USHEIN, umdayisi wengqephu, ubuhle nendlela yokuphila, uvule isitolo sakhe esisha sesikhashana eBelo Horizonte namuhla (10), eShopping Pátio Savassi, esinenqwaba yamakhasimende, kusasele amahora ngaphambi kokuthi lesi sitolo sivulelwe umphakathi, esenzeke ngo-4 ntambama. Isidingo esikhulu somcimbi siqale ngesonto eledlule, lapho amathikithi amahhala okufinyelela ku-pop-up aphela ngokushesha. Iqoqo lokuqala liphele esikhathini esingaphansi kwehora.
Isibikezelo siwukuheha izivakashi ezingaphezu kuka-15,000, izethameli eziphindwe kathathu ezibhaliswe kuhlelo lwangaphambilini , oluvulwe ngoJulayi 2023. I-pop-up izohlanganisa izingcezu ezingaba ngu-12,000 zemikhiqizo ye-SHEIN — ngaphambilini ibitholakala ku-inthanethi kuphela. Kulolu shicilelo olusha, abathengi bazoba nenani elikhulu lezinto ezitholakalayo kanye nesikhathi eside sokuthenga, ngezinsuku ezinhlanu zokusebenza - kuhlelo lwangaphambilini bekuyizine kuphela.
"I-Belo Horizonte ibihlale izamukela kahle kakhulu imizamo yethu, futhi siyajabula ukubuyela edolobheni ngesigelekeqe esikhulu nakakhulu. Sidale umuzwa odizayinelwe izethameli ze-Minas Gerais, ngokukhetha okunwetshiwe, izinto ezintsha zomkhiqizo, nezintengo ezifinyeleleka zazo zonke izitayela. Sifuna abathengi bathole lapha amazwibela alokho okwenza i-SHEIN, ireferensi yemfashini yase-Eimo e-Brazil," kusho u-Rodrigo Head in Eimo Market.
Isitolo sesikhashana e-Belo Horizonte siyisitolo sesine se-pop-up esiphethwe yi-SHEIN ngo-2025 - ngemuva kwe-Salvador, Goiânia ne-Porto Alegre - kanye nese-12 ezweni. Yize inkampani futhi isebenzisa imakethe yabathengisi baseBrazil, lesi sikhala sizofaka imikhiqizo evela kumikhiqizo yakwa-SHEIN.
Nokho, kulabo abangakwazanga ukuthola amathikithi esitolo, i-SHEIN inikeza ikhasi lokufikela elikhethekile ( Isixhumanisi ) lapho kuzokwazi khona ukuthenga imikhiqizo etholakala ku-pop-up. Abathengi bangaphinda basebenzise ikhuphoni lokuphromotha elithi SHEIN25BH, eliqinisekisa ukufinyelela kumishini yesaphulelo efanayo esetshenziswa endaweni ebonakalayo — isaphulelo esingu-10%, ngaphandle kokuthenga okuncane, kanye nesaphulelo esingu-20% ekuthengeni okungaphezu kuka-R$399. Izinto zibiza kusuka ku-R$14.90 kufika ku-R379.95.
Iphothifoliyo yezingxenye
Ukukhethwa kwezinto zesitolo se-pop-up kwaklanyelwe ukubhekelela izethameli ze-Minas Gerais, njalo kubeka kuqala ukuhlukahluka okuyingxenye yendawo yonke ye-SHEIN. Umgomo uwukunikeza izinketho ezihambisana nezikhathi ezihlukene nezindlela zokuphila zomthengi: kusukela ehhovisi kubukeka kuya ezimpahleni zokuphuma, izingcezu ezingajwayelekile, kanye nokubheka imisebenzi yomzimba. Izinto - ngaphambilini bezitholakala ku-inthanethi kuphela - zibonisa i-DNA yentando yeningi ye-SHEIN, ehlanganisa amathrendi omhlaba nokuguquguquka okufunwa ngabathengi ekuphileni kwabo kwansuku zonke.
Isitolo esizivelelayo kanye nekhasi lokufikela elikhethekile linikeza amakhasimende ezinye zezimpahla zezingubo ezihamba phambili ze-SHEIN: I-DAZY, MUSERA, MISSGUIDED, MOTF, ONTRE, SHEIN BAE, kanye neSUMWON. Okugqamile iqoqo le-Cajuni, uhlobo oludalwe ngokubamba iqhaza kwabaklami bezwe kanye nokukhanga okunamandla kwesitayela sendawo.
Kodwa ngale kwemfashini yabesifazane, ehlanganisa nokugqokwa kosayizi ohlangene nokufaneleka, kunezinhlobonhlobo zezinto zamadoda, izingane, izingane, kanye nezingubo zezilwane ezifuywayo, izikhwama, nezinsiza.
Isenzo Senhlalo:
Iqinisa ukuzibophezela kwayo kwezenhlalo emiphakathini lapho isebenza khona, i-SHEIN izomema amakhasimende ukuthi abambe iqhaza emkhankasweni omkhulu kaKhisimusi ezweni, i-Post Office's Santa Claus, egubha iminyaka engama-36 kulo nyaka. Ngephoyinti lemininingwane lasePosini ngaphakathi kwesitolo, i-SHEIN izomema amakhasimende ukuthi abe unkulunkulukazi womkhankaso. Labo abanentshisekelo bangasebenzisa incwadi kokuthi blognoel.correios.com.br , lapho ulwazi mayelana nomkhankaso lutholakala khona.
Lo mkhankaso uhlanganisa izincwadi ezibhalwe izingane ezibhalise ezikoleni zikahulumeni (kuze kufike ebangeni lesi-5 lesikole samabanga aphansi, kungakhathaliseki ubudala) nasezikhungweni ezibambisene nazo, njengezikhungo zokunakekela izingane, izindawo zokukhosela, nezikhungo zemfundo yomphakathi. Izincwadi zitholwa futhi ezivela ezinganeni ezisemphakathini, ezifika eminyakeni eyi-10, ezimeni ezisengozini yomphakathi, kanye nakubantu abakhubazekile (PwD) banoma ibuphi ubudala.
E-Minas Gerais, umnqamulajuqu wokutholwa ungomhla ziyi-12 kuZibandlela, futhi izipho kufanele zilethwe emahhovisi eposi abambe iqhaza ngo-December 19.
