Inhloso ingaphezulu kakhulu kwegama elithi buzzword. Izinkampani eziphumelelayo zinezindinganiso eziyiqiniso eziqhuba amabhizinisi azo futhi zikhiqize umthelela omuhle emphakathini, zakha ukwethembeka kwamakhasimende futhi zandise imiphumela yazo. Kubalulekile ukuqaphela ukuthi inhloso yenkampani ayifani nomsebenzi wayo: kuyilapho inhloso ihlobene nesiphakamiso senani lenhlangano futhi ibheka ngaphandle, endaweni yangaphandle, inhloso ibukeka ngaphakathi, ihlanganisa imibono, izindinganiso, nesiko lenhlangano. Inhloso iyingxenye ebalulekile yobunikazi kanye namasu ebhizinisi, njengoba kuyiyona esele, noma ngabe kubhekene nezinselelo ezinkulu.
Ngokusho kuka -Alexandre Slivnik , uchwepheshe owaziwayo ekusebenzeni kahle kwenkonzo kanye nephini likamongameli we-Brazilian Association of Training and Development (ABTD), imikhiqizo isivele yaqaphela ukuthi ukuhlola izici ezisebenzayo, ezinengqondo, nezobuchwepheshe akwanele ukugcina inkampani isebenza. "Izinzwa, imizwa, imizwa, isimilo, isimilo, izici ezingokomoya bezilokhu zithola indawo eyengeziwe ngaphakathi kwezinhlangano, zithuthukisa imibono enezici ezingaphatheki ezivame ukusebenza ku-subconscious," uyachaza.
Kuye, inhloso yilangabi elivuthayo eligcina inkampani isendleleni efanele, ikakhulukazi ngezikhathi zokungaqiniseki. Ikhuthaza abasebenzi, iqondise izinqumo zamasu, futhi ihlukanise inkampani emakethe.
"Indaba kaDona Rose iyisibonelo esicacile salo mqondo. Iminyaka engu-50, esebenza kwaDisney, enza umsebenzi ofanayo ncamashi, eqoqa amathikithi emamatheka njalo. Lapho ebuzwa mayelana nokuchitha isikhathi esiningi endimeni efanayo, uphendule ngokuthi umsebenzi wakhe wawungewona nje umsebenzi wokuqoqa amathikithi, kodwa ithuba lokunikeza isivakashi ngasinye ukumamatheka kwaso kokuqala, okwenza kube nomthelela omuhle kusukela ekuxhumaneni kokuqala kwe-Disney eyaziwa nangokuthi i-Brazilian park, eyaziwa ngokuthi yi-Disneyian yokuqala eyaziwa ngokuthi i-park. amahhovisi emhlabeni jikelele.
Ezweni lezamabhizinisi, ukuqonda ukuthi injongo idlula inzuzo kubalulekile empumelelweni yebhizinisi. Izinkampani eziphila ngokweqiniso nangokwethembeka ingqikithi yazo zinamandla okuguqula amabhizinisi azo, zibe nomthelela omuhle emphakathini, futhi zithole imiphumela esimeme yesikhathi eside.
Inhloso yebhizinisi eyiqiniso isekelwe ezintweni eziqinile eziqondisa izinqumo nezenzo zenhlangano. Kungenxa yale njongo lapho kuba nokwenzeka khona ukuchaza ama-KPI, ukudala amasu, nokukhiqiza imiphumela. Inikeza isiqondiso esicacile nencazelo ejulile yomsebenzi owenziwe. Uma inkampani ithola inhloso yayo, izoba nesisekelo sayo yonke imikhakha, ihlanganiswe nesiko, ubuholi, ukumaketha, nokuthengisa.
U-Alexandre uyanezela: “Ngaphezu kwalokho, lapho kunenhloso ecacile echazwa ubuholi, kungenzeka ukukhuthaza nokusebenzisana nabasebenzi, okuholela ekukhiqizeni okukhulu, ukusungula izinto, nokwethembeka. Umqondo uphinde uhlukanise inkampani emakethe, uheha abathengi ababelana ngamavelu afanayo. Ochwepheshe abanamakhono ngokwemvelo bakhangwa amabhizinisi aqondaniswe kahle, aba nesandla ekuheheni nasekugcineni ithalente elisezingeni eliphezulu.
