Ngokocwaningo lwango-2024 lwe-Sales Panorama, olwenziwe yi-RD Station ngokubambisana ne-TOTVS, i-RD Station Conversas, i-Exact Sales, ne-Lexos, ama-70% ochwepheshe bezokuthengisa bathi i-WhatsApp iyisiteshi esinezinga eliphezulu lempumelelo ekuxhumaneni namakhasimende. Naphezu kwalokhu, u-18% kuphela wabaphenduli ababika usebenzisa ithuluzi elihlanganiswe ne-CRM - Uhlelo Lokuphatha Ubudlelwano Bekhasimende.
Ku-Felipe Otoni, i-CEO ye -SegSmart, inkundla eyenza osomabhizinisi nezinkampani bakwazi ukuthuthukisa i-ecosystem yabo yokuthengisa, idatha iwuphawu oluyisixwayiso. "Namuhla, i-WhatsApp, enabasebenzisi abayizigidi eziyizinkulungwane ezimbili, izigidi ezingama-200 kubo abasebenzisa inguqulo yebhizinisi, iyinsiza enamandla kakhulu yokuthola imali ekhuphuka ngokushesha, kodwa ukwenza lokho, abantu badinga ukwazi ukuguqula izingxoxo zibe ukuthengisa nokuthi bangasebenzisa kanjani amathuluzi abalulekile ekuthuthukiseni ukusebenza endaweni yesikhulumi nokukhulisa amabhizinisi abo," uyachaza.
U-Felipe, umthuthukisi wezixazululo zedijithali owaziwa emakethe ngokuthi i-Máquina de Vendas (Umshini Wokuthengisa), ugqamisa amathrendi amathathu okuthuthukisa ukusetshenziswa kwe-WhatsApp futhi, ngenxa yalokho, andise ukuthengisa. Zihlole:
Okulotshiweyo Komsindo
Kutholakala kumathuluzi afana ne-SegSmart Web Plus, isandiso se-WhatsApp Web ethuthukisa ukuphathwa kokuhola futhi enyusa ukuthengiswa kufika ku-93%, okulotshiweyo okulalelwayo kohlelo lokusebenza lokuthumela imiyalezo sekuthandwa kakhulu ngabasebenzisi be-inthanethi abakuthola kulula ukwazi ukuthi yini eshiwo emlayezweni nangaphambi kokucindezela dlala kumsindo. Ngokuka-Felipe, lesi sici sizuze ukuvelela ngokunikeza izinzuzo mayelana nokuxhumana, ukusebenza kahle, nokuhlaziya idatha.
“Ukulotshwa kudala irekhodi elinembile lezingxoxo, kusiza ukuseshwa kolwazi nokuvumela izenzo ezifana nokwenza kube ngokwakho ukusebenzisana kwesikhathi esizayo, ukuhlaziya amathrendi okuziphatha kwabathengi, kanye nokunika amandla ukukhonjwa kwezindawo okumele zithuthukiswe kanye nokulungiswa kwezindlela zokuthengisa,” uyaphawula.
Kanban
Ithuthukiswe unjiniyela waseJapan u-Taiichi Ohno weToyota Motor Corporation, le ndlela - equkethe uhlaka lokuphatha iphrojekthi olusebenzisa imisebenzi ebonakalayo ukuphatha ukuhamba komsebenzi - ingasetshenziswa ku-WhatsApp futhi ivumele ukuphathwa kwengxoxo ehlelekile. Ngokusho kwe-CEO ye-SegSmart, lesi sici senza ukubona ngeso kube lula futhi kusebenze, sinikeze ubuchwephesha ekuhlinzekeni amakhasimende.
Abasebenzisi abaningi
Ekugcineni, uFelipe ugqamisa ukuthi amathuluzi avumela ithimba lonke lezentengiso ukuthi lisebenzise inombolo efanayo ye-WhatsApp azofunwa kakhulu ngabasebenzisi. Lokhu kungenxa yokuthi ukuxhumana kweqembu, ukuqapha ukusebenzisana kwesevisi yamakhasimende, kanye nekhono lokudlulisa izingxoxo phakathi kwama-ejenti kwenza ukusekelwa kwamakhasimende kusheshe futhi kusebenze kahle.
"Umthengi wanamuhla ufuna ukushesha kanye nesevisi ephumelelayo; ngakho-ke, ithimba labadayisi lidinga izinqubo ezilula, ezilula, nezisebenzayo. Ngalesi sizathu, izixazululo ezandisa amandla esevisi yamakhasimende nge-WhatsApp zizofunwa kakhulu," kuphetha uFelipe.
