Ngesipiliyoni seminyaka engaphezu kwamashumi amabili kwezokuxhumana nezokukhangisa, u-Riadis Dornelles usethathe indima ye-CEO u-Latam kwa-PremiumAds, inkampani esebenza ngezixazululo ezihlakaniphile zokwenza imali ngedijithali.
Isikhulu sihola ekwandiseni i-adtech e-Latin America, siqinisa ubudlelwano nabashicileli nabakhangisi ngobuchwepheshe, isu, nobambiswano lwesikhathi eside. Indlela yakhe yokusebenza ikhombisa uguquko lomkhakha eminyakeni yakamuva.
U-Riadis usebenze komagazini, umsakazo, i-TV, kanye nemicimbi ngaphambi kokuba azinze emakethe yokwenza imali yedijithali - inkambu lapho idatha, ubuhlakani bemakethe, kanye nokuqanjwa okusha kwezobuchwepheshe kuchaza kabusha ukuthi amabhrendi nezitolo zemidiya zixhumana kanjani nezithameli zabo.
Kuye, umehluko omkhulu kusengabantu kanye nobudlelwano obakhelwe phezu kokwethembana kanye nokulethwa kwenani langempela. "Imidiya yohlelo ingaba zobuchwepheshe obuphezulu, kodwa okwenza amabhizinisi ahluke ngempela abantu, isu, nobambiswano lwesikhathi eside. Inhloso yami kwa-PremiumAds ukwenza lula inkimbinkimbi yomkhakha futhi kukhulise umthelela omuhle kubashicileli nabakhangisi kulo lonke elase-Latin America," usho kanje.
I-PremiumAds ingenye yezinkundla ezizimele zemidiya ezikhokhelwayo ezihamba phambili e-Brazil, enikeza izixazululo eziphelele zabashicileli abafuna ukukhulisa imali yabo yedijithali kanye nabakhangisi abafuna ukufinyelela izethameli ezifanelekayo ngempumelelo kakhudlwana. Ngokuhlanganisa ubuchwepheshe obusezingeni eliphezulu ngendlela yokubonisana neseduze, inkampani izihlukanise nokuguqula idatha ibe yimiphumela yangempela.
Njengoba u-Riadis ethatha izintambo, inkampani iqinisa ukuzibophezela kwayo ekusungulweni, ekusebenzeni, nasekusebenzeni kahle ensizakalweni yamakhasimende, ukubheja kumodeli ekwazisa kokubili izinombolo kanye nobudlelwano babantu ngemuva kokuxhumana ngakunye.
