Kusukela emaphaketheni ezingubo nezimonyo kuya ekugoqweni kwebhamuza okudumile okusetshenziselwa ukuvikela imikhiqizo, ukuguquguquka nokuqina kwepulasitiki akunakuphikwa. Kodwa-ke, yizo kanye lezi zici ezenze ipulasitiki, ekusebenziseni kwayo ngokweqile, i-villain kanye nosongo olukhulu emhlabeni wethu.
Ngakolunye uhlangothi, isimo esinethemba siyakhula eminyakeni yamuva nje ngokusetshenziswa okwandayo kwephepha namakhadibhodi okupakishwa njengenye into ebolayo futhi evundisiwe. Izimvilophu zepulasitiki ezisetshenziselwa ukuthutha bezilokhu zilahlekelwa indawo, ikakhulukazi phakathi kwama-SME (Amabhizinisi Amancane Naphakathi) okuthe, ngaphezu kokunaka izindaba zemvelo, enze ukupakishwa kwamakhadibhodi kwaba yinto ehlukanisayo.
Usomabhizinisi wesifazane waseBrazil uPriscila Rachadel, oyi-CEO yakwaMag Embalagens, ugubha lolu shintsho ekuziphatheni komkhiqizo okuxhumene ngqo nezinhlelo zemvelo kanye nokuqwashisa okwengeziwe. Ngokusho kwakhe, ukunciphisa ukusetshenziswa kwepulasitiki kubalulekile hhayi kuphela empilweni yemvelo yeplanethi kodwa nasempilweni yomphakathi. " Ngokwesibonelo, ama-microplastics asetholakele ekudleni okuhlukahlukene ngisho nemithombo yamanzi okuphuza, okumelela ingozi esabekayo okungakakhulunywa ngayo ," uyanezela. Yena, owake wasebenza eminyangweni yezokuBusa nokusimama ezinkampanini ezinkulu ezweni lonke, ukhomba isimo sethemba elidlulele.
Abathengi bawubheka kanjani umthelela wokupakishwa kokuthenga ku-inthanethi:
Inhlolovo yakamuva eyenziwe ngu-Sifted, inkundla yedatha yezokuthutha ehamba phambili, ebikwe ngabakwa-TwoSides, iveze okutholakele okujabulisayo: ngisho nabathengi abazibheka bengenandaba nezindaba zemvelo bafuna izinketho zokuthumela ezizinzile. Ezikhathini zokukhula okuqhubekayo kwe-e-commerce kanye nokulethwa kwasekhaya, lezi yizindaba ezikhuthazayo.
Ngokocwaningo, olwenze ucwaningo kubantu abangu-500, u-81% wabathengi ukholelwa ukuthi izinkampani zisebenzisa izinto ezipakishwayo ezinempahla eluhlaza okweqile, kanti u-74% ukholelwa ukuthi izinto zokupakisha zinomthelela ophakathi kuya phezulu.
NgokukaPriscila, oyi-CEO ye-Mag Embalagens, ukuhlangabezana nokulindelwe ngabathengi banamuhla kubalulekile ekuhwebeni kwe-e-commerce, lapho ukuncintisana kushube kakhulu. "Abathengi bayabuza, bafuna ukuqonda umthelela walokho abakuthengayo, futhi ukuze izinkampani zikhathazeke ngala maphuzu kubalulekile ukugwema ngisho nenkinga yezithombe ," uyanezela.
Indlela amabhrendi azibuke ngayo futhi azimise ngayo endaweni entsha:
Ukushintsha imvilophu yepulasitiki ngebhokisi lekhadibhodi kungamela izindleko eziphakeme; empeleni, ukusetshenziswa ngokushesha kwepulasitiki kwakuqhutshwa ukuguquguquka kwayo kanye nezindleko eziphansi. Nokho, abaklami nezingcweti zokumaketha bathole izindlela zokuguqula ukupakisha kube ithuluzi lokufaka uphawu lomkhiqizo kanye nomphathi wobudlelwane namakhasimende, okunikeze ukugqama okukhulu ezixazululweni zekhadibhodi manje ezifeza indima enamasu kakhulu kunokwakha nje izindlu nokuvikela imikhiqizo ngesikhathi sokuthutha. “ Lapho ikhasimende lithola ibhokisi lomkhiqizo ekhaya, ikakhulukazi lezo ezithandwa nguwe uqobo, ziba umgqugquzeli wangempela, ukwabelana ngalokho okuhlangenwe nakho okujabulisayo nomphakathi wabo ,” kuchaza u-Emily, Experience Specialist kwaMag Embalagens. Ngokusho kwakhe, amabhrendi adale amasu athuthukisa inani lawo futhi akhuthaze ukuthenga okusha ngokusebenzisa ukuxhumana okuphrintiwe emaphaketheni. Futhi konke lokhu kukhuphule inani elibonakalayo lamabhokisi ekhadibhodi uma kuqhathaniswa nezimvilophu zepulasitiki ezisetshenziswa kanye.
Ithemba Emkhakheni Wokupakisha Wamaphepha kanye Nekhadibhodi Elothathiwe
Ushintsho ekuziphatheni luyizindaba ezinhle ngenxa yalokho kumkhakha wokupakishwa kwamakhadibhodi kathayela, esebenzisa i-virgin fiber evuselelekayo noma egaywe kabusha futhi enenani eliphezulu lokugaywa kabusha (cishe u-87% e-Brazil, ngokusho kwe-2021 Empapel Statistical Yearbook). Lesi sixazululo ngokungangabazeki sihlangabezana kangcono nezifiso zalaba bathengi abafuna ukupakishwa okunomthelela ophansi kwezemvelo.
KuPriscila Rachadel Magnani, kubaluleke kakhulu ukuthi izimboni ezikulo mkhakha zinake umthelela wazo ngokukhuthaza izinqubo ze-ESG kukho konke ukusebenza kwazo, ngokuqhubekayo zifuna ukunciphisa umthelela wazo kwezemvelo, ukukhuthaza inhlalakahle yomphakathi, nokugcina amazinga aphezulu okubusa.
UMag Embalagens uzibophezele ekusimameni nasekuzibophezeleni komphakathi. Ububanzi bethu bokusebenza buhambisana ngokujulile nezimiso ze-ESG, esizibheka njengezibalulekile ekuletheni amaphakeji anciphisa umthelela ofunwa imakethe.” “Sinobubanzi obukhulu kakhulu bosayizi emakethe, sikhiqiza ngamandla ahlanzekile, sikhuthaza ukunyathelisa ngoyinki osebenza kahle emanzini, ongenawo ukufakwa kwepulasitiki, futhi sithuthukisa izenzo zethu ukuze sibheke izinto ezinhle.”
