Isitolo se-TikTok sifike eBrazil ngoLwesine olwedlule (8), kanye nesithembiso sokuthutha u-R39 billion ezweni ngo-2028, okulingana nendawo ethile phakathi kuka-5% no-9% we-e-commerce kazwelonke, ngokwezilinganiso zebhange lase-Santander. Kodwa-ke, ngaphezu kwesiteji esisha sokuthengisa, ukunyakaza kubonisa ushintsho olujulile ohambweni lwabathengi, oluba ngokushesha, olubonakalayo futhi oluxhumeke ekuhlangenwe nakho ngaphakathi kwamapulatifomu.
"Ukufika kweSitolo se-TikTok eBrazil kuwukubonakaliswa okucacile kohambo lwabathengi oluguqukayo," kusho uBruno Almeida , i-CEO ye -US Media , isikhungo esihola phambili sezixazululo zemidiya emazweni aseMelika. "Ukuziphatha kwabantu kushesha kakhulu, kuyabonakala, futhi kuxhumene nesipiliyoni somdabu ngaphakathi kwezingxenyekazi, futhi imikhiqizo idinga ukuqonda kabanzi imidiya, umongo, nokuxoxwa kwezindaba ukuze ukhiqize ukuthengisa kwangempela."
Ku-Almeida, inselelo manje ayikona nje ukubamba ukunaka, kodwa ukudala okuqukethwe okunomongo, ukulandisa, kanye nenjongo yokuthenga. "Abathengi bathola, bahlole, futhi benze izinqumo ngemizuzwana embalwa. Okuqukethwe kudinga kube okomdabu, kuhambisane, futhi kuxhunywe esikhathini somsebenzisi," uyachaza.
I-US Media, emele izinkundla ezifana ne-Vevo, OneFootball, WeTransfer, ne-Tinder, igcizelela ukubaluleka kokuqonda ukuziphatha kwabathengi esiteshini ngasinye. "Akwanele ukuba khona; udinga ukwazi ukuthi ungawuvula kuphi, kanjani, futhi nini umkhiqizo wakho," kusho i-CEO. "Lokhu kusebenza esitolo se-TikTok, i-YouTube, i-Vevo, nanoma iyiphi inkundla lapho ukunaka kuhumusha khona esenzweni."
U-Almeida uphinde agcizelele ukubaluleka kokuhlukanisa uhlelo lwakho lwemidiya. “Ngeke sisakwazi ukuthembela eziteshini ezimbalwa nje,” usho kanje. "Ukwazi ukuthi ungasebenzisa kanjani amandla omuntu ngamunye, ukusuka kwendabuko kuye kwakamuva, yikho okuzokwenza umehluko." Ngokusho kwakhe, ikusasa lokukhangisa lisekuhlanganiseni okuhlakaniphile kokuzijabulisa, okuqukethwe, nokuguqulwa, okuxhunywe ohambweni lwabathengi.
