I-Kings Sneakers, elinye lamagama amakhulu kwezemfashini yasemadolobheni e-Brazil, ibhekane nenselele evamile kubathengisi abakhulu: Ngezinqubo zedijithali ezingalungiswa kahle, ubunzima ekuhlanganiseni ukuphathwa kuzo zonke izitolo ezibonakalayo, kanye nesitolo se-inthanethi ebesingahambisani nobunikazi baso obubonakalayo, uhlobo ludinga isisombululo samasu.
Kwakungenxa yokubambisana ne -TEC4U , uchwepheshe wokusebenza kwedijithali, kanye nokusekelwa kwe-Nuvemshop Next, lapho isimo sezwe sashintsha. Injongo yale phrojekthi bekuwukudlulela ngale kwenkundla ye-e-commerce esebenzayo: ibihlose ukuhumusha indlela yokuphila ye-Kings Sneakers kuyo yonke imininingwane yewebhusayithi, idale uhambo lokuthenga olubonisa ukuthi ungubani umkhiqizo kanye nomphakathi wawo.
"Ngaphezu kokuthengisa imikhiqizo, amaKhosi athengisa isimo sengqondo. Inselele yethu enkulu yayiwukubamba le ngqikithi endaweni yedijithali, ukuthuthukisa isixhumi esibonakalayo esigcizelela ukuxoxwa kwezindaba ezibukwayo nokuxhumana nezilaleli, "kuchaza uMelissa Pio, i-CEO kanye nomsunguli we-TEC4U.
Umphumela waba inkundla ehlanganisa ukuklama okukhethekile, ukuthuthukiswa kokusebenza, nezici eziqondene nawe, ezihlale zisekelwa ukubonisana kwamasu. Phakathi kwezinto ezintsha, isigaba se-Looks sithembisa ukuthi sizoba ngumahluko emakethe: sigqugquzelwa amathrendi enkundla yezokuxhumana, njenge- Get Ready With Me , izovumela ama-Kings Sneakers, abagqugquzeli, namakhasimende ukuthi bakhe futhi babelane ngokubukeka ngaphakathi kwesayithi.
KuDavid de Assis Silva, umphathi we-e-commerce ku-Kings Sneaker, inqubo imakwe ngokusondelana nokusekelwa kweqembu le-TEC4U. "Kukho konke ukuthuthukiswa kwewebhusayithi entsha, sibe nokunakwa okugcwele kweqembu. Imihlangano yayihlala yenzeka ngezikhathi ezifanele, iqinisekisa inqubekela phambili eqhubekayo kuphrojekthi. Ukutholakala kweqembu kwaletha ukuthula kwengqondo nokuzethemba kulo lonke ukuqaliswa. Ukudumisa kukaNike kwakuyisici esivelele, siqinisekisa ubuhle bomsebenzi futhi sibonise ukuthi, ndawonye, sakwazi ukufeza umphumela ophezulu, "kusho uDavid.
Ngokombono weplathifomu, ubambiswano nalo lubonwa njengengqophamlando. "Ukubambisana nethimba le-TEC4U kuhle kakhulu, kunikeza isiqinisekiso sokuthi iphrojekthi ngayinye izosingathwa ngezindinganiso zekhwalithi ephezulu kakhulu, kusukela ekuhleleni kuya ekulethweni. Ubuchwepheshe be-ejensi buqinisekisa uhambo olubushelelezi noluqinile, okuvumela abathengisi ukuba baqiniseke ukuthi amabhizinisi abo akulungele ukukhula emakethe yedijithali yokuncintisana, "kugcizelela uLuiz Natal, umphathi wesikhulumi e-Nuvemshop.
Ngaphezu kokuhlonishwa yi-Kings Sneakers kanye ne-Nuvemshop ngokwayo, iphrojekthi iphinde yathola ukugunyazwa kwabadlali abakhulu bemboni. I-Nike, omunye wabathengisi, uncome izinga lokubulawa, eqinisa izinga eliphezulu elizuzwe yilesi sinyathelo.
Ku-Melissa Pio, leli cala limele umgomo we-TEC4U. "Ukuhlobanisa igama lethu nabadlali abakhulu abafana ne-Kings Sneakers ne-Nuvemshop kuqinisekisa ubuchwepheshe bethu bokuguqula izinselele eziyinkimbinkimbi zibe yizixazululo zangempela. Asibona nje abathuthukisi; singabalingani bokukhula," usho kanje.
