Ukuqongelela amaphuzu, ukuhlola ibhalansi, ukulandelela amaphromoshini, nokuhlenga imikhiqizo namasevisi—ukwenza ngasinye salezi zenzo ngaphakathi kohlelo lokwethembeka akukaze kube lula. Izinkampani ezithembekile zamakhasimende zitshala izimali kubuchwepheshe ukuze zilethe ukuzizwisa okungcono kakhulu, okugxile ekusebenziseni kalula kohlelo kanye nokukhethekile kanye nokwenza kube ngokwakho kweminikelo namasevisi.
Ku-Paulo Curro, umqondisi omkhulu we-Brazilian Association of Loyalty Market Companies, i-ABEMF, "lolu hlobo lwesinyathelo ngesinye sezizathu eziye zaholela abathengi abaningi ngokwengeziwe ukuba bajoyine izinhlelo noma bazisebenzise kakhulu nangaphezulu, esimweni salabo asebevele bebambe iqhaza."
Umphumela ungabonakala ezibalweni zakamuva ezikhishwe yibhizinisi, ezikhombisa ukukhula kwemakethe. Ngo-2024, inani lokubhaliswa kohlelo lokwethembeka e-Brazil likhule ngo-6.3%, lafinyelela ezigidini ezingu-332.2. Ukuqoqwa kwamaphuzu/amamayela nakho kukhule ngo-16.5%, kwafinyelela ezigidini eziyizinkulungwane ezingama-920, kanti ukushintshisana kwamaphuzu ngemikhiqizo nezinsizakalo kukhule ngo-18.3%, okuwu-803.5 wamabhiliyoni/amamayela ahlengiwe.
Enkampanini yemiklomelo i-Livelo , ubuhlakani bokufakelwa (AI) buyisisekelo sesevisi entsha elethwa kumakhasimende. I-Livelo Expert ingumsizi wedijithali onikeza izeluleko zomuntu siqu nezifundisayo kubahlanganyeli bohlelo, okubasiza ukuba bathuthukise ukuqoqwa kwamaphuzu kanye nokuhlengwa futhi bahlele yonke imininingwane yohambo.
I-Giro Club uhlelo lokwethembeka lwe-JCA Group, inkampani yezokuthutha emgwaqeni, sethule i-Conta Giro, isikhwama semali esidijithali esilungele amakhasimende athembekile kuphela. Kwenza kube lula kumalungu ukuthi athenge amathikithi futhi athole imbuyiselo ezenzakalelayo. Bangakwazi futhi ukwengeza isikhwama sabo semali yedijithali nge-PIX, bandise amathuba ayo okusebenzisa.
Ukwenza izinkokhelo kube lula nakho kugxile ku -Stix , i-ecosystem yokwethembeka eyakhiwe i-GPA ne-RD Saúde. Nge-PagStix, amakhasimende angasebenzisa womabili amaphuzu awo e-Stix ne-Livelo ukuze akhokhe ingxenye yalokho akuthengayo kumabhrendi amakhulu ozakwethu: i-Pão de Açúcar, i-Extra, i-Drogasil, i-Raia, i-Shell, i-C&A, ne-Sodimac. Lesi sici sesivele sibala cishe u-80% wokushintshana kwamaphuzu e-Stix ezitolo ezibonakalayo.
Nge -Mastercard Surpreenda , abalandeli bebhola bangajabulela inkundla yezinzuzo ezikhethekile, i-Torcida Surpreenda. Ngohlelo lomdlalo, bangaqedela ohambweni futhi bahlenge amathikithi emiqhudelwano efana neCONMEBOL Libertadores.
"Ngokuthuthukiswa kobuchwepheshe obufana ne-AI, izinhlelo zilindeleke ukuba zithuthuke nakakhulu futhi ngesivinini esisheshayo. Le nqubo ngeke ivumele kuphela isipiliyoni esingcono samakhasimende, kodwa futhi yenze izinkampani zokwethembeka zithole abalingani ababalulekile emzamweni wazo wokuqonda amakhasimende abo kangcono futhi zilethe izinzuzo nezinzuzo ngokuqiniseka ngokwengeziwe, "kusho u-Paulo Curro.
