Indawo Yasekhaya

Ukufunwa okuphezulu ngesikhathi sikaKhisimusi kubeka izinkampani engcupheni yokuvinjelwa kuWhatsApp.

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Ukufunwa okuphezulu ngesikhathi sikaKhisimusi kubeka izinkampani engcupheni yokuvinjelwa kuWhatsApp.

UKhisimusi uyasondela, futhi ngawo, inkathi yokuthengisa eshisa kakhulu. Futhi kulo nyaka, umlingiswa oyedwa uthola amandla engeziwe njengendawo yempi eyinhloko yokuthengisa: I-WhatsApp. Ngokombiko okhethekile okhiqizwe ngokubambisana ne-Opinion Box, isiteshi sihlala siyindlela eyinhloko yokuxhumana phakathi kwabathengi namabhrendi e-Brazil. Ucwaningo lubonisa ukuthi u-30% wabantu base-Brazilian sebevele basebenzisa uhlelo lokusebenza ukuze bathenge, kuyilapho u-33% beluncamela ukuthi luthengiswe, ukudlula izindlela ezivamile ezifana ne-imeyili nocingo.

"Iminyaka eminingi, i-WhatsApp bekuwuhlelo lokusebenza lokuthumela imiyalezo. Namuhla, iyindawo yemakethe ematasatasa ezitolo zedijithali zaseBrazil," kusho u-Alberto Filho, oyi-CEO ye-Poli Digital, inkampani yaseGoiás esebenza nezixazululo ezisemthethweni zokuxhumana ze-WhatsApp.

Ngakho-ke, ingcindezi yokunqoba umncintiswano kanye nemiphumela esheshayo ngalesi sikhathi sonyaka iholela izinkampani eziningi ukuba zithole imikhuba ephula izinqubomgomo ze-Meta, inkampani engumzali ye-WhatsApp. Umphumela? Elinye lamaphupho amabi amakhulu kunoma yiliphi ibhizinisi lesimanje: ukuvinjelwa kwe-akhawunti yabo.

“Ukuqonda ukuthi lolu hlelo lusebenza kanjani nokuthi imingcele yalo ingakanani kubalulekile ukuze kuqinisekiswe ukuthi umbukiso oyinhloko wokuthengisa awuvali iminyango yawo phakathi nesonto likaKhisimusi,” kuchaza uMariana Magre, uchwepheshe wenkonzo yamakhasimende ka-WhatsApp kanye ne-Customer Success kwaPoli Digital.

Uchaza ukuthi ukukhula kwe-meteoric kwe-WhatsApp Business kulethe kokubili amathuba nezingozi. Lapho isiteshi siba sibaluleke kakhulu, kuba mkhulu umthelela wokusetshenziswa kwaso kabi. “Lokhu kwanda akuhehanga amabhizinisi asemthethweni kuphela, kodwa nabakwa-spammers nabakhwabanisi, okuholele ekutheni iMeta iqinise ukuqapha kwayo ngokuziphatha okusolisayo,” kuchaza yena.

I-Meta Platforms imemezele ukuthi, phakathi kukaJanuwari noJuni 2025, ama-akhawunti e-WhatsApp angaphezu kwezigidi ezingu-6.8 avinjelwe, iningi lawo lihlotshaniswa nezenzo zokukhwabanisa, njengengxenye yomzamo obanzi wokuqeda ukuhlukunyezwa kwezinsizakalo zayo zokuthumela imiyalezo yizigebengu.

"Isistimu ye-Meta ihlaziya amaphethini okuziphatha ukuze ihlonze umsebenzi ofana nogaxekile. Izimpawu eziyisixwayiso zihlanganisa ukuthumela ivolumu ephezulu ngokungavamile yemilayezo ngesikhathi esifushane, izinga eliphezulu lokuvinjwa nemibiko, kanye nokuthumela imilayezo koxhumana nabo abangakaze baxhumane nomkhiqizo."

Imiphumela iyehluka. Ukuvinjwa kwesikhashana kungathatha amahora noma izinsuku, kodwa ukuvinjelwa unomphela kubi kakhulu: inombolo iba engasebenziseki, wonke umlando wengxoxo uyalahleka, futhi ukuxhumana namakhasimende kuvalwa ngokushesha.

Kodwa-ke, uchwepheshe ovela ku-Poli Digital imininingwane yokuthi iningi lamabhulokhi lenzeka ngenxa yokuntuleka kolwazi lobuchwepheshe. Iziphambeko ezivame kakhulu zihlanganisa ukusetshenziswa kwezinguqulo ezingekho emthethweni ze-WhatsApp, ezifana ne-GB, i-Aero, kanye ne-Plus, kanye nemiyalezo eminingi ngama-API "esolwandle". Lawa mathuluzi awavunyelwe i-Meta futhi alandelelwa kalula ngama-algorithms okuvikela, okuholela cishe ekuvinjweni okuthile.

Elinye iphutha elibi kakhulu ukuthenga izinhlu zoxhumana nabo nokuthumela imilayezo kubantu abangagunyaziwe ukuyithola (ngaphandle kokungena). Ngaphandle kokwephula imithetho yenkundla, lo mkhuba unyusa kakhulu izinga lezikhalazo zogaxekile.

Ukungabikho kwesu lokuxhumana elihlelekile kwenza isimo sibe sibi kakhulu: ukuthunyelwa ngokweqile kwamaphromoshini angenamsebenzi kanye nokunganakwa kwezinqubomgomo zezentengiso ze-WhatsApp kubeka engcupheni lokho okubizwa ngokuthi Isilinganiselwa Sekhwalithi, imethrikhi yangaphakathi ekala "impilo" ye-akhawunti. "Ukuziba lesi silinganiso nokugcizelela imikhuba emibi kuyindlela emfishane eya endaweni ehlala njalo," kugcizelela u-Mariana.

Ukuze usebenze ngokuphepha, kubalulekile ukuqonda umehluko phakathi kwezinguqulo zohlelo lokusebenza:

  1. I-WhatsApp Personal: yakhelwe ukusetshenziswa komuntu ngamunye.
  2. I-WhatsApp Business: mahhala, ilungele amabhizinisi amancane, kodwa anemikhawulo.
  3. I-API Yebhizinisi Le-WhatsApp Esemthethweni: isixazululo sebhizinisi esivumela ukuzenzekelayo, ama-ejenti amaningi, ukuhlanganiswa kwe-CRM, futhi, ngaphezu kwakho konke, ukuphepha okungalawuleki.

Kuleli phuzu lokugcina lapho "iqhinga" liqamba amanga. I-API Esemthethweni isebenza ngaphakathi kwemingcele ye-Meta, enezifanekiso zemilayezo egunyazwe kusengaphambili, ukungena okuyisibopho, nezindlela zokuvikela zomdabu. Ngaphezu kwalokho, iqinisekisa ukuthi konke ukuxhumana kulandela ikhwalithi edingekayo kanye namazinga emvume.

"Kwa-Poli Digital, sisiza izinkampani zenze lolu shintsho ngokuphepha, zifaka yonke into endaweni eyodwa ehlanganisa i-WhatsApp API esemthethweni ne-CRM. Lokhu kuqeda ubungozi bokuvimba futhi kugcine ukusebenza kuthobelana," kuchaza uMariana.

Isibonelo esiyinhloko yi-Buzzlead, inkampani esebenzisa i-WhatsApp kakhulu ukuze uthole izaziso nokuzibandakanya. Ngaphambi kokuthutha, ukusetshenziswa kwezinkundla zemiyalezo ezingekho emthethweni kubangele ukuvinjwa okuphindelelayo kanye nokulahleka komlayezo. "Lapho siqala ukuthumela imiqulu emikhulu, sabhekana nezinkinga ngokuvimbela izinombolo. KwakungePoli ukuthi safunda nge-WhatsApp API esemthethweni futhi sakwazi ukuxazulula yonke into, "kusho uJosé Leonardo, umqondisi weBuzzlead.

Ushintsho lwaluwujuqu. Ngesixazululo esisemthethweni, inkampani yaqala ukusebenza ngaphandle kwemishini ebonakalayo, isebenzisa izifanekiso ezigunyaziwe futhi yehlisa kakhulu ingozi yokuvinjelwa. "Imiphumela yaba ngcono kakhulu, ngezinga lokufunda eliphezulu kanye nokulethwa kwezaziso okungcono," kwengeza lesi sikhulu.

U-Mariana ufingqa iphuzu eliyinhloko: “Ukuthuthela ku-API Esemthethweni akukhona nje ukushintshwa kwamathuluzi, kuwushintsho endleleni yokucabanga. Inkundla ye-Poli ihlela ukuhamba komsebenzi, iqinisekisa ukuthotshelwa kwemithetho, futhi iqaphe ikhwalithi ye-akhawunti ngesikhathi sangempela. Umphumela uwukuthula kwengqondo ukuze ugxile kulokho okubaluleke ngempela: ukuthengisa nokwakha ubudlelwano namakhasimende, ikakhulukazi ngoKhisimusi.”

“Futhi uma uKhisimusi kuyinani eliphakeme lokuthengisa, ukuphepha nokuthobela kuba yisipho sangempela kulabo abafuna ukuqhubeka nokukhula ngo-2025,” kuphetha u-Alberto Filho. 

Ama-SME aku-inthanethi enze u-R$814 wezigidi zemali engenayo phakathi no-Black November 2025.

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Ama-SME aku-inthanethi enze u-R$814 wezigidi zemali engenayo phakathi no-Black November 2025.

Izinkampani ezidayisayo eziku-inthanethi ezincane nezimaphakathi zithole imali engenayo engu-R$814 million phakathi no-Black November 2025, isikhathi sezaphulelo ezinwetshiwe kuyo yonke inyanga kaNovemba okuhlanganisa uLwesihlanu Olumnyama (Novemba 28). Lokhu kusebenza kumelela ukukhula okungama-35% uma kuqhathaniswa no-2024, ngokusho kwedatha evela eNuvemshop, inkundla ehamba phambili ye-e-commerce eBrazil naseLatin America, futhi igqamisa ukuvuthwa kwemodeli ye-D2C (Direct-to-Consumer), lapho amabhrendi ethengisa ngqo kubathengi ngeziteshi zabo, njengezitolo eziku-inthanethi, ngaphandle kokuthembela kubalamuleli kuphela.

Ukwehlukaniswa kwezigaba kukhombisa ukuthi Imfashini ibe yingxenye enenzuzo enkulu kakhulu, yafinyelela ku-R$370 million, ukukhula ngo-35% uma kuqhathaniswa no-2024. Lokhu kwalandelwa iHealth & Beauty, nge-R$ 99 million kanye nokwenyuka ngo-35%; Izesekeli, ezikhiqize amaRandi ayizigidi ezingama-R56 futhi zakhula ngama-40%; I-Home & Garden, nge-R$ 56 million kanye nokwenyuka ngo-18%; kanye nobucwebe, ngamaRandi ayizigidi ezingama-R43 kanye nokwenyuka ngo-49%.

Izintengo zamathikithi ezimaphakathi kakhulu zirekhodwe esigabeni Sezisetshenziswa Nemishini, ngama-R$930; Ukuhamba, ngama-R$ 592; kanye ne-Electronics, ngama-R431.

Lapho ibhidlizwa umbuso, iSão Paulo yahola ukuthengisa ngamaRandi ayizigidi ezingu-374, ilandelwa iMinas Gerais, eyafinyelela ku-R$80 wezigidi; iRio de Janeiro, nezigidi ezingama-R73; I-Santa Catarina, enezigidi ezingu-R58; kanye neCeará, ngamarandi ayizigidi ezingama-R43.

Kuyo yonke inyanga, kudayiswe imikhiqizo eyizigidi eziyi-11.6, umthamo ongaphezulu ngo-21% kunalowo orekhodiwe onyakeni odlule. Phakathi kwezinto ezithengiswa kakhulu yimfashini, ezempilo nobuhle, kanye nezinsiza. Isilinganiso senani lethikithi lalingu-R$ 271, 6% ngaphezulu kunango-2024. Imithombo yezokuxhumana iqhubekile nokuba ngelinye labashayeli bokuguqulwa abafaneleka kakhulu, ibalelwa ku-13% wama-oda, okuthi ama-84% awo avela ku-Instagram, okubonisa ukuqiniswa kwezentengiselwano zomphakathi ezweni kanye nokunwetshwa kweziteshi eziqondile ezijwayelekile ze-D2C, ukutholwa okuxhumanisa i-ecosystem, nokuqukethwe komkhiqizo.'

"Inyanga isiziqinise njengenye yamawindi amakhulu okuhweba okudayisa ngedijithali, esebenza "njengenyanga yegolide" kuma-SMEs. Ukusatshalaliswa kwesidingo phakathi noNovemba akunciphisi nje kuphela izingqinamba kodwa futhi kwandisa ukubikezela kokuthengisa futhi kuvumela osomabhizinisi ukuthi bahlele imikhankaso enolaka ngokuhlukahluka okukhulu kwezinzuzo. Kumisebenzi ye-D2C, lokhu kubikezela kuhumushela ekuphathweni okungcono kwe-margin okusekelwe kanye nokwesekwa okwengeziwe kwedatha - ukuhoxiswa kwedatha okuthuthukisiwe. ithathwe eziteshini eziqondile,” kuchaza u-Alejandro Vázquez, umongameli kanye nomsunguli weNuvemshop.

Umbiko Wokuthrendayo: Ukuziphatha Kwabathengi Kuyo yonke i-Brazil

Ngaphezu kwemiphumela yokuthengisa, i-Nuvemshop ilungiselele umbiko mayelana nezitayela zikazwelonke ze-Black Friday 2026, etholakala lapha . Ucwaningo lubonisa ukuthi izinzuzo zezohwebo zihlala zibalulekile phakathi no-Black November kulo lonke elase-Brazil: u-79% wabathengisi abanemali engenayo yanyanga zonke engaphezu kuka-R$20,000 abasebenzisa amakhuphoni esaphulelo, kuyilapho u-64% enikeza ukuthunyelwa kwamahhala, izenzo ezithuthukisa ikakhulukazi ukuguqulwa ekuqaleni kwenyanga, lapho abathengi besaqhathanisa okunikezwayo. Ukuthengiswa kwe-flash (46%) nezinsiza zomkhiqizo (39%) nakho kuzuze ukuvelela phakathi kosomabhizinisi abakhulu, okwandisa inani le-oda elimaphakathi nokuthenga okuphindayo.

NgokukaVázquez, ngo-2025, abathengi bazokwazi okwengeziwe futhi babe nokulindelwe okucacile mayelana nezaphulelo ezinwetshiwe. "Imodeli ye-D2C ifakazela ukuthi inenzuzo nakakhulu kulesi simo, ivumela imikhiqizo ukuthi ilawule amanani, i-inventory, nokuxhumana, inikeze amadili aqondene nawe, futhi iguqule ngendlela enokubikezelwa okukhulu. Ukwelula imikhankaso kwehlisa ingcindezi ye-Black Friday futhi kusiza ukwakha isisekelo samakhasimende esiqinile, okugxile ekugcineni nokwethembeka kuka-2026," usho kanje.

Lo mbiko ubuye uqinise amandla ezentengiselwano zomphakathi: phakathi kwabathengi abasebenzisane nemikhiqizo yabathengisi be-Nuvemshop, ama-81.4% athenge ngomakhalekhukhwini, kanti i-Instagram iyisango elikhulu, elihlanganisa ama-84.6% okuthengiswa komphakathi. Ngaphezu kwalokho, i-Pix namakhadi esikweletu ahlala eyindlela yokukhokha esetshenziswa kakhulu, emele u-48% no-47% wemisebenzi, ngokulandelana. Le datha iphinda ikhombise izinguquko ezibalulekile ekuziphatheni kwabathengi.

Phakathi no-Black November, i-Nuvem Envio, isixazululo semikhumbi ye-Nuvemshop, yazisungula njengendlela eyinhloko yokulethwa kwabathengisi, iphatha u-35.4% wama-oda futhi iqinisekisa ukuthi u-82% wama-oda asekhaya afinyelela kubathengi phakathi nezinsuku zebhizinisi ezi-3.

Ukuhlaziywa kubheka ukuthengiswa okwenziwa izitolo zase-Brazilian Nuvemshop kuyo yonke inyanga kaNovemba ngo-2024 nango-2025.

Uchwepheshe uveza izizathu eziyishumi zokuthi kungani u-2026 unyaka ongcono kakhulu wokuqala ibhizinisi le-e-commerce.

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Uchwepheshe uveza izizathu eziyishumi zokuthi kungani u-2026 unyaka ongcono kakhulu wokuqala ibhizinisi le-e-commerce.

IBrazil isivele inabathengi be-inthanethi abayizigidi ezingu-91.3, ngokusho kwe-ABComm, futhi izilinganiso ezishicilelwe kabanzi ezivela kulo mkhakha zibonisa ukuthi izwe kufanele lidlule ezigidini ezingu-100 ngo-2026. Umkhakha uyaqhubeka nokukhula, ukhiqiza u-R$ 204.3 billion ngo-2024 futhi kulindeleke ukuthi ufinyelele ku-R$ 234.9 billion ngo-2025 idatha yeABCom. Lokhu kukhula, kuhlanganiswe nokuthuthuka kwezohwebo kwezenhlalo kanye nokuthandwa kwamathuluzi edijithali kanye nobuhlakani bokufakelwa, kunciphisa izithiyo zokungena futhi kwenza kube lula ukuguqula imibono ibe amabhizinisi angempela, ikakhulukazi kulabo abafisa ukuba osomabhizinisi ngo-2026.

Ku- Eduardo Schuler, i-CEO ye-Smart Consultoria , inkampani ekhethekile ekukhuliseni amabhizinisi, i-technology yokuvula iwindi,

ithuba. Isikhulu sithi akukaze kube namandla angaka okubulala abantu ngabanye, ukufinyelela okungaka olwazini, nokuvuleleka okungaka kwabathengi emikhiqizweni emisha. "Isimo asikaze sibe sihle kakhulu. Inhlanganisela yejubane, izindleko eziphansi, namathuluzi anamandla yenza u-2026 unyaka omuhle kakhulu emlandweni walabo abafuna ukuqala ibhizinisi," uyagcizelela. Ngezansi, uchwepheshe unikeza imininingwane ngezinsika eziyishumi ezenza u-2026 unyaka ongcono kakhulu emlandweni wokuqala ibhizinisi:

1. Ukwehla kokuqopha umlando kwezindleko zebhizinisi zokuqala.

Izindleko ezincishisiwe zamathuluzi edijithali, izinkundla zokuthengisa, nezixazululo ze-AI ziqeda imigoqo ebivimbela osomabhizinisi abasha ngaphambilini. Ngokuya kwe-Sebrae (GEM Brazil 2023/2024), ukwenziwa kwedijithali kwehlise kakhulu izindleko zokusebenza zakuqala, ikakhulukazi emikhakheni efana nezinsizakalo kanye nezitolo zedijithali. Namuhla, kungenzeka ukwethula uhlobo olunezinsiza ezimbalwa nengqalasizinda encane. "Ukutshalwa kwezimali kokuqala kwehle ezingeni elenza intando yeningi ukungena emakethe futhi kuvulele indawo kulabo abasebenza kahle," kusho uShuler .

2. Ubuhlakani bokwenziwa bukhulisa ukukhiqiza komuntu ngamunye.

Ucwaningo olwenziwe nguMcKinsey & Company (I-Generative AI kanye nekusasa lombiko womsebenzi, 2023) lubonisa ukuthi i-AI ekhiqizayo ingakwazi ukuzenzela kuze kufike ku-70% wemisebenzi eyenziwa ochwepheshe njengamanje, okuvumela umuntu ukuthi athole imiphumela eqhathaniswa nomsebenzi weqembu lonke. Ama-automation, ama-co-pilot, namasistimu ahlakaniphile andisa umthamo wokusebenza futhi asheshise ukuqaliswa. “Akukaze kube nomuntu okhiqize okuningi kangaka eyedwa,” kugcizelela uchwepheshe.

3. Abathengi baseBrazil bamukele kakhudlwana imikhiqizo emisha.

Ucwaningo olwenziwa yi-NielsenIQ (Ucwaningo Lokungathembeki Komkhiqizo, 2023) lubonisa ukuthi u-47% wabathengi base-Brazilian bazimisele ukuzama imikhiqizo emisha, eqhutshwa ukusesha kwamanani angcono, ubuqiniso, kanye nokuba seduze. Ku-Schuler, lokhu kuvuleka kunciphisa isikhathi sokwamukelwa kwemikhiqizo emisha. "Abantu baseBrazil banelukuluku lokufuna ukwazi futhi abathembekile kangako, okudala indawo evundile kulabo abasaqalayo," esho.

4. Izentengiselwano zomphakathi zihlanganiswe njengesiteshi sokuthengisa.

Namuhla, ingxenye enkulu yokuthenga kwase-Brazilian kwenzeka ngokuqondile ezinkundleni zokuxhumana. I-Brazil iyimakethe yesi-3 ngobukhulu kwezohwebo kwezenhlalo emhlabeni, futhi umkhakha kulindeleke ukuthi ukhule ngo-36% ngo-2026, ngokusho kwe-Statista (I-Digital Market Insights, Social Commerce 2024). Ku-Schuler, lokhu kwandiswa kudala isinqamuleli esikhulu kunazo zonke emlandweni sokuthengisa ngaphandle kwesitolo esiphathekayo. "Kungokokuqala ukuthi ukuthengisa ngaphakathi kokuqukethwe kube yinjwayelo, hhayi okuhlukile," esho.

5. Ulwazi olungenamkhawulo nolwamahhala lokufunda nokusebenzisa

Ukutholakala kokuqukethwe kwamahhala, izifundo, nezifundiso kunciphisa igebe phakathi kwenhloso nokwenza. Ngo-2023, u-Sebrae wabhalisa abantu abangaphezu kwezigidi ezi-5 ezifundweni eziku-inthanethi, irekhodi lomlando. Ku-Schuler, le nala isheshisa ijika lokufunda. "Namuhla, akekho umuntu oqala phansi; i-repertoire ifinyeleleka kuwo wonke umuntu," usho kanje.

6. Ukwenza lula umsebenzi ngenxa yobuchwepheshe

Izinkokhelo ezisheshayo, amabhange edijithali, amasiginesha ka-elekthronikhi, nokuzenzakalela kwenze ukuphatha kwezezimali nokusebenza kwashesha kakhulu. I-Business Map (MDIC) ibonisa ukuthi isikhathi esimaphakathi sokuvula ibhizinisi e-Brazil sehlele osukwini olungu-1 namahora angu-15, izinga eliphansi kakhulu elake larekhodwa. "Imijikelezo ebidinga isikhathi eside manje isiqedwa ngemizuzu, futhi lokhu kuwushintsha ngokuphelele umdlalo wamabhizinisi amancane," uyahlaziya.

7. Ukunwetshwa okungokomlando kwe-e-commerce yase-Brazilian

Isibikezelo sezulu sabasebenzisi abaku-inthanethi abadlula izigidi eziyi-136 ngo-2026, ngokusho kwe-Statista (I-Digital Market Outlook 2024), sibonisa izinga eliphezulu kakhulu lokuvuthwa kwedijithali elake larekhodwa ezweni. Ku-Schuler, lokhu kusho imakethe elungele ukuthola izixazululo ezintsha. “Isidingo sikhona, siyakhula, futhi sikhona isikhala salabo abafuna ukwakha igama,” usho kanje.

8. Isithiyo esiphansi esingokwengqondo salabo abafisa ukuba osomabhizinisi

Ukukhula kwabadali, abeluleki, kanye nosomabhizinisi ababelana ngezinto abahlangabezana nazo ngemuva kwezigcawu kwenze amabhizinisi avame kakhulu futhi angasatshwa. Ngokusho kwe-Global Entrepreneurship Monitor (GEM) 2023/2024, u-53% wabantu abadala base-Brazil bathi bahlose ukuqala ibhizinisi, elingelinye lamanani aphezulu kakhulu emhlabeni. “Lapho wonke umuntu azi othile oseqalile, ukwesaba kuyancipha futhi izenzo ziyakhula,” ephawula.

9. Ukukhishwa okusheshayo nokuqinisekiswa ngokushesha.

Isivinini samanje sivumela ukuhlola imibono, ukuqinisekisa imibono eqanjiwe, nokulungisa okunikezwayo ngesikhathi sangempela. Umbiko weWebshoppers 49 (Neotrust/NielsenIQ) ukhombisa ukuthi imikhiqizo emincane izuze umhlabathi ngokunembile ngoba isabela ngokushesha ekuziphatheni kwabathengi, isebenzisa amathuluzi okukhangisa ahlakaniphile, i-automation, nokuhlola kwe-A/B. "Imakethe ayikaze ibe nesivinini esingaka, futhi lokhu kuvuna labo abadinga ukuzuza ngokushesha," uyaqinisa.

10. Ukuhlangana okungakaze kubonwe phakathi kobuchwepheshe, ukuziphatha, kanye nomnotho.

Ngokusho kuka -Schuler , inhlanganisela yezindleko eziphansi, abathengi abavulekile, isidingo esikhulu, namathuluzi anamandla kudala ukuqondana okungajwayelekile. Idatha evela ku-Statista, i-GEM, ne-Sebrae ibonisa ukuthi akukaze kube nenhloso enkulu kangaka yokuqala ibhizinisi, isidingo esingaka sedijithali, nobuchwepheshe obufinyelelekayo obungaka ngesikhathi esisodwa. “Iwindi lethuba elivele lingekho phambilini. Ongena manje uzozuza emlandweni,” kuphetha yena.

I-Uappi isingathe umcimbi obukhoma wamahhala mayelana nobuhlakani bokwenziwa obusetshenziswa ku-e-commerce. 

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I-Uappi isingathe umcimbi obukhoma wamahhala mayelana nobuhlakani bokwenziwa obusetshenziswa ku-e-commerce. 

I-Uappi, inkampani yezobuchwepheshe yaseBrazil esebenza ngokukhethekile kumapulatifomu e-e-commerce angamamodeli amaningi, isingatha i-Uappi Live 360 ​​​​| I-AI Yasebenza ku-E-commerce ngomhlaka-9 Disemba, kusukela ngo-10:00 AM kuya ku-11:30 AM. Lo mcimbi wamahhala we-inthanethi uqondiswe kubaphathi, abenzi bezinqumo, abaholi, nezinye izinhlangano ezinentshisekelo ezifuna ukusebenzisa ubuhlakani bokwenziwa ngendlela yasu, ngokuvikelekile, nangendlela egxile ekusebenzeni ngaphakathi kwemisebenzi yabo.

Sakaza bukhoma esiteshini se-YouTube sika-Uappi , umcimbi uzosingathwa ngu-Edmilson Maleski, oyi-CEO ye-Uappi, ozojoyinwa u-Betina Wecker (umsunguli we-Appmax no-Max) kanye no-Rodrigo Cursi de Carvalho (Co-CEO, CXO kanye nomsunguli we-Orne.AI kanye no-FRN³) ukuze babonise indlela yokusebenzisa i-AI kusukela ekugcineni kuye kokwenza i-ecommerce ukugcinwa.

"Ubuhlakani bokwenziwa buyeke ukuba yisithembiso futhi sebuyinto esheshayo yokuncintisana. Izinkampani ezifuna ukukhula ngokuphumelelayo nangokubikezela zidinga ukuqonda indlela yokusebenzisa i-AI ekusebenzeni, futhi umgomo wethu ukuhumusha inkimbinkimbi kumasu asetshenzisiwe, okubonisa izindlela zangempela zabaholi abazwa ingcindezi yokuthola imiphumela, "kusho u-Edmilson Maleski, i-CEO ye-Uappi.

Ngokuka-Uappi, imakethe ihlangabezana nomjikelezo omusha lapho ubuhlakani bokwenziwa buchaza kabusha izinqubo, ukusebenza kahle kokusebenza, amamajini, nokuziphatha kokuthenga. Umhlangano wawuhlelelwe ukunikeza okuqukethwe okusebenzayo, okuphathekayo, nokuthambekele kwezamabhizinisi, okugxile ekwandiseni ukusebenza kahle, ukuthuthukisa ukuthathwa kwezinqumo, ukunciphisa ukungqubuzana nezindleko, ukwenza kube ngokwakho ngesilinganiso, ukusheshisa ukuthengisa nokugcinwa, kanye nokubikezelwa nokubusa.

Ukubhalisa kumahhala futhi kungenziwa ngesixhumanisi . Umcimbi uzohlukaniswa ube izethulo ezimbili, kulandele amazwi okuvula nawokuvala:

1) I-AI yafaka isicelo ku-e-commerce: izifundo ezivela ku-Black Friday kanye namasu okuthengisa ngobuhlakani obukhulu, no-Betina Wecker - Umsunguli Co-Appmax kanye no-Max.

Isikhulu sethula ucwaningo lwakamuva kanye nezifundo ezitholwe ku-Black Friday 2025, kanye namasu okusebenzisa i-AI ezigabeni ezihlukene zokusebenza, njengokuvimbela ukukhwabanisa, ukubuyiselwa kokuthengisa, ukwenza kube ngokwakho, nokuhlaziywa kokuziphatha kwabathengi. Izihloko ezibalulekile zihlanganisa ukuziphatha okusha kwabathengi, lapho i-AI inomthelela omkhulu, izimo zomhlaba wangempela nemiphumela ezuziwe, amasu kaKhisimusi nokuphela konyaka, kanye nekusasa eliyingxube: abantu + imishini.

2) I-Case Study: I-Leveros + Orne.AI: I-AI yokuthuthukisa ulwazi nokusebenza kahle kwe-e-commerce, noRodrigo Cursi - Co-CEO kanye ne-CXO ye-Orne.AI.

Isethulo sidingida udaba lwe-Leveros, enye yezinkampani ezinkulu zesiqandisi ezweni, eguqula ukusebenza kwayo ne-AI ukuze inciphise ukungezwani, ilindele izidingo, futhi isheshise izinqumo ngisho nasezimeni zesizini ephezulu kanye nokusetshenziswa kwezinto eziyinkimbinkimbi. Amaphuzu amqoka wecala yizinselelo, kungani i-AI bekuyindlela, isixazululo, kanye nemiphumela.

Umugqa wesikhathi

  • 10:00 AM - Ukuvulwa | Edmilson Maleski – Uappi
  • 10:10 AM - I-AI ifake isicelo ku-e-commerce | Betina Wecker – Appmax futhi Max
  • 10:40 am - Ikesi Leveros + Orne.AI | Rodrigo Cursi – Orne.AI
  • 11:10 AM - Ukuvala | Edmilson Maleski – Uappi

Umkhakha wezokudayisa uvala uNovemba ngokwenyuka ngo-28% emalini engenayo yezitolo zonke.

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Umkhakha wezokudayisa uvala uNovemba ngokwenyuka ngo-28% emalini engenayo yezitolo zonke.

Imiphumela yokuthengisa yaseBrazil ngoNovemba ikhomba ekupheleni konyaka okunamandla, ngokusho kocwaningo olwenziwe ngu-Linx, uchwepheshe wezobuchwepheshe bokudayisa. Imisebenzi ye-Omnichannel, ehlanganisa izitolo ezingokoqobo nezedijithali, iqophe ukukhuphuka kwemali engenayo ngo-28%, ukukhula okungama-21% enanini lama-oda, kanye nethikithi eliphakathi nendawo eliphakeme elingu-11% uma liqhathaniswa noNovemba 2024.

Ngokuka-Cláudio Alves, Umqondisi Omkhulu Webhizinisi e-Linx, ukusebenza kubonisa ukuthi ukuvuthwa kwamasu eziteshi zonke e-Brazil kuqhubeka kancane futhi akuncikile ngokukhethekile ezinsukwini ezinkulu zokuphromotha. "Ukuthengisa kuvuna izinzuzo zezinqubo ezididiyelwe kakhudlwana phakathi kwezitolo ezibonakalayo nezedijithali. Izinkampani ezinohlu lwezimpahla ezihlanganisiwe, izindlela zokukhokha, nohambo lwamakhasimende ngokugxila kumthengi ziyaqhubeka nokusebenza ngaphezu kwesilinganiso, okuletha ukuzethemba kuZibandlela, isikhathi esiqinile ngokwemvelo ngenxa kaKhisimusi," usho kanje.

Ezitolo zedijithali, izingosi ze-e-commerce zomkhiqizo zikhule ngo-6% emalini engenayo, ngokunyuka kwama-28% enanini lokuthengisa kanye nokwenyuka kwe-11% enanini lezinto ezithengisiwe. Ezimakethe, amakhasimende akwa-Linx aqophe ukukhuphuka kwemali engenayo ngo-23% kanye nokwenyuka kwevolumu ye-oda ngo-22% uma kuqhathaniswa noNovemba 2024.

NgokukaDaniel Mendez, uMqondisi Omkhulu we-E-commerce e-Linx, ukunyakaza kubonisa abathengi abakhuthele kakhulu nokusebenza okuphumelelayo. "Ukukhula okusimeme kwesiteshi sobunikazi kubonisa ukuthi imikhiqizo iyavela kulwazi lwedijithali, nokusebenza okusatshalaliswa inyanga yonke, okubonisa ukubikezelwa okukhulu nokuhlanganiswa kwamasu e-e-commerce," uyaphawula.

Ngaleli sethi lezinkomba ezinhle, imboni yokudayisa iqala ngoDisemba ngokulindelwe okuhle. Inhlanganisela yendlela ye-omnichannel eqinisiwe, inkundla ye-e-commerce evuthiwe, kanye nezimakethe ezikhulayo kufanele kukhulise ukuthenga kukaKhisimusi, kubonise umthengi ozimisele ukuthenga kanye nomkhakha olungiselela ngokwengeziwe ukuthola lesi sidingo.

I-Amazon Brazil igubha ingqophamlando yezipho ezingaphezu kwesigidi ezi-1 ezathunyelwa ngo-2025.

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I-Amazon Brazil igubha ingqophamlando yezipho ezingaphezu kwesigidi ezi-1 ezathunyelwa ngo-2025.

Ngokusondela kwenkathi yamaholide, i-Amazon Brazil imemezela impumelelo ebalulekile: ngo-2025 kuphela, ama-oda angaphezu kwesigidi esi-1 ku-Amazon.com.br alethwa kusetshenziswa insiza yokugoqa izipho zenkampani. Lesi sici esiyingqayizivele sesivele sixhume amakhasimende ezweni lonke, esihlanganisa izipho ezingaphezu kwezigidi ezingu-5 ezithunyelwe kusukela ngo-2022. Inketho yokugoqa izinto ngesipho ngesikhathi sokuthenga futhi ufake nemilayezo iwusizo olunikezwa yi-Amazon ezweni, okwenza ukulethwa kwemikhiqizo kube indlela yomuntu siqu yokuveza uthando nokugubha.

Ukugubha lesi senzakalo esiyingqopha-mlando, inkampani yethule ifilimu entsha yesikhungo eqinisa indima yayo ekuxhumaniseni abantu nokuhlanganisa amabanga unyaka wonke, igqamisa ukunethezeka nokugxila kwamakhasimende, kanye nokuguqula ukulethwa ngakunye kube ukumamatheka nokuxhumana. Kule filimu, i-Amazon ichaza lonke uhambo lwesipho, kusukela ngesikhathi sokuthenga esitolo se-inthanethi, ngokunakekelwa kwabasebenzi bayo ekuphatheni ama-oda, ukusebenza kahle kwezikhungo zenkampani yezokuthutha kanye nomzila wokulethwa, kuya emizweni yokufika kwaso emnyango. Ukuze ubuke ividiyo ephelele, chofoza lapha .

Kumakhasimende asafisa ukunikeza abathandekayo izipho ngesikhathi samaholide, i-Amazon ihlanganisa idethi yokulethwa elinganiselwe ebonisa ukuthi zingaki izinsuku ngaphambi kukaKhisimusi i-oda labo lizofika. Kulabo abakhetha inketho yokugoqa isipho futhi abafuna ukubhala umlayezo womuntu siqu, lesi sici singatholwa ngaphambi kokuphothula ukuthenga, ngaphansi kwekhasi lokuphuma, esigabeni esifanayo lapho ikhasimende likhetha indlela yokukhokha bese likhetha ikheli lokuthumela. Kule ndawo, kungenzeka:

  • Engeza ukugoqa kwesipho ku-oda lakho.
  • Bhala umlayezo oqondene nawe ozohambisana nomkhiqizo.

Lesi sici sivumela amakhasimende ukuthi enze kube ngokwakho umuzwa wokunikeza izipho, okwenza ukulethwa ngakunye kukhetheke kakhulu futhi kube nenjongo, ikakhulukazi kulabo abathumela izipho kwabathandekayo abahlala kude.

Ukuhlela okuseqophelweni eliphezulu: indlela yokuguqula amasu abe yimiphumela eqhubekayo.

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Ukuhlela okuseqophelweni eliphezulu: indlela yokuguqula amasu abe yimiphumela eqhubekayo.

Phakathi kokuzalwa kombono kanye nokufezeka kwephrojekthi, kunesiteji esichaza ikusasa lanoma iyiphi inkampani: ukubulawa. Akukhona ukuhlela okuqinile okunquma impumelelo, kodwa kunalokho ikhono lokuguqula isu libe yisenzo sansuku zonke. Ukuhlela kubalulekile, kodwa ukusebenza ngokungaguquki kudingekile. Yilokhu kuziphatha okuhlukanisa amabhizinisi ajwayelekile nalawo akhula kakhulu.

Isinyathelo sokuqala sokwenza noma isiphi isinyathelo siphile ukusungula ukucaciseleka kwamasu. Amaqembu adlala ezingeni eliphezulu kuphela uma eqonda kahle izenzo nezinto ezibalulekile. Ukuze izinqubo zibe ngokwemvelo, uhlelo kudingeka lube lula, lube nomgomo, futhi lulinganiseke—into evumela umuntu ngamunye ukuthi azi kahle ukuthi anganikela kanjani, alethe ini, kanye nendlela yokukala inqubekelaphambili. 

Ngokucaca okuqinisekisiwe, okusekela ngempela ukusebenza okuphezulu yisigqi. Isenzo esiqhubekayo asiwona umphumela wezikhathi ezinzima, kodwa ukungaguquguquki. Izinhlangano ziyakhula lapho zithola ukuqondanisa ngezikhathi ezithile, imijikelezo yemigomo emifushane, nokubuyekezwa okuvamile ukuze kulungiswe ukuchezuka ngaphambi kokuthi kube okungahlehliseki. Ukukhula okusimeme kuvela ekhonweni lokuphumelela, lokuhluleka, nokulungisa ngokushesha. 

Nokho, alikho iqhinga eliqhubekayo ngaphandle kobuholi obulungiselelwe ukuqhubekisela iqembu phambili. Umholi oqhuba kahle akagxili emisebenzini, kodwa ususa imigoqo, ubeka izinto eziza kuqala, futhi ugcina iqembu ligxilile; ngamanye amazwi, ziqondisa, zenze lula, futhi zivule amandla. Le ndlela yakha indawo lapho wonke umuntu azi ukuthi yini okufanele ayenze futhi azizwe elondekile ngokwanele ukuba enze okuthile. Ukugxila kungenye into ebalulekile; izinkampani zilahlekelwa umfutho lapho ziqongelela izinhlelo ezingaqediwe. Kudingekile ukukhetha okubalulekile, ukususa amandla angadingekile, namandla aqondile kulokho okuhambisa ngempela inaliti yesu, okudlula ukuphathwa kwesikhathi futhi, ngaphezu kwakho konke, isiyalo semizwa.

Enye into ebalulekile ukusetshenziswa okukhaliphile kwamamethrikhi. Izinkomba aziwona ama-bureaucracy; zinikeza isiqondiso, futhi lapho zichazwe kahle, zibonisa ukuthi isu liyasebenza yini, zinciphisa umsindo, futhi zisheshise ukuthathwa kwezinqumo. Izinkampani eziqapha izinombolo ngendlela efanele zingalindela amathrendi, zilungise indlela, futhi zisheshise umthelela wokuhlela kwazo.

Okokugcina, ukugcina ukusebenza okuqhubekayo kudinga ukuzivumelanisa nezimo. Isu lesu kufanele lisebenze njengesiqondiso, kodwa hhayi njengesibopho esiqinile. Isimo siyashintsha, sidinga ukuvela, futhi inkampani idinga ukulungisa izenzo zayo ngokushesha. Ukuvuthwa kokusebenza kulele ekulinganiseni isiyalo nokuvumelana nezimo, ukulandela uhlelo, kodwa ukulungisa inkambo noma nini lapho iqiniso likudinga. Ukukhula okungaguquki akuveli ezikhathini ezihlukene zomzamo, kodwa kusukela kunqubo eyenza isenzo singagwemeki. Lapho ukubulawa kuba isiko, ukwanda kuyeka ukuba isifiso sokuvelela futhi kuba indlela.

U-Ycaro Martins unguchwepheshe ekwandiseni namabhizinisi asebenza kahle kakhulu, i-CEO kanye nomsunguli we-Maxymus Expand, inkampani egxile ekwakhiweni kwamasu, ukusheshisa, kanye nokukhula kwemisebenzi yezohwebo ezigabeni ezihlukahlukene. Ngesipiliyoni seminyaka engaphezu kwengama-20 kwezamabhizinisi, usezakhele umsebenzi oqinile onobuhlakani obusha kanye nokwenza kahle kwezokuphatha. Ngobungcweti bakhe, uletha emakethe indlela yokusebenza nengqondo yenguquko nokwanda. Umsunguli we-Vaapty, enye yezinkampani ezinkulu esigabeni sokuxhumanisa izimoto ezweni enemisebenzi yokuhweba engaphezu kuka-R2.6 billion. Ngo-2025, uzojoyina, njengomeluleki kanye nomtshali-zimali, uhlelo lwe-Anzol de Ouro, isinyathelo se-FCJ Group, umxhasi osemthethweni wesizini ye-10 ye-Shark Tank Brasil, umbukiso omkhulu wezamabhizinisi kanye nokuqamba okusha eLatin America.

Ukuqala kwethula uhambo lokuqala lwe-inthanethi lwe-100% lokuthenga umshwalense wezempilo.

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Ukuqala kwethula uhambo lokuqala lwe-inthanethi lwe-100% lokuthenga umshwalense wezempilo.

Inani labantu base-Brazil abanezinhlelo zomshwalense wezempilo lifinyelele ezigidini ezingu-52.8 ngoJuni 2025, izinga eliphezulu kakhulu elake laqoshwa. Umkhakha wenze imali elinganiselwa ku- R190 billion engxenyeni yokuqala yonyaka, uhlanganisa izwe njengemakethe enkulu kunazo zonke ezimele yokunakekelwa kwezempilo eLatin America . Chofoza amaphrojekthi we-Planos afinyelela ku- R$ 6 wezigidi ngenzuzo ngo-2026 futhi azuze inani lamaRandi ayizigidi ezingama-R50 , okuqhutshwa ukunwetshwa kwedijithali ekufinyeleleni ezinhlelweni zomshwalense wezempilo. Nokho, ukwanda komkhakha kuphambene nokungqubuzana okuqhubekayo: inqubo yenkontileka ihlala ihamba kancane, iyinkimbinkimbi, futhi incike ekungeneleleni komuntu. Kulesi simo, ukuthuthuka kwezinkundla zedijithali sekuqala ukwephula umjikelezo womlando wokungasebenzi kahle.

Ngokusho kukaGustavo Succi, uMongameli we-Click Planos, i-digitalization akuyona nje indaba elula, kodwa yokufinyelela. "Abathengi abasazamukeli izinsuku zokulinda ukuze bathole impendulo noma bagcwalise inqwaba yamafomu ukuze bathole uhlelo. Bafuna ukucaciseleka, ukuqhathanisa nokongiwa, ngezinqumo ezenziwe ngemizuzu, hhayi izinsuku noma amasonto. Ubuchwepheshe bufinyeza indlela phakathi kwesifiso sokuvikelwa kanye nokutholwa kohlelo, "kusho yena. Lo mnyakazo ukhombisa inkambiso yemakethe ebanzi, lapho uguquko lwedijithali lubumba kabusha ukuthi izinsiza ezibalulekile zifinyelela kanjani kubantu, kusukela kwezemfundo kuya ohlelweni lwezezimali, futhi manje kuya ekunakekelweni kwezempilo. Ukwenziwa kwedijithali komkhakha, ngaphambilini obekubonwa njengentuthuko yezobuchwepheshe , sekube yisidingo sezomnotho nokusebenza, esiqhutshwa ukwanda kwesidingo, inani labantu asebekhulile, kanye nokuphishekela ukusebenza kahle kwabasebenzisi. I-Click Planos ixhuma abathengi ngokuqondile kubahlinzeki bomshwalense wezempilo, ihlinzeka lwedijithali elingu-100% oluhlanganisa isivinini, ukuphepha, nesevisi yomuntu siqu, okuzibeka enkabeni yalolu shintsho lwesakhiwo oluchaza kabusha ukufinyelela ekunakekelweni kwezempilo okuyimfihlo e-Brazil.

Imodeli yendabuko, esagxile kubathengi nasezinyathelweni ezenziwa ngesandla, ibhekene nesistimu yokugunyaza ehlukene kabili ne-opaque. Namuhla, umuntu ofuna ukuthenga uhlelo lwezempilo uyaphoqeleka ukuthi alinde umthengisi ukuthi amthinte, aqoqe imininingwane, bese ethola izingcaphuno kuphela. Ngaphezu kwalokho, umthamo wolwazi wohlelo ngalunye wenza kube nzima ukukuqonda. "Iningi labantu lifuna ukuqonda ukuthi lolu hlelo luhambisana yini nesabelomali sabo, uma luhlanganisa izibhedlela eziyinhloko esifundeni, futhi uma inqubo yenkontileka ishesha futhi ingenalo i-bureaucracy. Lokhu kucaca yilokho okulethwa kwe-Click Planos ngendlela eshesha kakhulu." Inkundla ayisebenzi nje kuphela ngokudala iziqhathaniso kodwa futhi nangokugqamisa izinhlelo ezinezaphulelo ezinkulu zephrofayili yomsebenzisi, okwehlisa izindleko futhi kwandise ukubonakala kwenqubo. "Ushintsho olukhulu lubuyisela ukulawulwa kwenqubo kumthengi. Ukunakekelwa kwezempilo kufanele kube lula, kuqondile, futhi kufinyeleleke, futhi lokhu kungenzeka kuphela ngobuchwepheshe. Kuthathe iminyaka emibili phakathi kocwaningo lwemakethe nokuthuthukiswa kweplatifomu. Namuhla, sinelungelo lobunikazi besixazululo eBrazil futhi sisenqubo eSwitzerland. Ukwenziwa kwamanye amazwe ka-2028, "wanezela u-Succi.

Ithimba labasunguli be-Chofoza le-Planos lihlanganisa abantu abavela emikhakheni eyahlukene abanobuchwepheshe obuhambisanayo ekunakekelweni kwezempilo, ubuchwepheshe, umthetho, nezezimali. Ngaphandle kukaGustavo Succi, usomabhizinisi, umsunguli, kanye noMongameli, isakhiwo sobunikazi benkampani sihlanganisa uCaio H. Adams Soares, i-COO kanye nommeli ogxile emthethweni wezokunakekelwa kwempilo; U-Victor Reis, umongameli we-Med+ Group; José Lamontanha, CTO futhi obhekele ukuthuthukiswa kobuchwepheshe yesikhulumi; kanye no-Fabrizio Gueratto, uzakwethu e-Banco Modal, ohlinzeka ngosekelo lwamasu nokuxhumana.

Ukwenziwa kwedijithali kokufinyelela ekunakekelweni kwezempilo kuphawula umjikelezo omusha womkhakha, manje ohlanganisa ukusebenza kahle kwezobuchwepheshe nesevisi ezwelayo . Empeleni, ngokufinyelela kuwebhusayithi  clickplanos.com.br , umthengi uhlinzeka ngolwazi lwakhe oluyisisekelo, njengedolobha, ubudala, kanye nohlobo lokukhava olufiswayo, futhi emizuzwaneni embalwa abone esikrinini izinketho zohlelo lwezempilo ezitholakalayo ezisebenzela isifunda sabo. Uhlelo lusebenzisa ubuhlakani bokwenziwa ukuze kuncishiswe ulwazi lwentengo, inethiwekhi egunyaziwe, kanye nephrofayili yomsebenzisi, okwenza kube lula ukuqhathanisa phakathi kwabasebenzisi. Inkundla njengamanje ihlanganisa izinhlelo eziyi-1,039 kanye nenethiwekhi yezibhedlela ezigunyaziwe eziyi-1,135 ezweni lonke. Ukwenza inkontileka kwenziwa ngokuphelele ku-inthanethi, ngokusekelwa okukhethekile kwesikhathi sangempela nokuqinisekiswa kwabasebenzisi ababhaliswe ne- ANS (I-National Agency for Supplementary Health). "Imodeli ivumela inqubo eyathatha izinsuku ngaphambili ukuba iqedwe cishe imizuzu engu-2 , iletha ukushelela nokucaca kwesinye sezigaba ezizimele kakhulu zomkhakha," kuphetha u-Succi.

IBhange Elikhulu likhuluma ngokuvikeleka kwabathengi ngokungalawuli isikweletu esixhunywe ku-Pix.

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IBhange Elikhulu likhuluma ngokuvikeleka kwabathengi ngokungalawuli isikweletu esixhunywe ku-Pix.

I-Brazilian Institute for Consumer Protection (Idec) ibheka isinqumo seBhange Eliyinhloko sokungalawuli imisebenzi yezikweletu exhunywe ku-Pix, edume ngokuthi "i-Pix Parcelado," njengesamukelekile. Isinqumo sokuyeka ukusungulwa kwemithetho futhi sivumele isikhungo ngasinye ukuthi sisebenze “njengoba sithanda” kudala isimo sokungalawuleki esivame ukukhulisa ukuhlukumeza, ukudida abathengi, futhi kujulise ukungena ezikweletini ngokweqile ezweni.

Nakuba iBhange Elikhulu linqume ukunqabela ukusetshenziswa komkhiqizo we-“Pix Parcelado”, okuvumela izikhungo ukuthi zisebenzise okuhlukile njengokuthi “parcelas no Pix” noma “crédito via Pix”, ukuguqulwa kwegama legama akubuqedi ubungozi obuphakathi nendawo: umthengi uzoqhubeka nokuchayeka emikhiqizweni yezikweletu ehlukahlukene kakhulu, ngaphandle kwanoma iyiphi indinganiso encane yokubeka izinto obala, ngaphandle kokunikezwa kokwaziswa okubalulekile okuphathelene nokuphepha noma ukuqoqwa kokwaziswa okubalulekile mayelana nenzuzo noma inzalo.

Ngokuhlehla enkingeni yokulawula, iBhange Elikhulu likwenza kucace ukuthi likhethe ukungabhekani nenkinga esivele iqhubeka. Esikhundleni sokumisa imithetho yokuvikela izigidi zabantu base-Brazilian, idlulisela umthwalo wemfanelo "emakethe yamahhala," ishiya imindeni ingavikelekile esimweni lapho amabhange nama-fintech anenkululeko ephelele yokuchaza izimo, amafomethi, nezindleko, okuhlanganisa nezihlukumeza kakhulu.

Lokhu kukhetha kubucayi ikakhulukazi ezweni lapho ukuba nezikweletu ngokweqile sekufinyelele emazingeni ashaqisayo. Uhlobo lwekhredithi oluxhunywe ku-Pix, ngokuqondile ngenxa yokuthi lukhona ngesikhathi sokukhokha futhi oluhlotshaniswa nohlobo oluthenjwa kakhulu ohlelweni lwezezimali lwase-Brazil, ludala ubungozi obuyingqayizivele: ukwenza inkontileka okungalindelekile, ukudideka phakathi kwenkokhelo nekhredithi, ukuqonda okuncane noma okungekho nhlobo kwezindleko kanye nemiphumela yokungakhokhi. Ngaphandle kwamazinga nokwengamela, ubungozi bezihibe zezezimali bukhula kakhulu.

I-Idec ixwayisa ngokuthi i-Brazil iphokophele esimeni lapho umkhiqizo ofanayo uzosebenza ngezindlela ezihluke ngokuphelele ebhange ngalinye, elinemithetho yalo, izinkontileka ezihlukile, izinhlobo ezihlukahlukene zokuqoqwa, namazinga ahlukene okuvikela. Lokhu kuhlukaniswa kubeka engcupheni obala, kuvimbela ukuqhathanisa, kuvimbela ukulawulwa komphakathi, futhi kwenza kucishe kungenzeki ngomthengi ukwazi, empeleni, ukuthi benzani inkontileka.

Akwamukelekile ukuthi, lapho ubhekene nenkinga ethinta izigidi zabantu ngokuqondile, indikimba elawulayo ihoxise umthwalo wayo. Akwanele "ukuqapha ukuthuthukiswa kwezixazululo"; kuyadingeka ukuzilawula, ukuwengamela, nokuqinisekisa izindinganiso eziphansi zokuvikeleka kwezezimali. Ukulahla lokhu kungukulahla umthengi.

I-Pix idalwe njengenqubomgomo yomphakathi yokwenza izinkokhelo zentando yeningi. Ukuyiguqula ibe isango lesikweletu esingalawulwa, ngaphandle kokubhekana nezingozi futhi ngaphandle kokuvikela labo abayidinga kakhulu, kubeka engozini le mpumelelo. I-Idec izoqhubeka nokusebenza ukuze ifune ukumiswa, ukuphepha, nokungafihli lutho.

I-WhatsApp: Ungakukala kanjani ukuthengisa ngo-2026?

Luiz Correia
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I-WhatsApp: Ungakukala kanjani ukuthengisa ngo-2026?

Ukuba ku-inthanethi namuhla akusanele ukuthi inkampani iphumelele futhi igqame. Umthengi wesimanje ufuna isevisi esheshayo neqondene nomuntu siqu ezinkampanini zabo, ngaphandle kokuphatha ngokweqile noma ubunzima ekuqedeni ukuthenga kwabo - into enganikezwa ngempumelelo kakhulu nge-WhatsApp.

Ngaphezu kokuba ngesinye seziteshi ezisetshenziswa kakhulu ngezinjongo zomuntu siqu e-Brazil, isiphinde yaba ithuluzi elinamandla lokuxhumana phakathi kwezinkampani namakhasimende azo, enikeza ububanzi bezici ezithuthukisa futhi ezinothisa uhambo lwekhasimende ngalinye, kuyilapho kugcinwa ukuvikeleka okuphezulu mayelana nedatha eyabiwe lapho.

Inguqulo yayo ye-WhatsApp Business API yenzelwe izinhlangano ezidinga ukulinganisa, ukuhlanganiswa nezinhlelo zangaphakathi, kanye nokuphatha phezu kokugeleza kwemiyalezo. Ivumela insizakalo yamakhasimende ephakathi nendawo, ukulawula ukuthi ubani othumela imilayezo nokuthi ithunyelwa kanjani, ukumiswa kwezingqimba zokuqinisekisa nezimvume zabasebenzisi, nokuhlanganiswa nama-CRM, i-automation, nama -chatbots ngokubethela kokuphela ukuya ekupheleni, isibonelo.

Ngale ndlela, esikhundleni sokuthembela kuma-akhawunti omuntu siqu noma omakhalekhukhwini boqobo ukuze benze lokhu kuxhumana, amabhrendi aqala ukusebenza endaweni ehlelekile, evikelekile, nefundekayo, okuyisisekelo sobumfihlo, ukuhambisana, kanye ne-LGPD (Umthetho Wokuvikelwa Kwedatha Jikelele waseBrazil). Izinqubo ezihlelekile ziholela ekusebenzeni okuthembeke kakhudlwana nokubikezelwayo, okunciphisa ukusebenza kabusha, okuvimbela ukulahleka kwedatha, futhi kwandise ukusebenza kahle kwethimba labadayisi, ukuncipha kwesikhathi sokuphendula nokwenza kube lula ukwenza kube ngokwakho ngezinga elikhulu, kuyilapho kugcinwa ukungaguquguquki komkhiqizo kanye nomlayezo osetshenzisiwe.

Imiphumela yale mizamo idlula kakhulu inzuzo eyengeziwe. Inhlolovo ye-Opinion Box yalo nyaka iveze ukuthi u-82% wabantu baseBrazil sebevele basebenzisa i-WhatsApp ukuze baxhumane namabhizinisi, kanti u-60% usuvele uthenge ngqo ngalolu hlelo lokusebenza. Le datha ikhombisa ukuthi ukusebenza kahle kweplathifomu akugcini nje ukufaka isandla ekwenzeni ngcono isevisi yamakhasimende, kodwa, ngaphezu kwakho konke, ekwanelisekeni okukhulu kwamakhasimende ngokucaca, isivinini, nokuqhubeka kohambo ngaphakathi kwendawo efanayo.

Kwenzekani, ngakolunye uhlangothi, lapho lezi zinyathelo zokuphepha zinganakwa? Esikhundleni sokusebenza njengesiteshi esinesu lobudlelwano obuseduze phakathi kwezinhlangothi, ukusetshenziswa kwayo okungafanele kuyenza ibe sengcupheni ekuchumeni kwebhizinisi, okuvula umnyango ezingozini zokuvuza kwedatha, ukwenziwa kwe-cloning noma ukwebiwa kwe-akhawunti, ukulahleka komlando wesevisi, phakathi kokunye okuningi okuzoba nomthelela ekuthembekeni kwayo emakethe, ukuvinjwa kwenombolo yebhizinisi futhi, esimweni esibi kakhulu, ukuqedwa.

Ukugwema lezi zingozi akuxhomekile kuphela kubuchwepheshe ngokwazo, kodwa futhi nasekunakeni izinqubo ezihlelekile ngaphakathi kwaleso siteshi, ukudala isiko eligxile kulo mbono, futhi, yiqiniso, ukusebenzisa ukuqeqeshwa okuqhubekayo okugcina amaqembu ekwazi ukwenza amasu ngempumelelo enkulu esiteshini.

Ukuvikeleka nokulinganisa kuzohlale kuhambisana. Ngaphandle kokuqala, ukuhlinzwa kuba ibhodlela. Nokho, lapho kuqinisekiswa, iba injini ukukhula okuqhubekayo. Ngalo mqondo, ezinye izinqubo ezingcono kakhulu okufanele zonke izinkampani zizazise zihlanganisa ukusebenzisa inguqulo yazo ye-Business API esikhundleni sama-akhawunti omuntu siqu, ukuphatha izimvume zokufinyelela ngomsebenzi ngamunye, nokudala izinqubomgomo ezicacile zangaphakathi zokuxhumana nokuphathwa kwedatha.

Mayelana nokuphepha kokusetshenziswa kwayo, kubalulekile ukwamukela ukuqinisekiswa kwezinto eziningi (i-MFA) kuwo wonke ama-akhawunti okufinyelela, ngaphezu kokuhlanganiswa nama-CRM ukugwema idatha exekethile noma ukuthunyelwa kwezandla kwamanye amazwe, nokuthuthukiswa kwama-chatbots nokugeleza okuqondisiwe ukuze kumiswe isigaba sokuqala senkonzo yamakhasimende. Ngokuqhubekayo uqaphe isigaba ngasinye esiqhutshwa abathengi, futhi wenze ukucwaninga okuqhubekayo komlando wezingxoxo, ulandelele lokhu kuxhumana futhi uhlonze ukuthi kungathuthukiswa kanjani.

Izinkampani eziphatha i-WhatsApp njengesiteshi samasu, hhayi nje njengohlelo lokusebenza lokuthumela imiyalezo, zenza inzuzo yangempela yokuncintisana emakethe exhunywe kakhulu. Ekugcineni, kuyohlale kuyimininingwane nokunakekela ekwenzeni isevisi yamakhasimende kube ngokwakho okwenza umehluko ekwakheni ukwethembeka kwamakhasimende.

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