I-Quality Digital , inkampani esohlwini lwe-BM&FBOVESPA futhi egxile ekuxazululeni izisombululo zedijithali ezinenani eliphezulu, ihlanganyele ne -Tá no Bolso , isiqalo esigxile emikhiqizweni yezingxoxo zezingxoxo, ukwethula i-Chat-Commerce, okuwukuphela kwethuluzi elikwazi ukuqedela ukuthenga ngokuqondile nge-WhatsApp, ngaphandle kokuthi umsebenzisi adinge ukushiya uhlelo lokusebenza.
I-Chat-Commerce ivele njengempendulo esidingweni semakethe, njengoba asikho esinye isixazululo esivumela ukuthenga ukuthi kuqedwe ngaphakathi ku-WhatsApp kuphela. "Siqaphele ukuntuleka kwethuluzi elinjalo emakethe futhi safuna i-Quality Digital, ngenxa yobuchwepheshe babo kwezohwebo zedijithali, ukuze usisize siyithuthukise," kuchaza uFábio Rito, i-Co-CEO kanye nomsunguli we-Tá no Bolso. “Amanye amandla e-Chat-Commerce ukuthi noma ubani angayisebenzisa nenombolo yomthengisi eqinisekisiwe, njengoba zonke izinyathelo zenziwa 100% ngemiyalezo ye-WhatsApp, eqeda isidingo sokufinyelela izixhumanisi kanye nokuba sengozini yokuba isisulu somkhonyovu,” kwengeza u-Rito.
Ngokocwaningo olwenziwe yi-Opinion Box, i-WhatsApp ikhona kumaselula angama-99% eBrazil, okuyindlela yokuxhumana ethandwa kakhulu kubantu baseBrazil. Ngokukhula okucatshangelwayo kokuthengiselana kwezingxoxo ezifinyelela ku-US $ 135 billion ngo-2027, ngokocwaningo olwenziwa yiJuniper Research, i-Quality Digital ibheja ngendlela yokukhula yale makethe, ihlinzeka abathengisi isisombululo esithuthukisa ulwazi lwamakhasimende, ukuhlinzeka ngokuthenga komuntu siqu nokungeyona inkimbinkimbi ngesikhathi sangempela.
Ngaphezu kokusungula uhambo lokuthenga, i-Chat-Commerce igqama ngokubhekana nenkinga yokushiywa kwezinqola zokuthenga, okuthinta u-82% wokuthengiselana ngokocwaningo olwenziwe yi-E-commerce Radar. “Ithuluzi lithinta ikhasimende ngoWhatsApp, libakhumbuza ngemikhiqizo esele enqoleni yalo ngezincazelo, izithombe, nezimo zezohwebo, liqinisekisa imininingwane yokulethwa, futhi liqedela ukuthengiselana, ngohlelo lokusebenza,” kuchaza uRito.
Ihlanganiswe ngokugcwele neplathifomu ye-VTEX, enesilinganiso sesikhathi sokuqalisa sezinsuku ezingu-30, i-Chat-Commerce ingase isetshenziswe kwezinye izinkundla ze-e-commerce. Enye inzuzo ukungabikho kwesidingo sokubhaliswa kwamakhadi ngaphambilini. Isixazululo sereferensi yedatha yekhasimende nomthengisi ukuze kutholwe indlela yokukhokha ekhethwayo, ukwenza kube lula nokusheshisa inqubo yokuthenga.
Ngalobu buchwepheshe, abathengisi bangakhuphula amazinga okuguqulwa, bathuthukise ulwazi lwamakhasimende, bavelele emqhudelwaneni, futhi bathole imbuyiselo enhle ekutshalweni kwezimali, kanye nokwakha ukwethembeka kwamakhasimende futhi basuse izithiyo zokuthenga. Isixazululo sidala kabusha umuzwa wesitolo esiphathekayo endaweni yedijithali, sinikeza izinzuzo zawo womabili amabhizinisi amakhulu namancane, njenge:
- Qedela ukuthenga kwakho ngokuqondile ku-WhatsApp.
- Ukwandisa ukufinyelela kwe-e-commerce.
- Ukuthola ukuthengisa okushiywe ekalishini lokuthenga.
- Ukuthengisa okuqondile nokusebenzayo kusetshenziswa ubuhlakani bokwenziwa.
- Ukuthengisa okuphambanayo kanye nokuthengiswa okuphezulu kwemikhiqizo namasevisi.
- Chofoza ukuze ukhokhe
- Inkokhelo nge-PIX, ngaphandle kokudinga ukufinyelela kuhlelo lokusebenza lwebhange.
- Ukuxhumana okuhlukahlukene nge-WhatsApp
- Ukuthengisa kwezinye izinkundla zokuxhumana
Ngokusebenzisa okulula kanye nezinzuzo kokubili amakhasimende nabathengisi, i-Chat Commerce ivela njengendlela entsha neyingqayizivele yokuthenga emakethe. “Nakuba kuyintsha, sesivele sinabo abathengisi abamukela isisombululo, futhi isibikezelo esokukhula okuqhubekayo njengoba leli thuluzi liya lidume kakhulu kubathengi,” kuphawula u-Julio Britto Jr., oyi-CEO ye-Quality Digital. “Ngaphezu kwezinzuzo zalo, sikholwa wukuthi leli thuluzi lizoduma ngoba lingasetshenziswa yizinkampani zanoma yibuphi usayizi, kuhlomule amabhizinisi amancane namakhulu,” kuphetha i-CEO.
