Njalo ngonyaka, i-Black Friday iyimpumelelo enkulu yokuthengisa ku-inthanethi. Ukukunikeza umbono wempumelelo yalo nyaka, ngokusho kwedatha evela ku-Confi Neotrust, i-e-commerce yenze cishe amaRandi ayizigidi eziyizinkulungwane ezingama-R4.76. UDisemba, ikakhulukazi ngenxa kaKhisimusi, enye yezinsuku eziqine kakhulu zokuthengisa online, ayihlukile. Ngonyaka odlule kuphela, i-e-commerce ikhiqize u-R26 billion phakathi kukaDisemba 1st no-25th.
Kodwa ngemva kwenani eliphakeme lokuthenga ku-inthanethi, kuza inselele: indlela yokuvimbela "indiza" yamakhasimende athenga kuphela phakathi nalezi zinyuso ezinkulu futhi anyamalale unyaka wonke? Isikhathi esilandela uLwesihlanu Olumnyama noKhisimuzi sibalulekile ekudayiseni kwedijithali, ngoba phakathi nalesi sikhathi "sokuphumula kwesizini", abathengisi abaningi babona umsebenzi uhamba kancane futhi behluleka ukusizakala ngomfutho owenziwe ekupheleni konyaka ukuze basebenzise amasu futhi bagcine izethameli zabo zisebenza.
Lesi simo sidala, kodwa siye sakhula ngokuthuthuka kwe-e-commerce kanye nokuziphatha okuguquguqukayo okwandayo komthengi wedijithali. "Ukuthengisa kahle kubalulekile, kodwa umehluko wangempela usensizakalweni yangemva kokuthengisa. Kungalesi sikhathi lapho umkhiqizo kufanele usebenzise idatha yokuthenga ukuze unikeze ukuxhumana komuntu siqu, ukunikezwa okuhlobene, nolwazi olungaguquki. Ukuziba lesi sinyathelo kusho ukulahlekelwa ithuba lokwakha ubuhlobo nalabo asebebonise isithakazelo," kuphawula u- Rodrigo Garcia, umqondisi omkhulu we-Petina Soluções ukuqaliswa kwe-marketplacespecializations, a.
Ngalokhu engqondweni, i-executive ibala amasu abathengisi abazowathatha ngalesi sikhathi:
"Ukutshala imali ekukhushulweni nasekuxhumaneni: Ukukhushulwa njalo kanye nokulula ukuqhathanisa amanani phakathi kwezitolo kubangela ukuthi amakhasimende akhethe ngokusekelwe emananini, hhayi ukwethembeka. Ngakho-ke, isevisi yangemuva kokuthengisa iye yaba enye yamaphuzu amasu kakhulu kulabo abafuna imiphumela esimeme, "kwengeza uGarcia.
"Kungalesi sikhathi lapho umkhiqizo udinga ukukhombisa ukuhambisana nokwakha ukwethembana. Ukuthumela okunikezwayo komuntu siqu, ukuhlinzeka ngezinzuzo zokuthenga kabusha, nokugcina inkhulumomphendvulwano esebenzayo yizinyathelo ezenza wonke umehluko," kuchaza u-Garcia.
Ukusebenzisa kanye 'nokusekela' ubuhlakani bedatha:
Ngaphezu kokugcina ukuthintana, kuyadingeka ukuqonda ukuziphatha kwabathengi ngokusekelwe kudatha eqoqwe ngezikhathi zokuthengisa eziphezulu. Ulwazi olumayelana namaphrofayela okuthenga, imvamisa, kanye nenani le-oda elimaphakathi livumela ukukhonjwa kwamathuba okuthenga aphindayo kanye nokwenza kube ngokwakho ukuxhumana. Amabhrendi asebenzisa lobu buhlakani ayakwazi ukunciphisa ukuxokozela kwamakhasimende futhi aqhubeke nokukhulisa imali engenayo.
Thatha ithuba lamadethi esizini
Izinsuku zesizini zihlala zibalulekile ekuthengisweni kwedijithali, kokubili kumathuba okuthengisa kanye nekhono lawo lokugcina abathengi bematasa unyaka wonke. Isikhathi esilandela uLwesihlanu Olumnyama kanye nokusondela kukaKhisimusi ngokuvamile sibona imikhankaso eshubile, njengoba kwenza iCyber Monday uqobo. Kodwa ikhalenda alikhawulelwe kule micimbi emikhulu: izikhathi ezifana noSuku Lomama, uSuku Lobaba, Usuku Lwezingane, isizini yokubuyela esikoleni, imicimbi yesifunda, nezinsuku "ezihambisanayo" ezifana no-Okthoba 10, Novemba 11, kanye no-December 12 nazo zizuze amandla ngokuvuselela ukuthenga okuhleliwe nemisebenzi ethile yokuphromotha.
"Imikhiqizo ehlela ikhalenda yabo kusengaphambili iyakwazi ukugcina ukugeleza okuqhubekayo kokuxhumana kanye nezipesheli ezibandakanya ngokuqondile ukuziphatha kwabathengi, ukunciphisa ukuncika ekukhushulweni okukhulu nokuqinisa ibhizinisi eliphindayo," kuchaza uRodrigo.
Ukutshala imali kwimidiya yokudayisa:
Elinye iphuzu elibalulekile ukusetshenziswa kwemidiya yokudayisa, ukukhangisa ngaphakathi ezimakethe ngokwazo, okusiza ukugcina umkhiqizo ubonakala ngisho nangemva kwesikhathi sokuphromotha. Ngokuhlukanisa imikhankaso ngokusekelwe emlandweni wokuphequlula kanye nezintandokazi zezithameli, umthengisi uhlala ebonakala kulabo asebevele babonise isithakazelo, eqinisa isibopho esakhiwe phakathi nemicimbi emikhulu yokuthengisa.
Umuzwa unganquma kakhulu kunentengo.
Njengoba abathengi baba nolwazi oluthe xaxa futhi bekhetha, inkambiso ingeyomncintiswano wokunakwa ozoqina ngonyaka ozayo, okulindelwe ukuthi i-e-commerce yaseBrazil izoqhubeka nokukhula. Ucwaningo olwenziwe yi-Americas Market Intelligence (AMI) lukhombisa ukuthi lo mkhakha kulindeleke ukuthi ukhule ngamaphesenti angama-20 ngonyaka ka-2026, ufinyelele ku-US $ 432 billion, uma kucatshangelwa ukuthengwa nezinkokhelo ezigabeni ezahlukahlukene, ukusuka ekuthengiseni kuye ekusakazeni.
"Intengo iseyinto ekhangayo, kodwa okwakha ukwethembeka isipiliyoni. Imikhiqizo eqondayo lokhu izokwakha ubudlelwano obuhlala njalo nobunempilo nezethameli zabo," kuphetha uRodrigo.
