I-e-commerce yaseBrazil ibhekene nesikhathi sokuguqulwa okusheshayo nokuyinselele. Njengoba ukusetshenziswa kwedijithali kukhula, abathengi abaningi baye bathuthela ekuthengeni okuku-inthanethi, okuqhuba ukukhula komkhakha. Kodwa-ke, lokhu kukhula akuhlali kuqondile. Abathengisi abaningi basabhekene nezingqinamba ekugcineni imisebenzi eqhubekayo nokwandisa ukuguqulwa kwezivakashi zibe amakhasimende aphindaphindayo.
Esimweni esinokuncintisana okukhulu, lapho izinketho zabathengi zinkulu khona futhi okulindelwe kuqhubeka kukhula, ukuqonda ukuthi ungagqama kanjani futhi wakhe ukwethembeka kwamakhasimende kuba yinto ebalulekile. Kulesi simo, ukuphathwa kobudlelwano namakhasimende okunesu kuvela njengento ehlukanisayo yempumelelo yezitolo eziku-inthanethi.
Ngokusho kwedatha evela ku -Mailbiz 's CRM Report , ehlaziye izinkulungwane zemisebenzi ye-e-commerce, indlela oxhumana ngayo namakhasimende akho ingathinta ngqo imiphumela yakho.
1. Ukuvama kokuxhumana kanye nomthelela wako ekuthengisweni.
Ukuxhumana njalo kuyisici esibalulekile ekusebenzeni kwezitolo eziku-inthanethi. Ngokusho kwedatha ehlaziyiwe, amabhizinisi e-e-commerce athumela imikhankaso engaphezu kuka-30 ngenyanga abhalisa imali engenayo emaphakathi engu -R$ 45,000 , kuyilapho lawo athumela imikhankaso ephakathi kowodwa nowesine ebangeni lika- R$ 2,333 .
Ngakho-ke, ukugcina ukuxhumana njalo kungasiza ekuqiniseni uphawu ezingqondweni zabathengi. Kodwa-ke, ukusebenza kahle kwalokhu kuxhumana kuncike ekubalulekeni kokuqukethwe kanye nokuhlukaniswa kwezilaleli.
2. Indima yokwenza izinto ngokuzenzakalela ekuguqulweni kwamakhasimende
Ukusebenzisa okuzenzakalelayo kuthinta ngqo ukuthengisa. Izinkampani ezisebenzisa ukugeleza kokwamukela okuzenzakalelayo imali engenayo ephezulu ngo-143% kunalezo ezingalisebenzisi leli su.
Ukwenza ngokuzenzakalelayo kuvumela ukuxhumana ukuthi kuthunyelwe ngesikhathi esifanele kakhulu kumakhasimende ngamunye, kugwema izikhala ebudlelwaneni futhi kwandisa amathuba okuguqulwa.
3. Ukutholwa kwezinqola zokuthenga ezilahliwe
Izinga lokushiywa kwenqola yokuthenga kwezentengiselwano lisalokhu liphezulu, kodwa idatha ikhombisa ukuthi indlela ehlelekile inganciphisa le nkinga. Izinkampani ezisebenzisa okuzenzakalelayo ukubuyisa izinqola ezilahliwe nge-imeyili kanye ne-WhatsApp ziyakwazi ukubuyisa imali efika ku- R$298,000 ngenyanga ekuthengisweni obekungalahleka ngaphandle kwalokho.
Ukwenza lokhu kusebenzisana kube ngokuzenzakalela kuthinta nembuyiselo yokutshalwa kwezimali (i-ROI) , engafinyelela ku- R$ 9.01 kulolu hlobo lomkhankaso.
4. Ubudlelwano phakathi kobukhulu besisekelo sokuxhumana kanye nemali engenayo.
Idatha ikhombisa ukuthi amabhizinisi e-e-commerce anabaxhumana nabo abangaphezu kuka-100,000 abhalisa imali engenayo emaphakathi engu -R$ 33,835 ngenyanga , kuyilapho lawo anabaxhumana nabo abangaphansi kuka-5,000 ebangeni lika- R$ 1,584 ngenyanga .
Ngakho-ke, ukwandisa isisekelo samakhasimende, uma kwenziwa ngendlela efanelekile, kungathinta ngqo imiphumela yezezimali. Amasu anjengokukhiqiza ama-lead ngendlela ephumelelayo kanye nokuhlukanisa okuphumelelayo kungasiza kulokhu kukhula.
5. Umthelela we-CRM enhlanganweni yezentengiselwano ze-e
Amabhizinisi e-e-commerce asebenzisa ithuluzi le-CRM elihlelekile anemali engenayo ephakathi kuka- R$ 21,900/ngenyanga , kuyilapho lawo angenayo imali engenayo ephakathi kuka- R$ 5,300/ngenyanga .
I-CRM akuyona nje indawo yokugcina ulwazi lwamakhasimende, kodwa iwumthombo ovumela ukwenziwa komkhankaso kube ngokwakho kanye nokuxhumana okuthuthukisiwe kulo lonke uhambo lwamakhasimende.
Ubudlelwano obuhlelekile: isici esibalulekile sokukhula kwezentengiselwano ze-e.
Idatha iphakamisa ukuthi ukwakha ubudlelwano obuhlelwe namakhasimende kungenza umehluko ekusebenzeni kwe-e-commerce. Ukuxhumana okuvamile, ukusetshenziswa kwe-automation, kanye nokutholwa kwama-lead afanelekayo yizinto ezithinta ngqo imiphumela.
Ukuhlaziya lolu lwazi kungasiza abathengisi ukuthi babone izindawo okufanele bathuthukise kuzo imisebenzi yabo futhi bathuthukise amasu asebenza kahle okugcina amakhasimende nokuguqula amakhasimende.
I-Mailbiz ingumlingani ofanele wokuthuthukisa ukuthengisa kanye nemiphumela kwezentengiselwano ze-e! Njengoba sinamakhasimende angaphezu kuka-5,000, sinikeza amasu enziwe ngokwezifiso kanye nobuchwepheshe obuthuthukisiwe kweze-automation kanye ne-CRM. Ithimba lethu lochwepheshe likusiza ukwakha ukwethembeka kwamakhasimende ngamathuluzi anjengokukhiqiza ama-lead, ukuthenga okuphindaphindiwe, ukudala umkhankaso, amakhasi okufikela, ukuhlukaniswa, ukuzenzekela, kanye nokubuyiselwa kwenqola yokuthenga. Konke lokhu ngedeshibhodi enembile yokwenza kube lula ukuphatha.
