I-e-commerce yaseBrazil ingena esigabeni esisha, esimakwa ngokuhlanganiswa kokuzijabulisa nokusetshenziswa. Ukuthuthukiswa kwamathuluzi afana neSitolo se-TikTok kanye nokuthenga ku-YouTube kuguqula indlela abathengi abathola ngayo imikhiqizo futhi benze izinqumo zokuthenga, futhi i-Black Friday 2025 ithembisa uvivinyo olukhulu lwale modeli entsha yokuthengisa.
Ngokuthenga ku-YouTube, abasebenzisi bangathenga imikhiqizo ngokuqondile kumavidiyo, ukusakaza bukhoma, kanye Nokufushane, ngaphandle kokushiya inkundla. Isiphakamiso sicacile: ukunciphisa imigoqo phakathi kokuthakaselayo nokuguqulwa, ukunikeza ulwazi lokuthenga olumanzi nolusheshayo. Lesi sinyathelo silandela inkambiso eyasungulwa inkundla yezokuxhumana yase-China, eyethulwe e-Brazil ngoMeyi, eyadumaza umqondo wezohwebo ngokuhlanganisa umqondo wokuqukethwe okuzenzakalelayo kanye nokuthenga ngokushesha.
Umehluko omkhulu phakathi kwalezi zinkundla kanye ne-e-commerce evamile ukumodeli yokutholwa. Esikhundleni sokuzikhandla ukucinga umkhiqizo, umthengi uwuthola ngokwemvelo, ngaphakathi kokulandisa okuveza ukukhonjwa. Umphumela uba ukusetshenziswa kwemizwa okwengeziwe, okuqhutshwa ukwethemba abadali bokuqukethwe, into echaza kabusha amasu okumaketha kwedijithali namasu okuthengisa ezweni.
Lokhu kunyakaza kwenzeka ngaphakathi komongo wokulindela okuphezulu kwabathengi. I-Purchase Intention Survey – Black Friday 2025, eqhutshwa yi-Tray, Bling, Octadesk, kanye ne-Vindi, ibonisa ukuthi u-70% wabantu base-Brazilian sebevele bahlela ngokwezezimali ngalolu suku futhi u-60% uhlose ukusebenzisa imali engaphezu kuka-R$ 500, kuyilapho u-32% usashiya isinqumo kumzuzu wokugcina. Le datha iqinisa amandla ezinkundla zokuxhumana ukuze ithwebule lezi zethameli ezinganqunyelwe, inikeze izisusa ezibukwayo kanye nolwazi lokuthenga olwenziwe lula.
KuRebecca Fischer , umsunguli kanye noMphathi Omkhulu Wamasu ( CSO ) we -Divibank , sibhekene nenguquko ejulile ekuhwebeni kwamazwe ngamazwe kanye nengqondo yabathengi. "Imboni isiphenduke umgqugquzeli. Okuqukethwe sekuphenduke isiteshi sokuthengisa. Futhi umthengi, ngokuya eqaphela futhi edijithali, uzimisele ukuzama, ngisho noma kusho ukucabanga kabusha ngakho konke ababekwazi ngemikhiqizo," usho kanje.
Ngokuhlanganisa ezokuzijabulisa, ithonya, kanye nokwenza lula, ezentengiselwano zomphakathi zivela njengenjini entsha yokuthengisa edijithali yaseBrazil. Kulolu Lwesihlanu Olumnyama, inkambiso ngeye-YouTube ne-TikTok ukuthi baziqinise hhayi nje kuphela njengezikhala zokuxhumana, kodwa njengeziteshi zokuguqula zangempela, lapho okuqukethwe kuyeka ukuba umbukiso nje bese kuba inqola yokuthenga uqobo.
