Ngokukhula okuqhubekayo kwe-e-commerce e-Brazil, izinkundla ezintsha zichaza kabusha ukuziphatha kwabathengi futhi zinikeza izindlela ezintsha zabathengisi nemikhiqizo. Ngokusho kwe-Brazilian Association of Electronic Commerce (ABComm), umkhakha kulindeleke ukuthi ukhiqize imali engaphezu kwezigidigidi ezingu-R$200 ngo-2025, uqhutshwa ukuthengiswa kwedijithali, ukusetshenziswa kwamanethiwekhi okuxhumana nomphakathi, kanye nokuthuthukiswa kwamafomethi afana nokuhweba bukhoma.
Kukulesi simo lapho i-Kwai Shop, inkundla yokuthenga ehlanganiswe nohlelo lokusebenza lwevidiyo emfushane ye-Kwai, ithole ukuvelela njengenethiwekhi yokuxhumana nabantu eyivulandlela kwezohwebo bukhoma - okuhlangenwe nakho kokuthenga okuhlanganisiwe. Kusukela esigabeni sayo sokuqala sokuhlola ekupheleni kuka-2023, i-Kwai Shop isivele ibonise ukukhula okungu-1,300% kwama-oda okuthenga nsuku zonke ngo-2024 , izenza ibe yindawo emisha ehlanganisa abathengisi nabathengi ngendlela yokusebenzisana, esheshayo, nephumelelayo. Indawo yemakethe isingatha imikhiqizo eyahlukene, egxile ezintweni zikagesi, impahla yasekhaya, nezimonyo.
"I-Kwai Shop yenza izinguquko ze-e-commerce e-Brazil ngokunikeza inkundla engagcini nje ngokunweba ukufinyelela kwabathengisi, kodwa futhi exhumanisa amabhrendi nabathengi ngendlela ehehayo nesebenzisanayo. Sibheja ngamandla abadali bangempela namandla wamavidiyo amafushane okuguqula ulwazi lokuthenga," kugqamisa u- Ricky Xu, iPhini Likamongameli kanye neNhloko Yenkundla Yomhlaba Wonke kanye ne-E-commerce e-Kuaishou International Business .
Amandla emodeli asevele abonakala ezindabeni zempumelelo. Isitolo se-Império Cosméticos, isibonelo, sandise ukuthengiswa kwaso kusuka ku-40 kuya ku-800 ama-oda wansuku zonke ngemva kokujoyina isiteji - ukukhula kwe- 4,000% . Ngaleso sikhathi, umdali u-Evelyn Marques, inkomba kwezemfashini nobuchwepheshe, useqongelele ngaphezu kuka- R$25 wezigidi ezithengiswayo esitolo saKwai, namahora angaphezu kuka-18,000 okusakazwa bukhoma .
Ngokuvela kwe-Kwai Shop, amathuba amasha nawo ayavela kubasebenzisi nabadali abafisa ukuguqula ithonya labo ledijithali libe ibhizinisi elinenzuzo. Inqubo yokubhalisa njengomthengisi ilula futhi iqondile, kodwa inkundla igcina imibandela eqinisekisa ukuzizwisa kwekhwalithi kubo bobabili abathengisi nabathengi.
Ungaba kanjani umdayisi esitolo se-Kwai
Nansi inkomba yesinyathelo ngesinyathelo ukuze uqalise:
- Iba ne-CNPJ esebenzayo nevumelekile (i-ID yentela yase-Brazilian).
- Iba nekheli leqoqo elitholakala esifundeni sase-São Paulo.
- Nikeza ubufakazi bemali engenayo ephansi engu-R$20,000 kwenye inkundla ye-e-commerce.
Ukuhlangabezana nalezi zidingo, abantu abanentshisekelo kufanele badawunilode uhlelo lokusebenza lwe-Kwai olusemthethweni, bafinyelele ye-Kwai Shop , bachofoze isixhumanisi esiku-bio , bagcwalise ifomu elitholakalayo, bese belinda ithimba lenkundla ukuthi lixhumane nabo.
Ngale modeli yezinga lokungena efinyelelekayo, i-Kwai Shop ihehe wonke umuntu kusukela ezitolo ezincane, ezikhulayo kuya ezinkampanini ezinkulu ezifuna amafomethi amasha okuphromotha nokuguqulwa kwedijithali. Konke lokhu endaweni lapho amavidiyo amafushane, ukusakazwa bukhoma, nabadali bokuqukethwe benza njengabangane bangempela kumasu okuthengisa.
