Ngokusho kocwaningo lwe -CX Trends 2024 , olwenziwe yi- Octadesk ngokubambisana ne-Opinion Box, isikhathi esifanele sokuphendula siyahlukahluka kuye ngesiteshi sokuxhumana. “Abathengi banamuhla bajwayele izixazululo ezisheshayo neziguquguqukayo. Ukuba nomkhiqizo noma isevisi engcono kakhulu akusanele. Izinkampani kudingeka ziqinisekise ukuthi isevisi yamakhasimende iyashesha, iyasebenza, futhi, ngaphezu kwakho konke, ilethwa epulatifomu lapho ikhasimende likhona,” kuchaza uRodrigo Ricco, uMsunguli kanye ne-CEO ye-Octadesk.
Ucwaningo, oluhlole abathengi abangaphezu kwezinkulungwane ezimbili ku-inthanethi, lwembule okulindelwe mayelana nezikhathi zokuphendula kuzo zonke iziteshi ezahlukene. Ama-35% abaphendulile, lapho besebenzisa izinhlelo zokusebenza zokuthumela imiyalezo njenge-WhatsApp , kanye nama-29% lapho bexhumana ngezokuxhumana ezifana ne-Facebook ne-Instagram , balindele impendulo zingakapheli imizuzu emihlanu . Eziteshini ezifana nengxoxo eku-inthanethi (41%) kanye nocingo (43%), okulindelwe kushesha kakhulu: abathengi balindele ukunakwa kungakapheli umzuzu owodwa. "Ukuhlonipha lezi zikhathi zokuphendula kubalulekile ukuqinisekisa ulwazi oluhle nokuvimbela abathengi ekushintsheleni emncintiswaneni. Ngokusebenzisa idijithali, noma yikuphi ukubambezeleka kungaba yindleko enkulu, kokubili ngokwethembekile kumakhasimende kanye nesithombe somkhiqizo," kusho uRicco.
Uma kuxhunyanwa nge -imeyili , ucwaningo lubonisa ukuthi ama-25% abaphenduli bazimisele ukulinda kuze kube yihora ukuze bathole impendulo. Kodwa-ke, noma yikuphi ukubambezeleka okude kungalimaza ubuhlobo nekhasimende, kuthinte ngqo ukuthengwa okuphindaphindiwe. “Uma isikhathi sokuphendula kumthengi singahlangabezani nokulindelwe, ukuthengwa okuphindaphindiwe kungaba sengozini. Ezweni ledijithali, lapho konke kuseduze khona ngokuchofoza nje, isikhathi asiyona imali kuphela, kodwa futhi nokwethembana nokwethembeka,” kugcizelela uRicco.
Isikhathi sokuphendula: inzuzo yokuncintisana.
Isikhathi sokuphendula sihilela okungaphezu nje kwesikhathi esiphakathi kokuxhumana kanye nokuxazululwa kwesicelo. Sihlanganisa ukushesha, ubukhali, kanye nokusebenza kahle kwensizakalo enikeziwe. Izinkampani ezitshala imali ekunciphiseni isikhathi sokuphendula, empeleni, zithuthukisa ulwazi lokuthenga futhi ziqinisekisa ukwethembeka kwamakhasimende.
“Endaweni lapho umthengi elawula ngokuphelele izinketho zakhe, isivinini sesevisi siba yinzuzo yokuncintisana, okuvumela izinkampani ukuthi zihlale zingaphambi kwalokho okulindelwe ngamakhasimende, ziqinisekise ukuthi ukusebenzisana ngakunye kuyashintshashintsha, kusebenza kahle futhi, ngaphezu kwakho konke, kuyanelisa,” kuphetha uchwepheshe.
