IVolkswagen do Brasil inweba ukuba khona kwayo kwedijithali futhi yethula isitolo esisemthethweni sezingxenye nezisetshenziswa eShopee, enye yezimakethe ezinkulu kakhulu ezweni, etholwa nyanga zonke cishe ingxenye yesithathu yabantu baseBrazil. Lesi sici esisha sinikeza amakhasimende ukunethezeka okukhulu nakakhulu ekuthengeni imikhiqizo yangempela ye-Volkswagen ngokuqondile ku-VW Dealer Network ngama-smartphone abo, ngokuphephile nangokushesha.
Ungasithola kanjani isitolo sakwaVolkswagen kwaShopee
Uma useshela i-“Volkswagen” kuhlelo lokusebenza, umthengi uzobona isibhengezo somkhiqizo ngaphambi kwemiphumela yomkhiqizo. Vele uchofoze futhi ujabulele isipiliyoni esilula, esisheshayo nesithembekile.
Isitolo sakwaVolkswagen siyingxenye yesigaba sikaShopee esithi 'Izitolo Ezisemthethweni', indawo ehlanganisa imikhiqizo emikhulu engaphezu kuka-1,000. Emakethe, abathengi bangasebenzisa isihlungi sosesho esivumelanayo ukuze bathole izingxenye zezimoto zezimoto zabo, futhi bakwazi nokufinyelela ku-Mechanic Club, enikeza izinzuzo ezikhethekile njengezaphulelo nezaphulelo ezikhethekile.
Iphothifoliyo etholakalayo
Esitolo esisemthethweni sakwaVolkswagen kwaShopee, amakhasimende angathola yonke into kusukela ezingxenyeni zobuchwepheshe (amafutha, izijovo zikaphethiloli, injini nezingxenye zokushisa) kuya kwezisetshenziswa nezinto ezivela kulayini we-VW Collection, njengezingubo, amakepisi, izinkomishi, nokunye okuningi.
IVolkswagen ingumholi ekuthengisweni kwe-inthanethi kwezingxenye nezinye izinsimbi.
IVolkswagen do Brasil nayo inesizindalwazi sayo, i- Peças.VW , nezinye iziteshi. Ekuthengisweni kwe-inthanethi, izingxenye kanye nezinsiza kuthengiswa ngqo yiVolkswagen Dealer Network.
"Ukufika kweVolkswagen eShopee kuqinisa isu lethu lokuhlinzeka ngokusebenziseka, ukunethezeka, kanye nokuphepha kumakhasimende, ngezingxenye zangempela nezisetshenziswa endaweni enokwethenjelwa yedijithali. Lesi sinyathelo sibonisa amandla omkhiqizo weVolkswagen ngemuva kwemakethe kanye nokuzethemba abathengi abanako ekuthengeni imikhiqizo yangempela ngqo kuVW Dealer Network. Kusukela ngo-2017, iVolkswagen itshale izingxenye ezi-2 nasezintweni ezithengiswayo ku-inthanethi, i-20 ye-Volkswagen kanye ne-20 yokuthengisa ku-inthanethi. Umgomo uwukufinyelela isamba semali engu-R$200 million kuwo wonke amashaneli edijithali Kulo nyaka uwodwa, sesibhalise ukuvakasha okungaphezu kwezigidi ezintathu futhi sathengisa izinto ezingaphezu kuka-100,000 ku-Shopee futhi kwandisa ukufinyelela kwethu futhi kuqinisa ulwazi lwamakhasimende akwa-VW,” kusho uGustavo Ogawa, uMqondisi Wezentengiso wakwaVolkswagen do Brasil.
“I-Volkswagen ifika ngesikhathi lapho isigaba sezimoto sidlondlobala kakhulu ku-Shopee. Sinwebe ukuba khona kwabakhi bezimoto abafanelekile nemikhiqizo futhi sethule izinhlelo ezifana ne-Mechanic Club, ezisondeza izethameli ezifanele emkhiqizweni eziwudingayo, ngokuphepha nangokufanele. Ku-VW, lokhu kusho ukubonakala kuhlelo lokusebenza olufinyelelwa nyanga zonke, uma umuntu ethenga ingxenye eyodwa kwezintathu yabantu base-Brazil," kusho uFelipe Lima, oyiNhloko Yokuthuthukiswa Kwebhizinisi kwaShopee.
I-VW yaba kanjani umthengisi wokuqala we-inthanethi wezingxenye nezinye izinsimbi.
Kunezici ezimbalwa ezibe nomthelela ekutheni iVolkswagen do Brasil ibe inkampani ehamba phambili ye-automaker ekuthengisweni kwezingxenye nezinsiza ku-inthanethi, ngokukhula ngo-24% kulo nyaka.
Ikhwalithi nokuthembeka: izingxenye zangempela zeVolkswagen kanye nezinsiza zifana nekhwalithi nokuthembeka. Abathengi bayazi ukuthi bathenga imikhiqizo ethuthukisiwe futhi yahlolelwa izimoto zabo, okuqinisekisa ukuphepha nokuhlala isikhathi eside.
Ukutholakala komkhiqizo obanzi: I-Volkswagen inikezela ngekhathalogi enkulu yezingxenye nezinto ezisetshenziswayo, ehlanganisa iphothifoliyo yayo yamamodeli ezimoto, kusukela kwendala kuya kokukhishwa kwakamuva.
I-VW Dealership Network: Amandla e-Volkswagen Dealership Network, enezitolo ezingokoqobo ezingama-470 eBrazil, ezingama-200 zazo ezithengisa izinto ku-inthanethi, okunikela empumelelweni ye-e-commerce, iqinisekisa ukulethwa okusheshayo nokusekelwa okugcwele kwamakhasimende.
I-Volkswagen After-Sales Vale +: Indawo yakwaVolkswagen ngemva kokuthengisa, itholakala njalo, inikeza amandla okuthuthukisa ibhizinisi labalungisi abazimele kanye nokuqinisekisa ukunethezeka nokuphepha kwamakhasimende abo.
Ukutshalwa kwezimali kwezokukhangisa: I-Volkswagen isiqalile ukutshala imali enkulu ekukhangiseni ezimakethe, okuvumela izitolo zayo nezikhangiso ukuthi zizuze ukuvelela kumakhasimende.
