhutshwa ukwanda ngo-9.0% kwe-e-commerce, ngokusho kukaCielo.

Impelasonto emnyama ka-2025 iphinde yaqinisa indima eholayo ye-e-commerce ekusetshenzisweni kwabathengi baseBrazil kanye ne-PIX njengendlela yokukhokha. Idatha evela ku-Cielo Expanded Retail Index (ICVA) ikhombisa ukuthi isamba sokudayisa sikhule ngo-0.8% uma siqhathaniswa nesikhathi esifanayo ngo-2024, siqhutshwa ikakhulukazi isiteshi sedijithali, esibhalise kusengaphambili ngo-9.0%. Ukuthengisa okubonakalayo kubonise ukuncishiswa kwe-1.4%.

Sekukonke, ukuthengiselana okuyizigidi ezingama-90.34 kwenziwa: okungu-8.6% kwakho kwenziwa nge-Pix. Ukusebenza kwemakethe yedijithali kuphinde kwabonakala ekuziphatheni kwezinkampani ezinkulu. Izinsizakalo zithuthuke ngo-3.7%, zisekelwa amasegimenti axhumene nolwazi nokuhamba. Izimpahla Ezihlala isikhathi eside kanye nezihlala isikhathi eside kancane zehle ngo-1.2%. Ku-e-commerce, yonke imikhakha emikhulu yakhula: Izimpahla Ezingahlali isikhathi eside (11.1%), Izimpahla Ezihlala Njalo (8.8%) kanye Nezinsizakalo (8.8%), ezihlanganisa isiteshi njengenjini yokusebenza kokudayisa.

Phakathi kwemikhakha, iTourism & Transportation ihole ngokwenyuka ngo-8.4%, ilandelwa yi-Drugstores (7.1%) neyeCosmetics (6.3%), okuqinisekisa ukubeka phambili kwabathengi inhlalakahle, impilo, kanye nolwazi. Ngokombono wesifunda, ukukhula okubhalise eNingizimu kuphela (0.8%). I-Santa Catarina igqame ngokukhula ngo-2.8%. INingizimu-mpumalanga ibonise ukufinyela okukhulu (-2.3%).

"Impelasonto emnyama yangoLwesihlanu ka-2025 iqinisa amandla e-e-commerce e-Brazil, ngabathengi abaya ngokuya bexhumeka nabafunayo. Abathengisi badinga ukutshala imali kubuchwepheshe nokuhlanganiswa kwesiteshi ukuze bahambisane nalolu shintsho. Ukuvelela kwemikhakha Yezinsizakalo, Ezokuvakasha, Nezempilo kukhombisa ukuthi abathengi bayakwazisa okuhlangenwe nakho nokunethezeka, okuvula amathuba amasha ukuze abathengisi basungule futhi bahlukanise, "kusho u-Carlos iPhini Likamongameli weBhizinisi elihlinzeka ngemikhiqizo ehlukahlukene.

I-E-commerce ibone ukuthengiswa kwayo okuphezulu kakhulu ngezikhathi zasekuseni nakusihlwa ngoNovemba 28 kuya ku-30. Ngaleso sikhathi, ukuthengisa okuphathekayo kubhalise umsebenzi wakho ophakeme kakhulu ngesikhathi sokudla kwasemini phakathi nenkathi efanayo, okubonisa ukusetshenziswa okuhlukile phakathi kwamashaneli.

Izithameli zabesilisa zibe nesabelo esikhulu sokuthengisa nemali engenayo, kodwa isilinganiso senani lethikithi labesifazane laliphezulu kancane. Ikhredithi yesitolimende igcine ukuhambisana kwayo, ngentengo yethikithi ingaphezu kwezinye izindlela zokukhokha - ikakhulukazi endaweni yedijithali, lapho ihamba phambili ekuthengweni kwenani eliphezulu.

Izigaba eziphansi neziphakathi zibalele ekuthengisweni okuningi nemali engenayo, kuyilapho ingxenye yemali engenayo ephezulu ivelele ngentengo yayo yamathikithi emaphakathi, ikakhulukazi e-e-commerce. Ku-e-commerce, lemali engenayo ephezulu libambe cishe uhhafu wemali engenayo yaleso sikhathi , nenani eliphakeme kakhulu lentengo yamathikithi eliboniwe ( R$ 504.92 ). Phakathi kwabantu abathengi, iphrofayili ethi "Isuphamakethe" ihole ekuthengisweni nasemalini engenayo, ilandelwa "Imfashini" kanye ne-"Gastronomic".

MAYELANA ne-ICVA

I-Cielo Expanded Retail Index (ICVA) ilandelela ukuvela kwenyanga kwezitolo zase-Brazilian, ngokusekelwe ekuthengisweni kwemikhakha engu-18 efakwe imephu ngu-Cielo, kusukela kubanikazi bezitolo abancane kuya kubathengisi abakhulu. Isisindo somkhakha ngamunye kumphumela usuwonke wenkomba sichazwa ukusebenza kwawo enyangeni.

I-ICVA yathuthukiswa indawo ye-Cielo's Business Analytics ngenhloso yokuhlinzeka ngesifinyezo sanyanga zonke sokuhweba kwezwe okusekelwe kudatha yangempela.

IBALWA KANJANI?

Iyunithi ye-Business Analytics ye-Cielo ithuthukise amamodeli ezibalo nezibalo asetshenziswa kusizindalwazi senkampani ngomgomo wokuhlukanisa imithelela yokutholwa komthengisi—njengokushintshana kwesabelo semakethe, ukushintshwa kwamasheke nemali esetshenziswayo, kanye nokuvela kwe-Pix (uhlelo lokukhokha olusheshayo lwase-Brazil). Ngale ndlela, inkomba ayibonisi kuphela umsebenzi wezohwebo ngokuthengiselana kwamakhadi, kodwa futhi nokuguquguquka kwangempela kokusetshenziswa endaweni yokuthengisa.

Le nkomba ayikona neze ukubuka kuqala kwemiphumela ye-Cielo, ethintwa abanye abashayeli abaningi, ngokwemali engenayo nezindleko nezindleko.

QONDA I-INDEX

I-ICVA Nominal - Ibonisa ukukhula kwemali engenayo yokuthengisa embonini Enwetshiwe Yokuthengisa ngaleso sikhathi, uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule. Ibonisa lokho umthengisi akubonayo ekuthengiseni kwakhe.

I-ICVA Deflated - I-ICVA yegama yehlisiwe ngenxa yokwehla kwamandla emali. Lokhu kwenziwa kusetshenziswa i-deflator ebalwa kusukela ku-Broad Consumer Price Index (IPCA), ehlanganiswe yi-IBGE, elungiswe ekuhlanganiseni nezisindo zemikhakha efakwe ku-ICVA. Ikhombisa ukukhula kwangempela komkhakha wezokudayisa, ngaphandle komnikelo wokunyuka kwentengo.

I-ICVA yegama/Eyehlisiwe enokulungiswa kwekhalenda - ICVA ngaphandle kwemiphumela yekhalenda ethinta inyanga/inkathi ethile, uma iqhathaniswa nenyanga/inkathi efanayo yonyaka odlule. Ikhombisa ijubane lokukhula, ivumela ukubonwa kokusheshisa nokwehla kwejubane kunkomba.

I-ICVA E-commerce - Inkomba yokukhula kwemali engenayo okulinganiselwe esiteshini sokuthengisa okuthengiswayo okuku-inthanethi, esikhathini esiqhathaniswa nesikhathi esilinganayo sonyaka odlule.

NgoLwesihlanu Olumnyama: I-E-commerce idlula i-R$ 10.1 billion ngenzuzo.

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NgoLwesihlanu Olumnyama: I-E-commerce idlula i-R$ 10.1 billion ngenzuzo.

I-Confi Neotrust, inkampani yezobunhloli bemakethe eqapha i-e-commerce yase-Brazilian, ikhiphe imiphumela yokuthengiswa kwe-inthanethi okunqwabelene kusukela ngoLwesine (27) kuya ngeSonto (30). Imali engenayo idlule u-R$ 10.19 billion, okuwumphumela ongu-7.8% ephakeme kunaleyo erekhodiwe esikhathini esisuka ku-November 28 kuya ku-December 1, 2024, ngoLwesine kuya ngeSonto lesonto le-Black Friday ngonyaka odlule, lapho imali engenayo isiyonke ibingu-R$ 9.39 billion. Imininingwane ikhishwe ku-Confi Neotrust's Black Friday Hora Hora Platform.

Cishe izinto eziyizigidi ezingu-56.9 zidayisiwe, isamba sama-oda ayizigidi ezingu-21.5, i-16.5% ephakeme kunenani lama-oda aqedwe ngesikhathi esifanayo ngonyaka odlule. Izigaba ezi-3 ezihamba phambili ezigqame kakhulu phakathi nalesi sikhathi ngama-TV (angenayo imali eyizigidi ezingama-R868.3), omakhalekhukhwini (R$ 791.2 million), kanye neziqandisi/amafriji (R$ 556.8 million). Phakathi kwemikhiqizo enemali engenayo ephezulu, i-Samsung 12,000 BTU Inverter Windfree air conditioner ihole kulesi simo, ilandelwa i-Samsung 70-inch 4K Smart TV, imodeli ye-Crystal Gaming Hub, kanye ne-128GB ye-iPhone 16 emnyama.

Ngokuka-Léo Homrich Bicalho, Inhloko Yebhizinisi kwa-Confi Neotrust, imiphumela ehlanganisiwe yezinsuku ezine eziyinhloko iphawula ukusebenza kahle kakhulu kwezentengiselwano ze-e-commerce, idlula irekhodi lomlando lango-2021, lapho imali engenayo ifinyelela ku-R$ 9.91 billion. "Impi ka-Black Friday ka-2025 yanqotshwa ngokuqina kwamahora angu-48 okuqala omcimbi. Ijika lango-2025 lihluke kakhulu kusukela ku-2024 ngoLwesine nangoLwesihlanu, okwenza kube nenzuzo yonke yezezimali yalesi sikhathi. Ngempelasonto, amajika athinta, okubonisa ukuthi ukulindela bekuyimpumelelo kangangokuthi 'kuye kwaqinisekisa ukuthengwa kwe-conversion' nokuthenga uMgqibelo ngeSonto. imizamo phakathi nezinsuku,” uyachaza.

NgokukaBicalho, ukuhlaziya kwansuku zonke kuveza ukuziphatha okubili okuhlukene kwabathengi. "Ekuqaleni komcimbi (ngoLwesine nangoLwesihlanu), ngokusobala isu bekungelomthamo nezaphulelo: imali engenayo ikhule ngamadijithi aphindwe kabili (+34% kanye no-+11%, ngokulandelana) iqhutshwa ukwehla okunamandla kwenani lamathikithi elimaphakathi (-17% kanye -12%). Lokhu kuqinisekisa ukuthi abathengi basebenzise amathuba okunikezwayo ukuze bagcwalise amakalishi abo ngenani eliphansi, izinto ezihamba phambili zeBhizinisi.

Nokho, ngokusho kochwepheshe, isimo sishintshile ngempelasonto. “ISonto (November 30th) lilethe ukuqonda okuthakazelisa kakhulu: ngisho nokwehla kwesamba semali engenayo (-7.9%), isilinganiso senani lamathikithi sikhuphuke safinyelela ku-+18%, okubonisa ukuthi ukuthengwa okungahleliwe kwezinto ezinenani eliphansi kuvule ithuba lokuthenga okuhlaziywayo. (R$ 868M) namandla olayini Bempahla Emhlophe (amafriji nemishini yokuwasha), ngaphambi kokuphelelwa yisikhathi,” kuphetha uBicalho.

Imiphumela yansuku zonke

NgoLwesine (27), ngosuku olwandulela iBlack Friday, i-e-commerce kazwelonke ifinyelele inzuzo engu-R$2.28 billion, ikhuphuke ngo-34.1% uma kuqhathaniswa nonyaka odlule. Inani lama-oda aqediwe, libe ngaphezulu kwama-63.2%, lafinyelela ezigidini ezi-5.9 uma kuqhathaniswa nezigidi ezi-3.6 ngonyaka odlule. Isilinganiso sethikithi sasingu-R$385.6, ukwehla ngo-17.87%.

NgoLwesihlanu Olumnyama (28), imali engenayo ibingu-R$ 4.76 billion, isigamu sebhiliyoni singaphezu konyaka odlule, ukukhula ngo-11.2%. Isibalo sama-oda aqedwe ngalolo suku sasiphezulu ngo-28%, nezigidi ezingu-8.69 uma kuqhathaniswa nezigidi ezingu-6.74 ngonyaka odlule. Isilinganiso samathikithi sehle ngo-12.8%, sibhalisa ama-R$553.6.

NgoMgqibelo (29), imali engenayo ibingu-R$ 1.73 bhiliyoni, yehle ngo-10.7% uma kuqhathaniswa noMgqibelo ka-2024, kanye nethikithi elimaphakathi, i-R$ 459.9, i-4.9% ephansi. Isibalo sama-oda aqedwe ngoMgqibelo sikhule safinyelela ezigidini ezi-3.77, okuyinani elingu-6.22% eliphansi kunesibalo sango-2024, lapho sifinyelela ezigidini ezi-4.02.

NgeSonto (30), imali engenayo ibingu-1.36 billion, yehle ngo-7.9% uma kuqhathaniswa neSonto elilandela iBlack Friday ngonyaka odlule. Kodwa-ke, ithikithi elimaphakathi lishaye ama-R$ 424.4, angu-18% ngaphezu kuka-2024. Inani lama-oda aqediwe, nokho, lehle futhi uma liqhathaniswa nonyaka odlule: kwakukhona izigidi ezingu-3.19 ngo-2025 ngokumelene ne-4.09 ngo-2024, ukuncishiswa kwama-22%.

Bheka ishadi lemali engenayo yansuku zonke: isixhumanisi sokufinyelela isithombe esinokucaca okuphezulu.

I-WhatsApp njengendawo yangaphambili yesitolo: indlela yokusebenzisa uhlelo lokusebenza ukuze uzuze futhi ugcine amakhasimende kulo Khisimusi.

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I-WhatsApp njengendawo yangaphambili yesitolo: indlela yokusebenzisa uhlelo lokusebenza ukuze uzuze futhi ugcine amakhasimende kulo Khisimusi.

I-WhatsApp iyekile ukuba uhlelo lokusebenza lokuthumela imiyalezo futhi isizimise njengombukiso wedijithali obalulekile wokuthengisa waseBrazil. Ngokocwaningo lwe-National Confederation of Retail Leaders (CNDL) ngokubambisana ne-SPC Brasil, u-67% wezinkampani emikhakheni yezohwebo nezinsizakalo sezivele zisebenzisa leli thuluzi njengesiteshi sazo esikhulu sokuthengisa. Insiza isiphenduke indawo eqondile yokuxhumana phakathi kwemikhiqizo nabathengi, lapho ikhasimende licwaninga, lixoxisane, futhi liqedele ukuthenga ngokuchofoza okumbalwa nje. Ngokusondela kwamaholide okuphela konyaka, isikhathi lapho ukusetshenziswa kuphakama ngenxa yokuthengiswa kukakhisimusi, labo abangakayihleli isevisi yabo yamakhasimende kanye namasu okuguqula ngaphakathi kohlelo lokusebenza basengozini enkulu yokulahlekelwa yizimbangi zedijithali ezengeziwe.

Ngalesi sikhathi, ukwenza kube ngokwakho kubangela ukuguqulwa okwengeziwe futhi kuphindeke amakhasimende ngemva kwamaholide. KuMarcos Schütz, oyi-CEO ye-VendaComChat, inkampani enikezela ngamalayisense esebenza ngokuzenzakalelayo ku-WhatsApp, inhlanganisela yamakhathalogi ahlanganisiwe, imilayezo ezenzakalelayo, nobuhlakani bebhizinisi kuguqule uhlelo lokusebenza lwaba ithuluzi lokuthengisa elinobuciko kanye nokwethembeka kwamakhasimende. "Ngokubona lesi siteshi sokuxhumana njengombukiso osebenzayo wobudlelwano, osomabhizinisi bazothola inzuzo kunalabo abangakayisebenzisi i-automation. Imfihlo iwukusebenzisa njengesu elengeza ukubaluleka kanye nokusebenza ngokushesha ensizakalweni yamakhasimende enkulu," kusho isikhulu.

NgokukaMarcos, amanye amasu aqinisekile ukuthi azophumelela emiphumeleni yesizini, njengoKhisimusi. Zihlole:

Imikhankaso eqondisiwe - imilayezo yenza kube ngokwakho izethameli ezihlukile, okuhlanganisa amakhasimende athembekile, abathintwayo abasha, ikakhulukazi izinqola zokuthenga ezilahliwe. Umlayezo oqondiswe eqenjini ngalinye unyusa amanani avulekile nokuzibandakanya, kanye nokudala ukuxhumana okungokomzwelo nezithameli. NgoKhisimusi, ukuxhumana okuhlosiwe kushintsha abathintwayo abalula babe abathengi abasebenzayo.

Amakhathalogi nezinkinobho zokuthenga - guqula i-WhatsApp ibe isitolo sangaphambili sedijithali esinempilo, ebonisa imikhiqizo, ama-combo, neminikelo enezithombe ezikhangayo nezincazelo ezimfushane. Sebenzisa amakhathalogi asebenzisanayo ukwenza lula ukuzulazula futhi ufake izinkinobho zokuthenga eziyisa ikhasimende ngqo enkokhelweni. Lokhu kuzonciphisa isikhathi phakathi kwentshisekelo nokuguqulwa.

Ukuzenzakalela isevisi yamakhasimende yokuqala - sebenzisa ukugeleza komsebenzi okuhlakaniphile ukuze uphendule imibuzo evame ukubuzwa futhi uqondise amakhasimende kumenzeli ofanele. Lokhu kunciphisa izikhathi zokulinda, kuthuthukisa ukwaneliseka, futhi kukhulule iqembu ukuze libe nezingxoxo zenani eliphezulu. Ngalesi sikhathi, lapho ivolumu yomlayezo ikhuphuka, ukuzenzekelayo kuqinisekisa ukuguqulwa kokuthengisa okuphezulu.

Ukuqeqeshwa kwangemva kokuthengisa - Umthetho ucacile: ubudlelwano abugcini ngokuletha; yilapho kuqala ukwethembeka. Qeqesha ithimba lakho ukuthi liqhube ukulandelela kwamasu kwangemva kokuthengisa, libuza ngomuzwa, linikeze amakhuphoni ukuze lithengwe esikhathini esizayo, futhi likhuthaze izibuyekezo ezinhle. Ubudlelwano obuhle ngemuva kokuthenga yibo obuguqula abathengi ababodwa babe amakhasimende aphindayo.

Ama-CEO asungula isitudiyo samasu esibheja ngemodeli ye-equity ukuze kuthuthukiswe iziqalo.

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Ama-CEO asungula isitudiyo samasu esibheja ngemodeli ye-equity ukuze kuthuthukiswe iziqalo.

I-Strategy Studio ingena emakethe ngesiphakamiso esisha esishayisana nemodeli evamile yama-ejensi kanye nezokuxhumana. Esikhundleni sokusebenza njengomhlinzeki kuphela, isitudiyo siba nguzakwethu oqondile ekukhuleni kweziqalo, amabhizinisi amancane naphakathi nendawo, kanye nezinkampani ngemodeli "yokulingana", lapho sinikela khona ngamasu, ukufaka uphawu, kanye nolwazi oluphezulu ngokushintshanisa ukubamba iqhaza kokulingana. Inhloso ilula futhi iqondile: ukusekela amabhizinisi andayo adinga ukubekwa, ukuhlukaniswa, kanye nokwakheka ukuze alinganise, kodwa angahlali enezinsiza zokuqasha izinsizakalo eziphezulu zenani eliphezulu. I-boutique yamasu isanda kuvala inkontileka yokwethulwa komkhiqizo wezimonyo zezinwele, ezokwethulwa ngekota yokuqala ka-2026, kusetshenziswa le modeli. 

Idalwe abaphathi abathathu abanolwazi olunzulu ezimakethe zezimali, ezokuxhumana, kanye nezimakethe ezintsha, iStrategy Studio ihlose ukusekela osomabhizinisi nabasunguli ekuguquleni umbono ube yinani, isu lokuxhumanisa lomkhiqizo, ukuqiniswa kwedijithali, nokuqondisa kwebhizinisi kumamodeli athuthukiswe amabhizinisi amancane naphakathi nendawo. Ifomethi esekelwe ekulinganeni iwukugqama komsebenzi wabo futhi isondeza isitudiyo eqinisweni kanye nemiphumela yezinkampani abazihlinzekayo. 

Yasungulwa nguRodrigo Cerveira, uCMO waseVórtx, uRicardo Reis, oyi-CEO ye-Ampliva, kanye noNorberto Zaiet, owayeyi-CEO ye-Banco Pine, i-Strategy Studio ihlanganisa ubuchwepheshe obuhambisanayo ukuze kubhekwane nezinselelo ezinkulu ezibhekene nokwandisa amabhizinisi, njengokwenza uphawu lobuchwepheshe, ukukhulisa ama-margins kanye nenani le-oda eliphakathi, ukukhulisa ukuxhumana okuhambisanayo, ukuqinisa, ukuqinisa i-franchise izimakethe. 

Ngomqondo othi "Soul for your Vision," isitudiyo siqala esu lebhizinisi lokwakha amabhrendi aqinile, angaguquki, futhi angakala. Ngokusho kukaRodrigo Cerveira, "ukunwetshwa kuzinzile kuphela uma umkhiqizo ugcina inani elibonwa yimakethe. Amabhizinisi abekwe kahle akhulisa ukubonakala, asheshise ukuhamba, futhi athole amandla okukhula, ikakhulukazi endaweni yokuqala, lapho konke ukukhetha kunesisindo esinyathelweni esilandelayo." 

I-Strategy Studio isebenza ngamafomethi amabili: ukubonisana kwamasu ezinkampanini ezisunguliwe ezifuna ukubekwa kabusha nokukhula, kanye nemodeli ye-equity-for-equity, okuhloswe ngayo ukuqalisa kanye namabhizinisi athembisayo lapho isitudiyo siba umlingani oqondile ekuthuthukisweni kwabo, ukubamba iqhaza ohambweni nokwabelana ngezingozi nemiphumela. Le ndlela iqinisa isiphakamiso sokuthengisa esiyingqayizivele se-studio futhi isehlukanise ne-ejensi yendabuko ngokuhlanganisa ibhrend, idijithali, nombono wokuphatha ngaphakathi kohlaka lwesikhathi eside.  

Phakathi kokuhlangenwe nakho kozakwethu ukwakhiwa kohlobo lwe-Vórtx, ukuguqulwa kwedijithali kwe-Banco Pine nge-Pine Online, kanye nokuhlelwa kabusha kohlobo lwe-Hyundai e-Brazil—amaphrojekthi abonisa ikhono labathathu lokuhlanganisa isu, ukubeka, nokwenza ukuze kukhiqizwe inani langempela lamabhizinisi akhulayo. "Yilo mbono kanye, owamukelwa kumasu ezinkampani ezinkulu, esiwamukelayo ngokuqala, sihlose ukusheshisa ukukhula ngokubhekana nezinkinga zebhizinisi, ohlanganisa isu lokusebenza, ukumaketha, kanye nokuma kwemakethe okuphumelelayo," kuphetha uRodrigo Cerveira. 

I-WideLabs ibheja ebukhosini bezobuchwepheshe futhi ibona iBrazil ithuthuka emjahweni wobuhlakani bokwenziwa.

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I-WideLabs ibheja ebukhosini bezobuchwepheshe futhi ibona iBrazil ithuthuka emjahweni wobuhlakani bokwenziwa.

Ubuhlakani bokwenziwa buyekile ukuba yisithembiso nje futhi sebuyinto enqumayo ekuqhudelaneni kwezizwe nezinkampani. E-Brazil, inqubekelaphambili iyabonakala: ucwaningo lwe-IBM lubonisa ukuthi i-78% yezinkampani zihlela ukwandisa ukutshalwa kwezimali ku-AI ngo-2025, futhi i-95% isivele ibhalisa inqubekelaphambili ebonakalayo kumasu abo. Le nhlangano iqinisa uguquko lwesakhiwo futhi ibeka ubukhosi bedijithali phakathi nendawo yenkulumo-mpikiswano kazwelonke.

Ukuhola le nqubo, i-WideLabs ivela njengomunye wabalingiswa benguquko. Yasungulwa ngesikhathi sodlame ngenhloso yokuthuthukisa ubuchwepheshe bezwe obuzimele, inkampani yathatha indlela ehlukile: esikhundleni sokuthembela ezisombululweni zakwamanye amazwe, yakha i-Sovereign AI Factory, ekwazi ukuletha yonke impilo yesixazululo sobuhlakani bokwenziwa, kusukela ku-hardware nengqalasizinda kuya kumamodeli okuphathelene nezinhlelo zokusebenza ezithuthukile.

Ubukhosi njengesu, hhayi njengenkulumo.

Ngokuka-Beatriz Ferrareto, Uzakwethu & oyiNhloko Yokuthuthukiswa Kwebhizinisi e-WideLabs, imakethe yase-Brazilian ibhekene noshintsho olusheshayo kodwa olungalinganiyo. "Intshisekelo yezinkampani ikhule kakhulu, kodwa kusekhona igebe phakathi kokufuna ukusebenzisa i-AI nokuba nezimo zangempela zokuyisebenzisa ngobuchule, ngokuvikelekile, nangokuzimela. Kukule ndawo lapho i-WideLabs isebenza khona," usho kanje.

I-AI Factory eyakhiwe yinkampani ihlanganisa ndawonye i-ecosystem ephelele:

  • Ingqalasizinda ye-GPU yokuphathelene namamodeli azimele;
  • Ukuqeqeshwa, ukuhlungwa, kanye nokuhlelwa kwepayipi kwenziwa ezweni lonke;
  • Izixazululo ezenzelwe ohulumeni nemikhakha elawulwayo.;
  • Ukusebenza emagcekeni , ukuqinisekisa ubumfihlo kanye nokuhambisana nemithetho yendawo kanye namazinga.

Lolu hlelo luvumela ukuzimela kwezobuchwepheshe futhi kunciphisa ukuncika ezinhlelweni zangaphandle, ukukhathazeka okukhulayo emkhakheni womphakathi kanye nezimboni zamasu.

Ukunwetshwa kwamazwe ngamazwe kanye nomthelela wesifunda

Umbono wobukhosi uphinde uqondise ukunwetshwa kwe-WideLabs ngale kwe-Brazil. Ngokubambisana ne-NVIDIA, Oracle, kanye nezikhungo zocwaningo eLatin America, inkampani ibithumela imodeli yayo Yefektri ye-AI emazweni anentshisekelo yokunciphisa ubungozi bezobuchwepheshe.

Isibonelo esisodwa i-PatagonIA, isinyathelo esidalwe e-Chile ne-Institute of Complex Systems Engineering (ISCI). Isixazululo sazalwa ngokuhlangenwe nakho kwaseBrazil nge-AmazonIA ecosystem futhi simele isinyathelo esiwujuqu sokuhlanganisa i-AI enobunikazi be-Latin America, eqeqeshwe ngedatha yendawo kanye nezimpawu zokuphimisela futhi eqhutshwa endaweni ezimele engu-100%.

Ubuchwepheshe obubonisa isiko lendawo, ulimi, kanye namaqiniso.

NgokukaNelson Leoni, oyi-CEO ye-WideLabs, ikusasa le-AI eLatin America lihilela ukuzimela. "Ukutshala imali ebukhosini akuyona into ewubukhazikhazi, kuyisidingo esinamasu. Isifunda sidinga ubuchwepheshe obuthuthukisiwe endaweni, obuhambisana namasiko ethu, ulimi lwethu, kanye nomthetho wethu. Asikwazi ukuncika ezinhlelweni ezingavalwa, zikhawulelwe, noma zishintshwe izithakazelo zangaphandle," usho kanje.

U-Leoni ubuye agcizelele ukuthi i-AI Factory ayigcini nje ngobuchwepheshe, kodwa imayelana nokubusa, ukubeka izinto obala, nokuziphendulela. "I-AI ingakwazi ukwenza intando yeningi ukufinyelela ezinsizeni, yehlise izingqinamba, futhi ithuthukise izinqubomgomo zomphakathi. Kodwa lokhu kudinga izimiso zokuziphatha, ukugada, kanye nokuzibophezela. Noma ubani ophethe le bhalansi phakathi kokusungula izinto ezintsha nomthelela womphakathi uzochaza ikusasa lokuncintisana lesifunda."

Ingqalasizinda kazwelonke yomjikelezo omusha wezobuchwepheshe.

Ngokukhula okukhulayo kohulumeni bezifundazwe kanye nohulumeni, kanye nasemikhakheni efana nezempilo, ezobulungiswa, nezimboni, i-WideLabs izisungule njengenye yezinkampani ezihamba phambili emnothweni omusha we-AI eBrazil. Imodeli ye-Sovereign AI Factory isivele yamukelwe yizikhungo ezimele amashumi ezigidi zezakhamizi.

Le nkampani ikholelwa ukuthi leli zwe libhekene nethuba eliyingqophamlando: "Uma iBrazil ifuna ukuhola inkathi yobuhlakani bokwenziwa eLatin America, lobo buholi budinga ukuzimela kwezobuchwepheshe. Futhi yilokho kanye esiyakhayo, "kuphetha uLeoni.

Isibuyekezo se-Pix nemithetho emisha yokuvikela ithuthukisa ukuvikeleka kokwenziwa kwedijithali.

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Isibuyekezo se-Pix nemithetho emisha yokuvikela ithuthukisa ukuvikeleka kokwenziwa kwedijithali.

I-Central Bank imemezele ngoLwesibili olwedlule (25) isibuyekezo sesistimu yokubuyisela ye-Pix, evumela ukulandelela okuzenzakalelayo kokudluliselwa okusolisayo nokuqinisekisa imbuyiselo phakathi kwezinsuku eziyi-11 ngemuva kwengxabano. Isilinganiso, esiqala ukusebenza ngoFebhuwari 2026, sifika ngesikhathi esibucayi, lapho imikhonyovu yedijithali nokukhwabanisa kwezezimali sekuye kwaba yinkimbinkimbi, okuthinta abathengi nezinkampani zabo bonke osayizi. Ochwepheshe baveza ukuthi ijubane ekubuyiseni izimali kanye nokuqapha okuzenzakalelayo kunganciphisa kakhulu ukulahlekelwa okubangelwa ukukhwabanisa okusheshayo.

Ngaphezu kwalokho, ukuguqulwa kwe-ANPD (Isiphathimandla Sikazwelonke Sokuvikelwa Kwedatha) sibe i-ejensi elawulayo, ehlanganiswe Isinyathelo Sesikhashana No. 12,622/2025, manje idinga ukuphepha okuncane, imibhalo, kanye nezinqubo zokuphatha ekuhwebeni kwedijithali. Mayelana ne-e-commerce, lokhu kusho ukuthi ukuvikelwa kwedatha akusesona nje isibopho esingokomthetho, kodwa ingxenye yebhizinisi lamasu.

U-Matheus Macedo, i-COO ye-UnicoPag , isango lokukhokha, ugcizelela ukuthi " ukuphuma , amasango, nezinhlelo zokukhokha akusezona nje izingxenye zokusebenza. Seziphenduke amaphuzu abalulekile okuthenjwa. Okwenziwayo ngakunye kuhilela ulwazi olubucayi oludinga ukuvikelwa izendlalelo eziningi zokuphepha. Ukwehluleka kwesixhumanisi esisodwa kungonakalisa kokubili imali engenayo nesithunzi somkhiqizo."

Ngokusho kochwepheshe, ukunyakaza kudlula ukulawulwa. "Izinkampani ezilindele imithetho emisha zibonisa emakethe ukuthi ukuphepha kwedijithali akuyona nje imfuneko, kodwa kuyinzuzo yokuncintisana. Ukungafihli nokuvikelwa kwedatha manje kuyizici ezinqumayo ebuhlotsheni nomthengi," usho kanje. I-Macedo igcizelela ukuthi, endaweni yedijithali, ukwethembana kwakhiwe ngokuchofoza, kodwa kungalahleka ngemizuzwana, kanye nezinkampani ezingavumelani nengozi yokulahlekelwa ukubaluleka kanye namakhasimende.

Ngo-2026, i-HR izohlanganisa ama-algorithms nokuzwela komuntu.

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Ngo-2026, i-HR izohlanganisa ama-algorithms nokuzwela komuntu.

Eminyakeni yamuva nje, i-HR idlulele ngale kokuba yindawo yokusekela futhi izihlanganise njengesizinda samasu phakathi kwezinkampani ezithile eziye zaliqonda iqhaza layo ebhizinisini. Ngo-2026, lokhu kushintsha kulindeleke ukuthi kudlondlobale, lapho abaphathi babantu bethatha indima yokuthatha izinqumo futhi babe nomthelela ngokuqondile emiphumeleni yezinkampani, abaholi abaya ngokuya beqhutshwa idatha, ubuchwepheshe, kanye nombono odidiyelwe wokusebenza kwabantu nenhlangano.

Izinguquko ezenzekayo njengamanje zingafingqwa ngokuthi, kodwa azikhawulelwe, ukuthi i-HR izibeka kanjani ngaphakathi kwenkampani. Ukugxila akusekho kuphela ekuheheni, ekuthuthukiseni, nasekugcineni ithalente, kodwa kunalokho ukuthuthukisa amasistimu alindele ukuziphatha, ukulungisa izinqubo, nokuxhumanisa ukuphathwa kwezinsiza nezinjongo zebhizinisi. Indawo kufanele isuke ekusebenzeni ngokuziphendulela futhi esikhundleni salokho isebenze njenge-radar yamasu, ekwazi ukubikezela izimo, iphakamisa izixazululo, nokulinganisa umthelela wezinqumo ngesikhathi sangempela.

Ubuchwepheshe njengenjini yendlela entsha yokuphatha abantu.

Umbiko othi “Ikusasa Labasebenzi eBrazil,” okhiqizwe uDell, ubonisa ukuthi iminyango yezabasebenzi engaphezu kuka-70% isivele yenza izinqubo ngokuzenzakalelayo futhi u-89% uhlose ukuzisebenzisa ngokuzenzakalelayo esikhathini esizayo esiseduze. Kodwa-ke, ama-25% ezinkampani namanje ayikasebenzisi isoftware ye-HR futhi zingama-42% kuphela ezisebenzise i-AI kunoma iyiphi inqubo.

Lokhu kungenzeka kuphela ngoba ubuchwepheshe buvule imingcele emisha ye-HR. Ubuhlakani bokwenziwa, ngokwesibonelo, sebuvele busetshenziswa njengozakwethu ekukhetheni, ekuhlaziyweni kwedatha, ngisho nokubuyekezwa kokusebenza, okuguqula ukuhlaziya obekukade kuncike ezinqumweni ezisekelwe ebufakazini. Amathuluzi ezibalo zabantu nawo athola amandla, avumela abaholi ukuthi baqonde ukuthi yini ngempela ekhuthaza, egcinayo, futhi ethuthukisa amaqembu abo, ngaphandle kokuthembela kuphela ekwazisweni noma ekuboneni komuntu ngamunye. 

Ubuchwepheshe obunozwela: ibhalansi echaza u-2026

Omunye umkhuba okufanele uqiniswe ukuhlanganiswa phakathi kobuchwepheshe nokuzwela komuntu. Ngokwenhlolovo yakwaDeloitte, u-79% wabaholi bakwa-HR bakholelwa ukuthi uguquko lwedijithali lubalulekile ekusaseni lokuphatha abantu. Nokho, ubuchwepheshe bubodwa abanele; kuyadingeka ukwenza izinqubo zibe ngumuntu. Kulo mongo, abaholi abazogqama ngo-2026 kuzoba yilabo abakwazi ukusebenzisa idatha ukuze baqondise izinqumo, kodwa ngaphandle kokushiya umbono wangempela, futhi ngaleyo ndlela, i-HR yamasu iyaqiniswa njengebhuloho phakathi kokuhluzeka kwengqondo kanye nemizwa.

Amamodeli omsebenzi 

Amamodeli omsebenzi nawo ayangena kule equation. Amafomethi we-Hybrid kanye ne-remote abelokhu ehlanganisa eminyakeni yamuva nje njengamamodeli avumela ukuguquguquka okukhulu. Ngokocwaningo luka-Gartner lwango-2023, cishe u-75% wabaholi bamabhizinisi bahlose ukusebenzisa umsebenzi oyingxube unomphela ezinhlanganweni zabo, ngenxa yokwenyuka kokwaneliseka kwabasebenzi kanye nokunciphisa izindleko zokusebenza. 

Ngaphandle kwezinombolo ezivumayo zomsebenzi oyingxubevange nomsebenzi okude, kubalulekile ukuqaphela ukuthi imodeli ngayinye inezinzuzo nemikhawulo, futhi ukukhetha okuhle kuncike esikhathini nezidingo zamasu zenkampani ngayinye. Nakuba amafomethi aguquguqukayo eletha izinzuzo ezibalulekile, ukusebenza komuntu mathupha kusagqama njengenye yamamodeli asebenza kahle kakhulu emabhizinisini amaningi. Phakathi kwezinzuzo zayo eziyinhloko ukwakha ubudlelwano obusheshayo, ukukhuthazwa kokubambisana okuzenzakalelayo, ukuqinisa isiko lenhlangano, nokufunda okusheshiswayo, ikakhulukazi kochwepheshe ekuqaleni kwemisebenzi yabo.

Isizukulwane Z kanye nengcindezi yamamodeli amasha okuphatha.

Ukufika kweGeneration Z emakethe yemisebenzi nakho kusheshisa izinguquko ezinkampanini. Exhumeke kakhulu, enolwazi, futhi edinga kakhulu ngokwenhloso nempilo enhle, lezi zingcweti zibekela inselele ubuholi bendabuko kanye namamodeli okuphatha futhi zilethe okulindelekile kokuguquguquka kanye nezimfuno zezindawo ezintsha nezobuchwepheshe. Ngokombiko we-People Management Trends Report ka-2025, othuthukiswe yi-GPTW Ecosystem and Great People, iGeneration Z ikhonjwe ngamaphesenti angama-76 abaphendulile njengenselelo enkulu yokuphathwa kwabantu, ngaphambi kakhulu kwe-Baby Boomers (owazalwa phakathi kuka-1945 no-1964), ngama-8%. 

Ngokubona kwami, izinkampani eziningi zilahlekelwe indlela yazo kule mpikiswano. Yize kubalulekile ukuthi abaphathi baxhumane ngolimi olufanayo namaqembu abo, angikholwa ukuthi impendulo isekubumbeni izinhlangano kuphela kulokho iGeneration Z ethi bayakufuna. Kukhona abantu abasha abanamaphrofayili, ijubane, nezindlela zokusebenza ezihluke kakhulu, futhi indima yenkampani iwukuba (futhi inikeze) ukucaca mayelana nezici zabo kanye nesikhalo, kanye nokusekela lokhu ngokungaguquki. 

Futhi lokhu kucaca, ngeshwa, kuyinto iGeneration Z ngokwayo eyazisa kakhulu. Njengoba nje ezinkundleni zokuxhumana, lapho abantu abathatha uhlangothi, bekhombisa ubuqiniso, futhi bengesabi ukuveza imibono yabo kugqame, noma ngabe lokhu kungathandeki ingxenye yababukeli, kwenzeka okufanayo endaweni yezinkampani. Labo abathatha uhlangothi bakha ukwethembana. Labo abahlala "ocingweni," bamane balandele izitayela futhi bagweme ukukhetha okuqaphelayo, balahlekelwa amandla, ukuhambisana, kanye nekhono lokuheha ithalente elifanele. Uma isiko lisobala, umuntu ngamunye angahlola ukuthi leyo ndawo iyahambisana yini nokuthi bayini nokuthi bafunani, kungakhathaliseki ukuthi ungowasiphi isizukulwane.

Isiko likalwa, hhayi nje wamenyezelwa.

Isiko lenhlangano nalo liyayeka ukuba yinkulumo nje bese liyalinganiseka. Amathuluzi okuqapha isimo sezulu, ukuzibandakanya, nokuziphatha kuzovumela abaholi ukuthi baqonde ngokunembile izidingo zangempela zamaqembu abo, benze izindawo eziya ngokuya ziba ngcono ekuthuthukisweni kwabantu nokukhula kweqembu.

Okwake kwancika emibonweni eqondile manje kusekelwa idatha eveza amaphethini, izinselele, namathuba okukhula. Ehlanganiswe nezinkundla ezixhuma inhloso, ukusebenza, kanye nokuphila kahle, lawa mamethrikhi enza isiko libonakale futhi lisebenze. Ngakho, esikhundleni sokwenza okuthile ukuze kugwenywe izinkinga kuphela, izinkampani ziqala ukusebenzisa ulwazi olufanelekayo ukuze ziqinise amabhondi, zithuthukise ithalente, futhi zikhuthaze okuhlangenwe nakho komsebenzi okuhambisanayo nokunempilo.

Esimeni soshintsho olusheshayo kanye nokushoda kwethalente eliqeqeshiwe, indima ye-HR ukuqinisekisa ukuthi inkampani ifunda futhi ijwayelane nezimo ngokushesha kunemakethe. Lokhu kudinga abaholi abakwazi ukuhlola, ukulinganisa, ukuhola, kanye nokuqhubeka nokwenza ngcono izinqubo zabo, njenganoma iyiphi enye indawo yamasu ebhizinisi. Umnyango wakwa-HR owagqama ngo-2026 akusiwo owamukela wonke amathuluzi amasha, kodwa yilowo owazi ukuwasebenzisa ngobuhlakani, ekuhlinzekeni isiko eliphilayo, lomuntu, kanye nokusebenza okuphezulu.

Ekugcineni, ukugxumela phambili okukhulu kwale ndawo kusekushintsheni ekubeni umlamuli kuya ekubeni umgqugquzeli: ukushayela uguquko, ukuqinisa isiko, nokudala indawo lapho ukukhula komuntu ngamunye kanye nokukhula kwebhizinisi kuhambisana. Ngo-2026, ochwepheshe bakwa-HR abazokwenza umehluko kuzoba yilabo abaqonda ukuthi ubuchwepheshe abufaki ubuholi, kodwa ngokuqinisekile bukhulisa ukufinyelela kwabo.

Umuntu oneziqu ze-psychology evela e-PUC-Campinas, one-MBA ekuphathweni kwephrojekthi evela ku-FGV, u-Giovanna Gregori Pinto ungumsunguli we-People Leap futhi ohamba phambili ekuhlelweni kwezindawo ze-HR ekukhuleni kobuchwepheshe bokuqalisa. Ngesipiliyoni seminyaka engamashumi amabili ezinkampanini ezinamasiko asheshayo, wazakhela umsebenzi oqinile kuma-giants afana ne-iFood no-AB InBev (Ambev). Kwa-iFood, njengeNhloko Yabantu - Tech, uhole ekwandiseni ithimba lezobuchwepheshe lisuka kubantu abayi-150 laya ku-1,000 esikhathini esingaphansi kweminyaka emine, lihambisana nokugxuma kusuka kuma-oda anyanga zonke ayizigidi eziyi-10 kuye kwangama-50. Kwa-AB InBev, njengoMqondisi we-Global HR, waliphinda kathathu iqembu ngaphambi kwesikhathi esimisiwe, wakhuphula i-People NPS ngama-670%, wakhuphula ukusebenzelana ngo-21%, futhi wehlisa inzuzo yobuchwepheshe yaba sezingeni eliphansi kakhulu emlandweni wenkampani.

I-OLX iqinisa ukuphepha kwendawo yemakethe yayo nge-SHIELD.

Ukuvuselelwa kwe-E-Commerce
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I-OLX iqinisa ukuphepha kwendawo yemakethe yayo nge-SHIELD.

I-OLX, enye yezinkundla ezinkulu zokuthenga nokudayisa ku-inthanethi e-Brazil, inguzakwethu omusha we-SHIELD, inkundla yezobunhloli bokukhwabanisa egxile ekuhlonzeni idivayisi. Umgomo uwukuqinisa ezokuphepha endaweni yayo yemakethe ngokuthola nokuvimbela umsebenzi womgunyathi ngesikhathi sangempela, ukuze kuqhutshekwe nokuvikela abathengisi nabathengi.

Manje, i-OLX ithembele kubuchwepheshe Bobuhlakani Bedivayisi ye-SHIELD ukuze isuse ama-akhawunti mbumbulu nomsebenzi womgunyathi emsukeni wayo, ivimbele imikhonyovu efana nezikhangiso ezingelona iqiniso nezibuyekezo , ukuntshontshwa kwama-akhawunti, nokukhwabanisa kwamaqili ukuthi kwenziwe abakhwabanisi futhi kubangele ukulahlekelwa kubathengisi nabathengi.

"Ubuchwepheshe be-SHIELD buye basisiza ukuthi sivimbe abakhwabanisi ngokusekelwe kumasiginali atholiwe, siqinisekisa ulwazi olushelelezi kubasebenzisi abasemthethweni. Lobu buhlakani obususelwe edivayisini buvimba ama-akhawunti mbumbulu ngokunemba okungenakuqhathaniswa, buvikela ubumfihlo babasebenzisi, futhi businika ithemba lokukhulisa i-OLX ngokuphepha nangokuqhubekayo," kusho u-Camila Braga, umphathi omkhulu womkhiqizo kwa-Grupo OLX. 

Enhliziyweni yesixazululo yi- SHIELD Device ID , izinga lomhlaba wonke lokuhlonza idivayisi, elinokunemba okungaphezu kuka-99.99%. Ikhomba ngokuqhubekayo amadivayisi ngisho nangemva kokusetha kabusha, ukwenza i-cloning, noma i-spoofing. Kuhlanganiswe nobuhlakani bokukhwabanisa , iseshini ngayinye yedivayisi ihlaziywa ngokuqhubekayo ngesikhathi sangempela ukuze kutholwe amathuluzi anonya njengama-bots nama-emulators.

Ngokusho kwe-SHIELD, esinye sezici ezihlukanisayo zethuluzi layo uma liqhathaniswa namanye emakethe ukuthi alidingi ulwazi oluhlonza umuntu siqu (i-PII) futhi alusekelwe endaweni, into ephakamisa ukukhathazeka okukhulu kobumfihlo, njengoba ukuqoqwa kwedatha okweqile kungaveza ulwazi olubucayi njengokuthi abasebenzisi bahlalaphi noma basebenza kuphi. be ngobuchwepheshe bokuklama , i-OLX ayinazo lezi zinkinga.

"Nge-SHIELD, i-OLX ingakhula ngokuphepha, ivimbele ama-akhawunti omgunyathi nomsebenzi omubi ukuthi ungathinteki abasebenzisi bayo. Siyaziqhenya ngokunikeza isixazululo esivikela abathengi nabathengisi kuyilapho sigcina ubumfihlo nokuthobelana enhliziyweni yesikhulumi, "kwengeza u-Justin Lie, oyi-CEO ye-SHIELD.

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