Isizukulwane Z, esazalwa phakathi kuka-1997 no-2012, siyisizukulwane sokuqala sedijithali ngempela, esinokuhlangenwe nakho okubunjwe yimidlalo yevidiyo namapulatifomu asebenzisanayo. Ngokusho -PGB 2024 , ama-73.9% abantu besizwe bathi badlala uhlobo oluthile lomdlalo wedijithali, kungakhathaliseki ukuthi kusetshenziswe kangaki noma ipulatifomu. Futhi, ngokusho kocwaningo olukhethekile lwe-Ng.Cash , i-akhawunti yedijithali egxile entsheni, umkhakha wemidlalo uhole ekuthengiselaneni kwezezimali phakathi kwesizukulwane Z, okulinganiselwa ku-48.15% wezindleko. Lolu lwazi lwembula ukuthi umhlaba wemidlalo awugcini nje ngokuthonya ukuzijabulisa kodwa futhi uchaza okulindelwe yilesi sizukulwane mayelana nezici ezahlukene zokuphila, okuhlanganisa nemakethe yemisebenzi.
Ucwaningo lweDeloitte lubonisa ukuthi u-80% wochwepheshe besizukulwane Z bakhetha izinqubo zokuqasha ezinikeza uhlobo oluthile lokuxhumana kwedijithali. Ngenxa yalokhu engqondweni, izinkampani eziningi zitshale imali ezinqubweni zokukhetha ezisebenzisa imidlalo, ezisebenzisa izakhi zemidlalo ukudala ulwazi lokuqasha oludlula okwendabuko. Lokhu kushintsha kwendlela akuyona nje into edlulayo, kodwa kuyimpendulo yesidingo sokwenza ukuqasha kuvumelane kakhulu nemikhuba kanye nokulindelwe kwesizukulwane esibheka ukusungula izinto ezintsha, ukushesha, kanye nokufaneleka.
Izinqubo zokukhetha ezihlanganisiwe zifaka izinselele ezisebenzisanayo, izinhlelo zokuthola amaphuzu, kanye nemivuzo elingisa izimo zomsebenzi zangempela. Lezi zindlela azigcini nje ngokubandakanya abantu abazongenela ukhetho kodwa futhi zinikeza izinkampani ithuluzi elinembile kakhulu lokuhlola amakhono abalulekile. Ngokusho kombiko we-PwC, izinkampani ezisebenzise i-gamification ekuqasheni zibike ukwehla okungu-30% esikhathini sokuqasha kanye nokwenyuka okungu-25% ekugcinweni kwabantu abazongenela ukhetho.
UHosana Azevedo , iNhloko Yezabasebenzi e-Infojobs kanye nomkhulumeli wePandapé, isofthiwe ye-HR ye-Infojobs, uyachaza: “Isizukulwane Z sijwayele ukusebenzisa izixhumanisi zedijithali ezinembile futhi sifuna impendulo esheshayo. Ukufakwa kwegeyimu ekuqasheni kuhambisana nalokhu okulindelwe futhi kungenza inqubo yokukhetha ibe namandla futhi ifaneleke kakhulu. Ukusebenzisa le fomethi entsha kusho ukusebenzisa lokhu kujwayelana nokudala ulwazi lokuqasha oluhehayo.”
Le ndlela ivumela ukuhlolwa kwamakhono ngendlela esebenzayo nehambisana nomongo, ngokungafani nezindlela zendabuko zokuxoxisana. Imidlalo nezinselele ezenzelwe ukulingisa imisebenzi yobungcweti yansuku zonke zisiza ekutholeni amakhono anjengokuxazulula izinkinga, ukwenza izinqumo, kanye nokubambisana. “Ngokusebenzisa izindlela zokulingisa ezingokoqobo, singabona ukusebenza kwabazongenela ukhetho ezimweni ezibonisa indawo yokusebenza. Lokhu kunikeza umbono oqondile wokuthi bangazivumelanisa kanjani futhi banikele kanjani enkampanini,” kuphawula uHosana. Ngaphezu kwalokho, lawa mapulatifomu avumela izinkampani ukuthi zibone amakhono asafufusa, njengekhono lokuzivumelanisa ngokushesha kanye nekhono lokuphatha ubuchwepheshe bedijithali obuthuthukisiwe, izici ezivame ukutholakala kubantu abazongenela ukhetho lwesizukulwane Z.
Ngaphezu kwalokho, ukudlala imidlalo kunganciphisa ukucindezeleka nokukhathazeka okuhambisana nezinqubo zokukhetha ezivamile. "Okuhlangenwe nakho okusebenzisanayo kuvame ukudala indawo ekhululekile, okuvumela abazongenela ukhetho ukuthi baziveze ngendlela engokoqobo. Ukukhathazeka okuncishisiwe kungaholela ekusebenzeni okungcono, okuhlinzeka ngokuhlolwa okunembile kwamakhono abo kanye nokufaneleka kwamasiko," kunezela uHosana.
Emakethe lapho ithalente elifanele lingenza umehluko omkhulu, ukwenziwa kwemidlalo kungaphezu nje kwemfashini—kuyinguquko yemvelo. Izinkampani eziqonda futhi zamukela le ndlela azigcini nje ngokuheha abantu abazongenela ukhetho lwe-Gen Z abangcono kakhulu kodwa futhi zakha isiko lokusungula izinto ezintsha elihambisana nekusasa lomsebenzi. Umbuzo awukhona ukuthi ukwenziwa kwemidlalo kuzothinta yini ukuqashwa, kodwa kunalokho ukuthi obani abazoba phambili lapho lolu shintsho luqala.
